Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A UGC production agency for games makes short videos that look and feel like real players talking about a game. It finds creators, writes scripts and hooks, films gameplay reactions, reviews and tutorials, and edits many versions for TikTok, Reels, Shorts and app ads, so studios can test what lowers the cost of each install.
We kept only agencies that sell UGC or UGC-style ads and show gaming work on their own sites. Offices, clients and prices were checked by hand. Two are based in the United States and eight in Europe, India and the Gulf.
What are the best UGC production agencies for gaming and esports companies?
The ten external agencies below all produce UGC or UGC-style creator ads on their own sites and show gaming work there. Five work only or mainly on games, nine name a client we could find, and three publish a price.
1. Web Tonic
About: Web Tonic produces UGC and creator-style ads for game studios through our performance creative team, then tests every video in paid social campaigns on TikTok, Meta and YouTube. We judge UGC on cost per install and player value rather than views.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local US office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Zorka.Agency
About: Zorka.Agency is a growth agency founded in 2014 that works only with games, run by Zorka Mobi Ltd from its registered office in Limassol, Cyprus. Its UGC and creative production team makes native creator videos for TikTok, Reels, Shorts and YouTube, and Plarium, Scopely and NetEase appear among its clients.
Key Services: UGC and creative production, Influencer marketing, Paid social, Esports campaigns, Performance marketing, Strategy and analytics
Industries Served: Mobile games, PC games, Console games, Esports, Game publishers
Notable Clients: Plarium, Scopely, NetEase, PlayStudios, Garena
Locations: Limassol, Cyprus
Pricing: From USD $20,000 per influencer campaign
Great For: Publishers needing UGC across regions, Mobile games feeding paid social, Studios pairing UGC with influencers
Website: Zorka.Agency
3. PlusROI Media
About: PlusROI Media is a UGC agency in Barcelona that produces UGC videos, manages creators and runs TikTok and Meta campaigns. Its gaming UGC service makes gameplay, review, tutorial and user acquisition creatives for video games and mobile apps.
Key Services: UGC video production, Gaming UGC creatives, TikTok marketing and ads, Creator management, Influencer collaborations, UGC training
Industries Served: Mobile games, Apps, Telecom, Finance, SaaS
Notable Clients: Pepephone, Naturitas, Masorange
Locations: Barcelona, Spain
Pricing: Quote-based
Great For: Games targeting Spain and Latin America, Mobile apps testing UGC hooks, Brands running TikTok ads
Website: PlusROI Media
4. The UGC Agency
About: The UGC Agency is a UGC video production agency in Kolkata, India, that handles scripting, creator matching, editing and hook variations for performance ads. Its gaming service makes gameplay reactions, first-look reviews and hype videos meant to drive downloads.
Key Services: UGC video production, Ad creative scripting, Creator sourcing and casting, Hook variations, UGC ad strategy, Performance tracking
Industries Served: Gaming, Beauty and skincare, Food and beverage, Fitness, Home and lifestyle
Notable Clients: Educart, Freshcon India, AGP Group
Locations: Kolkata, India
Pricing: USD $810 approx. for a 30-day pilot (listed at INR 72,000 for 6 videos)
Great For: Games testing UGC on a small budget, Indian studios, Brands wanting hook variants
Website: The UGC Agency
5. GameInfluencer
About: GameInfluencer is an influencer marketing agency and platform founded in 2016 on Richard-Strauss-Strasse in Munich that works only with game publishers and developers. It sells UGC production from a pool of more than 9,000 vetted gaming creators, and Garena, Amazon Games and NEOWIZ appear among its clients.
Key Services: UGC production, Influencer marketing campaigns, Creator program, Paid media campaigns, Performance campaigns, Offline events
Industries Served: Mobile games, Video games, Esports, Entertainment, Game publishers
Notable Clients: Garena, Amazon Games, NEOWIZ, PONOS
Locations: Munich, Germany
Pricing: Quote-based
Great For: Publishers needing UGC in 14 markets, Mobile games feeding TikTok, Studios mixing creators and paid
Website: GameInfluencer
6. EXYZ.Studio
About: EXYZ.Studio is an EU-based game art and UA creative studio working from Riga and Sofia for mobile game studios. Its Hook Sprint delivers ten 9:16 hooks, half AI-video or UGC-style, for a fixed USD 1,000, and Proof of Play appears among its clients.
