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SEO

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SEO for Dental Practices

Dental SEO that fills the diary, not a ranking report.

fills the diary

Most dental websites rank for the clinic name and very little else. The blog posts were written for a organic engine, the map listing has the wrong hours, and nobody can say which new patients arrived from organic organic. We work the other way round: the treatments you want more of, the map pack in your own catchment, pages fast enough to book on a phone, and reporting that ends at booked bookings. It runs from the same plan as your dental marketing and dental PPC work, so no patient is counted twice.

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Dental practice owner reading search results on a phone in a dark empty waiting room at night

FOUR WORKSTREAMS

Four workstreams decide whether dental SEO pays.

Four workstreams

Local visibility, treatment pages, a technically healthy site and honest measurement. Everything else in dental SEO is decoration on top of those four.

Local search & the map pack

Local search & the map pack

Treatment pages & content

Treatment pages & content

Technical health & speed

Technical health & speed

Measurement & reporting

Measurement & reporting

The map pack is the dental organic result.

Patients searching for a dentist near them rarely scroll. The three map results carry the decision, and the listing that wins them is the one with current hours, real treatment categories, photographs of the actual clinic and a steady flow of recent ratings — 97% of consumers read ratings for nearby businesses before they choose one.

We rebuild the Google Business Profile properly, keep the name, address and phone consistent everywhere they are published, add the treatments you want to be found for, and put a review routine in place your front desk can actually keep up. Maps traffic is worth the trouble: organic nearby map visits convert at about 8.5% against 4.2% site-wide.

  • Google Business Profile rebuilt around real treatments
  • Consistent clinic name, address and phone across directories
  • Review routine your reception team can sustain
  • Local landing pages for each clinic location

8.5%

conversion rate from organic Google Maps visits for dental practices

97%

of consumers read ratings for nearby businesses

One strong page per treatment beats forty blog posts.

Implants, clear aligners, emergency bookings, hygiene and cosmetic work are separate queries with separate questions about cost, recovery, finance and insurance. A single services page tries to answer all of them and ranks for none. We build one substantial page per treatment, written with your clinicians, answering the questions patients actually ask before they call.

That work is where the traffic lives: organic organic brings 48.2% of dental website traffic, more than paid, social and referral combined. Blog copy comes after the money pages, never instead of them.

  • One page per treatment, written with your clinical team
  • Cost, finance and insurance questions answered on the page
  • Internal linking that guides patients toward booking
  • Existing thin pages merged rather than multiplied

48.2%

of dental website traffic comes from organic search

4.2%

average conversion rate on dental clinic websites

A slow clinic site loses the patient before the ranking matters.

Dental sites are usually built on a locked provider platform, stuffed with sliders and third-party scripts. It shows: the average dental clinic site takes 9.4 seconds to render its main copy against Google's 2.5 second threshold. Patients on a phone leave long before that.

We fix what can be fixed on the platform you have — images, scripts, crawl waste, duplicate location pages, broken schema — and where the platform blocks us, our site health SEO and site speed specialists build around it rather than waiting for a rebuild.

  • Core Web Vitals measured on a real phone connection
  • Crawl, indexation and duplicate page clean-up
  • Structured data for the clinic, treatments and reviews
  • Fixes shipped on your current platform where possible

9.4s

average largest contentful paint on dental clinic websites

2.5s

Google's threshold for a good largest contentful paint

Rankings are a signal. Booked patients are the result.

Most dental SEO reporting stops at positions and sessions, which is why the conversation about whether it works never ends. We track phone enquiries from organic organic, form enquiries, online bookings and, where your clinic management system allows it, bookings actually attended.

That also lets you compare channels honestly. With dental clicks averaging $8.00 and a $72.97 benchmark cost per lead on paid search, knowing what organic contributes changes how the whole budget is set rather than just how the agency looks.

