BLOG

Guides

driving growth

Content Type
Topic
City
Industry
Loading
Clear all

Google Ads & PPC

Author:

Cedric Pharand

July 30, 2026

Microsoft Ads: What It Costs, Who It Reaches and How to Launch

The cheapest large-scale paid search inventory most teams never switch on — reach, real costs, unique targeting and a first-campaign checklist.
Guides
Google Ads & PPC
microsoft ads cost, microsoft advertising rates, ppc on bing, search engine marketing, paid search advertising, sem, ppc for beginners, bing ads tips

Growth, Data & Ecommerce

Author:

Cedric Pharand

July 30, 2026

20 Professional Email Signature Examples (With Design Rules)

Twenty email signature examples by role and industry, with the design rules, client-by-client setup paths and free generators behind them.
Guides
Growth, Data & Ecommerce
email signature examples, professional email signatures, email signature design, email signature generators, best email signatures, email signature rules, corporate email signatures, branding email signature

Marketing Strategy & PR

Author:

Cedric Pharand

July 30, 2026

18 Free SWOT Analysis Templates (Plus 3 Completed Examples)

Eighteen free SWOT analysis templates by format, three filled-in examples, and the quadrant prompts that turn a blank grid into real decisions.
Guides
Marketing Strategy & PR
swot analysis template, swot analysis examples, free swot template, business analysis grid, marketing planning tool, strategic planning swot, swot analysis for startups, competitive analysis template

Social Media & Content

Author:

Cedric Pharand

July 30, 2026

How to Repost on Instagram: The Repost Button, Stories and UGC

A step-by-step walkthrough of Instagram's native repost button, story resharing, and the permission rules brands should follow.
Guides
Social Media & Content
instagram repost, repost button, share instagram story, user generated content, instagram ugc, brand reposting, reshare content

Marketing Strategy & PR

Author:

Cedric Pharand

July 30, 2026

SMART Goals Examples: 21 Templates for Work, Sales, and Students

Twenty-one ready-to-copy SMART goal examples across work, sales, marketing, customer service and study, with the formula behind each one.
Guides
Marketing Strategy & PR
smart goals examples, work goals, sales goals, student goals, marketing goals, goal setting template, how to set goals, goal setting framework

Marketing Strategy & PR

Author:

Cedric Pharand

July 30, 2026

Target Marketing: A Step-by-Step Guide to Reaching Your Ideal Audience

A practical guide to target marketing — from market segmentation and audience research to building campaigns that reach the right buyers.
Guides
Marketing Strategy & PR
target marketing guide, market segmentation, audience research, ideal customer profile, niche marketing, reaching buyers, marketing campaigns, customer targeting

SEO & AI Search

Author:

Cedric Pharand

July 30, 2026

Google AI Overviews: What They Are, How They Work & How to Optimize

A complete breakdown of Google AI Overviews, their impact on organic traffic, and how to optimize content for AI-powered search.
Guides
SEO & AI Search
google ai overviews, ai search results, generative ai seo, optimize for ai, google search changes, ai impact organic traffic, seo ai optimization, how ai works

Other Paid Media (Social, Display & OOH)

Author:

Cedric Pharand

July 30, 2026

How to Go Live on TikTok: Step-by-Step Setup Guide

A complete walkthrough for going live on TikTok — eligibility, setup steps, engagement tactics, and how to earn from live gifts.
Guides
Other Paid Media (Social, Display & OOH)
tiktok live setup, go live on tiktok guide, tiktok streaming, earn from tiktok live, tiktok gifts, tiktok engagement tactics

Marketing Strategy & PR

Author:

Cedric Pharand

July 30, 2026

What Is ERP? Enterprise Resource Planning Explained

A complete breakdown of ERP systems — what they do, why businesses adopt them, and which platforms lead the market.
Guides
Marketing Strategy & PR
erp definition, enterprise resource planning explained, what is erp system, erp benefits, erp software market

Meta Ads

Author:

Cedric Pharand

July 30, 2026

Facebook Ad Library: How to Search and Use It for Competitive Intelligence

Search the Meta Ad Library to spy on competitor campaigns across Facebook and Instagram with this complete walkthrough.
Guides
Meta Ads
facebook ad library search, meta ad library guide, competitor ad campaigns, instagram ad intelligence, spy on ads

Marketing Strategy & PR

Author:

Cedric Pharand

July 30, 2026

SWOT Analysis: Templates, Examples, and How to Use It

Master the SWOT analysis framework with real templates and examples that turn strategic planning into actionable business decisions.
Guides
Marketing Strategy & PR
swot analysis template, swot analysis example, strategic planning tool, business analysis framework, how to do a swot

Marketing Strategy & PR

Author:

Cedric Pharand

July 30, 2026

Unique Selling Proposition: What It Is and How to Create One That Sells

A practical breakdown of how to identify, write, and communicate a unique selling proposition that differentiates your business.
Guides
Marketing Strategy & PR
unique selling proposition, usp, marketing differentiator, brand message, customer value, competitive advantage, how to write usp

