Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Google Ads management agency runs the paid side of Google search for you: it builds and restructures campaigns, decides which queries to bid on and which to block, sets the bidding and budgets, runs Shopping and Performance Max where there is a catalogue, wires the conversion tracking, then tests ad copy and landing pages against cost per acquired customer.
Every firm below was read on its own site rather than on a directory listing. Seventeen external agencies publish both Google Ads or paid search work and automotive work in their own words, and seventeen of them publish a headquarters address across two countries.
What does a Google Ads management agency do for car dealerships and dealer groups?
It owns the account: campaign structure, keyword and negative-keyword work, bidding and budget pacing, Shopping or Performance Max feeds, conversion tracking, and ad and landing page testing. Seventeen of the external agencies here publish automotive paid search work.
1. Web Tonic
About: Web Tonic runs paid search as one system with the tracking and the pages behind it, so the account build, the search term work, the bidding and the reporting sit with one team and one number. The same team owns the creative and the landing pages the campaigns depend on.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Overtop Media Digital Marketing
About: Overtop Media Digital Marketing is a certified Google Partner agency headquartered in Charlotte, North Carolina. They provide comprehensive digital marketing services including Google Ads management, Performance Max, search engine optimization, and custom conversion tracking and landing page design.
Key Services: Paid search campaign builds and restructures, Keyword and negative-keyword management, Shopping and Performance Max, Smart bidding and budget pacing, Conversion tracking, Ad copy and landing-page testing
Industries Served: Automotive dealerships and dealer groups
Notable Clients: No client publicly named on the firm's own site
Locations: Charlotte, NC
Pricing: Quote-based
Great For: Not publicly stated
Website: Overtop Media Digital Marketing
3. SCUBE Marketing
About: SCUBE Marketing is a digital marketing agency specialized in Google Ads and e-commerce PPC management for spec-driven catalogs and automotive parts suppliers. They focus on structuring campaigns around product feeds, compatibility data, conversion tracking, and high-intent keyword demand to protect margins.
Key Services: Google Ads management, Paid search campaign builds and restructures, Keyword and negative-keyword management, Google Shopping and Performance Max, Smart bidding and budget pacing, Conversion tracking, Ad copy and landing-page testing
Industries Served: Automotive Aftermarket & Powersports, E-commerce, B2B Distributors
Notable Clients: Hoonigan Industries
Locations: Oakbrook Terrace, Illinois
Pricing: Quote-based
Great For: Not publicly stated
Website: SCUBE Marketing
4. Setsail Marketing
About: Setsail Marketing is a digital marketing agency headquartered in Vancouver, BC, with an office in Beaverton, OR. They offer automotive marketing services including Google PPC ads, inventory listing optimization, Google Vehicle ads, and lead generation management for car dealerships and auto brands.
Key Services: PPC Performance Marketing, Google Ads Management, Automotive PPC & Lead Generation Management, Inventory-Based Advertising, Google Vehicle Ads, Website Design & Development, SEO Services
Industries Served: Automotive Dealerships and Dealer Groups, Automotive Repair Shops, Automotive Brands
Notable Clients: No client publicly named on the firm's own site
Locations: Vancouver
Pricing: Quote-based
Great For: Not publicly stated
Website: Setsail Marketing
5. Coozmoo
About: Coozmoo is an AI-powered digital marketing agency headquartered in Houston, Texas, providing a comprehensive range of services including SEO, PPC, and paid search campaigns. The agency utilizes its proprietary AI platform, RankRabbit.ai, to optimize performance marketing and search engine results for businesses across various industries.
Key Services: Google Ads Management, Paid Search Campaigns, PPC, SEO, Web Design and Development, CRO, Social Media Marketing
Industries Served: Small to Medium-Sized Enterprises, E-commerce, Legal Services, Education
Notable Clients: No client publicly named on the firm's own site
Locations: Houston, TX
Pricing: Quote-based
Great For: Not publicly stated
Website: Coozmoo
6. 1Digital Agency
About: 1Digital Agency is a full-service eCommerce digital agency specializing in PPC, SEO, and web development for online stores, including fitment-driven auto parts merchants. They build and optimize paid search campaigns utilizing strategies across Google Shopping, Performance Max, and conversion tracking.
