Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A roofing video production company plans, shoots and finishes film for residential and commercial roofers, storm-restoration crews and exterior remodelers rather than running their ads: concepting and scripting, on-location shoots directing homeowners and roofers on camera, lighting and sound, drone and aerial roof capture, then editing, motion graphics, captions and vertical cutdowns for local feeds.
We compared 21 studios on evidenced roofing shoots, named contractors, drone capability and published rates. Thirteen of the 20 external firms name a roofing client, and not one prints a starting price.
Which roofing video production company should a contractor shortlist?
Ask for named roofing footage and drone work. VID, Wilbur, Dustin Peters Media, Visionaery Productions, GoRizen, Porter Media, Tampa Coast Media and Media Mountain Productions each name a roofing client; thirteen of the twenty external studios do, and none publish a rate.
1. VID
About: VID runs an outsourced video department model and its named case study for Lowrie Roofing shows a full production engagement — messaging strategy, a multi-location on-site shoot with drone footage and crew interviews, and a flagship brand film with short-form cutdowns for web, YouTube and paid social. The vertical fit is direct, with a second named client in home services adjacent categories. It sits among the more established names already covered on our sibling marketing pages, included here specifically for its evidenced roofing production work.
Key Services: Brand story films, On-site crew and drone shoots, Short-form cutdowns for paid social, Video strategy and messaging, Recurring monthly video production, Systems install for in-house video teams
Industries Served: Roofing, Home services, B2B SaaS, Financial services, Professional services
Notable Clients: Lowrie Roofing, SUSO Digital, Not publicly named — additional case studies are anonymised by category
Locations: Denver, USA, Remote, USA
Pricing: No public rate card; quoted per scope
Great For: Regional roofing contractors, Storm-restoration companies, Home-services franchises
Website: VID
2. Web Tonic
About: Web Tonic films roofing and exterior work the way a homeowner experiences it, pairing drone capture of the tear-off and the finished ridge line with crew introductions and customer interviews recorded on the driveway after the job. Shoot days are scoped to produce a brand master, storm-response films and a run of vertical cutdowns for the service-area pages and paid feeds, with captions and colour finished in the same edit. The same team owns the creative production, the paid social distribution and the growth programme the footage feeds.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. Wilbur
About: Wilbur is a video-first ad agency for home-services brands and names New Heights Roofing's Welcome Home campaign as a flagship case study, pairing a multi-location brand shoot with a full seasonal content calendar for storm spikes and off-season library building. The roofing fit is direct and central to its positioning, not an add-on service. It is already covered on our marketing-agency sibling pages, included here for the video production evidence specifically.
Key Services: Brand film shoots, Storm-response rapid creative, YouTube and CTV video, Seasonal content calendars, Video for paid social, Local crew documentary shoots
Industries Served: Roofing, Chimney, HVAC, Exteriors, Plumbing
Notable Clients: New Heights Roofing, Not publicly named — remaining case studies are anonymised by category
Locations: Cincinnati, USA
Pricing: No public rate card; quoted per scope
Great For: Roofing companies scaling storm response, Exterior contractors, HVAC and plumbing brands
Website: Wilbur
4. Blue Collar Media Group
About: Blue Collar Media Group builds its entire offer around video for contractors, with a named roofing testimonial video product and a stated system for rapid-response storm-season video campaigns. It reports producing thousands of videos for hundreds of contractors nationwide from its Orlando base. The roofing and storm-restoration fit is direct and video is its lead evidenced service, which is why it is included here despite already appearing on our sibling marketing pages.
