Dealership creative that shows the vehicle, not the logo.

Enough that a shopper researching your area keeps meeting you. Shoppers watch around 20 videos before narrowing their choice, so a store publishing two polished pieces a month is barely present. Our usual rhythm is one shoot day producing six to ten edited pieces, plus a lightweight inventory format your own team runs between visits. That mix keeps the paid campaigns supplied and the social feed alive without turning anyone at the store into a full-time producer.

In most programs, yes, and we build to the rules from the start rather than asking for forgiveness later. That means correct logo treatment, approved model naming, the disclaimer text your program requires and file specs that pass review. We keep a record of what was approved for each campaign so claims are straightforward, and where a creative idea would fall outside co-op we will say so before it is produced and price the alternative honestly.

On social and messaging, usually yes — and the two are not in competition. A phone clip of a delivery, an arriving unit or a straight answer to a finance question reads as a real person at a real store, which is exactly what a shopper is trying to find. Produced walkarounds do the different job of showing the vehicle properly in paid placements. We plan both together, and we make the phone half easy: a short list of formats, a shooting cheat sheet, and editing handled off-site.

On cost per lead and cost per booked appointment first, because that is what the desk can act on, then on the diagnostics that explain a result: hook rate for the opening seconds, hold rate for the middle, click and landing behaviour for the offer. Where phone calls matter we use call tracking so a sales conversation is not invisible. Every test changes one variable and the hypothesis is written down first, which is the only way to know whether the vehicle, the offer or the hook did the work.

Monthly for the offer itself, and sooner whenever performance says so. Retail automotive audiences are geographically small, so the same frequency that would take months to tire a national brand can exhaust a local audience in weeks. We watch frequency and hook rate weekly, keep a spare set of variants ready, and schedule the next shoot day before the current library starts fading. A template system is what makes that affordable — new offers drop into an approved frame in an afternoon.

Yes, and it is usually where this pays best. One shoot plan and one template system serve every store, with the variation that genuinely matters — stock, offers, staff, town — handled per location instead of rebuilt from scratch. Group reporting sits above it so you can see which store is converting attention into appointments. Where two rooftops compete for the same shoppers we separate the audiences and the messaging rather than letting them bid against each other.

It goes with you. Raw footage, project files, fonts and export presets are handed over on request and again at the end of any engagement, and every advertising account stays in the dealership's name throughout. We think holding a client's material hostage is a bad business model and a worse reference, and stores that know they can leave tend to stay. There is no long-term lock-in in our agreements.

They are planned as one thing. The media plan decides which models, offers and audiences need coverage; the shoot list is built from that, so assets arrive already matched to a campaign rather than being reverse-fitted afterwards. Winning angles feed the next shoot day and losing ones are cut from the plan. Our Meta ads and YouTube ads teams run the media from the same document the producers work to.

They are widening it. Cox Automotive found 19% of all buyers, and 25% of new-vehicle buyers, using AI websites or AI overviews during their purchase, which means a shopper may meet a summarised version of your store before they ever see an ad. Practically, the creative and the written content on your site need to tell the same story with the same facts — honest pricing, real inventory detail, clear service information — so whichever surface they arrive on, the store looks consistent.

A fixed monthly fee scoped to the shoot cadence and the volume of offer creative you need, quoted separately from media spend. Dealer groups usually pay less per rooftop because the template system is shared. After a first review we will tell you where your existing material can be recut instead of reshot, which is often the cheapest first month available, and where the honest recommendation is a smaller scope than you asked for.