Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
An ad creative agency for car dealerships writes, designs and produces the ads a store runs to sell and service cars: TV and radio spots, streaming video, direct mail, offer banners, billboards and social ads. Good dealer creative turns this month's incentives and inventory into ads that meet OEM co-op rules and still stand out in a crowded local market.
We kept only agencies that show in-house creative production for dealers on their own sites. Addresses, services and clients were checked by hand on each firm's pages. Eleven of the twelve external agencies are based in the United States and one in England.
What are the best ad creative agencies for car dealerships?
The twelve external agencies below all produce dealer advertising creative in house, from TV and radio spots to mailers, banners and social video. Nine work only or mainly for car dealers, eight name a dealer or brand client, and one publishes a price.
1. Web Tonic
About: Web Tonic builds ad creative for dealerships and dealer groups through our performance creative and paid social teams, from short model videos and offer reels to display and search assets cut for every placement. Every concept is tested inside live campaigns and judged on leads, calls and showroom visits rather than on views.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local US office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Custom scope. Flexible and scalable plans according to your needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. KEA Advertising
About: KEA Advertising is an automotive advertising agency on Route 303 in Valley Cottage, New York, that says it has spent 30 years working only for car dealers. Its in-house creative team conceives, designs and produces TV spots, radio scripts, direct mail and digital ads next to media buying.
Key Services: Television and radio production, Direct mail and print design, Digital ad creative, Campaign and brand identity, Paid search, Conquest and retention strategy
Industries Served: Franchise dealerships, Independent dealers, Dealer groups, Fixed operations, Automotive OEMs
Notable Clients: Not named on the pages we checked
Locations: Valley Cottage, New York
Pricing: Quote-based
Great For: Dealers wanting broadcast and digital creative from one team, Stores running conquest and retention campaigns, Groups that need co-op ready creative
Website: KEA Advertising
3. Mudd Advertising
About: Mudd Advertising is an automotive advertising agency on Technology Parkway in Cedar Falls, Iowa, that runs certified OEM digital programs for dealerships. It pairs integrated media planning with cinematic creative and direct mail, and Webb Chevrolet, Beaty Chevrolet and Clift Buick GMC appear among its clients.
Key Services: Video production, Direct mail, CTV and OTT, Social media, Paid search, Email marketing
Industries Served: Franchise dealerships, Independent dealers, Dealer groups, Fixed operations, Automotive OEMs
Notable Clients: Webb Chevrolet, Beaty Chevrolet, Clift Buick GMC, Boucher Group, Henderson Chevrolet
Locations: Cedar Falls, Iowa
Pricing: Quote-based
Great For: Dealers in certified OEM digital programs, Stores mixing direct mail with video, Groups wanting attribution next to creative
Website: Mudd Advertising
4. Dealer Creative
About: Dealer Creative is the dealer video division of Capstone Video Marketing in Raleigh, North Carolina, with a second base in Atlanta, and it writes and produces TV, radio, CTV and social video ads for dealerships. It says most of the 30-second spots on its site cost between $1,595 and $1,995, and Hendrick Automotive Group and Jim Ellis Automotive Group appear among its clients.
Key Services: TV commercials, Radio commercials, Video production, CTV and OTT advertising, Pre-roll and YouTube ads, Social media video
Industries Served: Franchise dealerships, Independent dealers, Dealer groups, Fixed operations, Automotive OEMs
Notable Clients: Hendrick Automotive Group, Lia Auto Group, Jim Ellis Automotive Group, Shottenkirk, Peacock Automotive Group
Locations: Raleigh, North Carolina, Atlanta, Georgia
Pricing: From USD $1,595 per 30-second spot (site range $1,595-$1,995)
Great For: Dealers needing broadcast-quality spots on a budget, Agencies outsourcing dealer video, Groups running CTV and pre-roll
Website: Dealer Creative
5. DeAngelis Advertising
About: DeAngelis Advertising is an automotive advertising and marketing agency on South Ashley Drive in Tampa, Florida, that lists teams in markets such as Atlanta, Dallas and Detroit. It produces radio and TV spots, digital banners, billboards and graphic design for dealers alongside media planning.
