Be the landscaper the assistant recommends in spring.

Yes, and we confirm it before any budget is committed. OpenAI treats financial services, healthcare and medicine, and legal services as restricted categories approved case by case, and Search Engine Journal has tracked how those approvals work in practice. Landscaping and grounds maintenance sit outside that net, so your business faces the ordinary review rather than a special one. We still check your specific offers and claims first, and the answer-layer work proceeds either way.

That is exactly the comparison we hold it to. Landscaping Google Ads averaged $104.15 per lead and lawn care $84.24, while Local Service Ads sit near the $53 home-services average, and landscaping Local Services Ads specifically averaged $58.53 per charged lead in August 2026. We set your target from your own numbers rather than a benchmark, then report cost per signed contract side by side across channels so budget follows the evidence instead of the newest platform.

Often the measurement is the problem rather than the market, which is good news because it is quick to fix. In a first-party study of 12 home-services accounts, four had conversion tracking that was inflated or missing entirely, and landscaping cost per lead ran to $226 against a $128 median. We audit tracking, match types and geo-segmentation before recommending a dollar of extra budget, because a cleaner number from the same spend is the fastest win available.

Usually both, run as separate campaigns from the first week because they behave nothing alike. A maintenance enquiry closes quickly and pays for years: a recurring mow customer at $40 a week across a 35-week season is $1,400 a year that renews. An installation project takes weeks, several conversations and a site visit, so the proof on your pages does more of the work. Running them together hides which is paying, which is the most common problem we inherit.

Usually we improve it in parallel rather than waiting, and that is the reassuring part: nothing has to be rebuilt from scratch before you see movement. An assistant needs something specific to quote, so the pages describing your services, process and coverage get rewritten first while the rest of the site stays exactly where it is. If the site is genuinely holding you back, we say so early and scope that work separately instead of quietly charging for it.

Heavily, because reviews, listings and finished-project photography are the most quotable evidence about a local business. We build a review request into project handover so it keeps running without anyone having to remember, keep hours and coverage consistent across every profile, and publish real photographs of gardens you actually built rather than catalogue images that any competitor could use.

No, it shapes it. Design and installation enquiries arrive months before the work does, maintenance renewals cluster in early spring, and autumn clean-up demand is its own short window, so we pace budget to those curves instead of spreading it evenly and wondering why September underperforms. In the quiet stretches we shift weight to the answer layer and to next season's contract demand. The monthly report shows the seasonal shape explicitly so you can staff against it.

Alongside, not instead. Search still produces most immediate demand for the operators we work with, and we would not recommend moving that budget on a hunch. What is changing is the layer above it: ChatGPT Ads expanded to 31 European countries in August 2026 after launching in the US, and cost per click bidding now accounts for most of that ad spend. We keep your existing programme funded, add a measured position here, and let cost per signed contract settle the balance.

Campaigns produce data within days, but the numbers only mean something after a few weeks of quotes and signings. Movement in how assistants describe your company usually shows within one to three months of the answer layer going live, because these systems re-read their sources faster than classic search settles. A steady flow of signed work from this channel is a six to twelve month proposition, and we agree the leading indicators up front so nobody is guessing in month two.

A fixed monthly fee for the work, quoted after the audit rather than off a rate card, plus whatever media budget you approve and pay directly. Most landscaping owners start with the audit and the answer layer, which is the part that keeps paying regardless of platform, then add media once the pages can carry it. We agree a target cost per signed contract in month one and report against it, so the spend is easy to defend or easy to stop.

It will, and the plan assumes it. The pages, reviews and proof we build are yours and keep working across every assistant and classic search whatever any single platform decides about advertising. The media side stays deliberately flexible: small tests, monthly commitments, nothing that depends on one placement type surviving. We read the ad policy pages and changelogs weekly and tell you what changed and what it means for your budget.

Yes, and the reporting gets more honest when one team holds it. Our AI search, local SEO and analytics specialists work from one plan, so a signed contract is attributed once instead of claimed by three suppliers. Hiring us for this channel alone is equally fine — we document the setup and leave every account open in your name.