  • Call tracking on organic traffic, not just paid
  • Bookings and enquiries separated from raw sessions
  • One monthly read anyone at the clinic can follow
  • Search Console and analytics in accounts you own

$72.97

benchmark cost per paid lead for dentists, the number organic is judged against

$8.00

average cost per click on dental search ads

Yours

Website, analytics and Search Console stay in your name

Patients

Booked appointments are the metric we are judged on

1

Weekly working session with the people doing the work

0

Long-term lock-ins

We made the difference for those brands

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Home essentials, appliances, kitchen & pet

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Creative, content, arts & culture

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Retail & commerce

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Apparel and lifestyle

Home essentials, appliances, kitchen & pet

Travel & mobility

SMB

Food & beverage

SMB

Retail & commerce

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Beauty, personal care & wellness

B2B software, fintech, insurance

Consumer tech and platforms

Consumer tech and platforms

Consumer tech and platforms

B2B software, fintech, insurance

Consumer tech and platforms

01 — The challenge

You rank for your own name. Patients search for something else.

The pattern is familiar. The clinic site sits at the top for its own name, a stack of blog posts about brushing technique earns nothing, and the treatments with real margin — implants, aligners, emergency appointments — are owned by two competitors and a directory. Meanwhile the map listing still shows old opening hours, and the last agency report counted sessions rather than patients.

“We are number one for our practice name. That was never the problem.”

The gap is worth closing in plain money terms: organic search already brings 48.2% of dental website traffic, and the map results convert at roughly double the site average. Ranking for treatments in your own catchment is the work, and it is measurable.

02 — Our approach

Fix the listing, own the treatments, then prove it in bookings.

We start with the two things that move fastest: the Google Business Profile and the measurement. Hours, categories, treatments, photographs and reviews get sorted in the first fortnight, and call tracking goes on organic traffic so the arguments later are about numbers rather than impressions. Then we choose the treatments worth owning with you, based on what your chairs and clinicians have room for, and build one strong page for each — written with your team, answering cost, finance and recovery questions honestly, and linked so a patient reading about implants can book without hunting. Technical work runs alongside: speed, crawl waste, duplicate location pages and schema, fixed on your existing platform wherever the provider allows it. From month three the work is compounding rather than dramatic — more treatment pages, nearby coverage for each practice location, reviews kept current, and a monthly read showing phone enquiries and bookings from search. We hold category exclusivity by area, so we never rank two competing clinics against each other in the same town.

03 — What we did

A first ninety days that ends the guessing.

Profile and tracking first, treatment pages second, site health repairs alongside, then a monthly read that stops at booked patients.

Weeks 1-2 / Foundations

Profile, tracking and a real baseline

Google Business Profile rebuilt, listings made consistent, call tracking added to organic traffic, and a baseline agreed with you before anything on the site changes.

Measurement agreed before any content is written

Weeks 2-8 / Treatment pages

One page per treatment, written with your clinicians

Implants, aligners, emergency care, hygiene and cosmetic work each get a page that answers cost, finance and recovery questions, reviewed by the people who deliver the treatment.

Money pages before blog posts, every time

Weeks 3-10 / Local & technical

Map coverage and a site that loads

Location pages per practice, reviews kept current, plus speed, crawl and schema repairs shipped on the platform you already have.

Local coverage and technical repairs run together

Ongoing / Reporting

Calls and bookings from search, monthly

One page a month showing organic phone enquiries, enquiries and booked appointments by treatment, next to what changed and what happens next.

A monthly read the whole practice can follow

WHAT YOU GET

Deliverables your practice manager can audit.

can audit

Everything below lands in accounts you own and stays yours if you ever leave.

Search and site audit icon

Search and site audit

What your practice currently ranks for, what the competition owns, and which technical faults are holding pages back.

Treatment keyword map icon

Treatment keyword map

Every treatment mapped to one page, so your own pages stop competing with each other for the same search.

Treatment page content icon

Treatment page content

Substantial pages per treatment, written with your clinicians and answering the cost questions patients ask first.

Local search coverage icon

Local search coverage

Profile, listings, reviews and location pages kept current for every site your practice operates.

Technical repairs icon

Technical repairs

Speed, crawl, indexation and structured data fixed on the platform your website already runs on.