Key Services: Radio production, TV production, Digital banners, Graphic design, Billboards, Media planning
Industries Served: Franchise dealerships, Independent dealers, Dealer groups, Fixed operations, Automotive OEMs
Notable Clients: Not named on the pages we checked
Locations: Tampa, Florida, Atlanta, Georgia, Dallas, Texas
Pricing: Quote-based
Great For: Dealers buying radio and TV in several markets, Stores needing billboard and banner design, Groups wanting planning and production together
Website: DeAngelis Advertising
6. Aronson Advertising
About: Aronson Advertising is an automotive advertising agency based in Elgin, near Chicago, that has worked for dealerships since 1999. Its art team builds custom brand-aligned artwork for every channel, and it produces TV spots, video, radio and direct mail with co-op approved campaigns.
Key Services: TV and video production, Radio, Direct mail, Print design, Search engine marketing, Social media marketing
Industries Served: Franchise dealerships, Independent dealers, Dealer groups, Fixed operations, Automotive OEMs
Notable Clients: Not named on the pages we checked
Locations: Elgin, Illinois, Chicago, Illinois, Schaumburg, Illinois
Pricing: Quote-based
Great For: Dealers needing co-op approved creative, Midwest stores mixing TV, radio and mail, Groups that want an in-house art team
Website: Aronson Advertising
7. JKR Advertising
About: JKR Advertising and Marketing is an automotive advertising agency on South Lake Destiny Drive in Orlando, Florida, that says it serves more than 150 dealerships nationwide. It handles creative, television and radio production and media buying, and Holly Kia, The Kia Stores and Kiefer Kia appear among its clients.
Key Services: Television production, Radio production, Media buying, Digital marketing, Email marketing, Pay per click
Industries Served: Franchise dealerships, Independent dealers, Dealer groups, Fixed operations, Automotive OEMs
Notable Clients: Holly Kia, The Kia Stores, Valley Kia, Kia of Brunswick, Kiefer Kia
Locations: Orlando, Florida
Pricing: Quote-based
Great For: Kia and import dealers, Stores leaning on broadcast, Groups wanting creative and buying in one shop
Website: JKR Advertising
8. Motivated Marketing
About: Motivated Marketing is a full-service advertising agency on Rivers Avenue in North Charleston, South Carolina, founded in 2007, that works for dealerships, dealer groups and OEM partners. Its in-house production team creates TV commercials, digital video and radio spots, and Hendrick Automotive appears among its reviewed clients.
Key Services: TV and video production, Radio spots, AI spokesperson video, Brand development, Graphic design, Paid search
Industries Served: Automotive, Healthcare, Legal, B2C, B2B
Notable Clients: Hendrick Automotive
Locations: North Charleston, South Carolina
Pricing: Quote-based
Great For: Dealer groups wanting in-house production, Stores testing AI spokesperson video, OEM partners needing local creative
Website: Motivated Marketing
9. Omni Advertising
About: Omni Advertising is a full-service automotive advertising agency on Banyan Trail in Boca Raton, Florida, with offices listed in cities from Los Angeles to Atlanta. Its in-house creative studio handles ideation, graphic design, video and audio for dealer campaigns, and Rick Case Automotive appears among its clients.
Key Services: Creative studio, Video and audio production, Graphic design, Paid search, Social media, Email marketing
Industries Served: Franchise dealerships, Independent dealers, Dealer groups, Fixed operations, Automotive OEMs
Notable Clients: Rick Case Automotive
Locations: Boca Raton, Florida, Los Angeles, California, Dallas, Texas
Pricing: Quote-based
Great For: Dealers chasing market share, Groups in several metros, Stores needing video and audio in-house
Website: Omni Advertising
10. Stream Companies
About: Stream Companies is an integrated advertising agency on Phoenixville Pike in West Chester, Pennsylvania, founded in 1996, with automotive dealer and OEM work in its portfolio. It sells creative and content next to performance marketing and traditional advertising, and Fremont Motor Company appears among its clients.
