Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Google Ads agency for gaming plans and runs paid campaigns that put a game, a gaming store or a hardware brand in front of players on Google. It sets up Search, Shopping, YouTube and app campaigns, writes ads, tracks installs and sales, and moves budget toward the campaigns that pay back.
We kept only agencies that sell Google Ads or paid search and show gaming work on their own sites. Offices, clients and prices were checked by hand. Five are based in the United States and seven in Europe, the Gulf and Australia.
What are the best Google Ads agencies for gaming and esports companies?
The twelve external agencies below all run Google Ads or paid search on their own sites and show gaming work there. Four work only or mainly in gaming, all twelve name a client we could find, and none publishes a management fee.
1. Web Tonic
About: Web Tonic runs Google Ads for game studios, mobile games and gaming hardware brands through our paid search team, covering Search, Shopping, YouTube and app campaigns with creative from our performance creative studio. We report every account on installs, sales and return on ad spend rather than clicks.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local US office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. The Game Marketer
About: The Game Marketer is a video game marketing agency founded in 2018 in Raynes Park, London, that has launched more than a hundred games across PC, console and mobile. Its paid media team runs Google, YouTube and social campaigns for titles such as World of Warships, Raid: Shadow Legends and Cities: Skylines.
Key Services: Paid media, Creative production, Socials and community, Influencer marketing, PR, Indie game marketing
Industries Served: Mobile games, PC and console games, Esports, Game publishers, Gaming hardware
Notable Clients: World of Warships, Raid: Shadow Legends, Cities: Skylines, Bandai Namco
Locations: London, England
Pricing: Quote-based
Great For: Studios launching on Steam and console, Publishers scaling paid search and YouTube, Indies needing a games-only team
Website: The Game Marketer
3. Admiral Media
About: Admiral Media is an app growth and AI creative agency founded in 2019 by Andre Kempe and headquartered in Dubai, which says it has managed more than EUR 500 million in ad spend. As a Google Premier Partner it runs Search, Performance Max, YouTube and app campaigns for mobile apps and games.
Key Services: Paid search and Google App campaigns, YouTube ads, Paid social, Shopping ads, App growth consulting, AI creative factory
Industries Served: Mobile games, Mobile apps, Ecommerce, Web and SaaS, D2C
Notable Clients: FreeNow, NeuroNation, Fastic, ShopBack
Locations: Dubai, United Arab Emirates
Pricing: Quote-based
Great For: Mobile games scaling installs on Google, Studios wanting AI ad creative, Apps buying across several networks
Website: Admiral Media
4. 1Digital Agency
About: 1Digital Agency is an ecommerce digital agency founded in 2012 with a Miami address and a Philadelphia office, selling PPC, SEO and store builds. It runs a gaming PPC service for gaming brands, and CLX Gaming appears among its clients.
Key Services: Gaming PPC, Google Shopping, SEO, Web design, Web development, Conversion rate optimization
Industries Served: Gaming, Ecommerce, Fashion and apparel, Automotive, Alcohol
Notable Clients: CLX Gaming, Kate Spade, MFA Boston, Hussey Seating
Locations: Miami, Florida, Philadelphia, Pennsylvania
Pricing: Quote-based
Great For: Gaming PC builders selling online, Accessory brands on Shopping ads, Stores pairing PPC with SEO
Website: 1Digital Agency
5. Heaven Media
About: Heaven Media is a creative marketing agency at the Alconbury Weald enterprise campus near Huntingdon, England, founded in 2002 and focused on video games and tech. Its paid media team builds Google brand lift studies into YouTube campaigns for launches and for keeping a player base.
Key Services: Paid media, Creative services, Influencer marketing, Public relations, Social media, Events
Industries Served: Video games, Consumer tech, Esports, Hardware and software, B2B tech
Notable Clients: Krafton, Frontier, Alienware, Red Bull
Locations: Huntingdon, United Kingdom
Pricing: Quote-based
Great For: Publishers planning a launch, Hardware brands buying search and video, Teams wanting PR and paid together
Website: Heaven Media
6. Libre
About: Libre is a design and digital studio on 2nd Street in Encinitas, California, with an office on Australia's Gold Coast, that sells branding, web, SEO and paid media. It publishes a performance marketing case study for gaming hardware brand Glorious Gaming.
Key Services: Paid media, SEO, Branding, Web design, Digital marketing, Art direction
Industries Served: Gaming hardware, Fashion, Food and beverage, Accessories, Action sports
Notable Clients: Glorious Gaming, Firewire, URBNSURF, Gordini
Locations: Encinitas, California, Gold Coast, Australia
Pricing: Quote-based
Great For: Gaming peripheral brands, DTC hardware stores, Brands wanting design and ads together
Website: Libre
7. Kanbar Digital
About: Kanbar Digital is a performance marketing agency on West Broadway in San Diego that sells SEO, AI search visibility and paid media. It publishes a paid media case study for a gaming industry leader, and iBUYPOWER appears among its clients.