Monthly reporting icon

Monthly reporting

Organic calls, enquiries and bookings by treatment, next to what changed and what happens next month.

HOW WE WORK

Operating standards, not promises.

Operating standards

Practice manager pinning a printed neighbourhood map to a corkboard in a back office
Clinician-checked
Every treatment page reviewed by the people who deliver it
Tracked
Calls from organic search counted, not estimated
Exclusive
One dental practice per catchment, never two competitors
Named
Senior SEO specialist on the account, not a queue
Shape

General & family practices

Hygiene, exams and emergency demand covered so the diary fills evenly across the week.

Explore

Implant & cosmetic clinics

High-value treatment pages built to answer cost and finance questions before the call.

Explore

Orthodontics & aligners

Longer research cycles supported with copy that keeps the practice in the decision.

Explore

Built on trust. Proven by results.

We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.

Over 253x 5-star
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CASE STUDIES

Discover why these market leaders are choosing Web Tonic

Discover our work
Discover our work

Case studies

Website Portfolio

Video Ads

Static Ads

Food Allergy Institute — case study lead image

2026

243 → 1,012 consultations/mo · cost per landing page view −30%

Long Beach, California, United States

Food Allergy Institute

Monthly booked enrollment consultations grew from 243 in January 2026 to 1,012 in September 2026 — 5,836 in nine months — while Meta spend stayed flat at $717,944 (+1.7% year over year). Reach was cut back on purpose — impressions fell 24.2% — while landing page views rose 45.2%.

Discover more

Health & medical

Farrukh Ahmed CPA — case study lead image

2026

position 50 → 17 · +166% desktop map impressions

Mississauga, Ontario

Farrukh Ahmed CPA

A Mississauga accounting practice went from average Google position 50.1 at launch to 17.01, grew organic clicks 55.3% on matched months, and lifted Google Business Profile search impressions 92.7% on mobile and 166.0% on desktop year over year.

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Professional services

Stone Decorative — case study lead image

2026

137 → 1,075 monthly clicks · +85% calls

Quebec, Canada

Stone Decorative

A decorative stone retailer climbed from an average Google position of 30.5 to 11.0 and grew monthly organic clicks from 137 to 1,075 across the recovery window, while tracked calls rose 85.3% year over year on matched months.

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Home services & trades

Univer Phone — case study lead image

2026

+77% tracked calls · position 19.2 → 5.5

Saint-Eustache, Boisbriand and Mont-Royal, Quebec

Univer Phone

A three-store phone repair business moved from an average Google position of 19.2 to 5.5, grew search impressions 32.6% year over year, and took 1,844 tracked calls in twelve months against 1,044 in the twelve before that — a 76.6% increase on matched months.

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Retail & e-commerce

Oever — Event promotion (Google Ads)

2026

1,678,801 impressions · $3.05 CPM

New York City, United States

Oever

A New York stage production went from a cold Google Ads account to 1,678,801 impressions and 2,699 clicks in fourteen days, at a $3.05 CPM and $1.90 per click, with 842,159 of those impressions served inside a five-mile geofence around the venue.

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Events & venues

Santoy Calgary Painters — SEO

2026

+46% sessions

Calgary, Alberta, Canada

Santoy Calgary Painters

Across twelve matched months, a Calgary painting contractor grew all-channel sessions from 841 to 1,229 and profile direction requests from 473 to 571.

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Home services & trades

Peintres Montréal — SEO

2026

+441% sessions

Montreal and Laval, Quebec, Canada

Peintres Montréal

Across twelve matched months, a Montreal and Laval painting contractor grew all-channel sessions from 529 to 2,862 and new users from 472 to 1,823, with a two-month spike accounting for part of the gain.

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Home services & trades

Prépa PPL — audience launch

2026

0 → 1,575 sessions/month

France

Prépa PPL

A French private pilot licence exam-prep platform went from launch to 2,815 all-channel sessions in four months, reaching 1,575 sessions in July 2026 alone from a zero baseline.

