Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An ad creative agency for gaming makes the ads that win new players: user acquisition video ads, playable ads, static and banner sets, key art and launch campaign visuals. For mobile games it produces many variations every week and tests them against install, retention and spend data, so the best ideas scale and tired ones are replaced quickly.
We kept only agencies with an ad creative service and named game clients on their own sites. Offices and clients were checked by hand. Four are based in the United States and five in Europe or Turkey.
What are the best ad creative agencies for gaming and esports?
The nine external agencies below all produce ad creative such as UA video ads, playable ads or key art and show game clients on their own sites. Seven work mainly in games, all nine name a client we could verify, and none prints a price.
1. Web Tonic
About: Web Tonic produces UA video ads, static creatives and short trailers for game studios through our performance creative team, tested in weekly sprints against install and retention data. The same team buys the media on paid social and app networks, so every creative is judged on cost per install and return on ad spend.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local US office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. AppAgent
About: AppAgent is a Prague mobile growth and creative agency, founded in 2016, that produces creative for top mobile game publishers alongside user acquisition and app store work. Supercell, Scopely, Huuuge Games and Social Point appear among its clients.
Key Services: Creative production, User acquisition, App store optimisation, Creative strategy, Retention and monetisation, Growth programs
Industries Served: Mobile games, Mobile apps, Entertainment, Casino and social games, Strategy games
Notable Clients: Supercell, Scopely, Huuuge Games, Social Point, Microsoft
Locations: Prague, Czech Republic, Lewes, Delaware
Pricing: Quote-based
Great For: Mobile publishers scaling paid UA, Teams wanting creative strategy before production, Games preparing a soft launch
Website: AppAgent
3. Udonis
About: Udonis is a mobile marketing agency, founded in 2015, with a registered address in Newark, Delaware and a team in Osijek, Croatia, that produces ad creatives and runs user acquisition for mobile games. Voodoo, Madbox and Activision Blizzard appear among its clients.
Key Services: Creative production, User acquisition, Media buying, Marketing dashboards, App growth, Mobile business development
Industries Served: Mobile games, Mobile apps, Hyper-casual games, Casual games, Entertainment
Notable Clients: Voodoo, Madbox, Activision Blizzard, Playsome, Tastypill
Locations: Newark, Delaware, Osijek, Croatia
Pricing: Quote-based
Great For: Mobile publishers buying at scale, Hyper-casual and hybrid-casual studios, Teams wanting creative and media together
Website: Udonis
4. Skywaylab
About: Skywaylab is a mobile game creative studio registered on Fragklinou Rousvelt in Limassol, Cyprus, that produces performance video ads, playable ads and cinematic trailers for game studios and UA teams. Its clients include MY.GAMES, Nexters, AZUR GAMES and Belka Games.
Key Services: Performance video ads, Playable ads, Cinematic trailers, AI-assisted video, 2D and 3D creative, Game art outsourcing
Industries Served: Mobile games, Casual games, Strategy games, Entertainment, Interactive media
Notable Clients: MY.GAMES, Nexters, AZUR GAMES, Belka Games, Pixonic
Locations: Limassol, Cyprus
Pricing: Quote-based
Great For: UA teams needing weekly ad volume, Publishers testing many concepts, Studios wanting video and playables from one vendor
Website: Skywaylab
5. Playable Factory
About: Playable Factory is an Istanbul creative studio that designs and codes custom playable and interactive ads for mobile games and consumer brands. Voodoo, Kwalee, Madbox and Riot Games appear among its customers.
Key Services: Playable ads, Interactive ads, Concepting, Production, Rapid iteration, Gameplay video creation
Industries Served: Mobile games, Consumer goods, Food and beverage, Retail, Entertainment
Notable Clients: Voodoo, Kwalee, Madbox, Riot Games
Locations: Istanbul, Turkey
Pricing: Quote-based
Great For: Mobile publishers adding playables to UA, Studios needing fast playable iteration, Brands running interactive ads
Website: Playable Factory
6. Hungry Monkey
About: Hungry Monkey is a 12-person playable ad studio registered on South DuPont Highway in Dover, Delaware, with team members in Upstate New York and Bangladesh, that builds custom playable ads around each game’s loop. Voodoo appears among its clients.
Key Services: Playable ads, Concepts and storyboards, Asset creation, Interactive development, Network exports, UA templates
Industries Served: Mobile games, Casual games, Hybrid-casual games, Puzzle games, Arcade games
Notable Clients: Voodoo
Locations: Dover, Delaware, Upstate New York, Dhaka, Bangladesh
Pricing: Quote-based
Great For: Mobile studios testing their first playables, Publishers needing network-ready exports, Teams wanting reusable UA templates
Website: Hungry Monkey
7. Petrol Advertising
About: Petrol Advertising is a creative advertising agency for entertainment on North Varney Street in Burbank, California. Its work includes the global launch of Call of Duty: Modern Warfare 4.
Key Services: Campaign creative, Key art, Trailers and video, Digital and social ads, Media, Innovation
Industries Served: Video games, Entertainment, Film, Streaming, Advertising
Notable Clients: Call of Duty: Modern Warfare 4
Locations: Burbank, California
Pricing: Quote-based
Great For: AAA publishers planning a global launch, Entertainment brands needing campaign creative, Teams wanting key art and video together
Website: Petrol Advertising
8. Liquid Advertising
About: Liquid Advertising is an independent marketing agency headquartered in Los Angeles, founded in 2000, with offices including Chicago, London, Frankfurt, Warsaw and Tokyo. It builds key art, visual identities, AV production and media for games, and SILENT HILL f appears in its work.
