Show the wall. Not the stock photo.

Angle research from your own calls, reviews and local marketing history, a documentary media shoot on live jobs, video cut for each placement, statics and before-and-after carousels, and the ad copy to match. Then testing, so you learn which angle produced inspections instead of which one the office liked best.

Because the whole purchase is trust. A homeowner deciding whether to let a stranger open up their wall is looking for evidence that you have done this before, and a licensed clip of an anonymous technician gives them none. Real containment, real readings and real handovers do the persuading, and they cost less than most owners expect once one shoot day covers a year of assets.

Ask whether they will film on your jobs, who writes the offer inside the ad, how a winning asset gets decided, and who owns the footage afterwards. Those four answers separate a showreel services supplier from a partner who moves your cost per booked inspection. Ours: your jobs, our copywriters with your sign-off, booked assessments decide, and the library is yours.

Price tracks shoot days, number of angles and how many placements you need, and we price against a plan you can read line by line. The return is judged on cost per booked inspection, not impressions — which matters when a remediation job is worth $3,000-$12,000 and inspection leads book at 55-70%. One better angle usually pays for the production several times over.

Inspection, in almost every market. Inspection and testing leads cost $70-$120 for a $300-$800 ticket but convert at 55-70%, and they open remediation jobs worth $3,000-$12,000. Asking a frightened homeowner to commit to a five-figure remediation from an ad is a much harder sell than asking them to let someone take a look.

Carefully, and we keep you well clear of trouble. Platform policies and state advertising rules both limit what may be asserted about mold and illness, so we write to your process and your certifications instead. There is plenty of legitimate urgency to work with — for instance the EPA's guidance to dry water damage within 24-48 hours — and factual framing survives review, which keeps your campaigns running.

Quietly and on your terms. We agree suitable jobs ahead of time, get written homeowner consent, keep addresses and identifying details out of the footage, and work around the crew rather than slowing them down. If a job turns sensitive, we stop filming; the shoot plan always has a second option for that reason.

Plan on a refresh every quarter for the channels you run hardest, and sooner if performance on a winning asset starts drifting. Because one shoot yields several angles, refreshing is usually a re-cut and a new hook rather than a new production, which keeps the cost of staying fresh low.

The idea travels; the format must not. A vertical hook for social feeds, a static with the offer anchored for search and display, before-and-after carousels for consideration, and conversational copy for newer surfaces such as ChatGPT Ads, where clicks currently run $2-$5. We deliver all of it from one shoot.

Yes. Residential creative sells reassurance; commercial creative sells documentation, compliance and predictability, and often speaks to a facilities manager protecting themselves. Most firms lead residential — the common profile in the 2026 restoration survey is roughly 90% residential to 10% commercial — so we usually build that set first and treat commercial as its own track.

Yes, the two are inseparable here. Our copywriters draft the headlines, body copy and offers alongside the angle plan, and your estimator or owner reviews anything touching process or price. Writing copy after the edit is how good footage ends up carrying a weak offer.

A named creative strategist with a director and an editor, and one lead who runs the project end to end and joins every call. You will know their names and can reach them directly. The same lead stays on for the refresh cycles, so your history never gets re-explained.