A restoration marketing audit that argues from your own numbers.

Nine areas, every time: measurement, paid search, paid social, spend efficiency, website and funnel, organic and AI search, offer and positioning, competitors, and lifecycle. For a restoration platform we read them at two levels, company and branch, so Local Service Ads, Google Business Profile and reviews per location, emergency intake, referral and adjuster relationships and cost per booked job per branch are all inside the scope. The output is a findings workbook with evidence and severity, plus a 90-day action plan.

Access and reconstruction on days one and two, measurement testing on days two and three, then spend, website and intake, local search, reviews, referral channels and competitor analysis through day five. Day six is judgement, where each finding is written with its evidence, a severity band and the cost of inaction. Day seven delivers the action plan and the handover call. The scope is fixed so nothing gets skipped when a storm week arrives.

A checklist tells you what to look at. An audit tells you what is true in your business. We use a fixed nine-area scope so nothing is missed, but every line in the workbook comes from your analytics, your ad accounts, your call recordings, your job management system, your invoices and your live pages. Findings are ranked by severity and cost of inaction rather than listed in the order the checklist happened to run.

Yes, and it is often the highest-severity finding in the workbook. We place live calls in several service areas, including nights and weekends, and score answer time, who answered, what was asked, whether an appointment was actually set and whether the call was attributed to a source. Booked-job rate is measured from recordings rather than inferred from call volume, so a branch with plenty of calls and few jobs stops looking like a marketing problem.

That separation is standard in our workbook, because blending them hides which relationships and which media actually produce work. The 2026 C&R State of the Industry reports 64% of restorers use TPAs in some form and 61% of TPA users would not recommend them, while Cleanfax found adjuster and agent relationships fell to 55% from 68% as a lead source. We report each stream separately with its own cost and conversion, and we give no claims or insurance advice.

By comparing like periods and naming the weather. A freeze event or a named storm flatters every channel it touches, so we compare equivalent weeks and separate event-driven demand from baseline demand before judging any channel. Where a branch's growth is entirely weather, the workbook says so plainly, because that is the finding leadership needs before it funds another year of the same plan.

Neither, on this engagement. We do not run campaigns, we do not manage listings or social accounts, we perform no restoration work, we are not business coaches and we are not M&A advisers. We review the marketing function with evidence and hand you a plan. That independence is the point: an auditor with no media retainer attached can write that a channel is not worth funding.

A fixed fee quoted after a scoping call, with deliverables and dates written down before you commit. It varies with the number of branches, service areas and ad accounts in scope and the state of your data, so publishing a rate would mislead most readers. For context on scale, The CMO Survey puts marketing at 9.0% of company revenue and 33.6% of digital activity in the hands of outside agencies. Book a meeting for a scope and a number.

Not as part of this. The audit is a project with a defined end, and no retainer is attached, which is what lets the workbook say that a channel we would happily sell is not worth funding for you. Your team, your current agency roster or another firm can execute the plan. If you later want us to run something, it is scoped and quoted separately.

No, that is part of what the audit measures. Validity's 2026 study found 62% of organisations lost revenue to poor CRM data and only 41% had a named governance owner, so waiting for clean data means waiting forever. We document what the data can and cannot support, label directional findings as directional, and put the repairs in the plan. Building that layer is marketing operations consulting, quoted separately.

Growth is exactly when waste compounds across branches. The 2026 C&R State of the Industry finds over 80% of restorers expect revenue growth this year while Verisk reports overall claim volume down about 20% in 2025, and the Insurance Information Institute puts water damage and freezing claims at about 1.61 per 100 insured homes a year at an average severity of $13,954. Demand is real but finite, so a measurement error repeated in every service area is the most expensive thing nobody has priced.

Direction of travel. The audit looks backwards at evidence: what the marketing function has been doing, what it produced and what is broken. Restoration marketing strategy consulting looks forward and decides service lines and segments, positioning and proof, channel roles, budget and measurement. Many platforms buy the audit first, because a plan written on unverified numbers is a guess with headings.

Scope of the question. Growth advisory hunts the commercial constraint wherever it sits, including service mix, production capacity, TPA concentration and the cash cycle. The marketing audit stays inside the marketing function and produces evidence and a 90-day plan. If you already know marketing is the problem, the audit is the cheaper first step.

Whoever owns marketing, one operations leader who knows the branches, and someone who can grant access to analytics, ad accounts, call tracking, the job management system and invoices. A couple of cooperative branch managers help, because their numbers are the reality check. Expect roughly four hours of your team's time across the week: a kickoff, short interviews and the handover call.

Your team runs it, and every action has a named owner and an acceptance test. Many operators book a review at ninety days to check the leading indicators, which takes half a day and is optional. Where you want a standing numbers habit, scorecard advisory sets one up and hands it back, and the parent engagement is the marketing audit itself.