Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A social media management agency for gaming runs the channels where players talk about a game: X, TikTok, Instagram, YouTube, Reddit and Discord. It plans and posts content around each beat, replies to the community, moderates servers, works with creators and puts paid budget behind the posts that land, so a game keeps its audience between launches.
We kept only agencies with a social or community management service and gaming work on their own sites. Offices and clients were checked by hand. Seven are based in the United Kingdom and one in Brazil.
What are the best social media management agencies for gaming and esports?
The eight external agencies below all sell social media or community management on their own sites and show gaming work there. Seven work mainly in games, all eight name a client we could verify, and none publishes a price.
1. Web Tonic
About: Web Tonic runs social content, community management and creator programs for game studios through our paid social and performance creative teams, so organic posts and paid amplification share one calendar. We report each program on wishlists, installs and community growth rather than likes.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local US office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. DRUID
About: DRUID is a gaming and fandom marketing agency on Rua dos Pinheiros in São Paulo, with offices in Mexico City and Miami, that manages and activates game and brand communities across more than 25 social networks. Supercell, Blizzard, Activision, Tencent and Roblox appear among its clients.
Key Services: Community management, Community activation, Creators and UGC, Social media, Media buying, Data and insight
Industries Served: Video games, Esports, Entertainment, Consumer brands, Technology
Notable Clients: Supercell, Blizzard, Activision, Tencent, Roblox
Locations: São Paulo, Brazil, Mexico City, Mexico, Miami, Florida
Pricing: Quote-based
Great For: Publishers entering Brazil and Latin America, Brands courting gaming fandoms, Teams pairing community with creators
Website: DRUID
3. Disobey
About: Disobey is a UK games marketing agency, founded in 2019, that runs social media and community management alongside influencer campaigns, paid social and content production. Its clients include Relic Entertainment, Grinding Gear Games, FuturLab and Super Evil Megacorp.
Key Services: Social media, Community management, Influencer marketing, Paid social, Content production, Strategy
Industries Served: Video games, Indie games, Esports, Mobile games, Entertainment
Notable Clients: Relic Entertainment, Grinding Gear Games, FuturLab, Super Evil Megacorp, Triband
Locations: United Kingdom
Pricing: Quote-based
Great For: Studios wanting social and creators together, Publishers with frequent update beats, Indie teams scaling a community
Website: Disobey
4. Get In
About: Get In is a gaming and esports creative marketing agency in Sheffield that plans platform-native social content, produces creative and runs community management. Red Bull Gaming, WWE 2K25, FACEIT and NVIDIA x MSI appear in its work.
Key Services: Social media management, Community management, Content strategy, Creative production, Branding, Paid advertising
Industries Served: Video games, Esports, Gaming hardware, Gaming venues, Energy drinks
Notable Clients: Red Bull Gaming, WWE 2K25, FACEIT, NVIDIA x MSI, eGGING oN
Locations: Sheffield, United Kingdom
Pricing: Quote-based
Great For: Esports organisations and events, Hardware brands courting gamers, Teams needing content plus community
Website: Get In
5. GLTCH
About: GLTCH is a gaming and esports agency at Gilmoora House on Mortimer Street in London that runs social media management, paid amplification, talent management and live events. Infinity Nikki, Raid: Shadow Legends and Rise of Kingdoms appear in its work.
Key Services: Social media management, Paid media, Talent management, Offline events, Production, Strategy and insights
Industries Served: Video games, Mobile games, Esports, Consumer brands, Entertainment
Notable Clients: Infinity Nikki, Raid: Shadow Legends, Rise of Kingdoms
Locations: London, United Kingdom
Pricing: Quote-based
Great For: Mobile publishers wanting social plus creators, Brands entering gaming, Teams that need events and social together
Website: GLTCH
6. Project N
About: Project N is a game agency brand of Network N, registered at Circus Mews House in Bath, that runs game social media, starts and moderates Discord communities and makes trailers and websites. Epic Games, Square Enix, Jagex and Dambuster appear among its clients.
Key Services: Social media management, Discord community management, Moderation, Video production, Web development, Copywriting
Industries Served: Video games, PC games, Live-service games, Esports, Entertainment
Notable Clients: Epic Games, Square Enix, Jagex, Dambuster, Nacon
Locations: Bath, United Kingdom
Pricing: Quote-based
Great For: Studios launching a Discord community, Publishers needing day-to-day social, Teams wanting social, video and web together
Website: Project N
7. Fourth Floor Creative
About: Fourth Floor Creative is a games marketing agency with offices in London, Bristol, Toronto and Stockholm that runs social media management, campaigns, production and ad buying. Its work includes Diablo IV, Alan Wake 2, Final Fantasy XVI and Street Fighter 6.