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Education & training

Peinture Marcil — SEO launch

2026

0 → 2,176 sessions

Rive-Nord, Montreal, Quebec, Canada

Peinture Marcil

A Rive-Nord commercial and industrial painting contractor went from no measurable search presence to 2,176 all-channel sessions and 55 organic clicks in its first eight months, with profile website clicks up 72%.

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Home services & trades

Canado-Nacan Équipements — SEO

2026

36.2 → 25.8 avg position

Quebec, Canada

Canado-Nacan Équipements

Across twelve matched months, an industrial safety equipment supplier improved average Search Console position from 36.2 to 25.8 and grew all-channel sessions 9% to 17,724.

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B2B & SaaS

Benjel — SEO

2026

24.8 → 18.8 avg position

Montreal, Quebec, Canada

Benjel

Across twelve matched months, a Montreal air-quality and asbestos testing consultancy improved average Search Console position from 24.8 to 18.8 and grew impressions 13% to 980,767.

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Professional services

Arboxygène — SEO

2026

25.5 → 18.9 avg position

Montérégie, Quebec, Canada

Arboxygène

Across twelve matched months, a certified Montérégie arborist lifted average Search Console position from 25.5 to 18.9, grew impressions 34% to 858,405 and grew profile website clicks 26%.

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Home services & trades

Traiteur Tiguidou website homepage

Traiteur Tiguidou

Webflow

Webflow Site

Québec, Canada

Traiteur Tiguidou

Built Traiteur Tiguidou a Webflow site where every mobile catering concept gets its own page, its own colour world and its own reason to be booked.

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Events & hospitality

Millie & Jones website homepage

Millie & Jones

Shopify

Shopify Store + CRO

Hemel Hempstead, United Kingdom

Millie & Jones

Design, development and ongoing maintenance of a 193-product Shopify store for a family-run UK kids' bed brand, built around guided navigation and reassurance instead of a flat product wall.

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Home, sleep and furniture

MARCOZO website homepage

MARCOZO

Shopify

Shopify Design + Development

Canada

MARCOZO

Design and development of MARCOZO's Shopify store — a men's jewelry brand selling tarnish-resistant pieces through category browsing and campaign lookbooks.

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Jewelry & eyewear

BloomsyBox website homepage

BloomsyBox

Shopify

Shopify Design + Dev + CRO

United States

BloomsyBox

Design, development and conversion work on BloomsyBox's Shopify store — a farm-direct flower subscription that sells recurring plans and single bouquets from the same catalogue.

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Flowers & gifting

PetalDriven.com website homepage

PetalDriven.com

Shopify

Shopify Design + Development

Mar Vista, Florida, United States

PetalDriven.com

Design and development of PetalDriven's Shopify store — a farm-direct flower catalogue that serves working florists and first-time DIY wedding buyers from the same inventory.

Discover more

Flowers & gifting

SAINT homepage hero with the buy one get one free offer

SAINT

Shopify

Shopify Dev + CRO + Analytics

Australia

SAINT

Development, conversion work and analytics on SAINT's Shopify store — the fit-over product page, the bundle offer and the landing page that carries the paid traffic.

Discover more

Jewelry & eyewear

Culprit Underwear website homepage

Culprit Underwear

Shopify

Shopify Store + CRO

United States

Culprit Underwear

Site build and conversion work on Culprit Underwear's Shopify store — a loud, print-driven underwear brand where every drop is limited, so the store has to convert on fit confidence and bring the same buyer back for the next print.

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Apparel & fashion

Lyson Duval website homepage

Lyson Duval

WordPress

WordPress Site

Québec, Canada

Lyson Duval

A WordPress site for a Québec mentor and EFT practitioner, built so each programme — the collective sanctuary, the self-paced course, the seasonal event — has its own page and its own argument.

Discover more

Coaching & wellness

WholesaleRoses.com website homepage

WholesaleRoses.com

Shopify

Shopify Design + Development

Miami, Florida, United States

WholesaleRoses.com

Design and development of WholesaleRoses.com on Shopify — a farm-direct bulk rose catalogue built so florists, event planners and DIY buyers can shop the way they actually think.

