Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A YouTube advertising agency for games plans, buys and measures video campaigns that put a game in front of players on YouTube. It cuts trailers and gameplay into ads and Shorts, picks audiences, books creator sponsorships and tracks installs, wishlists and sales, so video budget turns into players rather than views.
We kept only agencies that sell YouTube ads or YouTube creator campaigns and show gaming work on their own sites. Offices, clients and prices were checked by hand. Seven are based in the United States and four in Europe, the Gulf and Asia.
What are the best YouTube advertising agencies for gaming and esports companies?
The eleven external agencies below all run YouTube ads or YouTube creator campaigns on their own sites and show gaming work there. Six work only or mainly on games, ten name a client we could find, and one publishes a price.
1. Web Tonic
About: Web Tonic runs YouTube advertising for game studios and publishers through our paid search and video team, with trailers, cutdowns and Shorts made by our performance creative studio. We report every campaign on installs, wishlists and sales rather than views alone.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local US office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Admiral Media
About: Admiral Media is an app growth and AI creative agency founded in 2019 and headquartered in Dubai, which says it has managed more than EUR 500 million in ad spend. It runs a dedicated YouTube ads offer for app install campaigns, covering mobile apps and games.
Key Services: YouTube ads, Paid search, Paid social, AI creative factory, App growth consulting, Shopping ads
Industries Served: Mobile games, Mobile apps, Ecommerce, Web and SaaS, D2C
Notable Clients: FreeNow, NeuroNation, Fastic, ShopBack
Locations: Dubai, United Arab Emirates
Pricing: Quote-based
Great For: Mobile games buying installs on YouTube, Studios needing AI video variants, Apps running YouTube and Meta together
Website: Admiral Media
3. Udonis
About: Udonis is a mobile marketing agency founded in 2015 with an address in Newark, Delaware, and a team in Osijek, Croatia, that works mainly for mobile games. It runs a YouTube ads service next to media buying and creative production, and Voodoo and Playsome appear among its clients.
Key Services: YouTube ads, User acquisition, Creative production, Media buying, Mobile game marketing, Marketing dashboards
Industries Served: Mobile games, Hyper-casual, RPG and strategy, Mobile apps, Visual novels
Notable Clients: Voodoo, Playsome, Tastypill, Activision Blizzard
Locations: Newark, Delaware, Osijek, Croatia
Pricing: Quote-based
Great For: Mobile studios scaling YouTube installs, Hyper-casual publishers, Teams needing creative and media together
Website: Udonis
4. Zorka.Agency
About: Zorka.Agency is a growth agency founded in 2014 that works only with games, run by Zorka Mobi Ltd from its registered office in Limassol, Cyprus. It amplifies creator content across Google, YouTube, TikTok and Meta, and Plarium, Scopely and NetEase appear among its clients.
Key Services: Paid social and YouTube, Influencer marketing, UGC and creative production, Esports campaigns, Performance marketing, Strategy and analytics
Industries Served: Mobile games, PC games, Console games, Esports, Game publishers
Notable Clients: Plarium, Scopely, NetEase, PlayStudios, Garena
Locations: Limassol, Cyprus
Pricing: From USD $20,000 per influencer campaign
Great For: Publishers mixing influencers and paid, Mobile games testing Shorts, Studios launching in new regions
Website: Zorka.Agency
5. Biborg
About: Biborg is an independent full-service agency on rue du Faubourg Poissonniere in Paris, founded in 2009 and dedicated to the gaming industry. It built an interactive YouTube TrueView campaign for Capcom's Resident Evil 2, and Ubisoft, Riot Games and Bandai Namco appear among its clients.
Key Services: YouTube and display media, Trailer and film, Branding, Influencer marketing, Social media, Experiential
Industries Served: Video games, Esports, Mobile games, Entertainment, Game publishers
Notable Clients: Capcom, Ubisoft, Riot Games, Bandai Namco, Wizards of the Coast
Locations: Paris, France, London, United Kingdom, Nantes, France, Lyon, France
Pricing: Quote-based
Great For: AAA publishers planning a launch, Studios wanting interactive video formats, Brands needing trailers and media together
Website: Biborg
6. PocketWhale
About: PocketWhale is a video game marketing agency on North San Vicente Boulevard in Beverly Hills, with a Paris office, that is part of the New Vega Group. It runs YouTube influencer and media plans for mobile, PC and console games, and Bandai Namco and Blizzard appear among its clients.