Key Services: Homeowner testimonial video, Drone and job-site footage, Rapid-response storm video campaigns, Paid social video ads, Installation process documentation, Video content systems
Industries Served: Roofing, HVAC, Windows and doors, Building contractors, Home services
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Orlando, USA
Pricing: No public rate card; quoted per scope
Great For: Roofing contractors chasing storm demand, Multi-trade home-service groups, Franchise contractor brands
Website: Blue Collar Media Group
5. Tex Kelly Productions
About: Tex Kelly Productions is a Prescott Valley based filmmaker whose roofing industry page names Federal Aviation Administration Part 107 drone aerial brand films and storm-damage documentation as its core roofing deliverables. The evidenced work is regional and boutique rather than national scale, giving it a direct but locally concentrated vertical fit. Reviews and an active industries page for roofing back the claim rather than a single case study.
Key Services: Drone and aerial roof capture, Damage documentation film, Brand films, Marketing consulting, Real estate media, LiDAR and digital twin capture
Industries Served: Roofing, Real estate, Weddings, Small business, Local services
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Prescott Valley, USA
Pricing: No public rate card; quoted per scope
Great For: Regional Arizona roofers, Storm-damage documentation needs, Small local roofing crews
Website: Tex Kelly Productions
6. All Business Videography
About: All Business Videography runs a dedicated Roofing Videos service line combining cinematic drone footage, ground-level video and customer interviews in a documentary style for Pennsylvania roofing contractors. Its site names an executive producer process rather than a single-shooter model, differentiating it from freelance videographers. The fit is direct and regional, evidenced by a standing roofing-specific service page rather than a national portfolio.
Key Services: Drone videography, Documentary-style crew shoots, Testimonial video, Construction and real estate video, Six-step production process, Video consultations
Industries Served: Roofing, Construction, Healthcare, Corporate events, Real estate
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Erie, USA
Pricing: No public rate card; quoted per scope
Great For: Pennsylvania roofing contractors, Regional construction firms, Local commercial roofers
Website: All Business Videography
7. Dustin Peters Media
About: Dustin Peters Media produced a named brand testimonial film for Pressure Point Roofing featuring homeowners Scott and Shari Lewis, built through a collaborative pre-production and interview process rather than a template shoot. The studio also lists Caveman Heating and Air among its Rogue Valley home-services clients, giving it adjacent vertical depth beyond roofing alone. It positions itself around AI-assisted post-production tools layered on top of real, on-location crew shoots.
Key Services: Homeowner testimonial films, Commercial video, Long-form brand video, Showreel production, Product video, Event video
Industries Served: Roofing, Home services, Retail, Hospitality, Wine and agriculture
Notable Clients: Pressure Point Roofing, Caveman Heating and Air
Locations: Medford, USA
Pricing: No public rate card; quoted per scope
Great For: Regional roofing contractors, Home-services brands wanting testimonial films, Small business owners needing a showreel
Website: Dustin Peters Media
8. Visionaery Productions
About: Visionaery Productions is a Grand Rapids video production agency that names Armored Roofing and Construction and Coastline Roofing and Exteriors as case studies, each involving a series of professionally produced videos meant to elevate brand presence. The work covers commercial, corporate and drone video for highly impactful brands rather than a single template package. The roofing and exterior-remodeling fit is direct, evidenced by two separate named client projects.
Key Services: Commercial video content, Corporate video content, Drone video services, Brand story videos, Testimonial videos, Company culture videos
Industries Served: Roofing, Construction and remodeling, Corporate, Manufacturing, Professional services
Notable Clients: Armored Roofing and Construction, Coastline Roofing and Exteriors
Locations: Grand Rapids, USA
Pricing: No public rate card; quoted per scope
Great For: Regional remodeling contractors, Third-generation family roofing firms, Exterior renovation companies
Website: Visionaery Productions
9. Sharp Frame Media
About: Sharp Frame Media is a Dallas commercial photography and video studio best known for architecture and hospitality work, with a named Kasper Custom Remodeling case study featuring two homeowner testimonials shot to show design impact on real families. Its roofing and exterior-remodeling relevance is adjacent rather than a lead specialty, since most of its named work is architecture and development focused. The evidenced production quality and named client make it a qualifying boutique for remodeling-adjacent contractors.
