Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A roofing ad creative agency makes the ads a roofing company runs, rather than only managing the media behind them. That means crew-led and drone jobsite video, storm-response and insurance-claim messaging, static and carousel concepts for inspection and financing offers, brand identity for contractors competing on trust, and manufacturer campaigns for the shingle and metal brands contractors install.
We compared 21 agencies and studios on named roofing creative work, production capability, storm readiness and public disclosure. Not one of the 20 external firms publishes a price, so cost below is anchored to sourced benchmarks.
Which roofing ad creative agency should you shortlist?
Match the studio to the asset. Gearshift Studios, Thibodeau Media Group and Ron Sherman Advertising produce television spots; Moving Tree Media, RenVision Media and NOCO Productions shoot contractor video; Foundry512 and Jan Kelley handle brand campaigns.
1. Foundry512
About: Foundry512 is an Austin advertising agency that has served as agency of record for Schulte Roofing for more than a decade, producing its long-running Creating Community omnichannel campaign. That work earned national broadcast placement on outlets such as CNN and Fox News and built a branded mascot and jingle still used in the company's advertising. The named, multi-year body of campaign work is the evidence of a real in-house creative operation rather than a media-buying arrangement.
Key Services: Campaign concept and strategy, TV and broadcast production, Brand identity design, Jingle and audio branding, Omnichannel creative direction, Media planning
Industries Served: Roofing, Home services, Retail, Healthcare, Professional services
Notable Clients: Schulte Roofing, HomeTeam Pest Defense, Central Texas Food Bank, Austin FC, Whataburger
Locations: Austin, United States
Pricing: No public rate card; quoted per scope
Great For: Regional roofing brands wanting a long-term agency of record, Multi-market franchises needing broadcast creative, Home service brands building a mascot or jingle-led identity
Website: Foundry512
2. Web Tonic
About: Web Tonic treats roofing ad creative as a testing system rather than a single shoot, iterating hooks, offers and landing experiences together against cost per booked inspection. We produce crew-led vertical video, storm and financing offer concepts and paid social statics, then keep a surge library approved so a hail event does not catch the account with one tired ad. For a broadcast television campaign, a manufacturer-level brand repositioning or a trade-show film, several studios below own those crafts more deeply than we do.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. Rivet
About: Rivet is a brand and advertising agency whose published case study for CFS Roofing Services details a multimedia brand-awareness campaign built from customer and prospect focus groups. The case study names the research method, the creative anchor concept, and the media mix used to launch it, which is stronger evidence than a generic client logo. Rivet's broader portfolio also spans consumer and B2B brands, positioning it as a boutique creative shop rather than a pure lead-generation vendor.
Key Services: Brand strategy, Multimedia campaign development, Market research and focus groups, Creative concepting, Video production, Media planning
Industries Served: Roofing, Construction, Consumer products, Pet care, Food and beverage
Notable Clients: CFS Roofing, Green Pawz, Family Initiative, Mindy's Yummy Sauces, Small Bug
Locations: Fort Myers, United States
Pricing: No public rate card; quoted per scope
Great For: Regional commercial roofing companies rebranding, Contractors needing research-backed messaging, Multi-market brand awareness launches
Website: Rivet
4. Jan Kelley
About: Jan Kelley is a brand strategy and design agency that repositioned roofing products manufacturer CEDUR around protection, craftsmanship and legacy, delivering a new visual identity, brand video, website and tradeshow presence. The published case study names the specific creative deliverables and the audience-insight process behind them, distinguishing it from a performance-marketing engagement. Its work sits closer to the manufacturer and specifier side of roofing than to residential contractor lead generation.
Key Services: Brand strategy, Visual identity design, Brand video production, Website design, Trade show creative, Messaging development
Industries Served: Roofing products, Building materials, Manufacturing, Industrial B2B, Home improvement
Notable Clients: CEDUR, Not publicly named — case studies are anonymised by category
Locations: Grand Rapids, United States
Pricing: No public rate card; quoted per scope
Great For: Roofing product manufacturers rebranding, Building materials companies needing trade creative, Premium positioning launches
Website: Jan Kelley
5. Ironside
About: Ironside is a Florida creative agency with an in-house production facility that built a full brand strategy and identity for Vero Beach Roofing, addressing a contractor that had reliability but no cohesive brand voice. The published case study describes the discovery process and the resulting visual system, and Ironside's site separately details its in-house video and graphic design studio. That combination of a named roofing client and owned production capacity supports its creative claim.