Marketing Strategy & PR

Author:

Cedric Pharand

July 21, 2026

Your Definitive Guide to Online Reputation Management

Everything you need to know about managing your online reputation across reviews, search engines, and social media platforms.
Guides
Marketing Strategy & PR
online reputation management guide, manage online reviews, seo reputation, social media reputation, brand monitoring tools, customer feedback management

Web Design & Development

Author:

Cedric Pharand

July 21, 2026

Unbounce Landing Pages: Features, Pricing & Smart Traffic Review

In-depth review of Unbounce's landing page builder with Smart Traffic AI, A/B testing, popups, sticky bars, and pricing breakdown.
Guides
Web Design & Development
unbounce review, unbounce pricing, landing page builder, smart traffic ai, ab testing tool, conversion optimization, unbounce features

Growth, Data & Ecommerce

Author:

Cedric Pharand

July 21, 2026

Lead Capture Page: Best Practices, Examples & Conversion Tips

A complete guide to building lead capture pages that convert visitors into leads with optimized forms, CTAs, and social proof.
Guides
Growth, Data & Ecommerce
lead capture page tips, how to get leads, landing page conversion, optimize forms, call to action examples, social proof benefits, lead generation strategy

Marketing Strategy & PR

Author:

Carl Chamoiseau

July 20, 2026

How to Build a Strong Online Reputation from Scratch: 7-Step Guide

Step-by-step guide to building a strong online reputation with reviews, social media, SEO, and content.
Guides
Marketing Strategy & PR
build online reputation, reputation management guide, online reviews strategy, social media presence, seo for reputation, content marketing reputation, customer feedback

Growth, Data & Ecommerce

Author:

Cedric Pharand

July 20, 2026

Google Analytics Event Tracking: Complete GA4 Setup Guide

Step-by-step guide to setting up event tracking in GA4 with GTM, enhanced measurement, and custom events.
Guides
Growth, Data & Ecommerce
google analytics event tracking, ga4 setup, google tag manager, enhanced measurement, custom events analytics, track website activity, ga4 events guide

Growth, Data & Ecommerce

Author:

Cedric Pharand

July 20, 2026

Funnel Optimization: Stage-by-Stage Playbook for Higher Conversions

Data-driven strategies to fix funnel drop-offs and boost conversion rates at every stage.
Guides
Growth, Data & Ecommerce
funnel optimization, conversion rates, sales funnel, marketing funnel, customer journey, lead generation, ecommerce funnel, funnel stages

Social Media & Content

Author:

Cedric Pharand

July 20, 2026

How the Facebook Algorithm Works in 2026

A deep dive into the Facebook algorithm's ranking signals, content priorities, and actionable tactics for businesses in 2026.
Guides
Social Media & Content
facebook algorithm, how facebook works, social media algorithm, facebook ranking signals, content prioritization, facebook 2026, business growth facebook

Google Ads & PPC

Author:

Cedric Pharand

July 20, 2026

Display Targeting: Complete Guide to Google Ads & Amazon DSP

A complete guide to display targeting methods, benchmarks, and strategies across Google Display Network and Amazon DSP.
Guides
Google Ads & PPC
google ads display targeting, amazon dsp targeting, programmatic advertising, display ads strategy, retargeting ads, google display network, ad targeting methods, performance marketing

Marketing Strategy & PR

Author:

Cedric Pharand

July 20, 2026

How to Identify, Report & Recover From Review Bombing

A complete guide to identifying, reporting, and recovering from coordinated review bombing attacks on your business.
Guides
Marketing Strategy & PR
review bombing, online reputation management, fix fake reviews, combat negative reviews, customer reviews, manage online reputation, how to report fake reviews, business reputation

Marketing Strategy & PR

Author:

Cedric Pharand

July 20, 2026

Everything You Need to Know About 10x Content

The complete guide to Rand Fishkin's 10x content framework — how to create content that is 10 times better than what currently ranks in Google.
Guides
Marketing Strategy & PR
10x content, rand fishkin, seo content strategy, create better content, google ranking factors, high quality content, content marketing tactics, seo for content

Social Media & Content

Author:

Cedric Pharand

July 20, 2026

New Media Strategies: The Complete Guide to Digital Marketing in 2026

A comprehensive guide to building effective new media strategies across social media platforms, covering content creation, measurement, and emerging trends for 2026.
Guides
Social Media & Content
new media strategies, digital marketing trends 2026, social media strategy, content creation plan, emerging marketing trends, social media measurement, online advertising, digital comms

SEO & AI Search

Author:

Carl Chamoiseau

July 20, 2026

Automated Internal Linking With AI for Scalable SEO

How AI-powered internal linking tools automate anchor text selection, orphan page fixes, and site architecture optimization at scale.
Guides
SEO & AI Search
ai internal linking, automated seo, seo automation tools, internal linking strategy, website architecture, orphan pages, seo ai, link building
No articles match those filters
Clear all filters

Book your strategy call today!

Schedule a call
Schedule a call