Dental ads that look like your clinic, not a stock library.
not a stock library
Patients can tell within a second whether the smile on the ad belongs to your practice. We shoot and edit dental creative in your own surgery — your team, your chairs, real treatment moments — then cut it into the formats each channel rewards and test it properly. Every concept is built to be measured next to the paid campaigns that carry it, so you find out which idea booked appointments rather than which one the room liked.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
FOUR WORKSTREAMS
Four workstreams behind creative that books appointments.
Four workstreams
Good dental creative is a production problem and a testing problem at once: the right story, filmed properly in a working clinic, cut for the surface it runs on, and judged on booked treatment.
Concepts & angles
Production in your clinic
Formats & channels
Testing & iteration
Start with the hesitation, not the offer.
Most dental advertising opens with a discount and a stock smile. The patient's real hesitation is different: fear of the chair, the cost of a crown, embarrassment about how long it has been. We build concepts around those objections, one per idea, so each execution has a job.
Trust does the closing here, and reviews are part of the creative brief rather than an afterthought: 97% of consumers read reviews for local businesses, so what patients already say about your care shapes what the ad says first.
- Concepts mapped to real patient objections
- Cosmetic, implant and family messages kept distinct
- Review language used as source material
- One clear idea per execution, never five
97%
of consumers read reviews for local businesses
Filmed in your surgery, around your list.
A crew that has never worked in a clinic will slow your day down. We shoot in short blocks between patients, brief your staff the day before, and work with consent and clinical governance in mind rather than as an afterthought.
The output is a bank of assets, not one hero film: doctor-to-camera explainers, treatment walkthroughs, before-and-after sequences where they are permitted, and short patient stories. Video creative reports 20-35% lower cost per acquisition and two to three times the engagement of static images in this category, which is why we shoot for motion first.
- Half-day shoots scheduled around your list
- Consent and clinical governance handled up front
- Doctor, staff and treatment coverage in one visit
- Stills captured alongside video, never separately
20-35%
lower cost per acquisition reported for dental video ads against static images
2-3x
engagement reported for dental video creative over static images
One shoot, cut for every surface.
The same footage has to work as a nine-second hook, a thirty-second story, a square static and a landing page banner. We cut and caption everything for where it runs, because social feeds are unforgiving: dental Instagram posts average 0.85% engagement and Facebook 0.22%, while organic TikTok reaches 3.4%.
Paid and organic use the same library so your feed and your ads look like the same practice, and our design team keeps print, signage and referral material on the same footing.
- Vertical, square and landscape cuts from one shoot
- Captions and safe areas checked per placement
- Paid and organic drawing on one asset library
- Print and in-practice material kept consistent
3.4%
average organic TikTok engagement rate for dental content
0.85%
average dental Instagram engagement rate per post
The winner is the one that fills the chair.
Creative opinions are cheap. We run concepts against each other with enough spend behind them to mean something, read hook rate, hold rate and cost per booked consultation together, and retire what is tired before performance sags.
The destination counts as creative too: offer-specific dental landing pages convert about 12.5% against 4.2% site-wide, so we test the page alongside the ad rather than blaming the feed for a slow booking form.
- Structured tests, not one-off swaps
- Hook and hold rate read next to cost per consultation
- Fresh cuts scheduled before fatigue shows
- Landing page treated as part of the creative
12.5%
conversion rate on offer-specific dental landing pages against 4.2% site-wide
Footage, stills and project files are delivered to you
Production day inside your own clinic, planned around the list
Every patient appearance agreed in writing first
Long-term lock-ins
We made the difference for those brands
Consumer tech and platforms
Consumer tech and platforms
Creative, content, arts & culture
Beauty, personal care & wellness
Consumer tech and platforms
Beauty, personal care & wellness
Retail & commerce
B2B software, fintech, insurance
B2B software, fintech, insurance
Retail & commerce
B2B software, fintech, insurance
Home essentials, appliances, kitchen & pet
Apparel and lifestyle
Food & beverage
Creative, content, arts & culture
Consumer tech and platforms
Creative, content, arts & culture
Consumer tech and platforms
Retail & commerce
B2B software, fintech, insurance
Travel & mobility
Consumer tech and platforms
Consumer tech and platforms
Creative, content, arts & culture
Consumer tech and platforms
Retail & commerce
Consumer tech and platforms
Travel & mobility
Home essentials, appliances, kitchen & pet
Beauty, personal care & wellness
Apparel and lifestyle
01 — The challenge
The ads look fine. They just look like everyone else's.
