Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A conversion tracking setup agency for gaming makes sure every install, wishlist, purchase and in-game event is counted and tied to the ad or channel that caused it. In practice it configures a mobile measurement partner and SKAN for mobile titles, tags Steam campaigns for PC games, and builds GA4 and event plans for stores and websites.
We kept only firms whose own sites show a tracking, attribution or analytics setup service plus a game, studio or gaming brand. Services, addresses, clients and prices were checked by hand. One of the nine is in the United States, and eight are in Europe, the Middle East or Canada.
What are the best conversion tracking setup agencies for gaming and esports?
The nine external firms below all sell tracking, attribution or analytics setup on their own sites and show games work. Two work only with games, eight name a client we could verify, and one publishes a price.
1. Web Tonic
About: Web Tonic sets up conversion tracking for game studios and gaming brands through our data intelligence team, from GA4 and tag manager builds to MMP and SKAN configuration, Steam campaign tagging and server-side events for ad platforms. Every setup is checked against store, platform and sales data before budgets move, so installs, wishlists and revenue reconcile from the first report.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local US office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. TheoryCraft Marketing
About: TheoryCraft Marketing is a video game marketing agency based in London, with further bases listed in Hamburg, Mumbai and Singapore. Its Steam attribution service connects ad campaigns to wishlists and sales through measurement partners such as Steam Data Suite, Gamesight and TRACKS.
Key Services: Steam attribution and optimization, Performance marketing, Influencer marketing, Community management, Creative production, Launch strategy
Industries Served: PC games, Console games, Game publishers, Mobile games, Entertainment
Notable Clients: PUBG Studios, KRAFTON, CI Games
Locations: London, United Kingdom, Hamburg, Germany, Mumbai, India, Singapore
Pricing: Quote-based
Great For: PC publishers buying ads for a Steam launch, Studios that need wishlist attribution, Teams running campaigns across Asia and Europe
Website: TheoryCraft Marketing
3. Terovania Solutions
About: Terovania Solutions is a MarTech consultancy at Schillerstrasse 18 in Hofheim am Taunus, near Frankfurt. Its Game Marketing Dockyard offer brings Google Analytics 4, Google Tag Manager, consent management and Looker Studio dashboards to game brands and studios.
Key Services: Google Analytics 4 implementation, Google Tag Manager setup, Consent management setup, Looker Studio dashboards, Supermetrics connector setup, Web data analysis
Industries Served: Game studios, Game brands, Agencies, Software, Ecommerce
Notable Clients: SYZYGY Deutschland, ATZ Group, Extrem Digital
Locations: Hofheim am Taunus, Germany
Pricing: Quote-based
Great For: Studios whose GA4 data does not match reality, European teams that need GDPR-ready consent, Marketers who want Looker Studio reporting
Website: Terovania Solutions
4. MATTE
About: MATTE is a mobile marketing and analytics firm with offices in Dubai Internet City, Riyadh and Cairo. It implements and manages mobile measurement partners, in-app event tracking and fraud protection, and its site describes cleaning up install data for a mobile gaming company that found 35% of its installs were bot traffic.
Key Services: MMP setup and configuration, In-app event tracking, Fraud protection, Mobile analytics, Attribution audits, Reporting
Industries Served: Mobile games, Apps, Ecommerce, Fintech, Telecom
Notable Clients: Not named on the pages we checked
Locations: Dubai, United Arab Emirates, Riyadh, Saudi Arabia, Cairo, Egypt
Pricing: Quote-based
Great For: Mobile game publishers in the Gulf and Egypt, Teams that suspect install fraud, Apps migrating or auditing their MMP
Website: MATTE
5. Admiral Media
About: Admiral Media is a creative performance marketing agency headquartered in Dubai whose team works remotely across many countries. It runs paid user acquisition for mobile games and apps and says it tracks results down to SKAN and MMP level.