Key Services: Brand strategy, Visual identity design, Video production, Print and mail creative, Graphic design, Campaign development
Industries Served: Roofing, Construction, Retail, Real estate, Professional services
Notable Clients: Vero Beach Roofing, Not publicly named — case studies are anonymised by category
Locations: Vero Beach, United States
Pricing: No public rate card; quoted per scope
Great For: Local roofing contractors needing a first real brand identity, Companies wanting print plus video under one roof, Florida-market home service brands
Website: Ironside
6. SWBR
About: SWBR is a Lehigh Valley advertising agency that became agency of record for DECRA Metal Roofing and built an integrated campaign including the DECRAstorm.com launch aimed at both homeowners and roofing contractors. Trade press covered the assignment directly, naming SWBR as the agency behind DECRA's advertising and marketing overhaul. The manufacturer-facing, trade-press-verified relationship separates it from a self-reported case study.
Key Services: Advertising campaign development, Digital marketing strategy, Website design, Brand positioning, Media planning, Creative direction
Industries Served: Roofing manufacturing, Building materials, Healthcare, Financial services, Consumer packaged goods
Notable Clients: DECRA Metal Roofing, Not publicly named — case studies are anonymised by category
Locations: Allentown, United States
Pricing: No public rate card; quoted per scope
Great For: Metal roofing manufacturers, Building products companies needing an agency of record, Dual-audience campaigns targeting contractors and homeowners
Website: SWBR
7. The Motion Agency
About: The Motion Agency is a Chicago and Cincinnati building-products marketing agency that ran an integrated B2B campaign for Firestone Building Products, shifting the commercial roofing manufacturer from a product-focused message to an industry-leadership position. Its published case study names the campaign theme, the positioning problem it solved and the measured lift in advertising recall. The agency's specialty page for building products, including roofing manufacturers, gives it a clear vertical anchor.
Key Services: B2B campaign development, Brand positioning, Content and influencer campaigns, Video and creative production, CRM-integrated marketing, Advertising strategy
Industries Served: Commercial roofing manufacturing, Building products, Construction materials, Industrial B2B, Architecture and design
Notable Clients: Firestone Building Products, James Hardie Building Products, Not publicly named — case studies are anonymised by category
Locations: Chicago, United States, Cincinnati, United States
Pricing: No public rate card; quoted per scope
Great For: Commercial roofing manufacturers, Building materials brands repositioning, B2B campaigns targeting specifiers and contractors
Website: The Motion Agency
8. RZ Creative Productions
About: RZ Creative Productions is a Charleston video and photo production company with an ongoing partnership documented on its site producing content for a commercial roofing company across multiple projects. Its case study names the recurring engagement and the mix of video and photography delivered to support marketing, sales and brand credibility. It operates as a small, founder-led production studio rather than a full-service marketing agency.
Key Services: Video production, Photography, Drone and aerial capture, White-label production support, Corporate video, Content editing
Industries Served: Commercial roofing, Construction, B2B services, Manufacturing, Professional services
Notable Clients: Carlisle SynTec Systems, Not publicly named — case studies are anonymised by category
Locations: Charleston, United States
Pricing: No public rate card; quoted per scope
Great For: Commercial roofing contractors needing ongoing content, B2B brands wanting a white-label production partner, Companies building a long-term photo and video library
Website: RZ Creative Productions
9. Moving Tree Media
About: Moving Tree Media is a Minnesota video production company whose portfolio includes Anchor Roofing, where it has produced recurring drone footage since 2019, and Grand Exteriors, where it filmed crews on active roofing jobs alongside before-and-after and social ad cutdowns. Both case studies name the specific formats delivered and the equipment used, such as its DJI Mavic Air drone. That gives it evidenced, ongoing roofing production work rather than a one-off spot.
Key Services: Video production, Drone and aerial videography, Time-lapse capture, Social media ad editing, Concept and scripting, On-site and studio filming
Industries Served: Roofing and exteriors, Construction, Retail, Nonprofit, Local business
Notable Clients: Anchor Roofing, Grand Exteriors, Not publicly named — case studies are anonymised by category
Locations: Minneapolis, United States
Pricing: No public rate card; quoted per scope
Great For: Roofing and exteriors companies needing drone content, Contractors wanting recurring seasonal video, Regional home service brands
Website: Moving Tree Media
10. RenVision Media
About: RenVision Media runs a dedicated roofing videography portfolio page showing behind-the-scenes inspection footage, a short brand commercial for Bullard Roofing, and a social media promo built around post-storm inspections. Naming the specific deliverables by format on its own roofing-specific page is stronger evidence than a generic contractor-video listing. The studio positions itself around job-site and storm-response content rather than broad marketing services.
