Be the gym the assistant recommends.

Yes, and we confirm the detail before any budget is committed. OpenAI treats financial services, healthcare and medicine, and legal services as restricted categories reviewed case by case, and Search Engine Journal has tracked how those approvals are being applied. A gym selling training and membership sits outside that. What needs care is claim language: weight-loss promises, body transformation guarantees and anything medical. We keep the creative to training, coaching and community, which converts better anyway.

Meta remains cheap for this category: fitness and recreation averages $19.50 per lead against an all-industry $27.66. But cost per lead is the wrong scoreboard for a club, because the expensive failure is the enquiry that never walks in. We set the target from your own cost per joined member and report every channel against it on one page, so the budget moves toward whatever fills the floor rather than whatever fills a spreadsheet.

Both, and deliberately so. The same material that persuades a nervous beginner — how induction works, who coaches what, what the first month looks like — is what makes the first ninety days go well, and that is where members are won or lost. Industry churn fell to 7.1% and average tenure rose to five years, which shows the ceiling has moved. We build the onboarding and review habits alongside the campaigns so acquisition is not quietly refilling a leaking bucket.

That is the most common reason clubs call us, and it is a solvable problem. January intake is cheap because intent is everywhere; the rest of the year rewards being the recommended answer for specific people — returning after injury, training around shift work, a first barbell session. Those are steady, unseasonal questions, and almost nobody publishes good answers to them. We pace budget to the seasonal shape and let the answer layer carry the quiet months.

Usually not, which keeps the start simple. The pages that matter here are the ones describing induction, coaching, timetable and terms, and those can be added to almost any site. If your site is genuinely blocking things — unusable on a phone, no way to publish a page, a booking flow that loses people — we say so early, scope it separately and let you decide, rather than folding a rebuild into a marketing invoice. Our web design team is there if you want it.

They are the most quotable evidence about a club, so heavily. An assistant reads reviews, listings and your published detail and assembles a recommendation from that. Given median annual retention of 66.4%, most clubs have plenty of happy members and simply never ask them at the right moment. We build the ask into onboarding and into milestone moments, so the flow of recent, specific reviews keeps running without anyone remembering to chase it.

Far from it — this is one of the few channels where being specific beats being big. A chain publishes the same page for two hundred sites; you can publish exactly who coaches Tuesday mornings, what the 6pm crowd is like, which station is a seven-minute walk. That specificity is what a model can quote when someone describes their own situation. Independents usually outperform their size here, provided somebody actually writes the detail.

Campaign numbers arrive within days but only mean something after a few weeks of trials. Movement in how assistants describe you generally shows within one to three months of the answers going live, since these systems re-read sources faster than classic search settles. A stable, unseasonal flow of joins is a six to twelve month proposition, and we agree the leading indicators — trial bookings, show-up rate, citation coverage — in month one.

A fixed monthly fee for the work, quoted after the audit rather than off a rate card, plus whatever media budget you approve and pay directly. Most clubs start with the audit and the answer layer, which keeps paying regardless of what any platform does next, then add media once the pages can carry it. We agree a target cost per joined member in month one and report against it, so the spend is easy to defend or easy to pause.

It will, and the plan assumes it. The answers, reviews and proof we build are yours and keep working across every assistant and classic search whatever any one platform decides about advertising. The media side stays deliberately flexible: small tests, monthly commitments, nothing that depends on a single placement type surviving. We read the ad policy pages and changelogs weekly and report what changed and what it means for your club.

Yes, and the reporting gets more honest when one team holds it. Our paid social, AI search and analytics specialists work from one plan, so a joined member is attributed once instead of claimed by three suppliers. Hiring us for this channel alone is equally fine — we document the setup and leave every account open in your name.

An hour a week once it is running, plus a little more at the start. What we need is the knowledge only your team has: who the 6am crowd are, which coach beginners always ask for, what people say in their first week. That detail is what makes the answers quotable and what separates your pages from every other club's. Photos and short clips from the floor help enormously, and phone footage is fine.