Open five dental ads in one town and you will usually find the same stock smile, the same whitening offer and the same blue-and-white template. Nothing is wrong with any of it, which is exactly the problem: nothing distinguishes the practice with a twenty-year reputation from the one that opened last month, and the patient chooses on price because that is the only visible difference.
“Our ads could have any clinic's name on them and nobody would notice.”
Real footage of your own team fixes more of this than another round of edits. Video ads report 20-35% lower cost per acquisition in dentistry because a patient can see who will actually be treating them, and that is the thing a template can never fake.
02 — Our approach
Plan the angles, shoot once, then let performance decide.
We start with a short discovery: which treatments you want more of, what your team hears patients hesitate about, and what your reviews already praise. That produces a concept set, usually five or six angles, each aimed at one objection rather than at everyone. Then we plan a single production day in your clinic and shoot around your list in short blocks, capturing doctor-to-camera pieces, treatment walkthroughs, team moments and stills in the same visit, with consent handled before anyone is filmed. Editing turns that into a working library rather than one film: vertical and square cuts, captioned versions, short hooks and longer stories, plus the statics and page assets the campaigns need. From there it is testing. Concepts run against each other with real budget, we read hook rate and hold rate next to cost per booked consultation, and the library is refreshed on a schedule so performance never falls off a cliff. Everything is delivered in your own drive, in editable formats, and it stays yours.
03 — What we did
From concepts to a working creative library.
Discovery, one production day, an edited library, then structured testing — with a written note of what won and why.
Week 1 / Discovery
Angles built from what patients hesitate about
A working session with you and your front desk, a read of your reviews and current ads, and a concept set aimed at real objections rather than a seasonal offer.
Weeks 2-3 / Production
One shoot day inside your own clinic
Doctor-to-camera pieces, treatment walkthroughs, staff footage and stills captured in short blocks around your list, with consent agreed before the camera comes out.
Weeks 3-4 / Edit
Cut for every surface from one production
Vertical, square and landscape versions, captions checked against safe areas, plus statics and page assets so paid and organic look like the same practice.
Ongoing / Testing
Winners decided by booked consultations
Concepts tested against each other with real spend, hook and hold rate read next to cost per consultation, and refresh cuts scheduled before fatigue shows.
WHAT YOU GET
Deliverables you keep and can reuse.
you keep
Everything below is delivered in your own drive, in editable formats, and stays yours.
Creative audit and angles
What your current ads say, what your reviews already prove, and the concept set we will shoot against.
Production day in clinic
A planned shoot around your list covering doctor, team and treatment footage, with consent handled first.
Video cuts and hooks
Short hooks, longer stories and captioned versions in vertical, square and landscape from one production.
Statics and page assets
Photography, statics and landing page imagery so the ad and the booking page look like one practice.
Organic content pack
Cuts sized for your own feed and in-practice screens, drawn from the same library as the paid work.
Test read-out
What was tested, what won on cost per consultation, and which cuts to refresh next month.
HOW WE WORK
Operating standards, not promises.
Operating standards
Cosmetic & smile design
Before-and-after storytelling handled carefully, with consent and claims kept clean.
ExploreFamily & general practices
Warm, unfussy footage that shows the people a nervous patient will actually meet.
