Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A fractional CMO firm places a senior marketing executive in your company part-time: that person sets the strategy and budget, manages staff and agencies, builds the go-to-market plan and reports pipeline to the CEO, usually for 10 to 20 hours a week. Toronto's fintech, SaaS, professional service and industrial companies often bring in a fractional CMO when growth outpaces a founder-run marketing function.
To make this list, each of the nine external firms had to sell fractional or outsourced CMO services on its own website. Not all of them have an office in Toronto, so each card names the firm's real base, and clients and prices appear only where published.
Which fractional CMO firms serve Toronto companies?
Web Tonic plus nine external firms that sell fractional CMO services on their own sites. Seven are headquartered in Toronto; the others serve Toronto companies remotely. Five name a client publicly and two publish a price.
1. Web Tonic
About: Web Tonic provides fractional CMO leadership backed by an in-house growth marketing team from our Toronto office, so the plan and the execution sit with one partner. Reporting is built around pipeline, customer acquisition cost and revenue rather than clicks, and the ad accounts, data and tools stay in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Toronto office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Custom scope. Flexible and scalable plans according to your needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. New Initiatives Marketing
About: New Initiatives Marketing is a B2B marketing firm on King Street East in Toronto that has sold its Fractional CMO and Outsourced Marketing Team model since 2009. It pairs a part-time CMO with writers and designers who execute the plan for mid-sized technical and professional service companies.
Key Services: Fractional CMO, B2B Marketing Strategy, Outsourced Marketing Team, Sales Enablement, Thought Leadership, Marketing Systems
Industries Served: B2B Services, Technical Products, Industrial Companies, Professional Services, Mid-market Companies
Notable Clients: Ronin Rescue, Intelek
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: B2B companies that need a senior marketing lead, Firms with long, relationship-driven sales cycles, CEOs who want marketing and sales aligned
Website: New Initiatives Marketing
3. SET Marketing
About: SET Marketing is a fractional CMO firm working from Toronto and Miami that has served businesses with USD 1 million to 20 million in revenue since 2019. It combines strategy with done-for-you execution in paid media, SEO, websites and marketing automation.
Key Services: Fractional CMO, Paid Media, SEO, Websites, Marketing Automation, CRM Setup
Industries Served: Home Services, Med Spas, Dental, Real Estate, Legal
Notable Clients: Not named on the pages we checked
Locations: Toronto, Ontario, Miami, Florida
Pricing: Quote-based
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: SET Marketing
4. Prosh Marketing
About: Prosh Marketing is a Toronto collective of senior marketing leaders that provides fractional CMOs and part-time marketing leadership to startups and SMBs. Its engagements cover go-to-market planning, messaging and positioning, and advisory or coaching for in-house teams.
Key Services: Fractional CMO, Go-to-Market Planning, Messaging and Positioning, Marketing Advisory, Team Coaching, Marketing Consultation
Industries Served: Fintech, SaaS, Healthtech, Financial Services, Ecommerce
Notable Clients: goPeer, McKinnon Targeted Recruiters
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Startups and SaaS companies without a marketing leader, Founders handing marketing off for the first time, Teams preparing a launch or funding round
Website: Prosh Marketing
5. Outsourced Marketing Inc
About: Outsourced Marketing Inc is a strategy-first agency in Bradford, north of Toronto, founded in 2015 and certified as a Duct Tape Marketing Master. It publishes programs from CAD $3,995 a month, with its Marketing Department tier sold as a full CMO model.
Key Services: Fractional CMO, Marketing Audits, Strategy Blueprints, SEO and AI Search, Google Ads, Web Design
Industries Served: Dental Practices, Trades and Home Services, Professional Services, Healthcare Clinics, Legal Services
Notable Clients: Weaver Exterior Remodeling
Locations: Bradford, Ontario
Pricing: From CAD $3,995/month (Marketing Jumpstart); Marketing Department CMO model from CAD $8,995/month
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: Outsourced Marketing Inc
6. Cresivo
About: Cresivo is a Toronto-based fractional CMO and growth marketing firm for Canadian startups that can work on site anywhere in the GTA one day a week. It publishes an hourly rate of CAD $180 and a monthly embedded engagement at CAD $8,400.
Key Services: Fractional CMO, Market Research, ICP and Value Proposition, Demand Generation, Lifecycle Marketing, Attribution and Analytics
Industries Served: Fintech, SaaS, Martech, Healthtech, Ecommerce
Notable Clients: Not named on the pages we checked
Locations: Toronto, Ontario (on-site across the GTA)
Pricing: CAD $180/hour; CAD $8,400/month embedded
Great For: Startups and SaaS companies without a marketing leader, Founders handing marketing off for the first time, Teams preparing a launch or funding round
Website: Cresivo
7. We Are MRKTNG
About: We Are MRKTNG is a senior-led marketing studio based in Toronto that sells itself as a full-service partner and fractional CMO in one. Clients work directly with the strategists and designers doing the work, from positioning to campaigns and investor materials.
Key Services: Fractional CMO, Strategy and Positioning, Brand and Creative, Websites, Paid Media, Investor Marketing
Industries Served: Real Estate, Seniors' Housing, Capital Markets, Startups, Consumer Brands
Notable Clients: Wynridge
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: We Are MRKTNG
8. Whissel Strategies
About: Whissel Strategies is a Toronto growth agency on Yorkville Avenue, founded in 2016, that offers Fractional CMO and Team Guidance alongside full-service marketing. Its case studies include multi-location restaurant, trades and public-sector campaigns.