Key Services: Paid media, SEO, Generative engine optimization, Content marketing, Digital PR, Social media
Industries Served: Gaming hardware, Ecommerce, Healthcare, SaaS, B2B
Notable Clients: iBUYPOWER, Ultra PRO International, Biosero
Locations: San Diego, California
Pricing: Quote-based
Great For: Gaming PC builders, Hardware brands scaling Google Ads, Teams wanting SEO and paid together
Website: Kanbar Digital
8. flyte new media
About: flyte new media is a digital marketing and web design agency on Commercial Street in Portland, Maine, that sells Google Ads, SEO, websites and email. It publishes a project for Gamenetics, a seller of refurbished PlayStation and Xbox controllers.
Key Services: Google Ads, Website design, Search engine optimization, Social media marketing, Content marketing, Email marketing
Industries Served: Gaming accessories, Boating, Packaging, Manufacturing, Landscaping
Notable Clients: Gamenetics, Sabre Yachts, Volk Packaging
Locations: Portland, Maine
Pricing: Quote-based
Great For: Small gaming accessory stores, Ecommerce brands wanting web and ads together, New England businesses
Website: flyte new media
9. yellowHEAD
About: yellowHEAD is a performance marketing agency and creative studio founded in 2013 with an office on North 12th Street in Brooklyn, selling paid acquisition, SEO, app store optimization and creative. Its Google team publishes app campaign results for Gram Games, and Activision, Playtika and Outfit7 appear among its clients.
Key Services: Paid user acquisition, Google App campaigns, App store optimization, Search engine optimization, Creative studio, Programmatic advertising
Industries Served: Gaming, Mobile apps, Ecommerce, Dating, Fintech
Notable Clients: Activision, Playtika, Outfit7, Gram Games
Locations: Brooklyn, New York
Pricing: Quote-based
Great For: Mobile games spending heavily on UAC, Publishers wanting ASO and paid together, Studios needing AI creative volume
Website: yellowHEAD
10. Dark Horse
About: Dark Horse is a digital marketing agency in Manchester, England, that sells PPC, SEO, paid social and digital PR for ecommerce brands. It publishes paid search work for tabletop publisher Steamforged Games and wargaming retailer Element Games.
Key Services: PPC, Google display ads, SEO, Paid social, Digital PR, Content marketing
Industries Served: Tabletop games, Wargaming and miniatures, Ecommerce, Sports nutrition, Health and safety
Notable Clients: Steamforged Games, Element Games, Maximuscle
Locations: Manchester, United Kingdom
Pricing: Quote-based
Great For: Tabletop publishers selling direct, Hobby and miniatures stores, UK ecommerce brands
Website: Dark Horse
11. Addict Mobile
About: Addict Mobile is a mobile performance agency headquartered in Aix-en-Provence, with offices in Paris and Madrid, that runs acquisition, creative, UGC and ASO for apps. Its gaming marketing service helps studios and publishers acquire players across Google and other networks.
Key Services: User acquisition, Google App campaigns, Creative production, UGC, ASO and CRO, Strategic consulting
Industries Served: Gaming, Ecommerce, Fintech, Media, Health and fitness
Notable Clients: Leetchi, Coinhouse, Telerama
Locations: Aix-en-Provence, France, Paris, France, Madrid, Spain
Pricing: Quote-based
Great For: European studios scaling installs, Publishers wanting French-speaking teams, Apps adding ASO to paid
Website: Addict Mobile
12. Game Marketing Genie
About: Game Marketing Genie is a digital marketing agency at Melbourne Quarter on Collins Street that works mainly for game studios and startups. It runs digital advertising with keyword research, ad creation and landing pages, plus SEO, social and influencer work.
Key Services: Digital advertising, Search engine optimization, Social media management, Influencer marketing, Content management, UI and UX design
Industries Served: PC games, Mobile games, Gaming, Startups, Crypto
Notable Clients: Kuak, Junkfish, Corporate Piranha Entertainment
Locations: Melbourne, Australia
Pricing: Quote-based
Great For: Indie studios running their first ads, Australian game developers, Startups needing ads and landing pages
Website: Game Marketing Genie
13. Artik Agency
About: Artik Agency is a mobile marketing firm in Tallinn, Estonia, that sells user acquisition, ad creatives and app store optimization, mainly for mobile games. It runs search, display and social campaigns, and Nexters and IVYGAMES appear among its clients.