Discover more

Flowers & gifting

roe Wellness website homepage

roe Wellness

Shopify

Shopify Design + Development

United States

roe Wellness

Designed and built the Roe Wellness Shopify store — a mom-and-baby skincare range merchandised around customer-submitted before/after photography and heavily structured reviews.

Discover more

Skin care & beauty

Centre Dentaire Valiquette website homepage

Centre Dentaire Valiquette

WordPress

WordPress Site

La Petite-Patrie, Montréal, Québec

Centre Dentaire Valiquette

The first website for a family dental clinic that had run on word of mouth in La Petite-Patrie since 1986 — built to feel as calm as the practice itself.

Discover more

Healthcare

Petzyo website homepage

Petzyo

Shopify

Shopify Design + Development

Australia

Petzyo

Design and development on Petzyo's Shopify store: a B Corp certified Australian dog food brand selling dry, raw and treat ranges, plus a subscription box, on nutrition detail rather than cute packaging.

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Supplements and wellness

Oura Health

Health & Medical

InBeat OURA SOW001 D2 UGC Matthew 9x16 — video ad creative

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Oura Health

Health & Medical

Track your health more accurately with a sleek smart ring

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889cfe1dedd519c829fc4_out.mp4

Oura Health

Health & Medical

Monitor your health effortlessly without changing your lifestyle

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b86e14801b4217b47458_out2.mp4

Oura Health

Health & Medical

Consistent daily habits and tracking can help improve your overall health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889ad204f7a9be21fd5ab_out.mp4

Oura Health

Health & Medical

Get more clarity and less pressure with health insights

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Oura Health

Health & Medical

Understand your cycle and work with your body's natural rhythm

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b84a3a753f3186f65207_out2.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78c28aacb83de1fd8e3adc_out2.mp4

Oura Health

Health & Medical

Skip the trial and error with a personalized health wearable

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Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b8333a753f3186f64e0a_out2.mp4

Oura Health

Health & Medical

A more accurate and comfortable way to track your health

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Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 868gjy6ba — video ad creative

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Oura Health

Health & Medical

Track your health and wellness throughout your daily routine

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Food Allergy Institute

Health & Medical

EN

Access expert allergy treatment from anywhere in the country

Food Allergy Institute

Health & Medical

EN

Overcome food allergies with a proven tolerance program

Food Allergy Institute

Health & Medical

EN

Help your child build lasting tolerance to food allergies

MDF

Automotive

FR

Fast and reliable mobile roadside assistance when you need it

MDF

Automotive

FR

Manage your commercial fleet with zero downtime

MDF

Automotive

FR

Avoid surprise bills with transparent auto repair pricing

MDF

Automotive

FR

Get quality car repairs for ten percent less

MDF

Automotive

FR

Enjoy ten percent off your next car repair

MDF

Automotive

FR

Trust your vehicle with affordable and reliable maintenance

MDF

Automotive

FR

Save ten percent with your trusted local mechanic

MDF

Automotive

FR

Get ten percent off all your auto repairs today

Hopper

Travel & Hospitality

EN

Stop wasting money on overpriced hotel rooms

FAQ

What dentists ask us first.

How long before dental SEO shows up in the schedule?

Local visibility moves first. A rebuilt Google Business Profile, correct hours, real treatment categories and fresh reviews often shift map placement inside four to eight weeks, and that is where most dental clicks are decided. Treatment pages take longer, typically one to two quarters to settle. We agree that shape up front and report against it, so nobody judges the work on a month of data.

Our website is locked to a dental website provider. Can you still do SEO?

Yes, and it is a constraint we work with constantly. We audit what the platform allows, ship every fix it permits, and build fast standalone pages for the treatments carrying real demand when the platform blocks us. If a rebuild would genuinely pay for itself, we will show you the arithmetic rather than assume it — and we would rather improve what you have than sell a project you do not need.

Do we need to write blog posts every month?

Only when a post answers a question patients really ask. Volume blogging is how most dental sites end up with forty thin pages competing with each other. We put the effort into treatment pages first, then add supporting content where a search deserves it — cost guides, recovery expectations, insurance and finance explanations — which also gives your front desk something useful to send patients.