Key Services: Media planning, YouTube influencers, Market research and focus groups, Soft launch, PR, UGC creatives
Industries Served: Mobile games, PC games, Console games, Gaming hardware, Game publishers
Notable Clients: Bandai Namco, Blizzard, Amanotes, Cybird
Locations: Beverly Hills, California, Paris, France
Pricing: Quote-based
Great For: Asian publishers entering the US, Studios planning a soft launch, Teams needing research before media
Website: PocketWhale
7. NeoReach
About: NeoReach is an influencer marketing agency founded in 2013 with an address in Orlando, Florida, and teams in Los Angeles, San Francisco and Austin. It builds and runs gaming creator campaigns across YouTube, Twitch and TikTok with paid amplification, and World of Tanks and NVIDIA appear in its work.
Key Services: Gaming creator campaigns, Paid amplification, UGC production, Social media management, Events and tradeshows, Product seeding
Industries Served: Gaming, Tech, Beauty, Fashion, Food and beverage
Notable Clients: World of Tanks, NVIDIA, Netflix, Walmart
Locations: Orlando, Florida, Los Angeles, California, San Francisco, California, Austin, Texas
Pricing: Quote-based
Great For: Game launches built on YouTube creators, Hardware brands reaching gamers, Teams wanting creator and paid in one plan
Website: NeoReach
8. SEO Brand
About: SEO Brand is a digital marketing agency with more than 20 years in business, led by CEO Mike Salvaggio, with offices in Boca Raton, New York, Los Angeles and other US cities. It runs search, display and YouTube campaigns, and it handled YouTube SEO and content strategy for Riot Games Latin America.
Key Services: YouTube campaigns, YouTube SEO, Google Ads, SEO, Social media management, Content marketing
Industries Served: Gaming, Ecommerce, Legal, Luxury goods, Healthcare
Notable Clients: Riot Games Latin America
Locations: Boca Raton, Florida, New York, New York, Philadelphia, Pennsylvania, Los Angeles, California, Miami, Florida, Boston, Massachusetts
Pricing: Quote-based
Great For: Publishers growing regional YouTube channels, Brands mixing YouTube SEO and ads, Teams needing six-figure media managed
Website: SEO Brand
9. yellowHEAD
About: yellowHEAD is a performance marketing agency and creative studio founded in 2013 with an office on North 12th Street in Brooklyn. It buys video across Google and YouTube for mobile games and produces the creative, and Activision, Playtika and Outfit7 appear among its clients.
Key Services: Paid user acquisition, Google and YouTube video, Creative studio, App store optimization, Search engine optimization, Programmatic advertising
Industries Served: Gaming, Mobile apps, Ecommerce, Dating, Fintech
Notable Clients: Activision, Playtika, Outfit7, Gram Games
Locations: Brooklyn, New York
Pricing: Quote-based
Great For: Mobile games buying video at scale, Publishers needing creative volume, Studios wanting ASO and paid together
Website: yellowHEAD
10. CloutBoost
About: CloutBoost is a gaming influencer marketing agency on North Greenville Avenue in Richardson, Texas, with teams in San Francisco, Berlin and Kyiv. It runs YouTube and Twitch creator campaigns with retargeting for game publishers, and Lilith Games, Wargaming and tinyBuild appear among its clients.
Key Services: YouTube gaming influencer marketing, Twitch influencer marketing, Influencer retargeting campaigns, Creator outreach, Influencer email lists, Public relations
Industries Served: Video games, Mobile games, Indie games, Esports, Game publishers
Notable Clients: Lilith Games, Wargaming, tinyBuild, PlatinumGames
Locations: Richardson, Texas, San Francisco, California, Berlin, Germany, Kyiv, Ukraine
Pricing: Quote-based
Great For: Publishers buying YouTube sponsorships, Indies needing creator outreach, Teams retargeting creator audiences
Website: CloutBoost
11. GamerSEO
About: GamerSEO is a video game marketing agency registered in Hong Kong that works only for the gaming industry. It creates YouTube game campaigns and exclusive ad campaigns next to SEO, PR and blog work for developers and publishers.
Key Services: YouTube marketing, Advertising services, SEO, PR campaigns, Blog maintenance, Google Ads management
Industries Served: Mobile games, PC and console games, Esports, Game publishers, Gaming hardware
Notable Clients: Not named on the pages we checked
Locations: Hong Kong
Pricing: Quote-based
Great For: Developers wanting YouTube and SEO together, Small publishers, Studios needing PR with ads
Website: GamerSEO
12. SEO Design Chicago
About: SEO Design Chicago is a digital marketing and web design agency in Chicago that sells YouTube advertising, Google Ads, SEO and content. Its esports marketing service targets teams, tournaments, venues, gaming brands and sponsors.
