Show the work. Win the shortlist.

Because your buyers can tell, and specificity is what convinces them. A real cell, a real part and a real tolerance answer questions that a stock robot arm cannot. It is also the cheaper route over time: one planned visit produces a library you own, while stock has to be re-licensed and still looks like everyone else in the sector.

For most manufacturers, yes. 94% of technical buyers watch work-related videos, preferring how-to guides, whiteboard sessions and product demos, and a forty-second cycle shown on camera saves four paragraphs of explanation. We produce it from the same visit as the photography so the cost lands once.

Your engineers review everything before it ships. We interview them during discovery, write claims from what they actually tell us, and send scripts, captions and specification callouts back for sign-off. Nothing publishes with a tolerance, material or certification your team has not confirmed.

Start where the buyers are. 93% of manufacturing marketers rate LinkedIn their most effective social channel, and technical buyers name YouTube, LinkedIn and GitHub the most valuable platforms for work. We build for those first, then adapt the same capture into search, trade show and sales collateral.

Of course, and often that is the right call. Where guidelines exist we work inside them and extend what is missing, which for most manufacturers is photography direction and templates rather than the logo. Where the identity is genuinely holding you back, we will show you exactly which parts and why before suggesting any change.

Typically a capability film, two or three process explainers, a set of short captioned social cuts and a photography library covering capabilities, products, facility and team. Planned properly, that is enough to feed a website refresh, a quarter of social posting and several ad tests from a single visit.

Yes, and it comes from the same system, which is the point. Stand graphics, capability sheets, catalogues and sales decks built on the same photography and messaging make the whole company look coherent, and your team can update the editable versions between shows without commissioning new work.

More than most manufacturers expect. 85% of technical buyers will provide their details for technical content they find valuable, so a genuinely useful selection guide or tolerance reference outperforms a company overview every time. We design them to be worth the exchange rather than to feel like a trap.

We test it. Assets go into live campaigns with our paid team, and we read engagement and cost per enquiry back into the next round — Meta lead gen for industrial services averages $2.14 per click and $38.21 per acquisition, so differences between concepts show up quickly. Creative that cannot be measured tends to be creative nobody improves.

Rarely, and honestly it is often an advantage. A working plant with wear, chips and real operators reads as competence to a technical audience, where a spotless render reads as marketing. We light and frame around what is strong, and we will tell you in advance if something genuinely needs tidying before the camera arrives.

It is the raw material for both. Capability pages built by our manufacturing SEO team need real imagery and video to convert the traffic they earn, and paid campaigns need enough variants to keep testing. Running them together means one visit supplies every channel instead of three separate scrambles.

A named senior creative lead who runs discovery, attends the shoot and joins your reviews, supported by the photographers, editors and designers the project needs. You will know who is on your floor and who is cutting your film, and you can reach them directly.

Usually six to eight weeks from kickoff: two weeks of discovery and planning, a capture visit, then production and rollout. Rush timelines around a trade show or a product launch are possible when the date is fixed, and we will say plainly what has to be cut to hit it rather than quietly cutting it.