Key Services: Creative and content, Traditional advertising, Performance marketing, Reputation management, Technology, Digital marketing
Industries Served: Automotive, Commerce and retail, Health, B2B, Manufacturing
Notable Clients: Fremont Motor Company, First Fertility
Locations: West Chester, Pennsylvania
Pricing: Quote-based
Great For: Dealers wanting traditional and digital creative, OEM and tier-2 programs, Multi-store groups
Website: Stream Companies
11. King Group One
About: King Group One is an automotive marketing agency on Tice Boulevard in Woodcliff Lake, New Jersey, that says automotive has been its core for 30 years. It writes video scripts, billboard headlines, graphic design and dynamic digital assets, and runs co-op compliance and social for dealers.
Key Services: Video scripts and production, Graphic design, Dynamic digital assets, Co-op and compliance, Paid and organic social, Media solutions
Industries Served: Automotive, Commercial and fleet, Dealerships, Legal, Retail
Notable Clients: Not named on the pages we checked
Locations: Woodcliff Lake, New Jersey
Pricing: Quote-based
Great For: Dealers needing co-op compliant creative, Commercial and fleet dealers, Stores wanting social and creative together
Website: King Group One
12. Kee
About: Kee is an automotive marketing and creative studio on Southgate Street in Winchester, England, founded in 2008, that works only for car dealers and dealer groups. It creates campaign advertising, invitations, brochures and showroom displays, and Brayleys Cars and Regent Automotive appear among its clients.
Key Services: Campaign advertising, Events and print, Email marketing, Websites and landing pages, Social content, Photography and film
Industries Served: Franchise dealerships, Independent dealers, Dealer groups, Fixed operations, Automotive OEMs
Notable Clients: Brayleys Cars, Regent Automotive, Volvo Cars London, M25 Audi
Locations: Winchester, England
Pricing: Quote-based
Great For: UK dealers and dealer groups, Stores running showroom events, Brands needing print and digital campaigns
Website: Kee
13. CBC Automotive Marketing
About: CBC Automotive Marketing is a dealer marketing agency on Industrial Park Road in Saco, Maine, that works with independent car dealerships across the United States. It says every ad, spot, billboard and campaign asset it produces is built for the individual store, and Rochester Toyota and Kia Country of Savannah appear among its clients.
Key Services: Custom creative, Broadcast marketing, CTV and OTT, Out-of-home, Custom photography, Media buying
Industries Served: Franchise dealerships, Independent dealers, Dealer groups, Fixed operations, Automotive OEMs
Notable Clients: Rochester Toyota, Kia Country of Savannah
Locations: Saco, Maine
Pricing: Quote-based
Great For: Independent franchise dealers, Stores mixing broadcast and digital, Dealers wanting custom photography too
Website: CBC Automotive Marketing
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | Custom scope | Mid-market to Enterprise (local US office) |
| 2. KEA Advertising | In-house TV, radio, mail and digital creative for dealers | Quote-based | Dealers wanting broadcast and digital creative from one team |
| 3. Mudd Advertising | Cinematic dealer creative tied to media and mail | Quote-based | Dealers in certified OEM digital programs |
| 4. Dealer Creative | Dealer TV and video spots with a published price range | From USD $1,595 per 30-second spot (site range $1,595-$1,995) | Dealers needing broadcast-quality spots on a budget |
| 5. DeAngelis Advertising | Broadcast, banner and billboard creative for dealers | Quote-based | Dealers buying radio and TV in several markets |
| 6. Aronson Advertising | Co-op approved TV, video and print creative | Quote-based | Dealers needing co-op approved creative |
| 7. JKR Advertising | TV and radio creative with media buying for dealers | Quote-based | Kia and import dealers |
| 8. Motivated Marketing | In-house TV, video and AI spokesperson creative | Quote-based | Dealer groups wanting in-house production |
| 9. Omni Advertising | In-house creative studio focused on dealer market share | Quote-based | Dealers chasing market share |
| 10. Stream Companies | Integrated creative for dealers and OEM programs | Quote-based | Dealers wanting traditional and digital creative |
| 11. King Group One | Scripts, billboards and dynamic assets with co-op support | Quote-based | Dealers needing co-op compliant creative |
| 12. Kee | Campaign advertising and print for UK dealer groups | Quote-based | UK dealers and dealer groups |
| 13. CBC Automotive Marketing | Custom spots and campaign assets for independent dealers | Quote-based | Independent franchise dealers |
Frequently Asked Questions
How do I choose an ad creative agency for my dealership?