Key Services: Google Ads management, paid search campaign builds and restructures, keyword and negative-keyword management, Shopping and Performance Max, smart bidding and budget pacing, conversion tracking, ad copy and landing-page testing
Industries Served: eCommerce, auto parts retail
Notable Clients: No client publicly named on the firm's own site
Locations: Philadelphia, Pennsylvania
Pricing: Quote-based
Great For: Not publicly stated
Website: 1Digital Agency
7. SmartSites
About: SmartSites is a digital marketing agency headquartered in Paramus, New Jersey, providing PPC marketing, SEO, and web solutions. They offer customized paid search and advertising campaigns tailored to the automotive industry to maximize lead generation and ROI.
Key Services: paid search campaign builds and restructures, keyword and negative-keyword management, Shopping and Performance Max, smart bidding and budget pacing, conversion tracking, ad copy and landing-page testing
Industries Served: automotive dealerships and dealer groups, automotive parts retailers, automotive repair shops
Notable Clients: No client publicly named on the firm's own site
Locations: Paramus, New Jersey
Pricing: Quote-based
Great For: Not publicly stated
Website: SmartSites
8. Mediaforce
About: Mediaforce is a Canadian digital marketing agency offering AI-powered Google Ads management, search engine optimization, and conversion-focused web design. They provide campaign strategy, keyword analysis, landing page optimization, and conversion tracking to maximize return on ad spend.
Key Services: Google Ads management, Paid search campaign builds and restructures, Keyword and negative-keyword management, Shopping and Performance Max, Smart bidding and budget pacing, Conversion tracking, Ad copy and landing-page testing
Industries Served: Small to medium-sized businesses, Medical clinics, Construction and trades, Non-profits
Notable Clients: No client publicly named on the firm's own site
Locations: Ottawa
Pricing: Quote-based
Great For: Not publicly stated
Website: Mediaforce
9. New Digital
About: New Digital is a digital marketing agency headquartered in Toronto that specializes in Google Ads and Meta Ads management. They focus on delivering data-backed PPC campaigns featuring keyword optimization, quality score improvements, and conversion-focused landing pages.
Key Services: Google Ads management, Paid search campaign builds and restructures, Keyword and negative-keyword management, Conversion tracking, Ad copy and landing-page testing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Toronto
Pricing: Quote-based
Great For: Not publicly stated
Website: New Digital
10. Atomic Social
About: Atomic Social is a digital marketing agency providing services such as SEO, web design, and Google Ads management. Their campaigns focus on building tailored strategies to improve online presence and drive lead generation for clients.
Key Services: Google Ads, Social Media Ads, SEO, Web Design, Content Marketing, Graphic Design
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Scottsdale, AZ
Pricing: Quote-based
Great For: Not publicly stated
Website: Atomic Social
11. J&L Marketing
About: J&L Marketing is a direct and digital marketing agency founded in 1991 that provides specialized campaign management, search engine marketing, and lead generation solutions. Headquartered in Louisville, Kentucky, the agency leverages customer data and proprietary audience segmentation strategies to support automotive dealerships and other competitive sectors.
Key Services: Paid Search Campaign Management, Keyword and Negative-Keyword Management, Display Advertising, Google Display Network (GDN) Campaigns, Responsive Search Ads Optimization, Audience Targeting and Segmentation, Dynamic Retargeting
Industries Served: Automotive, Home Services, Political
Notable Clients: No client publicly named on the firm's own site
Locations: Louisville, KY
Pricing: Quote-based
Great For: Not publicly stated
Website: J&L Marketing
12. SEO Design Chicago
About: SEO Design Chicago is a full-service digital marketing agency based in Chicago offering digital advertising, SEO, and web development. They provide Google Ads management, paid media strategy, and conversion rate optimization services to help clients grow online.
Key Services: Google Ads management, Paid search campaign builds and restructures, Keyword and negative-keyword management, Shopping and Performance Max, Smart bidding and budget pacing, Conversion tracking, Ad copy and landing-page testing
Industries Served: Not publicly stated
Notable Clients: No client publicly named on the firm's own site
Locations: Chicago
Pricing: Quote-based
Great For: Not publicly stated
Website: SEO Design Chicago
13. Ignite Digital
About: Ignite Digital is a digital marketing agency providing paid advertising, search engine optimization, and website development solutions. Their digital advertising practice covers structured paid search campaigns, keyword strategies, Shopping, and Performance Max setups for various client sectors.