How important are reviews to dental rankings?

Very, and they work twice: they feed nearby ranking and they carry the decision once the patient sees you, since 97% of consumers read reviews for local businesses. We set up a routine your reception team can keep up with, so requests go out consistently rather than in bursts, and we help you respond to the occasional difficult one in a way that reads well to the next patient reading it.

Can you help a practice with several locations?

Yes, and the structure changes. Each site needs its own listing, its own location page with real detail rather than a copied template, and its own tracked phone number so one busy clinic cannot mask a quiet one. Shared treatment content stays central so the group is not paying for the same page five times, and reporting rolls up for the group while still drilling into each practice.

How does dental SEO compare with running Google Ads?

They answer different questions, and the strongest clinics run both. Paid search buys demand today at a known price — $8.00 a click and a $72.97 benchmark cost per lead — while organic compounds and keeps working when you pause spend. We often start clients on dental PPC for immediate flow, then let organic take over the treatments where it wins, with one plan behind both.

What does dental SEO cost with Web Tonic?

A fixed monthly fee scoped to the size of the practice, the number of locations and how much content the treatments need — not a percentage of anything, and no charge for media. We will tell you before you sign if the market is too competitive for the budget you have in mind, and which treatments to fund first if it is tight. Everything we build stays yours.

Will changing our pages hurt the positions we already have?

Your existing positions are protected first. We record current positions and traffic before touching anything, keep URLs that already earn visits, redirect properly whenever a page must move, and stage changes so any effect is visible and reversible. The risk we remove is bigger than the one we take: most dental sites are already losing patients to duplicate pages and slow load times.

Do you handle the Google Business Profile as well?

Yes, and for a local practice it is often the highest-return part of the engagement. We manage categories, treatments, hours, holiday hours, photos, questions and posts, keep the details consistent across the directories that matter, and watch for the listing edits Google sometimes applies on its own. It stays in your ownership throughout.

How do you report results?

One page a month in plain language: calls and enquiries from organic search, booked appointments where your practice software lets us see them, treatment pages gaining ground, what we changed and what is next. Rankings are included as a signal rather than the headline, because organic already carries 48.2% of dental site traffic and the useful question is what that traffic booked.

Do you do keyword research, and how do you choose the keywords?

Yes, and it starts with your chairs rather than a tool. We check which keywords real dentists in your area rank for, what your competitors are designed to capture, and which keyword clusters carry high commercial intent for the services you want to grow. Each relevant keyword is mapped to one page, so the strategy is legible: a dentist can read the map and see exactly which page is meant to win which search.

Does dental SEO need backlinks, and how do you build them?

Fewer than most agencies claim, and only ones a dentist would be happy to show a patient. We earn each link from local sponsorships, dental associations, supplier and university pages, local press and genuine community work — a small number of relevant backlinks beats a bulk package every time. We check every link source before outreach, and no page on your site is ever pointed at from a network we would not name.

Do you offer a free audit before we commit?

Yes. The first conversation includes a free review of your current online visibility: what your practice ranks for, which competitors own the treatment searches near your locations, how the design and images on your site affect the patient experience, and where the realistic growth is. You keep the document either way, and if our services are not the right fit for the company at this stage we will say so.

How do you track growth, and what does the strategy look like after year one?

We track rankings, organic sessions, phone enquiries and bookings against the baseline set in week one, so growth is a number rather than a feeling. After the first year the strategy shifts from repair to compounding: more treatment pages, new locations as the company opens them, refreshed images and design on the pages doing the heavy lifting, and a link plan aimed at the handful of high-value searches still owned by a competitor. Marketing that boring is what keeps dental practices ahead online.

Can you run our other marketing too?

Yes, and the numbers get more honest when one team holds them. Our local SEO, dental web design and analytics specialists work from the same plan, so a new patient is attributed once instead of claimed by three vendors. Hiring us for search alone is equally fine — everything is documented and left in accounts you own.

Want to know which treatments your practice could realistically own?