Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Meta ads agency for gaming plans, buys and optimises Facebook and Instagram campaigns that bring players to a game: install campaigns for mobile titles, wishlist and pre-registration pushes for PC and console, creative testing, audience building and tracking through app measurement partners. The goal is paying players at a cost the game can afford.
We kept only agencies whose own sites show Meta, Facebook or Instagram ad work or paid social user acquisition plus named game clients. Addresses, clients and prices were checked by hand. One of the eight is based in the United States, and the others work from Cyprus, Prague, London, the Netherlands, the United Kingdom and Melbourne.
What are the best Meta ads agencies for gaming and esports?
The eight external agencies below all run Facebook and Instagram ads or paid social user acquisition for games and show named game clients on their own sites. All eight work mainly in games, one is based in the United States, and one publishes a price.
1. Web Tonic
About: Web Tonic runs Meta campaigns for games through our paid social and data intelligence teams, testing new creative every week and tracking installs, wishlists and in-game events back to each ad. Budgets move toward the audiences and creatives that bring in paying players, and every account stays in the studio's name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local US office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Udonis
About: Udonis is a mobile marketing agency founded in 2015 with offices in Newark, Delaware, and Osijek, Croatia. It runs user acquisition and media buying for mobile games, including Instagram and Facebook campaigns, and Voodoo and Activision Blizzard appear among its clients.
Key Services: User acquisition, Facebook and Instagram ads, Media buying, Creative production, Marketing dashboards, Mobile game marketing
Industries Served: Mobile games, Hyper-casual games, Casual games, Mobile apps, Esports
Notable Clients: Voodoo, Activision Blizzard, Madbox, Moonfrog, Playsome
Locations: Newark, Delaware, Osijek, Croatia
Pricing: Quote-based
Great For: Mobile publishers scaling installs, Hyper-casual studios, Teams wanting creatives and buying together
Website: Udonis
3. Zorka.Agency
About: Zorka.Agency is a growth agency founded in 2014 that works only with video game studios and publishers, with its parent company registered in Limassol, Cyprus. It turns top creator videos into paid assets on Meta, TikTok and Google, and Plarium, Scopely and Wargaming appear among its clients.
Key Services: Paid social, Influencer marketing, UGC and creative production, Performance marketing, Strategy and analytics, Esports campaigns
Industries Served: Mobile games, PC games, Console games, Esports, Game publishers
Notable Clients: Plarium, Scopely, Wargaming, Garena, Krafton
Locations: Limassol, Cyprus
Pricing: From USD $20,000 (influencer campaign package)
Great For: Publishers with big UA budgets, Teams mixing influencers and paid social, Studios wanting full attribution
Website: Zorka.Agency
4. AppAgent
About: AppAgent is a growth and creative partner for mobile game publishers, operated from Prague with a US entity in Lewes, Delaware. One case study on its site reports Meta spend scaled 4.5 times while cost per install improved by 50%, and Supercell and Scopely appear among its clients.
Key Services: User acquisition, Creative program, Growth program, App store optimization, Retention and monetization, Gameplan strategy
Industries Served: Mobile games, Strategy games, Casual games, Mobile apps, Entertainment
Notable Clients: Supercell, Scopely, Huuuge Games, Social Point, Etermax
Locations: Prague, Czech Republic, Lewes, Delaware
Pricing: Quote-based
Great For: Mobile publishers stuck on creative fatigue, Teams wanting strategy plus production, Studios scaling on Meta
Website: AppAgent
5. RUNE
About: RUNE is an indie and AA game marketing agency registered in Covent Garden, London. It runs paid advertising for wishlists, using Reddit for niche audiences and Meta to expand those campaigns, and Vault of the Void appears in its work.
Key Services: Paid advertising, Meta and Reddit campaigns, Steam page creation, Social media management, Influencer campaigns, Press and PR
Industries Served: Indie games, AA games, PC games, Steam releases, Entertainment
Notable Clients: Vault of the Void, Rail Route, Hearth and Hamlet, Genfanad
Locations: London, England
Pricing: Quote-based
Great For: Indie teams paying per wishlist, Studios pairing ads with Steam pages, Developers testing small budgets
Website: RUNE
6. GamingGrowth
About: GamingGrowth is a user acquisition agency for mobile game publishers, registered as Gaming Growth on Westfalenstraat in Alkmaar, Netherlands. It scales campaigns across Meta, Google, TikTok and Apple Search Ads with creative testing, and Azerion and Sparkling Society appear among the companies it works with.
Key Services: Paid user acquisition, Meta and Google campaigns, Creative testing, Performance measurement, Creative services, Growth audits
Industries Served: Mobile games, Game publishing, Casual games, Apps, Game tech
Notable Clients: Azerion, Sparkling Society, Core Loop, ChromaWay
Locations: Alkmaar, Netherlands
Pricing: Quote-based
Great For: Mobile publishers wanting senior buyers, Teams needing creative testing, Studios measuring user quality
Website: GamingGrowth
7. Disobey
About: Disobey is a games marketing agency registered in England that runs paid social campaigns next to influencer work. Its Frostpunk 2 study covers influencer and paid media, and FuturLab and Triband appear among its clients.