Key Services: UGC-style video hooks, UA video creatives, Playable ads, Cinematic trailers, Game art production, Spine animation
Industries Served: Mobile games, RPGs, Strategy games, Casual puzzle games, Game studios
Notable Clients: Proof of Play, Firstborn
Locations: Riga, Latvia, Sofia, Bulgaria
Pricing: USD $1,000 per Hook Sprint (10 hooks)
Great For: Studios testing new hooks weekly, UA teams short on creative, Games needing art and ads together
Website: EXYZ.Studio
7. ROCKAPP
About: ROCKAPP is a mobile performance marketing agency operated by Adtrail FZCO from Dubai Silicon Oasis that sells user acquisition, retargeting and creative production for apps and games. Its creative team produces video, static, playable and UGC-style ads, each shipped with a test hypothesis.
Key Services: UGC-style creative production, Mobile user acquisition, Video ad creatives, Playable ads, Retargeting, Brand awareness
Industries Served: Gaming, Mobile apps, Ecommerce and retail, Fintech, Streaming and media
Notable Clients: Not named on the pages we checked
Locations: Dubai, United Arab Emirates
Pricing: Quote-based
Great For: Mobile games running UA in many geos, Apps wanting creative and media together, Teams testing playables and UGC
Website: ROCKAPP
8. Artik Agency
About: Artik Agency is a mobile marketing firm in Tallinn, Estonia, that sells user acquisition, ad creatives and app store optimization, mainly for mobile games. It runs a UGC creative line and publishes a UGC case study that lowered CPI for IVYGAMES.
Key Services: UGC, Ad creatives, User acquisition, 2D and 3D creatives, Playable ads, App store optimization
Industries Served: Mobile games, Mobile apps, Simulators, Casual games, App developers
Notable Clients: IVYGAMES, Nexters, Panoramik
Locations: Tallinn, Estonia
Pricing: Quote-based
Great For: Mobile games lowering CPI, Studios needing 2D, 3D and UGC, Developers pairing UA and creative
Website: Artik Agency
9. PocketWhale
About: PocketWhale is a video game marketing agency on North San Vicente Boulevard in Beverly Hills, with a Paris office, that is part of the New Vega Group. It produced UGC creatives within a soft-launch program and works for Bandai Namco and Blizzard.
Key Services: UGC creatives, Soft launch, Market research and focus groups, Media planning, Influencers, PR
Industries Served: Mobile games, PC games, Console games, Gaming hardware, Game publishers
Notable Clients: Bandai Namco, Blizzard, Amanotes, Cybird
Locations: Beverly Hills, California, Paris, France
Pricing: Quote-based
Great For: Games in soft launch, Asian publishers entering the US, Studios needing research and creative
Website: PocketWhale
10. Addict Mobile
About: Addict Mobile is a mobile performance agency headquartered in Aix-en-Provence, with offices in Paris and Madrid, that runs acquisition, creative and ASO for apps and games. It sells UGC as its own line, producing authentic creator content for campaigns.
Key Services: UGC, Creative production, User acquisition, ASO and CRO, Branding, Strategic consulting
Industries Served: Gaming, Ecommerce, Fintech, Media, Health and fitness
Notable Clients: Leetchi, Coinhouse, Telerama
Locations: Aix-en-Provence, France, Paris, France, Madrid, Spain
Pricing: Quote-based
Great For: European studios wanting UGC and UA together, French-speaking teams, Apps adding ASO
Website: Addict Mobile
11. NeoReach
About: NeoReach is an influencer marketing agency founded in 2013 with an address in Orlando, Florida, and teams in Los Angeles, San Francisco and Austin. It sells UGC production and creator-made content for ads, and runs gaming creator campaigns for titles such as World of Tanks.
