Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A fractional CMO firm places a senior marketing executive in your company part-time: that person sets the strategy and budget, manages staff and agencies, builds the go-to-market plan and reports pipeline to the CEO, usually for 10 to 20 hours a week. Dallas-Fort Worth has several fractional CMO firms of its own, serving the metroplex's corporate headquarters, service businesses and private equity platforms.
To make this list, each of the nine external firms had to sell fractional or outsourced CMO services on its own website. Not all of them have an office in Dallas, so each card names the firm's real base, and clients and prices appear only where published.
Which fractional CMO firms serve Dallas-Fort Worth?
Web Tonic plus nine external firms that sell fractional CMO services on their own sites. Five are headquartered in Dallas-Fort Worth; the others serve Dallas companies remotely. Six name a client publicly and three publish a price.
1. Web Tonic
About: Web Tonic provides fractional CMO leadership backed by an in-house growth marketing team from our Dallas office, so the plan and the execution sit with one partner. Reporting is built around pipeline, customer acquisition cost and revenue rather than clicks, and the ad accounts, data and tools stay in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Dallas office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Heights Strategic Marketing
About: Heights Strategic Marketing is a Dallas firm led by Dominique and her team that sells fractional CMO services to B2B, professional services and financial services companies. It names clients such as Tannery Company and Altus Pediatric Billing.
Key Services: Fractional CMO, StoryBrand Messaging, Sales and Marketing Alignment, Branding, Website Design, Video
Industries Served: B2B Services, Financial Services, Professional Services, Construction, Healthcare Billing
Notable Clients: Tannery Company, Altus Pediatric Billing
Locations: Dallas, Texas
Pricing: USD $3,000 to $15,000 per month with a 3-month minimum
Great For: B2B companies that need a senior marketing lead, Firms with long, relationship-driven sales cycles, CEOs who want marketing and sales aligned
Website: Heights Strategic Marketing
3. Fractional CMO Agency
About: Fractional CMO Agency is a Dallas firm that sells executive marketing leadership as a flat monthly engagement. It names The Black Swan Group, Robin Sharma and Scaling.com among its clients.
Key Services: Fractional CMO, Marketing Diagnosis, Growth Strategy, Funnel Audit, Offer Development, Team Coaching
Industries Served: Small and Mid-size Businesses, Professional Services, Home Services, Healthcare, B2B Services
Notable Clients: The Black Swan Group, Robin Sharma, Scaling.com
Locations: Dallas, Texas
Pricing: USD $2,000/month on a 12-month commitment
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: Fractional CMO Agency
4. DB Marcom
About: DB Marcom is an outsourced marketing company in Frisco, north of Dallas, that serves small to mid-size businesses. It offers a fractional chief marketing officer service next to strategy, branding and managed marketing.
Key Services: Fractional CMO, Outsourced Marketing, Marketing Strategy, Branding, SEO, Managed Services
Industries Served: Small and Mid-size Businesses, Professional Services, Home Services, Healthcare, B2B Services
Notable Clients: Not named on the pages we checked
Locations: Frisco, Texas
Pricing: Quote-based
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: DB Marcom
5. The Marketing Blender
About: The Marketing Blender is a B2B growth marketing firm on Houston Street in Fort Worth that places fractional CMOs with companies. Its site names clients including New Life CFO, LillyWorks and Ameritex Pipe and Products.
Key Services: Fractional CMO, B2B Growth Strategy, Demand Generation, Customer Experience, Workshops, Content
Industries Served: B2B Services, Manufacturing, Technology, Professional Services, Private Equity Portfolio Companies
Notable Clients: New Life CFO, LillyWorks, Ameritex Pipe & Products, Lone Star Hazmat Response
Locations: Fort Worth, Texas
Pricing: Quote-based
Great For: B2B companies that need a senior marketing lead, Firms with long, relationship-driven sales cycles, CEOs who want marketing and sales aligned
Website: The Marketing Blender
6. Cowtown Creative
About: Cowtown Creative is a full-service marketing agency based in Fort Worth, Texas. Its president, Amy Day, works as a fractional CMO for clients that need senior strategy at a fraction of a full-time salary.
Key Services: Fractional CMO, Marketing Strategy, Branding, Web Design, Social Media, Content
Industries Served: Small and Mid-size Businesses, Professional Services, Home Services, Healthcare, B2B Services
Notable Clients: Not named on the pages we checked
Locations: Fort Worth, Texas
Pricing: Quote-based
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: Cowtown Creative
7. O8
About: O8 is a remote-first digital agency based in Minneapolis that serves healthcare, higher education and SaaS organizations. It offers fractional CMO services and has worked with the University of Minnesota Medical School since 2015.
Key Services: Fractional CMO, GrowthMap Planning, HubSpot and CRM, Web Development, AI Search Visibility, Paid Media
Industries Served: Healthcare, Higher Education, SaaS, B2B, Nonprofits
Notable Clients: University of Minnesota Medical School
Locations: Minneapolis, Minnesota
Pricing: Quote-based
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: O8
8. Mixed Media Ventures
About: Mixed Media Ventures is a growth partner founded in 2013 with offices in Red Bank, New Jersey, New York City and Las Vegas. It delivers fractional CMO services for USD 1 million to 25 million businesses alongside SEO, paid ads, web and CRM work.