Key Services: Mobile user acquisition, SKAN and MMP tracking, Creative production, TikTok and Meta ads, Apple Search Ads, Ecommerce growth
Industries Served: Mobile games, Apps, Ecommerce, Health apps, Food delivery
Notable Clients: FreeNow, ShopBack, NeuroNation, Cookpad
Locations: Dubai, United Arab Emirates
Pricing: Quote-based
Great For: Mobile games scaling paid installs, Studios that want UA and tracking from one team, Apps buying media on several networks
Website: Admiral Media
6. Phiture
About: Phiture is a mobile growth consultancy registered at Kottbusser Damm in Berlin. It lists attribution and MMP integration among its services, next to app store optimization and retention work, and names Wargaming among clients that also include Spotify and Headspace.
Key Services: Attribution and MMP integration, App store optimization, User acquisition, CRM and retention, Experimentation, Growth consulting
Industries Served: Mobile games, Music and audio, Health apps, Travel, Consumer apps
Notable Clients: Wargaming, Spotify, Headspace, Skyscanner
Locations: Berlin, Germany
Pricing: Quote-based
Great For: Mobile game teams rebuilding attribution, Apps that need tracking plus retention work, Product teams using a mobile measurement partner
Website: Phiture
7. Dopamine Analytics
About: Dopamine Analytics is a product analytics agency on Aleksidze Street in Tbilisi, Georgia, that analyzes user behavior on websites, mobile apps and games. Its implementation service selects the tools, usually Google Analytics, Google Tag Manager and BigQuery, then writes a tagging plan and the KPIs behind it.
Key Services: Analytics implementation, Tagging plans, Performance analytics, Product analytics, Dashboards, BigQuery setup
Industries Served: Game studios, FMCG, Startups, B2B platforms, Online media
Notable Clients: SmallTalk2.me, DOBRO agency
Locations: Tbilisi, Georgia
Pricing: Quote-based
Great For: Game studios starting analytics from scratch, Startups that need a tagging plan, Teams moving data into BigQuery
Website: Dopamine Analytics
8. 3ALICA
About: 3ALICA is a data engineering and AI consultancy at North Vecino Avenue in Glendora, California, with a practice for game studios and publishers. It builds telemetry integration, game analytics dashboards and player churn models, and embeds data engineers into live-ops teams.
Key Services: Telemetry integration, Game analytics dashboards, Player churn prediction, Embedded data engineers, Data pipelines, AI solution sprints
Industries Served: Game studios, Game publishers, Retail, Food service, Sports equipment
Notable Clients: Leroy Merlin, Burger King, SPAR, Yonex
Locations: Glendora, California
Pricing: USD $30,000 to $80,000 for a fixed-scope first sprint
Great For: Studios with fragmented telemetry, Publishers wanting churn prediction, Live-ops teams short of data engineers
Website: 3ALICA
9. Exostatic
About: Exostatic is a boutique firm based in Montreal that says it has worked with large game publishers since 2012 on competitive intelligence and technology. Its technology work covers instrumentation, ETL and real-time processing, using tools such as AppsFlyer, Adjust, Amplitude and Looker.
Key Services: Instrumentation, ETL and data pipelines, Real-time processing, Competitive intelligence, Game deconstruction, Data products
Industries Served: Game publishers, Mobile games, Console games, Live-service games, Sports merchandise
Notable Clients: Sony Interactive Entertainment, Warner Bros. Games, Fanatics
Locations: Montreal, Quebec, Canada
Pricing: Quote-based
Great For: Large publishers that need instrumentation and analysis, Live-service teams tracking player sentiment, Studios that want market intelligence and data work
Website: Exostatic
10. Kenodo
About: Kenodo is a software and AI consultancy whose registered address is on Wenlock Road in London. Its game analytics and tracking service builds the instrumentation, pipelines and dashboards that show why players stay or leave.