Key Services: Testimonial video production, Commercial video, Architecture and development film, Real estate video, Photography and video packages, Portfolio and award-submission video
Industries Served: Architecture, Custom home building and remodeling, Hospitality, Development, Real estate
Notable Clients: Kasper Custom Remodeling
Locations: Dallas, USA
Pricing: No public rate card; quoted per scope
Great For: Custom home remodelers, Exterior renovation firms, Architecture-adjacent contractors
Website: Sharp Frame Media
10. Hoffmedia
About: Hoffmedia is a Bend video marketing studio whose Ascent Roofing case study describes a handheld brand film shot on an active roof, mixing honest documentary footage with aerial reveals, that now opens every sales conversation the roofing company has. It states FAA Part 107 drone certification and more than 150 completed projects for Central Oregon and Pacific Northwest local businesses. The roofing fit is direct, anchored in one named client film with a clearly stated business result.
Key Services: Handheld brand films, Aerial drone reveals, Video-led marketing programs, Social and ad video, Website video integration, Case study production
Industries Served: Roofing, Credit unions, Earthworks and excavation, Local trades, Small business
Notable Clients: Ascent Roofing
Locations: Bend, USA
Pricing: No public rate card; quoted per scope
Great For: Owner-operator roofing companies, Pacific Northwest trades businesses, Local credit unions and services
Website: Hoffmedia
11. The Coalition Creative
About: The Coalition Creative is a Burnsville studio whose portfolio names a Bold North recruiting film built as a behind-the-scenes look at company culture, positioned to help a roofing employer win the labor market in the Twin Cities. The service list is led by video business cards, social media videos and testimonial videos rather than a broader marketing bundle. The vertical fit is direct through the named recruitment film, though the portfolio spans other trades beyond roofing.
Key Services: Recruitment and culture films, Video business cards, Social media video, Testimonial video, On-location crew shoots, Short-form editing
Industries Served: Roofing, Home services, Local trades, Small business, Professional services
Notable Clients: Bold North
Locations: Burnsville, USA
Pricing: No public rate card; quoted per scope
Great For: Roofing companies hiring crews, Twin Cities trades businesses, Owner-operators needing culture film
Website: The Coalition Creative
12. Digital Consulting LLC
About: Digital Consulting LLC, operating under founder Adam Stultz, produced a named Bealing Roofing recruiting video built around story-driven video production rather than a stock template. The practice is positioned as a video strategist model, pairing a proprietary planning framework with hands-on filming and retainer marketing. The roofing fit is direct through the named recruiting film, though the operation is a boutique solo-led studio rather than a full crew agency.
Key Services: Recruiting video production, Story-driven brand video, Retainer video marketing, Video strategy consulting, On-camera interview direction, Short-form editing
Industries Served: Roofing, Home services, Local trades, Professional services, Small business
Notable Clients: Bealing Roofing
Locations: Remote, USA
Pricing: No public rate card; quoted per scope
Great For: Roofing companies needing recruiting content, Owner-led trades businesses, Regional contractors on a retainer
Website: Digital Consulting LLC
13. DRAGONLOFT
About: DRAGONLOFT is a New York and Atlanta creative agency whose named Roofserv project describes a series of brand videos created for one of the largest and fastest growing roofing companies in the Southeast, built to raise brand awareness and attract new hires. Video production sits alongside digital marketing and website design as a core service rather than the sole offer. The vertical fit is direct, anchored by the single large named roofing client project.
Key Services: Brand video series, Company culture and hiring video, Live event video, Social content video, Digital marketing strategy, Website design
Industries Served: Roofing, Consumer brands, Professional services, Hospitality, Retail
Notable Clients: Roofserv
Locations: New York, USA, Atlanta, USA
Pricing: No public rate card; quoted per scope
Great For: Large regional roofing companies, Franchise-scale roofers hiring crews, Brands needing culture video
Website: DRAGONLOFT
14. Framed Media Works
About: Framed Media Works is a Central and Northern Arizona studio built for home-service companies, offering Federal Aviation Administration Part 107 licensed drone footage of job sites and finished work alongside testimonial and before-and-after video. The practice states video, websites and content as its three pillars, with video the named lead deliverable on its homepage. The roofing fit is direct through its stated home-services focus, though no single named roofing client case study is published.
