A dental website visitors can book on in one hand.

Six to ten weeks for a single-site practice, longer for a group with many location pages. From you we need a couple of hours a week: a kick-off on what the practice is really known for, clinical review of the treatment pages, a photography day, and sign-off at two checkpoints. Everything else, including copy drafting and migration planning, sits with us.

Your rankings are protected first, and that shapes the whole project. We record current positions and traffic before design starts, keep the URLs that already earn visits, map redirects page by page, carry the copy that ranks into the new pages rather than trimming it for looks, and monitor daily for the first fortnight after launch. The risk we remove is larger than the one we take, because slow, duplicated pages are already costing you patients.

Whichever one your clinicians will actually maintain. Webflow suits practices that want a fast, stable website with simple editing and no plugin upkeep. WordPress suits groups with heavier integration needs or an in-house marketer used to it. We development well on both, we will tell you which we think fits and why, and either way you own the website outright.

Yes, and it is one of the first things we scope. Most dental scheduling tools offer an embed or an API, and we make the booking feel part of your website rather than a jarring third-party page. Where a system is genuinely closed, we use a short form that routes into your workflow and a tracked number, so nothing is lost while we work with the vendor.

It is usually the single biggest visual upgrade available. Stock dentistry photographs look like every other clinic and patients read them as such, while genuine pictures of your reception, surgeries and team make the practice feel knowable before the first visit. We plan the shot list, brief a photographer, and keep the file sizes small enough that the pictures do not slow the website down.

Accessibility is part of the development rather than an audit at the end. That means readable type sizes, strong colour contrast, labelled form fields, keyboard and screen reader support, tap targets big enough for imprecise hands, and language that avoids jargon. It helps every visitor, and it removes a legal risk that quietly sits on a lot of clinic websites.

A fixed project fee scoped to the number of pages, locations and integrations, quoted before we start so there are no surprises, with an optional monthly care plan for hosting, updates and iteration. We will tell you honestly when a full rebuild is not the right spend and a focused set of improvements would do more for the diary this year.

Often, yes, and we are happy to. Where the platform allows changes, fixing speed, the booking path and the treatment pages captures much of the benefit for a fraction of the budget — offer-specific pages convert at 12.5% against 4.2% site-wide, and that gap does not require a new design system. We will only recommend a rebuild when the platform itself is the constraint.

Yes. Each practice gets its own page with honest detail, its own tracked phone number, its own hours and team, and its own scheduling link, while the design system, treatment copy and components stay shared so the group is not paying five times for one page. Reporting rolls up for the group and drills into each website, which is what a regional manager actually needs.

We keep measuring. Monthly checks on page speed, booking completions, calls and the points where visitors stall, plus small iterations where the numbers point, security and platform updates, and a short written note of what changed. If you would rather run it in-house we train your team and hand over documentation instead — the site is yours either way.

Yes, and a modern dental brand is more than a logo. We can refresh branding, shoot short patient-friendly videos for the surgery, and set the typography and colour so the family practice feels professional rather than clinical. Those projects support growth in the same month they ship, because the same assets feed your landing pages, your marketing and your social profiles instead of being commissioned twice.

We develop to WCAG guidance, which is the standard ADA claims are judged against, and we check it on every page rather than once at launch. High contrast type, labelled fields, keyboard support, captioned videos and a layout that stays usable at 200% zoom. It matters here: dentist and dental center websites serve a highly mixed age range, and an accessible page is simply an easier page for anyone to view and book on.

Yes, and the development gets better when the same team does. Our dental SEO, landing page and analytics specialists shape the structure while it is still cheap to change, so the site launches ready to rank and ready to take paid traffic. Hiring us for the build alone is equally fine.