Show the work. Win the shortlist.
Win the shortlist
Nothing sells an industrial capability like seeing it run. We produce the photography, video, ad creative and brand assets manufacturers need — shot on your floor, accurate enough for an engineer — with our creative strategy and video production teams.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
FOUR WORKSTREAMS
Four workstreams behind creative that survives technical scrutiny.
that survives technical scrutiny
Positioning that says what you actually make, photography and video captured on the floor, ad creative built for the platforms your buyers use, and a system your team can keep running.
Positioning and brand system
Photography and product imagery
Video and motion
Ad creative and campaign assets
Say what you make, to whom, and why it holds.
Most industrial brand copy is interchangeable: quality, innovation, customer focus, solutions. It is safe and it is invisible, which matters because 70% of technical buyers pick the better-known brand when two options look technically similar.
We interview your engineers and your customers, then write positioning around what you genuinely do better — the tolerance you hold, the material nobody else runs, the lead time you can prove. From there we build the system: messaging by audience, visual identity, templates and the rules that keep it consistent across a catalogue.
- Positioning built from customer and engineering interviews
- Messaging written per audience, from specifier to procurement
- Visual identity, typography and colour system documented
- Templates so your team can produce on-brand material alone
70%
of technical buyers pick the better-known brand when specs look equal
73%
of industrial buyers review the supplier site before sending an RFI
Real machines, real parts, real people.
Stock images of gleaming robot arms tell a buyer nothing except that you could not be bothered. Your own floor is more persuasive: the cell running, the part in a gloved hand, the inspection bench, the crate leaving the dock. It also gives every capability page the evidence it needs, and downloading spec sheets and visiting vendor websites are two of the top three engagement actions technical buyers take.
We shoot on site around production rather than stopping it, then deliver a library organised by capability, product line and use, licensed to you outright and sized for web, print and trade shows.
- On-site shoots planned around your production schedule
- Capability, product, facility and team coverage in one visit
- Consistent grade and treatment across the whole library
- Full rights, organised files, ready for web and print
60%
of technical buyers download spec sheets as a core research action
56%
of technical buyers visit vendor websites while researching
Video is how a process explains itself.
Some things a datasheet cannot do: show the cycle time, show the finish, show a five-axis operation that would take four paragraphs to describe. 94% of technical buyers watch work-related videos, and they want how-to guides, whiteboard sessions and product demos rather than corporate films.
We produce capability films, process explainers, product demos and short social cuts from the same shoot day, so one visit feeds a year of content. Everything is captioned, because most of it will be watched with the sound off in a plant office.
- Capability and process films shot on your floor
- Product demos and how-to content aimed at specifiers
- Short vertical cuts for social and paid, captioned by default
- One shoot day planned to produce months of material
94%
of technical buyers watch work-related video content
62%
of the technical buying process happens online before sales is contacted
Creative built for where industrial buyers actually are.
A brand film does not make a good advert, and an advert that works on LinkedIn rarely works in a search result. We build creative per platform and per stage, in enough volume to keep testing — 93% of manufacturing marketers name LinkedIn their most effective social channel, and it rewards specificity over polish.
The economics deserve respect: LinkedIn manufacturing campaigns average about a 0.49% click-through rate at $5 to $6 per click, so weak creative is expensive quickly. We work with the paid media team so what we produce is tested, not admired.
- Static, document and video ad sets built per platform
- Enough variants to test message, not just colour
- Trade show, catalogue and sales collateral from the same system
- Performance read back into the next round of creative
93%
of manufacturing marketers call LinkedIn their most effective social channel
$38.21
average Meta cost per acquisition on industrial services lead gen
of technical buyers watch work-related video content
will share their details for technical content they value
Capture planned around your production schedule
Footage, images and source files licensed outright
We made the difference for those brands
B2B software, fintech, insurance
Travel & mobility
Home essentials, appliances, kitchen & pet
Healthcare & regulated services
Beauty, personal care & wellness
Consumer tech and platforms
B2B software, fintech, insurance
Consumer tech and platforms
Food & beverage
Apparel and lifestyle
Retail & commerce
Consumer tech and platforms
Food & beverage
Travel & mobility
Consumer tech and platforms
Creative, content, arts & culture
Food & beverage
B2B software, fintech, insurance
B2B software, fintech, insurance
Healthcare & regulated services
Beauty, personal care & wellness
Consumer tech and platforms
Creative, content, arts & culture
B2B software, fintech, insurance
B2B software, fintech, insurance
Beauty, personal care & wellness
Beauty, personal care & wellness
Consumer tech and platforms
Home essentials, appliances, kitchen & pet
Healthcare & regulated services
B2B software, fintech, insurance
01 — The challenge
A world-class plant, presented with clip art.
We see it constantly. Twenty million in equipment, certifications that took years, an engineering team that solves problems nobody else will touch — and a website carrying three stock photos, a 2014 brochure PDF and the sentence “committed to quality and innovation”. The buyer cannot tell you apart from the shop down the road.
“Everything we send out looks like everyone else in the sector.”
That sameness has a price. When two suppliers look technically similar, 70% of technical buyers lean towards the brand they already recognise — so being invisible costs you work you were qualified to win.
02 — Our approach
Get on the floor, then build a system your team can run.
We start where the proof is. A day or two on site with your engineers and operators, watching what actually happens, listening to how they describe a hard job. That is where the real positioning comes from, and it is the difference between creative that impresses a marketing committee and creative that convinces a specifier.
Then we capture. One planned production visit produces the photography, the capability film, the process explainers and the short social cuts, all shot around your schedule rather than pausing it. Everything is licensed to you outright and organised so it can be found again in two years.