Key Services: Google Ads management, Paid search campaign builds and restructures, Keyword and negative-keyword management, Shopping and Performance Max campaigns, Smart bidding and budget pacing, Conversion tracking, Ad copy and landing-page testing
Industries Served: Car Dealerships (New, Used & Multi-Rooftop), Automotive Dealerships and Dealer Groups
Notable Clients: No client publicly named on the firm's own site
Locations: Mississauga
Pricing: Quote-based
Great For: Not publicly stated
Website: Ignite Digital
14. Octiv Digital
About: Octiv Digital is a digital marketing agency providing paid advertising management, local and enterprise SEO, website analytics and tracking, and web design services. They work with a variety of industries including car dealerships and auto repair shops to build and optimize search marketing campaigns.
Key Services: Paid Advertising Management, PPC, Google Ads, Search Engine Optimization (SEO), Website Analytics & Tracking, Web Design & Development
Industries Served: Auto Repair Shops, Car Dealerships, Law Firms, Health, SaaS, E-commerce
Notable Clients: No client publicly named on the firm's own site
Locations: Bountiful, UT
Pricing: Quote-based
Great For: Not publicly stated
Website: Octiv Digital
15. No Boundaries Marketing Group
About: No Boundaries Marketing Group is a digital marketing agency offering services such as Google Ads management, SEO, website design, and conversion rate optimization. They provide tailored digital strategies to help local businesses and automotive clients build digital visibility and capture leads.
Key Services: Paid Ads, Google Ads Management, Search Engine Marketing, Search Engine Optimization, Website Design, Conversion Rate Optimization, Social Media Management
Industries Served: Automotive Repair, Automotive Dealerships, Small to Medium Sized Businesses
Notable Clients: No client publicly named on the firm's own site
Locations: Peoria, AZ
Pricing: Quote-based
Great For: Not publicly stated
Website: No Boundaries Marketing Group
16. Mantas Auk LLC
About: Mantas Auk LLC is a digital marketing agency based in Dallas, Texas, specializing in SEO, AI search optimization, and paid media management. The firm offers growth marketing services including Google Ads campaign setups, analytics tracking, and conversion rate optimization for businesses across the United States and Europe.
Key Services: Google Ads (PPC), Paid Media Management, Conversion Optimization, GA4, Google Tag Manager and Conversion Tracking, Website and Landing-Page Architecture
Industries Served: Healthcare & Medical, E-Commerce & Retail, Local Services, B2B & SaaS, Professional Services, Hospitality & Travel, Fitness & Wellness
Notable Clients: No client publicly named on the firm's own site
Locations: Dallas, TX
Pricing: Quote-based
Great For: Not publicly stated
Website: Mantas Auk LLC
17. Click Here Digital
About: Click Here Digital is a digital marketing agency headquartered in Baton Rouge, Louisiana, with over 30 years of experience serving automotive dealerships and dealer groups. They provide full-funnel digital advertising solutions—including paid search, performance max inventory campaigns, conversion rate optimization, and proprietary analytics reporting through ClickIQ™.
Key Services: Paid Search Campaign Management, Paid Search Campaign Builds and Restructures, Keyword and Negative-Keyword Management, Shopping and Performance Max (Vehicle Ads), Smart Bidding and Budget Pacing, Conversion Tracking, Ad Copy and Landing-Page Testing
Industries Served: Automotive Dealerships and Dealer Groups, Legal, Healthcare, SMB, Enterprise
Notable Clients: No client publicly named on the firm's own site
Locations: Baton Rouge, Louisiana
Pricing: Quote-based
Great For: Not publicly stated
Website: Click Here Digital
18. BizIQ
About: BizIQ is a digital marketing agency providing Google Ads management, paid search campaign setups, and local search strategies tailored for small businesses across various sectors, including automotive dealerships. Their platform delivers comprehensive pay-per-click advertising, conversion tracking, and keyword optimization solutions.