Key Services: Drone job-site footage, Homeowner testimonial video, Before-and-after video, Website video integration, Social content video, Brand story film
Industries Served: Roofing, Home services, Landscaping, Remodeling, Local trades
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Prescott, USA
Pricing: No public rate card; quoted per scope
Great For: Arizona home-service contractors, Roofing crews wanting drone job-site content, Remodeling companies
Website: Framed Media Works
15. TradeUp Marketing
About: TradeUp Marketing lists roofing among the trade service businesses it builds brands for, and its dedicated video production page describes handling interviews, filming and editing start to finish for customer testimonial video. A public case study post describes turning an existing contractor's job-site work into produced video content that drove leads. Video production is one of several services alongside paid ads and social media, so the roofing fit is adjacent rather than the sole specialty.
Key Services: Customer testimonial video, Job-site content capture, Video editing and post-production, Paid ads management, Social media content, Website design
Industries Served: Roofing, Plumbing, HVAC, Landscaping, Pool construction
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Raleigh, USA
Pricing: No public rate card; quoted per scope
Great For: Trade service businesses wanting full-funnel content, Roofing companies bundling video with ads, Multi-trade contractor groups
Website: TradeUp Marketing
16. GoRizen
About: GoRizen is a Miami growth marketing agency built for roofing, window and door, pool and fencing companies, and its video production page describes customer testimonial capture used to close jobs before the first call. Its Best Roofing case study is referenced in growth-hub materials, and a separate Hurricane Pros case study documents results for an impact-window company in a directly comparable exterior-trades market. Video is one solution among paid ads, SEO and website design, making the fit adjacent but named and vertical-specific.
Key Services: Customer testimonial capture, Video for landing pages, Paid ads video, SEO and AEO, Website design, CRM migration and automation
Industries Served: Roofing, Windows and doors, Pool construction and restoration, Fencing, Home services
Notable Clients: Best Roofing, Hurricane Pros
Locations: Miami, USA
Pricing: No public rate card; quoted per scope
Great For: Roofing companies wanting a growth system, Window and door installers, Pool and fencing contractors
Website: GoRizen
17. Porter Media
About: Porter Media is a Tampa content agency whose named Certified Roofers case study describes short-form video and photo content that made the company's technician recognizable to callers before they ever met him in person. The offer is a monthly content engine of cinematic reels, professional ads and photography rather than one-off video shoots. The roofing fit is direct, evidenced by a specific named client and stated recognition result.
Key Services: Organic social reels, Professional ad video, Monthly content production, Photography, Posting and reporting, Short-form editing
Industries Served: Roofing, Pest control, Outdoor lighting, Home services, Local trades
Notable Clients: Certified Roofers, Taps Pest
Locations: Tampa, USA
Pricing: No public rate card; quoted per scope
Great For: Roofing companies wanting a recognizable technician brand, Tampa Bay home-service businesses, Local trades needing monthly content
Website: Porter Media
18. Tampa Coast Media
About: Tampa Coast Media names Mitchell Roofing Company in its public portfolio alongside pool and spa construction and testimonial video categories, evidencing direct roofing production work rather than a general home-services claim. Its site is organized by production type, including drone footage and ad management alongside video and photo capture. The vertical fit is direct through the named roofing client in its own portfolio filter.
