Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An influencer marketing agency finds the creators your buyers already watch, negotiates and contracts them, briefs the content so it stays legal and on-message, clears the usage rights, then measures what the posts did to sales rather than to follower counts.
Every firm below was read on its own site, not on a directory profile. Nine external firms publish both influencer or creator work and gaming or esports work in their own words, and nine of them publish a headquarters address across two countries.
What does an influencer marketing agency do for game studios, publishers and esports organisations?
Creator sourcing and vetting, rate negotiation and contracting, briefing that keeps claims and disclosure compliant, content approvals, paid amplification of the posts that work, and reporting tied to sales. Nine external firms here publish gaming or esports work.
1. The Influencer Marketing Factory
About: The Influencer Marketing Factory is a global influencer marketing agency that specializes in data-driven campaigns across platforms like TikTok, Instagram, and YouTube. They work extensively with beauty and skincare brands to execute targeted influencer strategies, content creation, and paid social campaigns.
Key Services: Influencer Marketing, Paid Advertising, Talent Management, Campaign Management, Performance Analytics
Industries Served: Beauty and Cosmetics, Skincare, Fashion, Fitness, Food and Beverage
Notable Clients: Google, Sony Music, Foreo
Locations: Miami
Pricing: Quote-based
Great For: Beauty and Cosmetics brands, Skincare brands, Fashion brands
Website: The Influencer Marketing Factory
2. Web Tonic
About: Web Tonic runs creator sourcing, the paid amplification behind it and the measurement in one team, so a campaign that stops converting is rebriefed the same week instead of the next quarter. Reporting is built on orders confirmed in the client's own systems, never on estimated media value.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. Viral Nation
About: Viral Nation is an influencer marketing agency and talent management firm that bridges creator representation with brand partnerships, specialising in gaming culture, streamer collaborations, and esports activations. The agency leverages its proprietary SocialAI platform and data infrastructure to help major brands scale creator-led campaigns across platforms like Twitch, YouTube, and TikTok.
Key Services: Influencer Marketing, Talent Representation, Social-First Creative, Esports Partnerships & Integrations, Performance Marketing & Paid Amplification
Industries Served: Gaming Publishers, Esports, Gaming Hardware, Gaming Lifestyle Brands, Entertainment & Technology
Notable Clients: Coca-Cola, Disney, Microsoft, Uber, A24
Locations: Toronto
Pricing: Quote-based
Great For: Gaming Publishers brands, Esports brands, Gaming Hardware brands
Website: Viral Nation
4. The Outloud Group
About: The Outloud Group is a full-service influencer marketing agency that coordinates strategic campaigns across YouTube, Instagram, TikTok, gaming, and esports platforms. They manage full-service influencer programs including creator sourcing, campaign execution, and performance tracking for consumer brands.
Key Services: Influencer Marketing, Gaming & Esports, Podcast Advertising, Paid Amplification & Boosting, Brand Lift Study, Brand Ambassador Programs, Talent Management
Industries Served: Gaming and Esports, Consumer Brands, Subscription, E-commerce
Notable Clients: AG1, Fiverr, KitchenAid, Whirlpool
Locations: Detroit, Michigan
Pricing: Quote-based
Great For: Gaming and Esports brands, Consumer Brands brands, Subscription brands
Website: The Outloud Group
5. HireInfluence
About: HireInfluence is an award-winning, full-service influencer marketing agency that delivers fully-managed campaigns across platforms like Twitch, YouTube Gaming, and TikTok. The agency handles strategic creator curation, white-glove campaign execution, and performance analytics tailored to enterprise gaming and esports brands.