ExploreImplant & specialist clinics
Longer explainer pieces that answer cost and recovery questions before the consultation.
Explore
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
FAQ
What practices ask before a shoot.
Do we have to appear on camera ourselves?
It helps a great deal, and it is easier than most dentists expect. A patient choosing a clinic is choosing a person, so a ninety-second piece of you explaining what an implant appointment actually involves usually outperforms anything an actor can deliver. We direct in short takes, prompt with questions rather than a script, and shoot enough coverage that the edited version sounds like you on a good day.
How do you handle patient consent and before-and-after images?
Carefully, and in writing before anything is filmed. We use your own consent paperwork where you have it and provide a template where you do not, record what each patient has agreed to, and keep a register so nothing is reused beyond its permission. Where before-and-after imagery is restricted by your regulator, we build the creative around explanation and reassurance instead, which keeps you compliant and still shows the standard of care.
How long does a dental creative project take?
Usually three to four weeks from the first working session to ads running: roughly a week on angles and planning, a single production day in the clinic, then a week or so of editing and cut-downs. Refresh rounds after that are faster because the library already exists. We schedule the shoot around your list rather than asking you to close, which is the part practices worry about most.
What does dental creative cost?
It is quoted per project, based on the production day, the number of concepts and how many formats you need, rather than as a vague monthly retainer. Practices generally find one properly planned shoot cheaper than the drip of small ad-hoc edits they were buying before, because the library keeps working for months. We will tell you honestly if a smaller package would serve you better this quarter.
Will this work if we are a small single-site practice?
Yes, and often better than for a large group, because the personality of a small clinic is the differentiator. A single production day gives a single-site practice enough material for a full quarter of paid and organic activity. The scale question is really a media question: we will be candid about how much budget it takes to test the concepts properly once they exist.
Can you use the footage for our own social feed too?
That is the point of shooting a library rather than a single ad. The same production covers paid cuts and organic posts, so the feed and the ads look like the same practice. It matters because organic reach differs sharply by platform — 3.4% average engagement on TikTok against 0.85% on Instagram — and we size and caption the cuts for each surface rather than reposting one file everywhere.
How do you decide which creative is actually working?
By running concepts against each other with enough spend to be conclusive, then reading three things together: how many people stop, how many stay, and how many book. The last one decides. We also test the page the ad points at, since offer-specific pages convert around 12.5% against 4.2% site-wide and a strong ad can be wasted on a slow booking form.
Who owns the footage and the project files?
You do, without argument. Raw footage, edited masters, stills and the project files are delivered into your own drive at the end of the project, and your consent register comes with them. If you ever move to another agency, or bring the work in-house, everything travels with you. We would rather earn the next project than hold your material hostage.
Our clinic looks tired on camera. Should we redecorate first?
Almost never. Lighting, lens choice and framing solve most of what practices are self-conscious about, and patients find a real working surgery more convincing than a showroom. We walk the space before the shoot, pick the rooms and times of day that photograph best, and bring our own lighting. If something genuinely will not work on camera, we will say so early rather than on the day.
Can you work with the agency already running our ads?
Yes, and we are used to it. We will take their format list, deliver the cuts they need and share the test plan so nobody is guessing. The only thing we ask for is access to the performance data, because creative judged on impressions alone drifts toward whatever looks impressive in a review meeting. If you would rather one team held both, our paid social group can run the media as well.
How often should dental creative be refreshed?
In most local practices, a meaningful refresh each quarter and small cuts in between. Local audiences are finite, so the same hook reaches the same people repeatedly and performance sags before the creative looks old to you. We watch for that in the data rather than on a calendar, and we plan shoots so there is always unreleased material ready when a concept starts to tire.
Can you handle the wider brand work as well?
Yes. Our branding and graphic design specialists cover identity, signage, print and in-practice material, and our creative strategy group keeps the advertising pointed at the same promise. Taking only the production is equally welcome — everything is documented and handed over either way.
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