Finally we build the system: templates, messaging by audience, ad creative per platform and clear rules for what goes where. Your team gets something they can keep running between projects, and the assets are tested in market with our paid and content teams rather than filed away after the launch.
03 — What we did
One shoot, a year of material.
Discovery on your floor, a planned capture day, production and rollout — then a steady cycle of testing and refresh.
Weeks 1-2 / Discovery
What makes you the harder supplier to replace
Interviews with engineers, sales and customers, plus a review of everything you currently send out, ending in positioning rather than a mood board.
Week 3 / Capture
A planned day on the floor
Photography and video captured around live production, covering capabilities, products, facility and the people who run it.
Weeks 4-6 / Produce
Edits, templates and ad sets
Films, image library, brand templates and platform-ready ad creative delivered together, captioned and organised for reuse.
Ongoing / Test and refresh
Creative judged in market
Assets tested in live campaigns, results read back into the next round, and the library topped up as products and capabilities change.
WHAT YOU GET
Deliverables you keep, whatever happens next.
you keep
Footage, images, source files and templates are licensed to you outright from day one.
Positioning and messaging
What you make, who it is for and why it holds up, written per audience instead of one paragraph for everyone.
Visual identity system
Typography, colour, layout and treatment rules documented so the catalogue and the trade show stand agree with each other.
Photography library
Capability, product, facility and team images shot on your floor and organised by where they will be used.
Video and motion package
Capability films, process explainers and short captioned cuts produced from a single planned visit.
Ad creative sets
Platform-ready static, document and video variants with enough range to test messages properly.
Templates for your team
Editable decks, datasheets and social templates so routine material stays on brand without another project.
HOW WE WORK
Operating standards, not promises.
Operating standards
Contract manufacturers and job shops
Capability proof that travels: the cell running, the part finished, the tolerance held.
ExploreOEMs and equipment builders
Product launches, demo films and sales collateral for a long technical sale.
ExploreIndustrial brands and distributors
Catalogue imagery and campaign creative that stays consistent across thousands of lines.
Explore
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
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FAQ
Questions manufacturers ask us
Why not just use stock photography?
Because your buyers can tell, and specificity is what convinces them. A real cell, a real part and a real tolerance answer questions that a stock robot arm cannot. It is also the cheaper route over time: one planned visit produces a library you own, while stock has to be re-licensed and still looks like everyone else in the sector.
Is video worth the investment for an industrial company?
For most manufacturers, yes. 94% of technical buyers watch work-related videos, preferring how-to guides, whiteboard sessions and product demos, and a forty-second cycle shown on camera saves four paragraphs of explanation. We produce it from the same visit as the photography so the cost lands once.
How do you make sure the technical details are right?
Your engineers review everything before it ships. We interview them during discovery, write claims from what they actually tell us, and send scripts, captions and specification callouts back for sign-off. Nothing publishes with a tolerance, material or certification your team has not confirmed.
Which platforms should manufacturing creative be built for?
Start where the buyers are. 93% of manufacturing marketers rate LinkedIn their most effective social channel, and technical buyers name YouTube, LinkedIn and GitHub the most valuable platforms for work. We build for those first, then adapt the same capture into search, trade show and sales collateral.
Can you work with our existing brand guidelines?
Of course, and often that is the right call. Where guidelines exist we work inside them and extend what is missing, which for most manufacturers is photography direction and templates rather than the logo. Where the identity is genuinely holding you back, we will show you exactly which parts and why before suggesting any change.
How much content does one shoot day actually produce?
Typically a capability film, two or three process explainers, a set of short captioned social cuts and a photography library covering capabilities, products, facility and team. Planned properly, that is enough to feed a website refresh, a quarter of social posting and several ad tests from a single visit.
Do you handle trade show and print material too?
Yes, and it comes from the same system, which is the point. Stand graphics, capability sheets, catalogues and sales decks built on the same photography and messaging make the whole company look coherent, and your team can update the editable versions between shows without commissioning new work.
What is a gated technical document worth as an offer?
More than most manufacturers expect. 85% of technical buyers will provide their details for technical content they find valuable, so a genuinely useful selection guide or tolerance reference outperforms a company overview every time. We design them to be worth the exchange rather than to feel like a trap.
How do we know the creative is working?
We test it. Assets go into live campaigns with our paid team, and we read engagement and cost per enquiry back into the next round — Meta lead gen for industrial services averages $2.14 per click and $38.21 per acquisition, so differences between concepts show up quickly. Creative that cannot be measured tends to be creative nobody improves.
Our facility is not photogenic. Is that a problem?
Rarely, and honestly it is often an advantage. A working plant with wear, chips and real operators reads as competence to a technical audience, where a spotless render reads as marketing. We light and frame around what is strong, and we will tell you in advance if something genuinely needs tidying before the camera arrives.
How does creative fit with our SEO and paid programmes?
It is the raw material for both. Capability pages built by our manufacturing SEO team need real imagery and video to convert the traffic they earn, and paid campaigns need enough variants to keep testing. Running them together means one visit supplies every channel instead of three separate scrambles.
Who will actually be working on our account?
A named senior creative lead who runs discovery, attends the shoot and joins your reviews, supported by the photographers, editors and designers the project needs. You will know who is on your floor and who is cutting your film, and you can reach them directly.
How long does the first project take?
Usually six to eight weeks from kickoff: two weeks of discovery and planning, a capture visit, then production and rollout. Rush timelines around a trade show or a product launch are possible when the date is fixed, and we will say plainly what has to be cut to hit it rather than quietly cutting it.
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