Key Services: Game analytics and tracking, Data pipelines, Dashboards, Software development, Gamification, AI automation
Industries Served: Gaming, Financial services, Real estate, Workspaces, Retail
Notable Clients: Santander, Hantec Markets, Huckletree, Crea Group
Locations: London, United Kingdom
Pricing: Quote-based
Great For: Studios that need event tracking built into a platform, Teams wanting same-day player dashboards, Companies building community or gamification features
Website: Kenodo
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local US office) |
| 2. TheoryCraft Marketing | Steam attribution for PC and console campaigns | Quote-based | PC publishers buying ads for a Steam launch |
| 3. Terovania Solutions | GA4, tag manager and consent setup for game brands | Quote-based | Studios whose GA4 data does not match reality |
| 4. MATTE | MMP setup and fraud checks for mobile apps and games | Quote-based | Mobile game publishers in the Gulf and Egypt |
| 5. Admiral Media | User acquisition with SKAN and MMP tracking | Quote-based | Mobile games scaling paid installs |
| 6. Phiture | Attribution and MMP integration for mobile apps | Quote-based | Mobile game teams rebuilding attribution |
| 7. Dopamine Analytics | Tagging plans and analytics setup for apps and games | Quote-based | Game studios starting analytics from scratch |
| 8. 3ALICA | Telemetry pipelines and dashboards for game studios | USD $30,000 to $80,000 for a fixed-scope first sprint | Studios with fragmented telemetry |
| 9. Exostatic | Instrumentation and data engineering for game publishers | Quote-based | Large publishers that need instrumentation and analysis |
| 10. Kenodo | Game analytics instrumentation and dashboards | Quote-based | Studios that need event tracking built into a platform |
Frequently Asked Questions
How do I choose a conversion tracking agency for my game?
Start with the platform where players convert. Mobile titles need a mobile measurement partner and SKAN set up properly, which sits at the core of MATTE, Phiture and Admiral Media. PC games sold on Steam need campaign attribution, where TheoryCraft Marketing works with tools such as Gamesight and TRACKS. Web stores and launch sites need GA4 and tag manager, the focus of Terovania Solutions and Dopamine Analytics. Ask each firm for a sample event plan before you sign.
How much does tracking setup cost for a gaming company?
Only one of the nine external firms publishes a figure: 3ALICA prices a fixed-scope first sprint at USD $30,000 to $80,000, which covers data engineering work well beyond a basic setup. The other eight quote against scope. Expect the price to depend on the number of platforms, the events you need, whether an MMP or analytics licence is included, and whether dashboards and monthly reporting are part of the work.
What is the difference between an MMP, GA4 and game telemetry?
A mobile measurement partner such as AppsFlyer or Adjust attributes app installs and in-app events to ad networks, and handles Apple's SKAN data. GA4 measures websites, web stores and some app events, and feeds Google Ads. Telemetry is the full stream of gameplay events a studio collects for design and live-ops decisions. Exostatic, 3ALICA and Kenodo build telemetry pipelines, while the marketing firms here focus on attribution.
How long does a gaming tracking setup take?
A focused GA4 and tag manager build for a launch site or store can be live in two to four weeks. An MMP rollout with SKAN conversion values, ad network postbacks and testing usually takes four to eight weeks, because each network has to be checked. A full telemetry pipeline with dashboards can run for a quarter or more. Plan the setup before a launch or a major campaign, not during one, so the first data is already clean.
Should I hire a games-only firm or a general analytics agency?
A games-only firm such as TheoryCraft Marketing or Exostatic already knows Steam, platform stores and player metrics like retention and lifetime value. A general analytics firm brings deeper tool skills for GA4, consent and data warehouses, which suits web stores and publishers with large sites. Two of the nine firms here work only with games. Because all of this work is done remotely, the firm's location matters less than its access to your data.
Choosing a Conversion Tracking Setup Agency for Gaming and Esports
Start with where players convert. An app store install, a Steam wishlist, a web store purchase and an in-game event each need a different setup, so list the events that matter and the platforms they happen on before you brief anyone or compare a single proposal.
Check tracking proof on each firm's own site. All nine external firms sell tracking, attribution or analytics setup, two work only with games, and eight name a client. Ask for a sample event plan, a past audit and the tools each firm already works in every week.
Reconcile before you scale. Tracked installs, wishlists and revenue should match store and sales reports before budgets move. Our data intelligence team works that way, and our list of conversion tracking setup agencies covers other industries.
Keep the data useful after launch. Agree who owns dashboards, tool access and fixes when a platform changes. Compare our gaming CRO agencies and gaming Google Ads agencies, or read our latest articles.