Key Services: Roofing project video, Drone footage, Testimonial video, Ad management, Photography, Post-production editing
Industries Served: Roofing, Pool and spa construction, Home builders, Impact windows, Local trades
Notable Clients: Mitchell Roofing Company
Locations: Tampa, USA
Pricing: No public rate card; quoted per scope
Great For: Tampa Bay roofing companies, Pool and spa construction firms, Home builders needing project video
Website: Tampa Coast Media
19. Job Capture
About: Job Capture is a Virginia Beach studio built for contractors and home builders, turning finished jobs into professional-grade photo and video content across roofing and other trades. Its stated model partners with contractors on an ongoing basis rather than one-off shoots, capturing work as it happens on real job sites. The roofing fit is direct through its stated trade coverage, though no single named roofing client case study was found on the current site.
Key Services: Job-site video capture, Professional-grade photo content, Ongoing contractor content partnerships, Before-and-after documentation, Social content editing, Website video integration
Industries Served: Roofing, Hardscape and landscape, Pool installation, Concrete and flooring, Painting
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Virginia Beach, USA
Pricing: No public rate card; quoted per scope
Great For: Roofing contractors wanting ongoing job capture, Multi-trade contractor groups, Home builders documenting projects
Website: Job Capture
20. Media Mountain Productions
About: Media Mountain Productions is a King County video advertising and lead generation studio that names Johnson Roofing Company among its results, describing scripting, filming, editing and running the resulting ad campaigns in-house. It states it has served more than 100 contractors, with video production tied directly to Meta ad performance rather than sold as a standalone deliverable. The roofing fit is direct through the named client result.
Key Services: Video ad scripting and filming, Meta ad campaign management, Editing and post-production, Lead-generation video funnels, Testimonial capture, Job-site video
Industries Served: Roofing, Home services, King County trades, Local contractors, Service businesses
Notable Clients: Johnson Roofing Company
Locations: Seattle, USA
Pricing: No public rate card; quoted per scope
Great For: Local roofing companies wanting lead-gen video, Pacific Northwest service businesses, Contractors bundling video with Meta ads
Website: Media Mountain Productions
21. Building Capture
About: Building Capture offers drone thermal inspections alongside marketing photo and video for roofers, producing a fully edited project spotlight video that documents each phase of a roofing job for branding and marketing use. Its named service is drone-first, with video as one deliverable inside a broader inspection and documentation offer rather than a full narrative-film practice. The vertical fit is direct, though the evidenced scope is narrower and more technical than a cinematic production house.
Key Services: Drone video clips by project phase, Thermal moisture scans, Drone mapping, Building and roof photography, Edited project spotlight video, Virtual tours
Industries Served: Roofing, Commercial real estate, Construction, Home builders, Property management
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Remote, USA
Pricing: No public rate card; quoted per scope
Great For: Roofing companies needing phased project video, Commercial roofing documentation, Property managers tracking large projects
Website: Building Capture
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. VID | Outsourced video department for roofers | Quote-based | Ongoing multi-platform roofing video |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. Wilbur | Video-first ad agency for roofers | Quote-based | Seasonal storm-driven video campaigns |
| 4. Blue Collar Media Group | Video system for storm-season roofers | Quote-based | Rapid-response storm video campaigns |
| 5. Tex Kelly Productions | FAA-licensed drone roofing films | Quote-based | Aerial roof damage documentation |
| 6. All Business Videography | Documentary-style roofing video crews | Quote-based | Regional roofing documentary films |
| 7. Dustin Peters Media | Homeowner testimonial films for roofers | Quote-based | Named-client testimonial video |
| 8. Visionaery Productions | Named-client roofing and remodeling films | Quote-based | Multi-video brand elevation series |
| 9. Sharp Frame Media | Homeowner testimonial films for remodelers | Quote-based | High-production remodeling testimonial films |
| 10. Hoffmedia | Active-roof handheld brand films | Quote-based | Trust-building roofer brand films |
| 11. The Coalition Creative | Recruitment films for roofing crews | Quote-based | Culture and recruitment video |
| 12. Digital Consulting LLC | Story-driven roofing recruiting video | Quote-based | Boutique story-driven roofer video |
| 13. DRAGONLOFT | Brand video for large roofing firms | Quote-based | Awareness and hiring video series |
| 14. Framed Media Works | Drone job-site video for home services | Quote-based | Drone before-and-after video |
| 15. TradeUp Marketing | Testimonial video for trade services | Quote-based | Job-site content turned into video ads |
| 16. GoRizen | Testimonial video for exterior trades | Quote-based | Video bundled with growth marketing |
| 17. Porter Media | Monthly reels program for roofers | Quote-based | Recognition-building short-form video |
| 18. Tampa Coast Media | Named-client roofing project video | Quote-based | Project-based roofing video portfolios |
| 19. Job Capture | Ongoing job-site video capture | Quote-based | Recurring job-site content partnerships |
| 20. Media Mountain Productions | Video ads tied to lead generation | Quote-based | Video ads that book appointments |
| 21. Building Capture | Drone project-phase video for roofers | Quote-based | Phased drone project documentation |
Frequently Asked Questions
Is drone footage necessary or just decorative?