Key Services: Social media management, Campaigns, Production, Ad buying, Playtests and events, Social gifting
Industries Served: Video games, Console games, PC games, Esports, Entertainment
Notable Clients: Diablo IV, Alan Wake 2, Final Fantasy XVI, Street Fighter 6, Core Keeper
Locations: London, United Kingdom, Bristol, United Kingdom, Toronto, Canada, Stockholm, Sweden
Pricing: Quote-based
Great For: AAA publishers with global launches, Teams wanting social plus production, Publishers running playtests and events
Website: Fourth Floor Creative
8. Heaven Media
About: Heaven Media is a video game and tech marketing agency at Alconbury Weald near Huntingdon, England, that runs social media, influencer marketing, PR and events. Nexon and Krafton appear among its clients.
Key Services: Social media, Influencer marketing, Public relations, Events, Creative services, Paid media
Industries Served: Video games, Gaming hardware, Consumer technology, Esports, Entertainment
Notable Clients: Nexon, Krafton
Locations: Huntingdon, United Kingdom
Pricing: Quote-based
Great For: Publishers wanting social and PR together, Hardware brands courting gamers, Teams running events
Website: Heaven Media
9. Spin
About: Spin is a social media agency on Ayres Street in London, founded in 2016, that runs social strategy, creative and community management and has a dedicated esports and gaming social practice. Diageo, Paramount, Google and Rank Group appear among its clients.
Key Services: Social strategy, Social creative, Community management, Influencer and creator, Paid media, Measurement
Industries Served: Esports and gaming, Entertainment, Drinks, Technology, Hospitality
Notable Clients: Diageo, Paramount, Google, Rank Group
Locations: London, United Kingdom
Pricing: Quote-based
Great For: Brands sponsoring esports, Entertainment brands crossing into gaming, Teams wanting social plus creators
Website: Spin
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local US office) |
| 2. DRUID | Community management and creator activation for Latin America | Quote-based | Publishers entering Brazil and Latin America |
| 3. Disobey | Social, community and creator campaigns for game beats | Quote-based | Studios wanting social and creators together |
| 4. Get In | Platform-native social content for gaming and esports brands | Quote-based | Esports organisations and events |
| 5. GLTCH | Social accounts, creators and events for games and brands | Quote-based | Mobile publishers wanting social plus creators |
| 6. Project N | Social channels and Discord communities for game titles | Quote-based | Studios launching a Discord community |
| 7. Fourth Floor Creative | Data-led social and campaigns for AAA releases | Quote-based | AAA publishers with global launches |
| 8. Heaven Media | Social, influencer and PR for games and gaming tech | Quote-based | Publishers wanting social and PR together |
| 9. Spin | Brand-side social for esports and gaming moments | Quote-based | Brands sponsoring esports |
Frequently Asked Questions
How do I choose a social media agency for a video game?
Start with where your players already gather. A PC title may live on Discord, Reddit and Steam, while a mobile game needs TikTok and Instagram. Ask each agency who will write and post day to day, how fast it answers the community, how it handles moderation and bad news, and for examples from games in your genre with the results it was judged on.
How much does gaming social media management cost?
None of the eight external agencies on this page publishes a price, so every quote is made against scope. Fees depend on the number of channels, posting frequency, languages, moderation hours and whether creators or paid amplification are included. Ask for a monthly retainer with a clear content volume, a separate figure for launch weeks, and how ad spend and creator fees are billed.
What is the difference between social media management and community management for games?
Social media management plans and publishes content on public channels such as X, TikTok and Instagram. Community management looks after the players themselves: answering questions, moderating Discord servers, collecting feedback and calming things down when an update goes wrong. Agencies such as Project N and DRUID lead with community work, while Fourth Floor Creative, GLTCH and Disobey pair social with campaigns, creators and paid media.
How long does it take to grow a game's social channels?
Expect the first three months to set the voice, posting rhythm and community rules, with steady growth after that. Big moments such as a trailer, a playtest or a launch bring spikes, so plan content around them well in advance. Judge results on wishlists, installs, Discord activity and how the community feels, not on follower counts alone.
Should a game studio hire a local or an international social agency?
Social work is remote, so knowing your players and platforms matters more than location. This page lists seven UK agencies in London, Bath, Sheffield and Huntingdon, plus DRUID in São Paulo for Latin America. Pick a team that covers your players' time zones and languages, because a community expects answers within hours, including evenings and weekends around a launch.
Choosing a Social Media Management Agency for Gaming and Esports
Map your players' channels first. Discord, Reddit, TikTok, X and Instagram each need a different voice and rhythm, so share where your community already lives and which beats are coming in the next six months.
Check gaming proof on the agency's own site. All eight external agencies show gaming work we could verify, and seven work mainly in games. Ask for channels they run today and how those communities have grown.
Agree response times and moderation rules. Decide who answers players, how fast, in which languages and what happens when a patch or delay causes a backlash, so the agency can act quickly without waiting days for sign-off from your team.
Use the first call as a test. A good agency asks about your players, genre and launch dates before it quotes. See our lists of gaming influencer marketing agencies and gaming video production studios, or read our latest articles.