Key Services: Google Ads Management, Paid search campaign builds and restructures, Keyword and negative-keyword management, Shopping and Performance Max, Smart bidding and budget pacing, Conversion tracking, Ad copy and landing-page testing
Industries Served: Automotive Dealerships
Notable Clients: No client publicly named on the firm's own site
Locations: Phoenix, AZ
Pricing: Quote-based
Great For: Not publicly stated
Website: BizIQ
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Overtop Media Digital Marketing | Paid search campaign builds and restructures | Quote-based | Not publicly stated |
| 3. SCUBE Marketing | Google Ads management | Quote-based | Not publicly stated |
| 4. Setsail Marketing | PPC Performance Marketing | Quote-based | Not publicly stated |
| 5. Coozmoo | Google Ads Management | Quote-based | Not publicly stated |
| 6. 1Digital Agency | Google Ads management | Quote-based | Not publicly stated |
| 7. SmartSites | paid search campaign builds and restructures | Quote-based | Not publicly stated |
| 8. Mediaforce | Google Ads management | Quote-based | Not publicly stated |
| 9. New Digital | Google Ads management | Quote-based | Not publicly stated |
| 10. Atomic Social | Google Ads | Quote-based | Not publicly stated |
| 11. J&L Marketing | Paid Search Campaign Management | Quote-based | Not publicly stated |
| 12. SEO Design Chicago | Google Ads management | Quote-based | Not publicly stated |
| 13. Ignite Digital | Google Ads management | Quote-based | Not publicly stated |
| 14. Octiv Digital | Paid Advertising Management | Quote-based | Not publicly stated |
| 15. No Boundaries Marketing Group | Paid Ads | Quote-based | Not publicly stated |
| 16. Mantas Auk LLC | Google Ads (PPC) | Quote-based | Not publicly stated |
| 17. Click Here Digital | Paid Search Campaign Management | Quote-based | Not publicly stated |
| 18. BizIQ | Google Ads Management | Quote-based | Not publicly stated |
Frequently Asked Questions
How do dealership Google Ads campaigns differ from ordinary retail?
Inventory drives them. Vehicle availability, trim, incentive and location change weekly, so feeds, dynamic ads and geographic bidding do more work than clever copy, and co-op or OEM programme rules restrict what may be said. Ask how a candidate syncs inventory, how it handles OEM co-op claims, and which campaigns it pauses when a model is short.
What should a dealer group count as a conversion?
Calls, test-drive bookings, trade-in appraisals and credit applications, weighted differently, plus showroom visits where they can be measured. A form fill on a vehicle detail page is not a sale. Ask how a candidate valued each action, whether it imported sold units from the dealer management system, and how it split spend between new, used and service.
What does Google Ads management usually cost?
Fees arrive three ways: a flat monthly retainer, a percentage of ad spend, most often in the region of ten to twenty per cent, or a hybrid with a floor plus a percentage above it, with creative, landing pages and tracking work sometimes billed separately. Account size, the number of campaigns and how much building happens in month one move a quote most. On this page not one external firm here prints a fee figure. Ask what the fee covers and what counts as extra.
Which of these agencies name a client I can verify?
One of the seventeen. SCUBE Marketing names Hoonigan Industries. The rest credit nobody on the pages we read, which is normal when a contract forbids logo use or the account was run under an in-house team's name. Ask instead for two accounts they managed this year, the industry, the monthly spend band, and a call with the marketer who approved the invoice. An agency that cannot arrange that call may be showing work it did not run.
Who owns the Google Ads account and the data?
You should, always. Ask for the campaigns to be built inside your own Google Ads account, with the agency invited as a manager, and keep the conversion tags, analytics property and audience lists in your name, which is how we set up conversion tracking too. An agency that will only run your spend through its own account is holding the history you paid to create.
Choosing a Google Ads Partner for Automotive Dealerships
All seventeen external agencies listed publish Google Ads or paid search work alongside automotive work on their own sites, which is a lower bar than a result they produced in your category. Treat this as a shortlist to interrogate, not a ranking of outcomes.
One credit a client you can check, and not one external firm here prints a fee figure. Compare what each agency actually owns: the account build, the search term and negative work, the bidding, the feed, the tracking and the reporting that follows.
Ask for two accounts where cost per acquisition fell, the dated screenshots, and what happened after the retainer ended. An agency answering with campaigns, dates and the people who approved the spend is describing its own work; one answering with clicks is not.
Whoever wins the brief, keep the Google Ads account, the conversion tags, the analytics property and the audience lists in your own name, because an account you cannot audit is a supplier you cannot leave. If you would rather have paid search and paid social run by one accountable team, read our latest analysis or see how we run growth.
