Be the firm the assistant names.

Possibly, and the honest answer depends on the week. OpenAI stopped categorically blocking ads near medical, legal and financial advice in April, but sensitive conversations stay off limits and eligibility has changed four times since March. We check your specific position, put it in writing, and build the rest of the programme so your growth never depends on one platform's policy.

Because immigration questions suit assistants unusually well: multi-step, document-heavy, often asked in a second language, and asked at midnight. MagnifyLab's study of 68,400 AI-referred sessions across 50 firms found immigration among the practice areas leading AI-driven demand, with ChatGPT sending 89.7% of trackable AI traffic.

By being the clearest, most credible answer available. Question-led pages written by your attorneys, credentials and reviews structured for machine reading, and presence on directories and publications these models cite. 96% of surveyed consumers say they trust AI to recommend a firm, so that mention is worth more than most ad impressions.

It has to be, and we treat that as a hard constraint rather than an afterthought. Claims, testimonials, specialisation language and disclaimers all get reviewed against your jurisdiction's rules before anything goes live, and your firm approves every piece. Where a tactic is common elsewhere but risky for lawyers, we leave it out and say why.

Better informed and further along. The caller has usually spent a long time on their situation already — 92.4% of legal consumers research before contacting an attorney — so they arrive with a category in mind and specific questions. Intake needs to handle that conversation differently, which is part of what we set up.

With a mix, and we label which is which. Referral data where the platform passes it, call measurement, an intake question that records how the caller found you, and monthly prompt testing that shows whether assistants name your firm. It is less tidy than paid search reporting, and pretending otherwise would not help you make decisions.

Modest on the ad side and serious on the content side, which is the reverse of most channels. Paid placement is young enough that we pace it deliberately — even with a billion weekly ChatGPT users and 20% showing commercial intent — while the answer-engine work compounds and keeps paying after any single policy change.

No, and we would flag it if we saw signs of it. Search demand for immigration help is still far larger, and the two channels reach people at different moments: search when they know what to type, assistants when they are still describing the problem. We report them separately so nothing takes credit twice.

Yes, where your firm can genuinely serve those clients. Assistants answer fluently across languages, which removes a barrier that always limited keyword search, and immigration is the practice area where that matters most. We work with native-speaking reviewers rather than machine translation.

It happens, and correcting the record is part of the work. Where a model repeats an outdated rule or misstates a process, the fix is clearer, better sourced, well-structured content plus corrections on the third-party sources it draws from. Firms that publish precise, current answers tend to become the correction.

Paid placement, where eligible, produces enquiries within days. Being named organically takes longer — typically two to four months before prompt testing shows a consistent change. We show the prompt results monthly so movement is visible well before it shows up in signed matters.

Our writers, working from interviews with your attorneys, with every page reviewed and approved by the firm before publication. Immigration content that has not been through an attorney is a liability, and it also reads like it — which is precisely what stops a model treating it as authoritative.

Ask what they will show you each month, and how they handle policy uncertainty. Anyone promising guaranteed ChatGPT placement for a law firm is describing a platform that does not exist. What you should expect is a written eligibility position, measurable prompt testing, and reporting on consultations rather than impressions.

It extends it. The same assets — clear answers, credentials, reviews, citations — win rankings and AI mentions together, which is why we run this with our SEO team rather than as a separate silo. Firms with strong organic foundations get AI visibility faster and more cheaply.

This is the rare channel where they can. Assistants weigh clarity, specificity and credibility rather than ad budgets, so a focused firm that explains one category superbly can be named alongside national brands. ChatGPT usage for attorney research has grown more than 4.5x in three years, and most firms have not started. See how we approach immigration law marketing more broadly.

Prompt baseline, eligibility read, content plan and intake review. You receive the recorded assistant answers for your key questions, a written position on advertising, and the publishing plan with matters ranked by value to your firm. Paid spend, if any, starts once measurement is in place.