Key Services: Fractional CMO, SEO, Paid Ads, Web Design, AI Automation, CRM
Industries Served: Small and Mid-size Businesses, Professional Services, Home Services, Healthcare, B2B Services
Notable Clients: Not named on the pages we checked
Locations: Red Bank, New Jersey, New York, New York, Las Vegas, Nevada
Pricing: Quote-based
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: Mixed Media Ventures
9. NoGood
About: NoGood is a growth marketing agency headquartered in SoHo, New York, with hubs abroad. Its fractional CMO service embeds a growth leader in SaaS, B2B, fintech and consumer brands, with clients including AWS and MongoDB.
Key Services: Fractional CMO, Growth Marketing, Paid Media, SEO and AI Search, Content, CRO
Industries Served: SaaS, B2B, Fintech, Healthcare, Consumer Brands
Notable Clients: AWS, MongoDB
Locations: New York, New York
Pricing: USD $20,000/month or more as its average retainer
Great For: Startups and SaaS companies without a marketing leader, Founders handing marketing off for the first time, Teams preparing a launch or funding round
Website: NoGood
10. Elevarus
About: Elevarus is a lead generation and performance marketing agency headquartered in Orange County, California. Its fractional CMO service gives B2B and high-intent consumer brands senior marketing leadership that owns the pipeline number.
Key Services: Fractional CMO, Lead Generation, Paid Advertising, Marketing Automation, Demand Generation, Analytics
Industries Served: B2B, Financial Services, Insurance, Home Services, Consumer Brands
Notable Clients: Ameriside
Locations: Orange, California
Pricing: Quote-based
Great For: B2B companies that need a senior marketing lead, Firms with long, relationship-driven sales cycles, CEOs who want marketing and sales aligned
Website: Elevarus
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Dallas office) |
| 2. Heights Strategic Marketing | StoryBrand-led fractional CMO | USD $3,000 to $15,000 per month with a 3-month minimum | B2B companies that need a senior marketing lead |
| 3. Fractional CMO Agency | Flat-fee fractional CMO | USD $2,000/month on a 12-month commitment | Small and mid-size businesses without a marketing leader |
| 4. DB Marcom | Outsourced marketing plus fractional CMO | Quote-based | Small and mid-size businesses without a marketing leader |
| 5. The Marketing Blender | B2B fractional CMO bench | Quote-based | B2B companies that need a senior marketing lead |
| 6. Cowtown Creative | Agency-backed fractional CMO | Quote-based | Small and mid-size businesses without a marketing leader |
| 7. O8 | Fractional CMO for regulated sectors | Quote-based | Small and mid-size businesses without a marketing leader |
| 8. Mixed Media Ventures | Fractional CMO for USD 1-25M companies | Quote-based | Small and mid-size businesses without a marketing leader |
| 9. NoGood | Growth-squad fractional CMO | USD $20,000/month or more as its average retainer | Startups and SaaS companies without a marketing leader |
| 10. Elevarus | Demand-gen fractional CMO | Quote-based | B2B companies that need a senior marketing lead |
Frequently Asked Questions
How do I choose a fractional CMO firm in Dallas?
Start with the problem you need solved: no marketing strategy, a team without a leader, or agencies nobody manages. Then check proof: a named client you can call, the seniority of the person who will actually show up and the hours included each week. Six of these nine firms name a client on their own site (Tannery Company and The Black Swan Group among them). Finally, ask how they report, meaning pipeline, customer acquisition cost and revenue by channel rather than activity.
How much does a fractional CMO cost in Dallas?
Three of the nine external firms publish a figure (Heights Strategic Marketing lists USD $3,000 to $15,000 per month with a 3-month minimum; Fractional CMO Agency lists USD $2,000/month on a 12-month commitment). The rest quote per scope, which is normal because fees depend on hours per week, whether the firm also executes the work and the contract length. Ask what a month includes, whether ad spend and agency fees sit on top, and what the notice period is before you sign.
What is the difference between a fractional CMO and a marketing agency?
A fractional CMO is a part-time executive who owns the marketing plan, budget and team, while an agency executes campaigns. Some firms here sell leadership only and expect your staff or vendors to do the work; others bundle a CMO with their own SEO, paid media or web teams. Leadership-only firms keep incentives cleaner, and bundled firms usually move faster. Decide which one you need before you compare fees.
How long does a fractional CMO take to show results?
Most engagements start with a 30 to 90 day assessment: an audit of channels, positioning, tracking and team, then a budget and a quarterly roadmap. Quick wins such as fixing tracking or cutting wasted ad spend can show in the first quarter, while pipeline and brand results usually take six to twelve months in a market like Dallas. Many firms ask for a three to six month minimum, so check that before you sign.
Should a Dallas company hire a local fractional CMO or a remote one?
Five of the nine external firms are headquartered in Dallas-Fort Worth; the others work remotely from bases such as Minneapolis, New York and Orange. A local executive helps when you want them in the room for leadership meetings or board sessions, but most fractional CMO work runs through weekly calls and shared dashboards. Experience with your business model and stage matters more than the address.
Choosing a Fractional CMO Firm in Dallas
Start with your own numbers. Know your revenue target, current marketing budget, sales cycle and how many hours of senior leadership you can use each week. A fractional CMO can only plan around targets it has been told about.
Check experience you can verify. Six of the nine external firms name a client on their own site and three publish a price. Ask the rest for a reference you can call, and see how our fractional CMO service is scoped.
Agree how you will work together. Settle the hours per week, who owns the ad accounts, tools and data, how often you meet and which single number month three is judged on. Our growth marketing team can execute the plan once it is set.
Never skip the consultation. Book calls with two or three firms from this list, bring the same brief to each and compare the questions they ask about your business. If you want a team in the city, meet our Dallas office.