Key Services: Paid media campaigns, Paid social, Influencer marketing, Content production, Organic social, Strategy and consultation
Industries Served: Indie games, AA games, Video games, Esports, Entertainment
Notable Clients: FuturLab, Triband, Brace Yourself Games, Relic Entertainment
Locations: United Kingdom
Pricing: Quote-based
Great For: Indie and AA launches, Teams combining creators and paid social, Publishers with update beats
Website: Disobey
8. Game Marketing Genie
About: Game Marketing Genie is a games marketing agency based in Docklands, Melbourne, Australia. It runs digital advertising for studios and cites a 99% Facebook ad optimization score on its site, and Kuak and Junkfish are quoted as clients.
Key Services: Digital advertising, Facebook ads, Content marketing, Social media management, Influencer marketing, Mobile marketing
Industries Served: Indie games, Mobile games, Esports, Technology, Startups
Notable Clients: Kuak, Junkfish, Corporate Piranha Entertainment
Locations: Melbourne, Australia
Pricing: Quote-based
Great For: Indie studios starting paid social, APAC developers, Teams wanting ads and content in one shop
Website: Game Marketing Genie
9. The Game Marketer
About: The Game Marketer is a video game marketing agency founded in 2018 and based in Raynes Park, London. It plans and runs paid media campaigns across Meta, TikTok, Google, YouTube and Reddit, and Bandai Namco and Plarium appear among its clients.
Key Services: Paid media, Ad creative production, Socials and community, Influencer marketing, PR, Indie game marketing
Industries Served: PC games, Console games, Mobile games, Esports, Game publishers
Notable Clients: Bandai Namco, Plarium, Humble Bundle, Wargaming.net, Raw Fury
Locations: London, England
Pricing: Quote-based
Great For: Publishers running multi-channel paid, Teams wanting ad creative and buying together, Studios planning a launch burst
Website: The Game Marketer
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local US office) |
| 2. Udonis | Mobile game UA across Facebook and Instagram | Quote-based | Mobile publishers scaling installs |
| 3. Zorka.Agency | Creator videos amplified as paid Meta assets | From USD $20,000 (influencer campaign package) | Publishers with big UA budgets |
| 4. AppAgent | Creative-led Meta scaling for mobile games | Quote-based | Mobile publishers stuck on creative fatigue |
| 5. RUNE | Wishlist campaigns on Meta and Reddit for indie games | Quote-based | Indie teams paying per wishlist |
| 6. GamingGrowth | Senior-led Meta and multi-channel UA for mobile games | Quote-based | Mobile publishers wanting senior buyers |
| 7. Disobey | Paid social paired with creator campaigns | Quote-based | Indie and AA launches |
| 8. Game Marketing Genie | Facebook ad management for indie studios | Quote-based | Indie studios starting paid social |
| 9. The Game Marketer | Paid media and ad creative for PC, console and mobile games | Quote-based | Publishers running multi-channel paid |
Frequently Asked Questions
How do I choose a Meta ads agency for a mobile or PC game?
Ask for results on games in your genre, such as cost per install, return on ad spend, retention or cost per wishlist. Check how many new creatives the agency tests each month and who makes them, because creative drives most Meta results. Ask which measurement partner and events it optimises for, whether it works in your ad account, and how quickly it can cut spend on creatives or audiences that stop working.
How much does a Meta ads agency for games cost?
Only one of the eight external agencies here prints a figure: Zorka.Agency lists a starting point of $20,000 for an influencer campaign package. Everyone else quotes against scope. Fees are usually a percentage of ad spend, a monthly retainer or a mix, and creative production is often billed separately. Ask what minimum spend the agency needs, how creative is priced, and what happens to fees as your budget grows.
What is the difference between Meta user acquisition and paid social for wishlists?
Mobile user acquisition optimises Meta campaigns for installs and in-app events such as purchases or level completions, measured through an app measurement partner. PC and console campaigns usually drive traffic to a store page and judge success on wishlists or sign-ups. Udonis, AppAgent and GamingGrowth focus on mobile UA, while RUNE and Disobey run paid social for indie and AA games heading to Steam and consoles.
How fast do Meta campaigns for games show results?
Spend and installs start the day campaigns go live, but the first two to four weeks are a learning phase while Meta finds the right audiences and the agency tests creatives. Stable cost per install or return on ad spend usually needs a steady flow of new creatives. AppAgent publishes a case where Meta spend scaled 4.5 times while cost per install improved by 50%, but results always depend on the game's retention and monetisation.
Should a game studio hire a UA specialist or a full-service games agency?
UA specialists such as Udonis, AppAgent and GamingGrowth live inside install campaigns, creative testing and measurement for mobile games. Full-service games agencies such as The Game Marketer, Game Marketing Genie and Disobey combine Meta ads with influencer work, community and PR, which suits PC and console launches. Mobile studios with steady budgets often prefer a specialist, while premium game launches benefit from paid and organic working together.
Choosing a Meta Ads Agency for Gaming and Esports
Set the metric first. Installs, paying players, wishlists and sign-ups need different campaign setups. Share your target cost, budget and measurement partner before asking for proposals. Agree how installs, purchases and wishlists will be tracked, so every agency is judged against the same numbers from the first week.
Check game clients on the agency's own site. All eight external agencies here name game clients we could find. Ask for cases with cost per install or wishlist numbers. Check the genres too, since a puzzle game and a strategy game buy very different players.
Ask about creative volume. Meta rewards fresh creative. Ask how many new ads the agency produces and tests each month, who makes them, and how winning concepts are turned into new variations quickly.
Keep the accounts. Make sure ad accounts and data stay yours. Compare our list of Meta ads agencies, the ad creative agencies for gaming, or read our latest articles.