Key Services: Full-service influencer marketing, Experiential ideation and fulfillment, Creative talent sourcing and placement, Strategic content amplification, On-site brand promo and events, Paid media management solutions, Content, design, editing and production
Industries Served: Gaming and esports brands, Technology, Consumer goods, Financial services, Hospitality, Retail
Notable Clients: Grammarly, Nickelodeon, Oreo
Locations: Los Angeles
Pricing: Quote-based
Great For: Gaming and esports brands brands, Technology brands, Consumer goods brands
Website: HireInfluence
6. The Influence Agency
About: Founded in Toronto in 2017, The Influence Agency is a digital marketing firm specializing in influencer marketing campaigns, social media strategy, and custom content. They provide tailored gaming influencer marketing services designed to connect brands with major streaming platforms, esports audiences, and prominent content creators.
Key Services: Influencer Marketing, Social Media Marketing, Content Creation, SEO, Paid Media, Web Development
Industries Served: Gaming and Esports, Consumer Brands, B2B, Startups
Notable Clients: No client publicly named on the firm's own site
Locations: Toronto
Pricing: Quote-based
Great For: Gaming and Esports brands, Consumer Brands brands, B2B brands
Website: The Influence Agency
7. 5WPR
About: 5WPR is a full-service public relations and digital marketing agency offering integrated influencer and creator marketing campaigns specifically tailored for beauty and skincare brands. The agency manages social media, paid amplification, and digital strategy to connect brands with beauty creators, dermatologists, and celebrity partners.
Key Services: Influencer marketing, Public relations, Digital marketing, Social media, Paid media, Generative Engine Optimization (GEO)
Industries Served: Beauty and skincare brands, Consumer goods, Technology, Healthcare
Notable Clients: Medicube, Wavytalk, e.l.f., Lumenis
Locations: New York
Pricing: Quote-based
Great For: Beauty and skincare brands brands, Consumer goods brands, Technology brands
Website: 5WPR
8. Moburst
About: Moburst is a full-service, mobile-first digital marketing agency that helps companies scale and become category leaders through data-driven campaigns. They offer comprehensive services including performance-driven influencer marketing, media buying, creative content production, and mobile strategy. Trusted by global brands and startups alike, Moburst executes full-funnel growth strategies across major platforms.
Key Services: Influencer Marketing, Media Buying, Social Media Marketing, Video Production, App Store Optimization, Digital Strategy
Industries Served: Gaming, Mobile Applications, Startups, Enterprises
Notable Clients: Google, Uber, Samsung, Reddit
Locations: New York
Pricing: Quote-based
Great For: Gaming brands, Mobile Applications brands, Startups brands
Website: Moburst
9. NeoReach
About: NeoReach is a full-service influencer marketing agency founded in 2013 that provides data-driven campaign management, creator discovery, and attribution solutions. The agency serves enterprise brands across multiple verticals including gaming and entertainment, leveraging a proprietary creator index and performance-focused execution.
Key Services: Full Service Influencer Marketing, Social Media Management, Paid Social, UGC Production, Events & Tradeshows, Product Seeding, Talent Management
Industries Served: Tech, Beauty, Fashion, Food & Beverage, Gaming, Entertainment, Healthcare, Retail, Sports, Lifestyle, Travel
Notable Clients: NVIDIA, Netflix, Amazon, TikTok, Walmart, Airbnb, Robinhood, FanDuel, DraftKings, Marriott, SHEIN, Lenovo, FIFA, Snickers, Casper, Temu, Too Faced, World of Tanks
Locations: Orlando, FL
Pricing: Quote-based
Great For: Tech brands, Beauty brands, Fashion brands
Website: NeoReach
10. Crown Social
About: Crown Social is an award-winning, full-service social-first agency that supports game publishers, studios, and entertainment brands across the full lifecycle from announcement to community sustainment. The agency structures frameworks for translating gameplay and worldbuilding into platform-specific short-form content, creator programs, and influencer campaigns. Their team operates out of offices in Seattle and Los Angeles.