Key Services: User acquisition, Search and display campaigns, Ad creatives, App store optimization, 2D and 3D creatives, UGC
Industries Served: Mobile games, Mobile apps, Simulators, Casual games, App developers
Notable Clients: Nexters, IVYGAMES, Panoramik
Locations: Tallinn, Estonia
Pricing: Quote-based
Great For: Mobile games wanting UA and creative together, Studios improving store pages, Developers testing new geos
Website: Artik Agency
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local US office) |
| 2. The Game Marketer | Games-only paid media for PC, console and mobile | Quote-based | Studios launching on Steam and console |
| 3. Admiral Media | Google App campaigns for mobile games | Quote-based | Mobile games scaling installs on Google |
| 4. 1Digital Agency | Shopping and search ads for gaming retailers | Quote-based | Gaming PC builders selling online |
| 5. Heaven Media | Launch paid media with brand lift for games and tech | Quote-based | Publishers planning a launch |
| 6. Libre | Paid search and ecommerce growth for gaming hardware | Quote-based | Gaming peripheral brands |
| 7. Kanbar Digital | Paid media for gaming PC and hardware brands | Quote-based | Gaming PC builders |
| 8. flyte new media | Google Ads for small gaming accessory sellers | Quote-based | Small gaming accessory stores |
| 9. yellowHEAD | Google App campaigns plus ASO for big mobile titles | Quote-based | Mobile games spending heavily on UAC |
| 10. Dark Horse | PPC for tabletop and wargaming ecommerce | Quote-based | Tabletop publishers selling direct |
| 11. Addict Mobile | Player acquisition for French and Spanish studios | Quote-based | European studios scaling installs |
| 12. Game Marketing Genie | Search ads and landing pages for indie studios | Quote-based | Indie studios running their first ads |
| 13. Artik Agency | Search and display UA for mobile games | Quote-based | Mobile games wanting UA and creative together |
Frequently Asked Questions
How do I choose a Google Ads agency for a gaming company?
Match the agency to what you sell. A mobile game needs app campaigns and install tracking, a PC or console title needs Search and YouTube around launch, and a hardware brand needs Shopping feeds. Ask for a case from a similar product, who will manage the account each week and how they report. Keep the Google Ads account, conversion tracking and creative in your own name from day one.
How much does a Google Ads agency for gaming cost?
None of the twelve external agencies on this page publishes a management fee, so every quote is made against scope and ad spend. Most agencies charge a monthly retainer, a percentage of spend or a mix, and some add fees for creative or feed work. Ask for the fee and the ad budget as separate numbers, a minimum term in writing, and a clear list of what the fee covers each month.
What is the difference between a mobile UA agency and a PPC agency?
Mobile user acquisition teams such as Admiral Media, yellowHEAD, Artik Agency and Addict Mobile focus on app installs and in-game value, using Google App campaigns next to other networks. PPC agencies such as Kanbar Digital, Libre, Dark Horse and 1Digital Agency run Search and Shopping for stores and hardware brands. Games-first teams such as The Game Marketer and Heaven Media plan paid media around launches for PC, console and mobile titles.
How long do Google Ads take to work for a game?
Search and Shopping campaigns can bring sales within days, but most accounts need four to eight weeks of data before bidding settles. App campaigns go through a learning phase and need enough installs and in-app events to optimize well. Launch campaigns are short and intense, so plan them early. Ask for a ninety-day plan with targets for cost per install, cost per sale or return on ad spend.
Should a gaming company hire a local or an international Google Ads agency?
Google Ads is managed remotely, so experience with your type of game and your markets matters more than distance. This page lists US agencies in Miami, Encinitas, San Diego, Portland and Brooklyn, plus teams in London, Huntingdon, Manchester, Aix-en-Provence, Tallinn, Dubai and Melbourne. A team in your players' region helps with language and timing, while an international team may already know the networks you need.
Choosing a Google Ads Agency for Gaming and Esports
Start with the product you are selling. A mobile game, a Steam launch and a gaming mouse need different Google campaigns, so tell the agency which one matters most and what a good result looks like. Share last year's numbers if you have them.
Check gaming proof on the agency's own site. All twelve external agencies name a client we could find, and four work only or mainly in gaming. Ask for numbers from a product like yours, not only famous logos.
Agree on tracking before spending. Make sure installs, purchases and in-game events are measured correctly, and keep the account and data in your own name. Review cost per install or return on ad spend together every month, and ask what changed and why.
Use the first call as a test. A good agency asks about your margins, launch dates and creative before it quotes. Compare gaming ad creative agencies, read about our growth marketing service, or see our latest articles.
