Ads shot on your vans, not in a stock library.

That is normal, and it is solvable. Start with hands and voice rather than faces: close work on a panel, a fault explained over the top, a customer reaction at the door. Most crews warm up once they see the first cut, and one willing foreman is usually enough to carry a quarter of assets. If nobody ever wants to appear, we shoot the jobs themselves and use a voice you approve, which still beats stock footage comfortably.

Deliberately minimal. We ride along on jobs already in the diary, work around the schedule rather than the other way round, and never ask anyone to stage anything unsafe. The shot list is agreed in advance so the day is efficient, and most visits add a few minutes per job rather than an afternoon. Where a site or client is sensitive, we film the parts you clear with them and nothing else.

You do, completely, including raw footage we never used. Everything is delivered into storage in your name with a simple naming convention, so a future team can find and reuse it. There is no licence, no archive fee and nothing held back — if you ever work with someone else, your library goes with you.

It depends on spend, and the honest answer is more than most shops expect. A modest local budget can run on a handful of strong concepts refreshed every few weeks; heavier spend burns through creative faster and needs a steady batch. We size the plan to your budget in the first session and tell you plainly when a bigger library would not change the result.

For prospecting, usually yes: video ads run 30-60% cheaper per lead than static images in this sector, and Reels click-through of 4-8% beats feed at 1.5-3.5%. Statics keep earning their place in retargeting and where a before-and-after tells the story in one frame, so we ship both from the same capture day rather than picking a side.

Yes, and it is often the highest-value by-product. The clips that persuade a homeowner — a well-run site, decent equipment, a crew who like each other — are exactly what an apprentice or a journeyman is looking for. We plan for it in the shot list so hiring ads do not need a second shoot, and the tone stays consistent with everything else you run.

By filming with your standards, not around them. Nobody is asked to work unsafely for a shot, live equipment is filmed only where it is safe to do so, and any technical claim in the copy is checked with your senior electrician before it runs. Customer footage is used only with written permission, and we keep the paperwork so you are never chasing it later.

We can, and it usually works better that way, because the person reading the results briefs the next batch. Our paid social and paid search teams work from the same plan. If you already have a buyer you trust, we brief them properly and hand over assets in the formats they need.

On cost per enquiry and per booked job, not views. Each concept is reported separately so you can see which angle is carrying the account, and the arithmetic is honest: with a 43.4% booking rate and a $1,434 average ticket on local service leads, a small change in lead cost moves real money. Anything that cannot be attributed cleanly is labelled as such.

That is a good starting point rather than a problem, because the capture day becomes your library. We keep the treatment simple — your vans, your uniforms, your actual sites — and build a light set of rules for type, colour and captions so future assets look related. Our design team handles that part.

Yes, and it goes well when the split is clear. Usually we own capture, editing and the testing rhythm while your marketer keeps the calendar, brand voice and any local sponsorship work. They get the raw files too, so nothing waits on us. We write down what each side owns after the first session so nobody is guessing.

Typically inside three to four weeks: a week to agree angles, a capture day slotted into the schedule, then edits in the following week. Retargeting statics can go live sooner if you already have decent photography. From then on it is a monthly batch, and the second month is faster because the shot list already exists.