Key Services: Key art and visual identity, AV production and post, Messaging and copy, Media planning, Audience development, Experiential
Industries Served: Video games, Entertainment, Esports, Technology, Media
Notable Clients: SILENT HILL f
Locations: Los Angeles, California, Chicago, Illinois, London, United Kingdom, Frankfurt, Germany, Warsaw, Poland, Tokyo, Japan
Pricing: Quote-based
Great For: Publishers wanting creative and media in one agency, Global launches across many regions, Teams needing key art and trailers
Website: Liquid Advertising
9. The Game Marketer
About: The Game Marketer is a London video game marketing agency on Approach Road in Raynes Park, founded in 2018, that produces trailers, ad creatives and social content and runs paid media. World of Warships, Raid: Shadow Legends, Cities: Skylines and theHunter: Call of the Wild appear in its work.
Key Services: Ad creatives, Trailers, Paid media, Social content, Influencer marketing, China marketing
Industries Served: Video games, Mobile games, Indie games, Esports, Strategy games
Notable Clients: World of Warships, Raid: Shadow Legends, Cities: Skylines, theHunter: Call of the Wild, HumanitZ
Locations: London, United Kingdom
Pricing: Quote-based
Great For: Publishers wanting creative and paid media together, PC games needing Steam page visuals, Teams entering China
Website: The Game Marketer
10. SunStrike Studios
About: SunStrike Studios is a game art studio headquartered in Nicosia, Cyprus, founded in 2016, that produces video and static creatives, playable ads and banners for user acquisition campaigns. Playrix, Owlcat Games, Saber Interactive and AZUR GAMES appear among its clients.
Key Services: UA video creatives, Static ad creatives, Playable ads, Banners and social assets, 2D and 3D game art, Character design
Industries Served: Video games, Mobile games, PC games, Console games, iGaming
Notable Clients: Playrix, Owlcat Games, Saber Interactive, AZUR GAMES, Nexters
Locations: Nicosia, Cyprus
Pricing: Quote-based
Great For: Publishers that already outsource game art, UA teams needing art-matched creatives, Studios wanting banners and video together
Website: SunStrike Studios
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local US office) |
| 2. AppAgent | Creative strategy and UA ads for mobile games | Quote-based | Mobile publishers scaling paid UA |
| 3. Udonis | UA ad creatives tied to media buying for mobile games | Quote-based | Mobile publishers buying at scale |
| 4. Skywaylab | Performance video ads and playables for UA teams | Quote-based | UA teams needing weekly ad volume |
| 5. Playable Factory | Custom playable and interactive ads | Quote-based | Mobile publishers adding playables to UA |
| 6. Hungry Monkey | Small-team custom playable ads | Quote-based | Mobile studios testing their first playables |
| 7. Petrol Advertising | Launch campaign creative for AAA games | Quote-based | AAA publishers planning a global launch |
| 8. Liquid Advertising | Key art, AV production and media for game launches | Quote-based | Publishers wanting creative and media in one agency |
| 9. The Game Marketer | Ad creatives plus paid media for PC and mobile games | Quote-based | Publishers wanting creative and paid media together |
| 10. SunStrike Studios | UA video, static and playable creatives from a game art studio | Quote-based | Publishers that already outsource game art |
Frequently Asked Questions
How do I choose an ad creative agency for a mobile game?
Look at how the agency tests, not only how it designs. Ask how many new concepts and variations it delivers each month, how it reads results from ad networks, and how fast it turns a winning hook into new versions. Request examples from games in your genre, check whether playable ads are built in-house, and confirm you own the source files and footage.
How much does game ad creative cost?
None of the nine external agencies on this page publishes a price, so every quote is made against scope. Studios usually price by the number of video ads, playables or static sets per month, with discounts for steady volume. Ask for a per-asset rate and a monthly package, check how many revisions are included, and whether localised versions cost extra.
What is the difference between a UA creative studio and a launch campaign agency?
UA creative studios such as Skywaylab, SunStrike Studios, AppAgent and Udonis produce high volumes of video and static ads for mobile user acquisition and test them constantly. Playable specialists such as Playable Factory and Hungry Monkey build interactive ads. Campaign agencies such as Liquid Advertising and Petrol Advertising create key art, trailers and launch campaigns for big console and PC releases.
How often should a game refresh its ad creatives?
Mobile games running steady user acquisition often need new concepts every week or two, because winning ads fatigue as the same players see them repeatedly. Premium PC and console launches refresh less often but need new assets for each beat, such as the announcement, preorders, launch and updates. Agree a monthly volume with the agency and retire ads when cost per install starts rising.
Should a game studio hire a local or an international ad creative agency?
Creative production is done remotely, so skill with your genre and ad networks matters more than location. This page lists US firms in Los Angeles, Burbank and Delaware, plus studios in Prague, Limassol, Nicosia, Istanbul and London. Check working hours, language and how quickly the team can respond to test results, because speed of iteration is what drives results.
Choosing an Ad Creative Agency for Gaming and Esports
Know the formats you need first. UA video ads, playable ads, static sets and launch key art are different jobs, and the right agency depends on whether you buy installs every day or plan a few large launch moments.
Check game proof on the agency's own site. All nine external agencies name game clients we could verify, and seven work mainly in games. Ask for ads from your genre and the results they were judged on.
Agree the testing rhythm. Set a monthly volume of new concepts and variations, how results are shared, and when a fatigued ad is retired, so new creative keeps pace with your media spend every month.
Use the first call as a test. A good agency asks about your genre, networks and target cost per install before it quotes. Compare our lists of UGC production agencies and gaming influencer marketing agencies, or read our latest articles.
