Fill the schedule with the clients you want

Both. A single practice usually needs one city won properly — map visibility, reviews, booking that works and a reminder programme that runs itself. Groups need the same discipline plus clean separation by location so reporting and budgets do not blur, and shared assets so every site benefits from work done once. We work with clients across the USA and Canada.

We also hold market exclusivity: one practice per market, written into the agreement, so we are never bidding against a client.

Reactivation and reminder work often fills appointments within the first two weeks, because those clients already know you. Booking, review and website fixes usually show inside 30 days. Local organic visibility for competitive service terms is a two-to-three-quarter programme, and anyone promising the top of the map in six weeks has not looked at how contested veterinary results are.

We sequence deliberately for that reason: the fastest wins fund the patient work.

A fixed monthly fee, quoted separately from ad spend and scoped to your locations, services and channels. After the audit you get a plan tied to targets — cost per booked appointment first, then active client count — and we will tell you which channels we would not run yet rather than selling the full bundle on day one.

Because a full schedule and a good schedule are different things, and marketing is how you choose between them. When capacity is the constraint, the work shifts to mix and value: promoting dentistry, surgery, senior care and wellness plans instead of everything; filling the specific gaps your staffing can absorb; and holding on to the clients you already have so growth is not a treadmill.

It also protects you from the quiet quarter that follows a busy one. Practices that market only when the schedule thins always pay more for the same appointment.

Yes, and it is usually the first thing we run. We work with your practice management system to find clients who are overdue, segment them by species, service and how long they have been away, then reach them by the channel each one actually responds to with a reason to book now rather than a generic nudge.

The cost per appointment on that work is typically a fraction of new-client acquisition, and it makes every later campaign cheaper because your active client base grows instead of churning.

Because that is a strong foundation and a narrow one. Word of mouth follows other people’s conversations, it goes quiet without warning, and it leaves you invisible to the owner who has just moved into your neighbourhood and searches for a vet on a phone. Adding a measured channel underneath your reputation is what makes staffing and expansion plannable — and it strengthens word of mouth too, because the practice people find online should look as good as the practice their neighbour described.

What you get is a named senior strategist rather than a coordinator relaying questions, with paid, organic, creative and web specialists on one team. Most practices arrive from two or three vendors who each optimise their own report; one team means one set of numbers and one weekly review. If the fix is smaller than a full retainer, we scope to the fix and say so on the first call.

The tactics that hold up here are unglamorous: one accurate profile, one honest page per service, reviews requested after every visit, online booking that works at midnight, reminders that actually arrive, and a quarterly look at which services and client segments pay. That is the work.