People plan the move before they call a mover.

Average CPCs run $2-$5 across industries with daily budgets starting at $25. Put that next to what you pay for leads today — $10 to $100+ per moving lead, with exclusive leads at $20-$100+ — and a genuine test costs less than a week of aggregator spend. That arithmetic is the whole reason to try it now rather than next year.

More than most operators expect. 22% of homeowners already use AI tools like ChatGPT to research or book home services providers, and nearly half of consumers now ask AI for business recommendations. The move planning conversation — cost, timing, what to ask — is exactly the kind of open question these tools answer well.

You own the outcome. An aggregator sells the same enquiry to several movers, which is why shared leads sit at $6-$40 while exclusive ones run $20-$100+ and why your close rate on them is what it is. A lead generated by your own campaign arrives on your page, with your reviews and your pricing in front of it, and nobody else is calling that customer at the same time.

Yes, and we treat that as a hard boundary rather than a preference. Service areas, origin and destination lanes and the move types your crews are best at all shape the targeting, and campaigns are split so local and long distance can be read and funded separately. Spending on enquiries you would decline is the fastest way to make a new channel look worse than it is.

Then the budget belongs somewhere else, and we will say so. The useful pattern for most movers is to spend hardest in the shoulder weeks and on the lanes with capacity, rather than paying to compete for jobs you would have won anyway at the end of the month. Seasonal pacing is set in the plan before launch, not improvised when the calendar fills.

By being straight about it in the ad and on the page. Customers accept that a real estimate needs a walkthrough or a video survey; what they will not accept is a form that reveals nothing. So the page explains how you price, gives a defensible range where you can, and makes booking the survey the easy next step. That converts far better than hiding the number entirely.

Yes, and it is the measure we prefer. Calls, forms and chats are tracked from launch, and where your CRM or dispatch software allows it we connect the booking outcome, so reporting shows cost per lead and cost per booked job rather than clicks. Our conversion tracking team builds and verifies that before any spend starts.

By being verifiable. Assistants lean on clear service content, consistent business information, licence and insurance details, real reviews and third-party references, so a mover with thorough content about lanes, pricing and process gets cited more often than one with a brochure site. Our AI search visibility team runs that alongside the ads, and it is usually the work with the longer payback.

A great deal. Reviews are one of the few signals a model can check about a moving company, and they are also what a nervous customer scans before handing over their belongings. Keeping review volume steady, replying to the difficult ones and making sure the same business details appear everywhere is unglamorous work that directly affects who gets named in an answer.

About four weeks from kickoff for a full build: benchmarks, campaign structure, landing pages and verified tracking. We could go faster by skipping the tracking work, and we will not, because launching a new channel without a way to prove it worked is how budgets get argued about six months later.

Campaign management, new ad copy and creative variants, landing page changes where the data points, tracking maintenance, and a written monthly report tying spend to leads and booked jobs. You get a named senior strategist who joins your monthly session, and nothing on the invoice should be a mystery to you.

Almost certainly. For most movers paid search still catches the person who has decided to move and wants a quote today, while this channel catches them earlier, while the plan is still forming. We run them side by side with one shared benchmark, and the money goes where the booked jobs are.

More than before. The signals that make you rank locally — an accurate profile, service area pages, reviews, citations — are largely the same evidence an assistant uses to decide who to name. Our local SEO work and this channel feed each other, which is why we rarely recommend one without at least checking the state of the other.

A named senior paid media strategist, with a copywriter who has written for home services and an analytics specialist alongside. You will know their names, you can email them directly, and the same person joins your monthly session. Your account is not handed to a rotating queue of juniors.

We expect it to, and the plan is built for that. Because your accounts, creative, landing pages and tracking stay in your name, and because the content and visibility groundwork keeps producing regardless of any single ad product, a rule change means reallocating budget rather than starting over. We monitor policy updates weekly and tell you before they affect a live campaign.