Ads that look like your gym, not like a gym.

Phone-shot material is often the stronger performer, which is good news for your budget. In the 2026 gym campaign data, UGC-style video averaged 3.1% CTR and $6.20 per lead against 1.1% and $14.80 for polished static creative. What we bring is not gloss, it is direction: the right angle, a script that gets to the point in three seconds, framing that works vertically, and captions. We shoot on proper kit where it helps and deliberately keep the raw, in-the-room feel where it converts.

Usually a quarter's worth of testable material: a set of hooks, several full edits per angle, vertical and square versions, plus stills pulled from the same day for posters and social. That volume matters more than polish, because a single hero film gives you nothing to compare against. We agree the exact deliverable list before the shoot so nobody is guessing, and everything including the raw files comes to you afterwards.

More often than most owners expect, and the timing is measurable rather than a matter of taste. The same 2026 data set puts static gym creative at about 12 days before performance halves, carousel at 18, short-form video at 28 and UGC-style video at 35. We watch your own numbers rather than the benchmark, put the refresh on a calendar, and keep a bank of unused cuts from the last shoot so a refresh does not require a new production every time.

More than you would think, and we make it easy and low-pressure. We ask in advance, brief people properly, film in short takes and never put someone on the spot mid-workout. Everyone signs a plain-English release and can withdraw later. In practice the members who agree tend to be your best advocates already, and their footage outperforms anything staged — which is also why we never use stock people pretending to be your community.

Yes, and we prefer to do both because the brand only feels real when the wall and the feed agree. The same design system covers ad layouts, timetable and challenge posters, studio signage and story templates your team can fill each week. Everything is checked for legibility at phone size and from across the room, and the editable files are yours, so next month's poster does not require a purchase order.

We judge it on trials and joined members, not on likes. Each angle is reported separately so the winner is obvious, and the media benchmark sits beside it: fitness and recreation averages $19.50 per lead on Meta against $27.66 across industries. Where creative moves cost per joined member, we scale it. Where a quarter produced nothing worth scaling, we say so and change the angle rather than quietly reshooting the same idea.

It genuinely can, and it is worth planning for. Industry churn fell to 7.1% in 2025, a decade low, with average tenure up to five years, and the clubs moving that number treat onboarding as a communication problem. The same production day gives us welcome films, first-session explainers and coach introductions, which are the assets that make week three feel less anonymous. Attracting the right member and keeping them are the same creative brief.

Usually yes, because the expensive part of creative is a bloated production, not the thinking. A single organised day plus editing gives an independent studio a quarter of material, and the template kit means your team produces the weekly posts themselves instead of paying for each one. We scope to your media budget, and if the honest answer is that you should spend on trials before you spend on filming, we will tell you that.

You do, completely, including raw files, project files and the brand kit. That is the arrangement from day one, so nothing needs unwinding later. If we stop working together you keep every asset and the templates keep working, and any music or stock element we use is licensed in a way that follows the asset rather than expiring with our relationship. We put that in writing rather than leaving it as a promise.

Either. Plenty of clubs have media handled internally and simply need a better library, and we are happy to be the creative half. Where we do run the media, our paid social and analytics specialists work from the same plan, so a trial is attributed once instead of claimed twice. Either way you get the test read and the refresh calendar.

Typically four to five weeks: a week to gather angles, a week or so to schedule and shoot around your timetable, then two weeks of edit and design before the first hook test goes live. We can move faster for a dated promotion, though speed usually costs volume rather than quality. After the first batch the cadence settles: a shoot day per quarter and a refresh batch in between.

Access to the studio for a day, a few members and coaches willing to talk, your timetable, and an honest sense of what you sell best. If you have a brand book we will work inside it; if you do not, we will build a small one as part of the design system. Everything else — planning, shooting, editing, design and the test read — sits on our side.