ROOFS LOOK FINE TODAY, BUT IS YOUR PHONE STILL RINGING?

THE Roofing Marketing Agency: More Booked Jobs, All Year Long

We turn local roofing searches into booked estimates: replacements, repairs, roof maintenance, and storm-damage jobs that keep your crews on the schedule, not just on standby.

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See results

+142

booked calls/mo

-38%

cost per lead

7 days

to first results

Who we are

The roofing marketing partner that thinks like a contractor

Web Tonic is a growth marketing agency built for your business. We build the local area SEO, content marketing, and digital marketing systems that turn searches like "roof repair near me" into estimates on the books. More phone calls, more inspections booked, and more contracts signed for roofing contractors like you.

Sound familiar?

If you're a roofing contractor, you've felt all three.

The calls pile up after every storm, then disappear the moment the sky clears. You're spending on leads, but a good chunk of them never pick up when you call back. And when a potential customer finally searches for "roof repair near me," your competitor shows up first in the local search results, not you. None of that is bad luck. It's just how your marketing strategy is set up right now.

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Leads spike after a storm, then go quiet for weeks.

Half the leads you pay for never pick up the phone.

Search "roof repair near me" and your competitor wins the click.

Results & timeline

Your first 7 days with a roofing marketing agency.

Day 1

Deep audit

Deep audit. We map your service area, your roofing competitors, and where qualified leads are slipping through the cracks of your current funnel.

Day 3

Deep audit

Game plan. A channel-by-channel marketing strategy, priced and tied to booked estimates. No guesswork.

Day 5

Deep audit

Launch. Campaigns, tracking, and a roofing website built to convert go live. Every dollar attributed to a job.

Day 7

Deep audit

First results. Calls coming in, jobs on the calendar, and a dashboard that actually makes sense. Satisfied customers that will come back.

Who we are

Built for roofing, not generic marketing playbooks

Most agencies treat every client the same: same templates, same generic blog posts, same cookie-cutter ads. Web Tonic specializes in home service businesses. We already understand how storm season drives your lead flow, how insurance claims factor into a homeowner's decision, and what makes someone call you instead of the next name on Google. We know the roofing industry and the local businesses we serve, so you get a team that speaks roofing instead of one learning on your dime.

What we run for roofing companies.

Roofing search engine optimization (SEO) that owns your service area.

Rank for every repair, roof replacement, and "near me" search across every town and township you cover, including your Google Business Profile and Local Services Ads, not just your home base. A strong SEO strategy and solid online presence keep your roofing company visible the moment a homeowner starts looking.

Google search ads built around storm season.

Capture high-intent searches the moment a roof starts leaking or a storm rolls through. Every dollar tracked back to a booked estimate, with lead generation built into every campaign.

Inspection-to-replacement funnels.

Turn a routine inspection into a full roofing project, with automated follow-up that keeps potential customers moving toward the next step and turns them into happy customers.

Services

(04)

Growth Marketing

A flat screen tv sitting on top of a wooden table.

From Google search ads to social media, we put your roofing services in front of homeowners the moment they search "roof repair near me" or "how much does a new roof cost." Every dollar is tracked back to a booked estimate, with qualified leads driving the strategy.

Performance Creative

Blog posts and content that build trust before a homeowner even calls. Job site photos, before-and-after shots, customer testimonials, and video marketing that set you apart from every other truck in your local search results.

Data Intelligence

A live dashboard ties every lead, call, and booked job back to the campaign that drove it, including conversion rates and google reviews requests, so you know exactly what's filling your schedule and what isn't worth the marketing efforts.

Web Development

A roofing website built to convert, with fast-loading estimate request forms, a visible phone number, clear calls-to-action, and pages that turn storm-damage searches into booked appointments.

Get in touch

faq

Answered questions.

Everything you might want to know—up front.

What type of clients do you usually work with?

We work with growth-minded businesses ready to invest in marketing that's tracked and accountable. Our roofing clients range from single-crew operations to multi-crew companies handling large roofing projects, but they all want booked jobs, not just reports.

How long before I see results?

Most clients see meaningful movement within the first 7 days of launch, with stronger results building over 60 to 90 days. Roofing SEO and content compound over time, while paid campaigns can drive estimate requests almost immediately once they go live.

How is pricing structured?

Pricing depends on the channels, scope, and competitiveness of your local search results. After your audit, we build a custom marketing strategy tied to clear targets, so you know exactly what you're paying for and what it's expected to deliver before you commit to anything.

Do I need a new roofing website, or can you work with my current one?

In most cases we can work with your existing site by optimizing pages, speed, and calls-to-action for conversions. If your site is outdated or hard to update, we'll recommend a rebuild, but only when it's actually going to move the needle on booked jobs.

Can you help with emergency roof repair and storm-damage calls?

Yes. We set up Google Local Services Ads, Google search ads, and call tracking for high-intent searches like "emergency roof tarp" or "roof leaking after storm," so you're the one homeowners find when they're searching in a panic, not days later when they've already called someone else.

We already get some leads. Why do we need this?

Getting leads isn't the same as getting jobs on the calendar. We focus on lead flow, online reviews, response speed, and follow-up, including a referral program and content built around your roofing materials and roofing needs that brings in new customers before your competitors do. Fewer leads slip through the cracks, and your average job value grows.

Testimonials

What our clients are saying

Some data about our clients

500

Some clients are Fortune 500 companies but we work with any company doing over $500k per year in revenue.

100%

of them enjoys our S3 Methodology which integrates all parts of your marketing funnel.

2018

We’ve been founded in 2018 in Montreal, Canada so you know you’re in good hands and we’re not going to fiddle.

Book your strategy call before the next storm does the marketing for you.

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