The first conversation now happens with an assistant.

Health advertising is permitted but certified and reviewed, and the rules keep moving as the platform matures. LegitScript certification is the baseline requirement for advertising addiction treatment, and we confirm your status, your claim language and your clinical sign-off route before anything is bought. Where a placement is not appropriate, we say so and put the budget into visibility work instead.

That is the most common finding, and it is fixable. Assistants assemble descriptions from what you publish, from directories and from accreditation records, so vague or dated programme pages produce vague or dated answers. We record the current descriptions, list every inaccuracy, then correct the underlying record with plain clinical content and proper markup so the description improves at the source.

Privacy configuration comes before measurement. Call tracking and form attribution are set up so no clinical detail, diagnosis or sensitive parameter is ever passed to an advertising platform, and our privacy team documents the setup for your compliance officer. Reporting works at the level of enquiry sources and admissions counts, which is enough to run a budget responsibly.

Never. We do not write success-rate, sobriety or guarantee language in any format, because it is unverifiable, it breaks platform policy and it damages the trust families arrive with. Copy describes levels of care, medical supervision, licences, accreditations, location, admissions steps and payer positions — concrete facts your clinical lead can approve line by line.

Search in this field is expensive: clicks average $94.50 with leads at $285 in 2026, and the wider addiction recovery benchmark sits at $120.30 per lead for smaller outpatient programmes. Assistant placements are far less contested today, which is precisely why testing them now is sensible. We run both and let cost per admission decide the split.

In our mapping it is rarely only the patient. Parents, partners, adult children, employers and referring clinicians all ask, and each needs different information: medical supervision and safety for a parent, work protection and schedule for a partner, levels of care and admissions route for a referrer. We separate those conversations rather than writing one page addressed to everybody.

The visibility work usually shows within a quarter, because assistants re-read your published record as it improves. Placements can produce enquiries in weeks. We report the two separately so you always know which part is paying, and in the first month we would rather show a small number of well-attributed admissions conversations than a large click count nobody can trace.

Usually a section of it, not all of it. The pages that matter are the ones describing levels of care, clinical staff, licences, insurance and the admissions process, and those often need rewriting for clarity rather than redesigning. Where a rebuild genuinely helps, our web design team scopes it separately so you can decide on its own merits.

It shares a foundation. Accurate clinical content, consistent listings, accreditation records and structured markup are what both an assistant and a search engine read, so providers already running SEO start well ahead. We run one content plan across both rather than duplicating work, and report assistant visibility alongside ordinary rankings.

Very few, which is the opportunity while it lasts. Active advertisers across all categories rose from 2,585 to 3,770 in a single week worldwide, a small field beside the 15,953 substance use treatment facilities recorded in SAMHSA's survey of the US alone. Behavioural health is barely represented in assistant advertising today.

We plan for that. Because the visibility half of this programme is your own published clinical record, it keeps working whatever a platform decides about health advertising, and it is the part we build first. Placements are treated as a test that can be paused without losing anything, and we track policy changes for you rather than discovering them through a disapproval.

A named senior strategist with a healthcare compliance specialist and a content lead alongside, and the same people stay with your account. You will know their names, you can email them directly, and the person who wrote your plan is the person reviewing the numbers with your admissions team each month.