Key Services: UGC production, Creator campaigns, Paid amplification, Social media management, Events and tradeshows, Product seeding
Industries Served: Gaming, Tech, Beauty, Fashion, Food and beverage
Notable Clients: World of Tanks, NVIDIA, Netflix, Walmart
Locations: Orlando, Florida, Los Angeles, California, San Francisco, California, Austin, Texas
Pricing: Quote-based
Great For: Games needing US creator content, Hardware brands reaching gamers, Teams using Spark and Partnership ads
Website: NeoReach
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local US office) |
| 2. Zorka.Agency | Native creator videos at scale for game publishers | From USD $20,000 per influencer campaign | Publishers needing UGC across regions |
| 3. PlusROI Media | Spanish-language gaming UGC for TikTok and Meta | Quote-based | Games targeting Spain and Latin America |
| 4. The UGC Agency | Budget UGC pilots with hook variations | USD $810 approx. for a 30-day pilot (listed at INR 72,000 for 6 videos) | Games testing UGC on a small budget |
| 5. GameInfluencer | Player-made UGC from a vetted gaming creator pool | Quote-based | Publishers needing UGC in 14 markets |
| 6. EXYZ.Studio | UGC-style hooks and gameplay ads at a fixed price | USD $1,000 per Hook Sprint (10 hooks) | Studios testing new hooks weekly |
| 7. ROCKAPP | UGC-style ads tied to UA testing | Quote-based | Mobile games running UA in many geos |
| 8. Artik Agency | UGC creatives with a published CPI case | Quote-based | Mobile games lowering CPI |
| 9. PocketWhale | UGC creatives inside soft-launch programs | Quote-based | Games in soft launch |
| 10. Addict Mobile | UGC inside full-funnel mobile acquisition | Quote-based | European studios wanting UGC and UA together |
| 11. NeoReach | Creator-made ad content for gaming and tech brands | Quote-based | Games needing US creator content |
Frequently Asked Questions
How do I choose a UGC agency for a game?
Ask to see gaming UGC the agency has made, not only beauty or food videos, because gameplay hooks work differently. Check how it finds creators who actually play your genre, how many hook variations it delivers and how fast it can turn new videos around. Ask who owns the footage and for how long you can run it in ads. Finally, ask how the agency learns from your ad results.
How much does UGC production for a game cost?
Three of the ten external agencies publish a figure. EXYZ.Studio sells a Hook Sprint of ten hooks for $1,000, The UGC Agency lists a 30-day pilot of six videos at INR 72,000, about $810, and Zorka.Agency lists influencer campaigns from $20,000. Everyone else quotes per scope. Compare price per finished video, the number of hooks and edits, and how long usage rights last.
What is the difference between UGC and influencer marketing for games?
UGC is content made for your ads: creators film videos that your team runs as paid ads, often on TikTok, Meta and YouTube. Influencer marketing pays creators to post on their own channels to their own audience. Agencies such as PlusROI Media, The UGC Agency and EXYZ.Studio focus on ad-ready UGC, while Zorka.Agency, GameInfluencer and NeoReach run both, so one creator can feed your ads and your community.
How long does it take to see results from gaming UGC?
A first batch of UGC videos can be ready in one to three weeks, and ad tests show winners within days of launch. Most videos tire after a few weeks of spend, so plan to refresh hooks often. Real gains come from testing many angles over two or three months. Ask the agency for a monthly volume of new videos and a clear way to track cost per install for each one.
Should a game studio hire a local or an international UGC agency?
UGC is made with creators who match your players, so the creators' language and region matter more than where the agency sits. This page lists US teams in Beverly Hills and Orlando, plus agencies in Barcelona, Kolkata, Munich, Riga, Tallinn, Aix-en-Provence, Limassol and Dubai. A local agency helps if your players live in one market, while an international team can cast creators in many countries at once.
Choosing a UGC Production Agency for Gaming and Esports
Know which players you want to reach. Share your genre, top markets and best ads so far, so the agency can cast creators who look and sound like your real players. Point out the hooks that already work for you.
Check gaming proof on the agency's own site. Nine of the ten external agencies name a client we could find, and five work only or mainly on games. Ask for gaming UGC samples and the results they produced.
Agree on volume, rights and testing. Set how many videos and hooks you get each month, how long you can use them and how results feed the next batch. Keep the raw footage in your own name, and review the winners together every month.
Use the first call as a test. A good agency asks about your cost per install targets before it quotes. Compare gaming social media agencies, read about our growth marketing service, or see our latest articles.