Key Services: Video production, Brand commercial production, Storm-response social content, Behind-the-scenes filming, Video editing, Short-form cutdowns
Industries Served: Roofing, Storm restoration, Home services, Construction, Local business
Notable Clients: Bullard Roofing, Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: Storm restoration roofers needing fast-turn content, Local contractors wanting behind-the-scenes video, Companies promoting post-storm inspection services
Website: RenVision Media
11. NOCO Productions
About: NOCO Productions describes itself as a contractor-founded creative studio, built by a founder who combined agency marketing experience with hands-on roofing and fencing work before starting the company. Its proof page names contractor clients such as Wood Street Builders and Red Truck Services with produced social content tied to each. The founder's trade background is the differentiator, positioning it as a specialist rather than a generalist studio that happened to take a roofing job.
Key Services: Short-form social video, Content strategy, On-site filming, Social media content systems, Video editing, Remote production coordination
Industries Served: Roofing, Fencing and exteriors, Home services, Construction trades, Contractors
Notable Clients: Wood Street Builders, Red Truck Services, Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: Roofing contractors wanting a trade-fluent creative partner, Home service businesses building social authority, Remote or multi-location crews
Website: NOCO Productions
12. Thibodeau Media Group
About: Thibodeau Media Group is an Annapolis production company that wrote, shot and edited a thirty-second broadcast spot for Landmark Roofing, crediting a named producer and editor on the finished piece. The company owns its production process end to end, including an in-house studio, which supports repeatable roofing broadcast work rather than a single outsourced project. Its client base spans several industries beyond roofing, making it a generalist production house with a documented roofing credit.
Key Services: TV commercial production, Video strategy and scripting, In-studio filming, Animation, Post-production editing, Brand storytelling
Industries Served: Roofing, Medical technology, B2B services, Growing consumer brands, Local business
Notable Clients: Landmark Roofing, Not publicly named — case studies are anonymised by category
Locations: Annapolis, United States
Pricing: No public rate card; quoted per scope
Great For: Regional roofers wanting a broadcast-ready TV spot, Companies needing in-studio production access, Brands wanting concept-to-final-cut ownership
Website: Thibodeau Media Group
13. Gearshift Studios
About: Gearshift Studios produced a named comedic television campaign for Long Roofing titled Talking Shingles, published as a case study describing the creative concept and results. The humor-led, character-driven approach is a distinct creative angle from the drone and testimonial style common among roofing production shops. Public detail beyond this single case study is limited, so buyers should ask for a fuller reel before committing.
Key Services: TV commercial concepting, Comedic and character-driven creative, Video production, Campaign development, Brand voice development, Post-production
Industries Served: Roofing, Home improvement, Consumer brands, Retail, Local business
Notable Clients: Long Roofing, Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: Roofing brands wanting humor-led TV creative, Companies looking for a character or mascot campaign, Home improvement brands differentiating on tone
Website: Gearshift Studios
14. Ron Sherman Advertising
About: Ron Sherman Advertising states it pioneered modern television advertising for roofing companies more than forty years ago and continues to produce commercials, infomercials and pre-roll video specifically for residential roofing lead generation. The agency has a dedicated roofing lead-generation service page describing its television-first approach, distinguishing it from a digital-only shop that added video as an afterthought. Public case studies naming individual roofing clients are limited on the current site.
Key Services: TV commercial production, Infomercial production, Pre-roll video creative, Home improvement advertising strategy, Media buying, Direct-response creative
Industries Served: Roofing, Home improvement, Windows and siding, Remodeling, Direct-response advertising
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: Roofing companies wanting direct-response TV, Home improvement brands running long-form infomercials, Multi-market residential roofing campaigns
Website: Ron Sherman Advertising
15. VID
About: VID operates as an outsourced video production department for B2B marketing teams and published a case study for Lowrie Roofing describing a multi-location shoot with drone footage and crew interviews, delivered as a flagship brand story plus a full set of short-form cutdowns. The case study names the specific shoot structure and deliverable set rather than a vague description of services. VID's broader client base is B2B and not roofing-specific, so roofing is one vertical among several it serves.
Key Services: Brand video production, Multi-location shoots, Short-form cutdown editing, Video strategy and planning, Animation, Ongoing video department services
Industries Served: Roofing, B2B services, Manufacturing, Professional services, Technology
Notable Clients: Lowrie Roofing, Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: Multi-location roofing companies needing a flagship brand video, Companies wanting an ongoing outsourced video team, Brands needing a large set of short-form cutdowns from one shoot
Website: VID
16. Signature Video Group
About: Signature Video Group is a Toronto video production and creative agency whose portfolio includes a brand film for Sellax Roofing built around a sunrise construction sequence intended to reposition the company for building owners and property managers. The case study describes the discovery phase, planning process and cinematic choices behind the finished film. The agency's core focus is high-end brand video across industries, with roofing as one named commercial client.