Start with the reel and the mail samples, not the pitch deck. Ask to see spots and mailers made for stores like yours, with the same brands and price points. Check who writes and produces the work in house, how fast offers can be changed when incentives move, and whether the agency handles OEM co-op approval. Finally, ask how creative is judged after launch, such as leads, calls, showroom visits or sold units by campaign.
How much does dealership ad creative cost?
Only one of the twelve external agencies here prints a figure: Dealer Creative says most of the 30-second spots on its site cost between $1,595 and $1,995. Everyone else quotes against scope. Price depends on how many spots, cutdowns and mail pieces you need each month, whether talent, location shoots or animation are involved, and whether media buying is bundled. Ask for production, media and monthly refresh fees as separate lines.
What is the difference between ad creative and media buying for dealers?
Creative is the ad itself: the script, the footage, the voice, the offer layout and the design. Media buying decides where and when that ad runs, on which stations, streaming apps, social feeds or mailboxes, and at what cost. Many dealer agencies on this page, such as KEA Advertising, JKR Advertising and Mudd Advertising, do both. A store can also hire a creative-only studio such as Dealer Creative and keep its own media partner.
How long does it take to see results from new dealership creative?
Digital and social ads show early signals within days, because clicks, leads and calls start to move as soon as new creative runs. Broadcast and mail take longer to read, usually one to three months, since they work through reach and repetition. Plan a fair test: run old and new creative side by side where you can, keep the offer steady, and judge on leads and sold units rather than on views alone.
Should a dealer hire an automotive-only agency or a general creative agency?
Automotive-only shops such as KEA Advertising, DeAngelis Advertising, JKR Advertising and CBC Automotive Marketing already know co-op rules, OEM brand standards and the monthly rhythm of incentives. General agencies such as Motivated Marketing and Stream Companies bring broader creative range and still show dealer work. A specialist usually moves faster on compliant monthly offers, while a broader agency can suit a group that wants a bigger brand campaign.
Choosing an Ad Creative Agency for Car Dealerships
Brief the offer, not just the look. Share your incentives, inventory focus and service specials before agencies pitch, so the creative they show is built around what you actually need to sell this quarter. A clear brief also makes quotes easier to compare, because every agency prices the same work and the same number of assets.
Check dealer proof on the agency's own site. Eight of the twelve external agencies name a dealer or brand client we could find, and nine work only or mainly with car dealers. Ask to see the full campaign, not one hero spot.
Plan for monthly refreshes. Dealer creative goes stale fast, so agree how quickly offers change, who handles co-op approval and how many cutdowns come with each spot. Ask what happens when an OEM rejects an ad, who fixes it and how quickly the corrected version can run again.
Measure on leads and sales. Tie every campaign to calls, forms and sold units. Compare our lists of top automotive marketing agencies and dealership programmatic agencies, or read our latest articles.
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