For roofing it is the product shot. A homeowner cannot inspect the work they are buying, so aerial capture of the tear-off, the underlayment and the finished ridge line is the only way to show craftsmanship rather than assert it. Ask whether the studio flies its own certified pilot or subcontracts, how weather delays are handled in the quote, and whether raw aerials of completed jobs are delivered for reuse in estimates and proposals.
What should a roofing brand film cost?
None of the twenty external studios publishes a rate, so budget against independent anchors: commercial-grade brand films are put at 5,000 to 20,000 dollars and up per finished video, and a typical two-minute brand or explainer runs 3 to 5 weeks from brief to delivery. Ask for the quote split into pre-production, shoot days, drone, edit and cutdowns, then judge on finished minutes and delivered vertical cuts rather than the headline number.
Most roofers film themselves, so why hire a crew?
Because only a third do it well enough to matter. Roughly 33 percent of roofers create video content in-house and 81 percent of roofing businesses plan to increase video marketing spend, which means phone footage is about to stop being a differentiator. The workable split is a professional shoot for the brand film, storm-response story and customer interviews, with crew phones covering job-site progress clips between visits.
Vertical or horizontal for roofing content?
Both, from one edit. Vertical short-form is reported completing at up to 90 percent higher rates than horizontal, so job-site and testimonial cutdowns belong in vertical for Reels, Shorts and TikTok, while the horizontal master carries the service pages, sales presentations and YouTube. Ask for both formats in the delivery list, because paying twice for the same footage reframed later is the most common avoidable cost in this category.
Where does roofing video pay for itself?
On the pages where a quote is requested. Some 59 percent of homeowners say they are more likely to hire a contractor whose website has video, and landing pages with video are reported converting up to 80 percent higher than pages without. Put the customer interview and a short aerial sequence on the service-area and storm-damage pages, then track form and call volume on those pages specifically before commissioning the next shoot.
Choosing a Roofing Video Production Partner
Nobody publishes a rate. All twenty external studios quote per scope, so anchor on independent figures: 5,000 to 20,000 dollars and up for a commercial-grade brand film, and 3 to 5 weeks for a two-minute brand or explainer video, then compare quotes on finished minutes and delivered cutdowns.
Drone capture is the product shot. Aerials of the tear-off and the finished ridge line are the only way to show workmanship a homeowner will never climb up to see, so confirm who flies the drone, how weather delays are priced, and who owns the raw files afterwards.
The in-house advantage is closing. With 33 percent of roofers already filming in-house and 81 percent planning to spend more on video, phone footage alone stops being a differentiator this year, and the brand film, storm story and customer interviews are the parts a crew should own.
Deliver vertical and horizontal together. Vertical short-form is reported completing at up to 90 percent higher rates, and reframing footage later is the most common avoidable cost here. For production, paid social and the growth programme from one team, read the latest analysis or book a call.
