Dealership marketing that sells cars, not clicks

Both. Single-rooftop dealerships come to us for local SEO and visibility, inventory-driven advertising and a site that converts the shopper they paid to reach. Dealer groups come to us for consistency across rooftops, shared measurement, and an honest read on which stores and vendors are actually producing.

We also hold market exclusivity: one store per brand and market, written into the agreement.

Most dealerships arrive at one of two moments — listings fees rising faster than the results they justify, or a new website that quietly lost the visibility the old one had. Both need the same foundation: indexable inventory pages, clean tracking to deliveries, and advertising weighted to the units that need help.

Advertising and tracking fixes usually show inside the first weeks, because the shoppers are already searching and the waste is immediate. Inventory template and map improvements typically move traffic and appointments within 30 to 60 days. Organic visibility compounds over two to three quarters, since it depends on site structure and reviews rather than publishing volume.

We report cost per shown appointment from the first month, which sometimes makes early numbers look less flattering than a lead count would. That is deliberate, and it is the number that matches your sales log.

A fixed monthly fee, quoted separately from media spend, scoped to your rooftops and the channels you need. After the audit you get a plan tied to targets — cost per shown appointment and delivery first — and we will tell you which channels we would not run yet rather than selling the full bundle on day one.

Yes, and it is usually where the fastest money is. We work with the common inventory feeds, website platforms and CRM tools used in retail automotive, and with the messy exports most stores actually run on: missing photos, stale pricing, trims described three different ways. We fix consistency at the source so your site, your campaigns and your listings all describe the same car.

Existing vendors are welcome to stay if they earn their place. We simply report every source net of fees against shown appointments and deliveries, so renewals become an evidence-based decision instead of an annual habit.

Not a problem, but a dependency worth balancing. Those sites deliver volume you would struggle to replace overnight, and they keep the shopper, the comparison and the pricing pressure. The healthy pattern is deliberate: keep the volume while building your own visibility, reviews and owner base, where the margin and the repeat business belong to you.

We report both routes side by side net of fees, so each quarter you can decide the mix on evidence rather than renewing because it is easier.

The scoreboard. Lead counts are easy to inflate and impossible to bank. We tie spend to shown appointments and deliveries in your DMS, weight advertising by inventory age and gross, and treat response time as part of the campaign rather than somebody else’s problem.

You get a named senior strategist rather than a coordinator relaying questions, with the SEO, media, creative and web design specialists in one team. Most dealerships arrive from three or four vendors who each optimise their own report; one team means one set of numbers and one weekly review. If the fix is smaller than a full retainer, we scope to the fix and say so on the first call.

The strategies that hold up in this business are unglamorous: indexable inventory, a credible map presence, fast human follow-up, advertising pointed at the units that need help, and a quarterly look at what each vendor really delivers. That is the work.