Key Services: Fractional CMO, Team Guidance, Marketing Strategy, Web Design, SEO, Paid Advertising
Industries Served: Restaurants, Hospitality, Home Services, Construction, Public Sector
Notable Clients: Laflamme Mechanical, Cinnaholic Union Station, Bar Maaya, Timmins Police Department
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: Whissel Strategies
9. The Fractional CMO
About: The Fractional CMO is a Toronto practice run by Dorsey Communications that provides fractional marketing leadership and strategic advisory to organizations in growth or transition. It works project by project or on retainer and scales up or down as needs change.
Key Services: Fractional CMO, Growth Planning, Brand Positioning, Campaign Leadership, Go-to-Market Enablement, EDI Advisory
Industries Served: Nonprofits, Professional Services, Technology, Retail, Media
Notable Clients: Not named on the pages we checked
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Small and mid-size businesses without a marketing leader, Owners juggling several marketing vendors, Companies that want strategy and execution in one place
Website: The Fractional CMO
10. Aloor & Co
About: Aloor & Co is a Canadian B2B firm that serves as fractional CMO for technical companies in aerospace, defense, AI, fintech, energy and healthtech. It also runs private equity solutions and a 30-day sprint that aligns sales and marketing teams.
Key Services: Fractional CMO, Private Equity Solutions, Sales and Marketing Alignment, Brand Positioning, Growth Roadmaps, Execution Leadership
Industries Served: Aerospace, Defense, Artificial Intelligence, Fintech, HealthTech
Notable Clients: Not named on the pages we checked
Locations: Canada (no office address published on the pages we checked)
Pricing: Quote-based
Great For: Startups and SaaS companies without a marketing leader, Founders handing marketing off for the first time, Teams preparing a launch or funding round
Website: Aloor & Co
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | Custom scope | Mid-market to Enterprise (local Toronto office) |
| 2. New Initiatives Marketing | Fractional CMO plus an outsourced B2B team | Quote-based | B2B companies that need a senior marketing lead |
| 3. SET Marketing | Fractional CMO with hands-on execution | Quote-based | Small and mid-size businesses without a marketing leader |
| 4. Prosh Marketing | Startup and SMB fractional CMO collective | Quote-based | Startups and SaaS companies without a marketing leader |
| 5. Outsourced Marketing Inc | Published-price fractional CMO programs | From CAD $3,995/month (Marketing Jumpstart); Marketing Department CMO model from CAD $8,995/month | Small and mid-size businesses without a marketing leader |
| 6. Cresivo | Priced fractional CMO for Canadian startups | CAD $180/hour; CAD $8,400/month embedded | Startups and SaaS companies without a marketing leader |
| 7. We Are MRKTNG | Fractional CMO with a creative studio | Quote-based | Small and mid-size businesses without a marketing leader |
| 8. Whissel Strategies | Fractional CMO for SMBs and franchises | Quote-based | Small and mid-size businesses without a marketing leader |
| 9. The Fractional CMO | Advisory-led fractional marketing leadership | Quote-based | Small and mid-size businesses without a marketing leader |
| 10. Aloor & Co | Fractional CMO for technical B2B firms | Quote-based | Startups and SaaS companies without a marketing leader |
Frequently Asked Questions
How do I choose a fractional CMO firm in Toronto?
Start with the problem you need solved: no marketing strategy, a team without a leader, or agencies nobody manages. Then check proof: a named client you can call, the seniority of the person who will actually show up and the hours included each week. Five of these nine firms name a client on their own site (Ronin Rescue and goPeer among them). Finally, ask how they report, meaning pipeline, customer acquisition cost and revenue by channel rather than activity.
How much does a fractional CMO cost in Toronto?
Two of the nine external firms publish a figure (Outsourced Marketing Inc lists from CAD $3,995/month; Cresivo lists CAD $180/hour). The rest quote per scope, which is normal because fees depend on hours per week, whether the firm also executes the work and the contract length. Ask what a month includes, whether ad spend and agency fees sit on top, and what the notice period is before you sign.
What is the difference between a fractional CMO and a marketing agency?
A fractional CMO is a part-time executive who owns the marketing plan, budget and team, while an agency executes campaigns. Some firms here sell leadership only and expect your staff or vendors to do the work; others bundle a CMO with their own SEO, paid media or web teams. Leadership-only firms keep incentives cleaner, and bundled firms usually move faster. Decide which one you need before you compare fees.
How long does a fractional CMO take to show results?
Most engagements start with a 30 to 90 day assessment: an audit of channels, positioning, tracking and team, then a budget and a quarterly roadmap. Quick wins such as fixing tracking or cutting wasted ad spend can show in the first quarter, while pipeline and brand results usually take six to twelve months in a market like Toronto. Many firms ask for a three to six month minimum, so check that before you sign.
Should a Toronto company hire a local fractional CMO or a remote one?
Seven of the nine external firms are headquartered in Toronto; the others work remotely from bases such as Bradford. Aloor & Co does not publish an office address. A local executive helps when you want them in the room for leadership meetings or board sessions, but most fractional CMO work runs through weekly calls and shared dashboards. Experience with your business model and stage matters more than the address.
Choosing a Fractional CMO Firm in Toronto
Start with your own numbers. Know your revenue target, current marketing budget, sales cycle and how many hours of senior leadership you can use each week. A fractional CMO can only plan around targets it has been told about.
Check experience you can verify. Five of the nine external firms name a client on their own site and two publish a price. Ask the rest for a reference you can call, and see how our fractional CMO service is scoped.
Agree how you will work together. Settle the hours per week, who owns the ad accounts, tools and data, how often you meet and which single number month three is judged on. Our growth marketing team can execute the plan once it is set.
Never skip the consultation. Book calls with two or three firms from this list, bring the same brief to each and compare the questions they ask about your business. If you want a team in the city, meet our Toronto office.
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