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Paid social results are the easiest to dress up and the hardest to defend, because platform-attributed conversions flatter themselves. So each case below names the exact optimisation event, the window, and the currency.
These are the 12 Meta and paid-social results that held up. Declines are printed next to the wins rather than left out.
| Client | Headline result | Period |
|---|---|---|
| CFC & Elevate Health | CA$548k of Meta spend turned into 16,387 tracked leads | Aug 1, 2025 – Jul 31, 2026 |
| Fil Chauffant Toiture | 45 ice-dam leads at CA$38.53 in a five-month season | the five months with reported data inside Oct 2025 – Mar 2026 |
| Geo Stone | 275 qualified leads at CA$19.59 from a single campaign | campaign launch through Jul 31, 2026 |
| Katchoo | 114 subscription leads at CA$11.15 each | the four months with reported data in 2026 |
| L'Entrepôt de la Réno | Search revenue multiplied 5.3× in eight months | Aug 2025 – Mar 2026 vs Aug 2024 – Mar 2025 (the months both years repo |
| L'Entrepôt de la Réno | Tripled the ad budget and doubled the return at the same time | Aug 1, 2025 – Jul 31, 2026 vs Aug 1, 2024 – Jul 31, 2025 |
| L'Exterminateur en Ligne | A brand-new Meta account at 9.60× return in three months | May 2026 – Jul 2026 (account launch to date) |
| L'Exterminateur en Ligne | Doubled the conversions and lifted ROAS to 5.51× in the same year | Aug 1, 2025 – Jul 31, 2026 vs Aug 1, 2024 – Jul 31, 2025 |
| MDF Mécanique Laval | 240 booked-service leads from under CA$8,000 of Meta spend | campaign launch through Jul 31, 2026 |
| Plomberial | 30 plumbing leads at CA$32.97 in a two-month test | the two months with reported data in late 2025 |
| Sudipta Fitness | Cost per lead fell 96% while lead volume grew 42× | Aug 1, 2025 – Jul 31, 2026 vs Aug 1, 2024 – Jul 31, 2025 |
| WorldRemit | App-install spend scaled 19× and return still tripled | Aug 1, 2025 – Jul 31, 2026 vs Aug 1, 2024 – Jul 31, 2025 |
Every case-study page names its data source, its comparison window and its currency. Where a secondary metric declined over the same period, the decline is printed on the page next to the win.