Key Services: YouTube advertising, Google Ads management, Search engine optimization, Content marketing, Social media marketing, Web development
Industries Served: Esports, B2B SaaS, Manufacturing, Senior care, Dental
Notable Clients: Sippil Creative Services, Grad School Road Map
Locations: Chicago, Illinois
Pricing: Quote-based
Great For: Esports teams and venues, Tournament organizers, Sponsors reaching gamers
Website: SEO Design Chicago
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local US office) |
| 2. Admiral Media | YouTube app install campaigns for mobile games | Quote-based | Mobile games buying installs on YouTube |
| 3. Udonis | YouTube and UA for mobile games | Quote-based | Mobile studios scaling YouTube installs |
| 4. Zorka.Agency | Creator-led YouTube and Shorts campaigns for games | From USD $20,000 per influencer campaign | Publishers mixing influencers and paid |
| 5. Biborg | Interactive YouTube and display campaigns for AAA launches | Quote-based | AAA publishers planning a launch |
| 6. PocketWhale | YouTube creators and media plans for game launches | Quote-based | Asian publishers entering the US |
| 7. NeoReach | YouTube creator campaigns with paid amplification | Quote-based | Game launches built on YouTube creators |
| 8. SEO Brand | YouTube channel growth and video campaigns | Quote-based | Publishers growing regional YouTube channels |
| 9. yellowHEAD | Video acquisition and creative for top mobile games | Quote-based | Mobile games buying video at scale |
| 10. CloutBoost | YouTube gaming creator sponsorships with retargeting | Quote-based | Publishers buying YouTube sponsorships |
| 11. GamerSEO | YouTube game campaigns from a gaming-only shop | Quote-based | Developers wanting YouTube and SEO together |
| 12. SEO Design Chicago | YouTube ads for esports teams and venues | Quote-based | Esports teams and venues |
Frequently Asked Questions
How do I choose a YouTube advertising agency for a game?
Decide first whether you need paid YouTube ads, creator sponsorships or both, because the agencies on this page lean one way or the other. Ask for a gaming case with real results, who makes the video cutdowns and how they test different hooks. Check how they measure installs or wishlists from YouTube, not only views. Keep the Google Ads account, the channel and all video files in your own name.
How much does YouTube advertising for a game cost?
Only one of the eleven external agencies publishes a figure: Zorka.Agency lists influencer campaigns starting at $20,000. Everyone else quotes per scope. Costs come in three parts: media spend on YouTube, the agency fee and the cost of making videos or paying creators. Ask for each part as a separate number and for a test budget first, so you can see results before committing to a full launch plan.
What is the difference between YouTube ads and YouTube creator campaigns?
YouTube ads are videos you pay Google to show, such as in-stream, Shorts or app campaigns, and teams like Admiral Media, Udonis and yellowHEAD buy them for installs. Creator campaigns pay YouTubers to feature your game, which CloutBoost, NeoReach and PocketWhale run for publishers. Biborg and Zorka.Agency mix both. Many launches use creators for trust and paid ads to reach more players.
How long does it take to see results from YouTube ads for a game?
Paid YouTube campaigns usually need two to four weeks of testing before the best videos and audiences are clear. App install campaigns need enough installs to leave the learning phase. Creator videos often bring a spike in the first days, then a long tail of views. Plan reveal, launch and update moments ahead, and ask the agency for a ninety-day plan with targets for cost per install or wishlist.
Should a game studio hire a local or an international YouTube agency?
YouTube campaigns are run remotely, so knowing your genre and your players' regions matters more than distance. This page lists US agencies in Newark, Beverly Hills, Orlando, Boca Raton, Brooklyn, Richardson and Chicago, plus teams in Paris, Limassol, Dubai and Hong Kong. A team close to your main market helps with language and creators, while an international team can plan multi-region launches.
Choosing a YouTube Advertising Agency for Gaming and Esports
Decide what YouTube should do for you. A reveal trailer, a mobile install push and a creator launch are different jobs, so tell the agency which one matters most and how you will judge it. Share your best trailers and past results too.
Check gaming proof on the agency's own site. Ten of the eleven external agencies name a client we could find, and six work only or mainly on games. Ask for results from a game like yours, not only famous publishers.
Plan creative and tracking together. Agree how many video versions you will test, who makes them and how installs or wishlists are measured. Keep the ad account, channel and files in your own name, and review results together every month.
Use the first call as a test. A good agency asks about your genre, platforms and launch dates before it quotes. Compare gaming video production studios, see our paid social service, or read our latest articles.
