Dental ads that look like your clinic, not a stock library.

It helps a great deal, and it is easier than most dentists expect. A patient choosing a clinic is choosing a person, so a ninety-second piece of you explaining what an implant appointment actually involves usually outperforms anything an actor can deliver. We direct in short takes, prompt with questions rather than a script, and shoot enough coverage that the edited version sounds like you on a good day.

Carefully, and in writing before anything is filmed. We use your own consent paperwork where you have it and provide a template where you do not, record what each patient has agreed to, and keep a register so nothing is reused beyond its permission. Where before-and-after imagery is restricted by your regulator, we build the creative around explanation and reassurance instead, which keeps you compliant and still shows the standard of care.

Usually three to four weeks from the first working session to ads running: roughly a week on angles and planning, a single production day in the clinic, then a week or so of editing and cut-downs. Refresh rounds after that are faster because the library already exists. We schedule the shoot around your list rather than asking you to close, which is the part practices worry about most.

It is quoted per project, based on the production day, the number of concepts and how many formats you need, rather than as a vague monthly retainer. Practices generally find one properly planned shoot cheaper than the drip of small ad-hoc edits they were buying before, because the library keeps working for months. We will tell you honestly if a smaller package would serve you better this quarter.

Yes, and often better than for a large group, because the personality of a small clinic is the differentiator. A single production day gives a single-site practice enough material for a full quarter of paid and organic activity. The scale question is really a media question: we will be candid about how much budget it takes to test the concepts properly once they exist.

That is the point of shooting a library rather than a single ad. The same production covers paid cuts and organic posts, so the feed and the ads look like the same practice. It matters because organic reach differs sharply by platform — 3.4% average engagement on TikTok against 0.85% on Instagram — and we size and caption the cuts for each surface rather than reposting one file everywhere.

By running concepts against each other with enough spend to be conclusive, then reading three things together: how many people stop, how many stay, and how many book. The last one decides. We also test the page the ad points at, since offer-specific pages convert around 12.5% against 4.2% site-wide and a strong ad can be wasted on a slow booking form.

You do, without argument. Raw footage, edited masters, stills and the project files are delivered into your own drive at the end of the project, and your consent register comes with them. If you ever move to another agency, or bring the work in-house, everything travels with you. We would rather earn the next project than hold your material hostage.

Almost never. Lighting, lens choice and framing solve most of what practices are self-conscious about, and patients find a real working surgery more convincing than a showroom. We walk the space before the shoot, pick the rooms and times of day that photograph best, and bring our own lighting. If something genuinely will not work on camera, we will say so early rather than on the day.

Yes, and we are used to it. We will take their format list, deliver the cuts they need and share the test plan so nobody is guessing. The only thing we ask for is access to the performance data, because creative judged on impressions alone drifts toward whatever looks impressive in a review meeting. If you would rather one team held both, our paid social group can run the media as well.

In most local practices, a meaningful refresh each quarter and small cuts in between. Local audiences are finite, so the same hook reaches the same people repeatedly and performance sags before the creative looks old to you. We watch for that in the data rather than on a calendar, and we plan shoots so there is always unreleased material ready when a concept starts to tire.

Yes. Our branding and graphic design specialists cover identity, signage, print and in-practice material, and our creative strategy group keeps the advertising pointed at the same promise. Taking only the production is equally welcome — everything is documented and handed over either way.