A marketing audit judged on signed cases, not on leads.

Nine areas, every time: measurement, paid search, paid social, spend efficiency, website and funnel, organic and AI search, offer and positioning, competitors, and lifecycle. For a firm that means Google Ads and Local Services Ads, Google Business Profile and local search, practice area and location pages, case results and attorney profiles, lead vendors, and intake from the first ring to the signed retainer. Every finding carries evidence, a severity band and a fix.

Because cost per lead rewards the wrong marketing. Two channels can deliver identical lead volume while one produces soft tissue enquiries and the other produces the trucking or premises cases you built the firm around. We reconcile signed cases from your case management system, map sources to them once, and report cost per signed case by case type and market. Where the data cannot support that yet, the workbook says so and the plan fixes it first.

We audit the intake process, with evidence, not the people. We place live test calls in and out of hours, submit forms and chats, review recordings against your own script, and time every response. Benchmark calling of 1,000 after-hours enquiries in February 2026 found 40.9% of personal injury firms gave no live answer and Friday was the worst day at roughly a 45% answer rate, so this is usually where the fastest gains sit.

No. We review marketing and intake performance and give no legal, ethics or bar-advertising compliance advice, and we recommend no case acquisition arrangement. Where a finding touches advertising rules, disclaimers, testimonial use or fee language, the workbook flags it for your ethics counsel to decide, and the plan waits on their answer rather than guessing.

A checklist tells you what to look at. An audit produces findings about your firm, each with the measured evidence beside it, a severity band, what leaving it alone costs, and the fix. We keep the nine-area scope fixed so nothing is skipped, but every line comes from your analytics, ad accounts, call recordings, case management data, invoices and live site.

A fixed fee quoted after a scoping call, with deliverables and dates written down before you commit. It varies with the number of markets, case types and ad accounts in scope and the state of your data, so publishing a rate would mislead most readers. For context on the market you compete in, more than $2.5 billion went into legal services advertising in 2024. Book a meeting for a scope and a number.

Not as part of this. The audit is a project with a defined end and no retainer attached, which is what lets the workbook say that a channel we would happily sell is not worth funding for you. Your team, your current agency or another firm can execute the plan. If you later want us to run something, it is scoped and quoted separately.

We set one standard and apply it. Signed cases are reconciled from your case management records, then sources are mapped to them once, so a single retainer is credited once instead of three times. Where tracking cannot support a conclusion, the finding is labelled directional and the repair goes into the plan. Building that reporting layer is marketing operations consulting, quoted separately.

No, that is part of what the audit measures. Validity's 2026 study of 500 organisations found 62% had lost revenue to poor client data and only 41% had a named governance owner, so waiting for clean data means waiting forever. We document what the data can and cannot support and put the repairs in the 90-day plan.

Yes, where you run them, priced against what can be shown rather than what the rep promised. Television ad quantity for legal services peaked in 2023 above 16.4 million ads and radio peaked in 2024 above 6.8 million, so broadcast is still a real competitive force. We measure branded search lift, call volume by daypart and market, and say plainly where the evidence is thin.

Direction of travel. The audit looks backwards at evidence: what the marketing and intake function has been doing, what it signed, and what is broken. Marketing strategy consulting for injury firms looks forward and decides case type priority, positioning, channel roles and budget. Most firms buy the audit first, because a plan written on unverified numbers is a guess with headings.

Scope of the question. Growth advisory hunts the commercial constraint on growth wherever it sits, including case mix, capacity and settlement cycle. The marketing audit stays inside marketing and intake and produces evidence plus a 90-day plan.

The partner who owns marketing, the intake manager, and someone who can grant access to analytics, ad accounts, call tracking and the case management system. Expect roughly three to four hours across the week: a kickoff, short interviews and the handover call. Everything else is our work on your data.

It is one of the best moments for it. The workbook documents what the current setup produced, the plan states what the next partner has to deliver, and the cost per signed case framework gives you a baseline they inherit rather than reset. We hold no media, so nothing in the audit is written to win the retainer that follows.

Your team runs it, and every action has a named owner and an acceptance test. Many firms book a review at ninety days to check the leading indicators, which takes half a day and is optional. Where you want a standing numbers habit, scorecard advisory sets one up and hands it back, and the parent engagement is the marketing audit itself.