Key Services: Influencer Marketing, Social Strategy, Content Production, Community Building, Brand Strategy, Paid Advertising
Industries Served: Gaming and Esports, Entertainment, Technology, Arts & Culture
Notable Clients: Wizards of the Coast, iHeartMedia, Microsoft Design, Amazon Music
Locations: Seattle
Pricing: Quote-based
Great For: Gaming and Esports brands, Entertainment brands, Technology brands
Website: Crown Social
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. The Influencer Marketing Factory | Influencer Marketing | Quote-based | Beauty and Cosmetics brands |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. Viral Nation | Influencer Marketing | Quote-based | Gaming Publishers brands |
| 4. The Outloud Group | Influencer Marketing | Quote-based | Gaming and Esports brands |
| 5. HireInfluence | Full-service influencer marketing | Quote-based | Gaming and esports brands brands |
| 6. The Influence Agency | Influencer Marketing | Quote-based | Gaming and Esports brands |
| 7. 5WPR | Influencer marketing | Quote-based | Beauty and skincare brands brands |
| 8. Moburst | Influencer Marketing | Quote-based | Gaming brands |
| 9. NeoReach | Full Service Influencer Marketing | Quote-based | Tech brands |
| 10. Crown Social | Influencer Marketing | Quote-based | Gaming and Esports brands |
Frequently Asked Questions
Why do gaming creators cost more than their follower counts suggest?
Because you are buying watch time, not reach. A streamer holding twelve thousand concurrent viewers through a two-hour session delivers more exposure than a short-form post to a million passive followers, and the good ones know it. Rates also carry exclusivity, key-drop logistics and the risk that a game reviews badly on stream. Ask an agency for the cost per hour watched on its last campaign, not cost per follower.
Can an agency stop a stream going badly for the game?
No, and any firm that promises otherwise is the wrong hire. A creator who hits a bug live will say so, which is precisely why the audience trusts them. What a good agency controls is the setup: builds tested before the embargo lifts, honest briefs that never demand scripted praise, disclosure in the title and the description, and a plan for the day a launch build breaks in front of an audience.
What does an influencer marketing retainer actually cover?
Usually the agency's time and the technology, with creator fees and product costs billed separately, and the split is worth settling before you sign. A normal month is sourcing, negotiation, contracting, briefing, approvals, paid amplification and reporting. On this page not one external firm here prints a retainer figure. Ask what percentage of the total budget reaches creators, who negotiates the rates, and whether the agency takes a margin on those fees.
Which of these firms name a client I can verify?
Eight of the nine. The Influencer Marketing Factory names Google and Sony Music, and Viral Nation names Coca-Cola and Disney. The rest credit nobody on the pages we read, which is normal when a brand asks to stay unlisted or the work sits under a parent company. Ask instead for two accounts the firm runs now, the creators used on each, and a reference call with the marketer who approved the invoice. A firm that cannot arrange that call is describing work it may no longer hold.
How should creator performance be measured in 2026?
On outcomes your own systems can confirm. Cost per acquisition through creator-specific codes and links, incremental revenue against a holdout region, watch-through and saves on the content itself, and the performance of creator assets once you run them as paid media all survive scrutiny. Estimated media value, follower counts and engagement rate do not, and an agency still leading with them is choosing a number that flatters its invoice.
Choosing an Influencer Marketing Partner for Gaming and Esports Brands
All nine external firms listed publish influencer or creator work alongside gaming or esports work on their own sites, which is a lower bar than a sector case study. Treat this as a shortlist to interrogate, not a ranking of creator relationships.
Eight credit a client you can check, and not one external firm here prints a retainer figure. Compare what each firm will own in practice: the sourcing, the rate negotiation, the contracts and usage rights, the approvals, and the reporting that separates earned reaction from the posts you paid to boost.
Ask for the last three creators the named team negotiated with, and what they cost. A firm answering with handles, rates and deliverables is describing its own work; a firm answering with a logo wall is describing its parent company.
Whoever wins the brief, keep your creator contacts, your signed usage rights and your content library in your own accounts, because an audience asset you cannot take with you is a supplier you cannot leave. If you would rather have the paid distribution and the creative that carries it run by one accountable team, read our latest analysis or see how we run growth programmes.