Key Services: Brand film production, Corporate video, Social ad video, Concept development, Studio and location shooting, Post-production
Industries Served: Commercial roofing, Corporate B2B, Real estate, Technology, Professional services
Notable Clients: Sellax Roofing, Not publicly named — case studies are anonymised by category
Locations: Toronto, Canada, United States
Pricing: No public rate card; quoted per scope
Great For: Commercial roofing companies targeting property managers, Brands wanting a cinematic brand film, B2B companies needing high-end video production
Website: Signature Video Group
17. Refflexions Media
About: Refflexions Media is a New Jersey construction marketing and video production company led by a named cinematographer, and its published Roof Shield NJ project page describes cinematic, job-site-driven visual assets including before-and-after shots, aerial views and time-lapse sequences. The case study is specific to a roofing client and names the format mix delivered. The company's stated focus on construction and trade businesses gives it a clear vertical lane.
Key Services: Cinematic video production, Drone and aerial capture, Time-lapse production, Before-and-after visual documentation, Brand video, Social content editing
Industries Served: Roofing, Construction, Development, Trade contractors, Home services
Notable Clients: Roof Shield NJ, Not publicly named — case studies are anonymised by category
Locations: New Jersey, United States
Pricing: No public rate card; quoted per scope
Great For: New Jersey roofing companies needing cinematic content, Contractors wanting time-lapse job documentation, Trade businesses building long-term brand presence
Website: Refflexions Media
18. FranchiseFilming
About: FranchiseFilming positions itself as the only franchise-focused video production company nationwide and has published case studies for both Bumble Roofing and Storm Guard Roofing, describing turnkey video content suites built for franchise launch and franchisee storytelling. Both case studies name the client, the campaign purpose and the delivery timeline. Its franchise specialization makes it a strong fit specifically for multi-unit roofing brands rather than single-location contractors.
Key Services: Franchise video content suites, Brand storytelling, Franchisee day-in-the-life video, Training video production, Grand opening video, Video marketing strategy
Industries Served: Roofing franchises, Storm restoration franchises, Home services franchises, Multi-unit brands, Franchise development
Notable Clients: Bumble Roofing, Storm Guard Roofing, Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: Roofing franchisors launching new brands, Multi-unit storm restoration franchises, Franchise development teams needing recruitment video
Website: FranchiseFilming
19. Proecho Solutions
About: Proecho Solutions published a named case study describing how it created a brand spotlight video for Benton Roofing, a commercial roofing contractor, framing the business challenge and the video's role in growing the client's visibility. The company also maintains a dedicated creative and video services line rather than treating production as a side offering. Its client roster spans small local businesses across categories, with roofing as one documented vertical.
Key Services: Brand spotlight video production, Video strategy, On-site filming, Video editing, Social media video content, Creative consulting
Industries Served: Roofing, Local business, Food and hospitality, Retail, Recreation
Notable Clients: Benton Roofing, Not publicly named — case studies are anonymised by category
Locations: Asheville, United States
Pricing: No public rate card; quoted per scope
Great For: Local commercial roofing contractors needing a brand video, Small businesses wanting an affordable production partner, Companies new to video marketing
Website: Proecho Solutions
20. Starks Media
About: Starks Media is an Albuquerque immersive video production company that produced a sixteen-part content series and a standalone commercial for Roof Medic featuring cinematic ground footage alongside aerial drone and FPV drone cinematography. The volume and named format detail of the series, plus a dedicated case study page, is stronger evidence than a single ad. The studio also builds custom virtual reality experiences, which is a differentiator beyond standard contractor video shops.
Key Services: Drone and FPV cinematography, Long-form content series production, TV commercial production, Virtual reality experience design, Video editing, Immersive brand content
Industries Served: Roofing, Home services, Technology, Entertainment, Real estate
Notable Clients: Roof Medic, Not publicly named — case studies are anonymised by category
Locations: Albuquerque, United States
Pricing: No public rate card; quoted per scope
Great For: Roofing companies wanting a recurring content series, Contractors needing FPV or drone-heavy production, Brands wanting immersive or VR-capable production partners
Website: Starks Media
21. Bridge City Media
About: Bridge City Media is a Portland video production company whose portfolio includes a campaign video produced for Mountaintop Metal Roofing, for which it hired actors and wrote a scripted advertisement, then separately produced a longer explainer video for the client's sales process. The case study names the two distinct deliverables and the production choices behind each, showing scripted ad work rather than raw job-site footage alone. Its broader portfolio spans corporate and consumer brands beyond roofing.
Key Services: Scripted commercial production, Explainer video production, Casting and talent direction, Motion graphics, Video editing, Brand campaign development
Industries Served: Metal roofing, Construction, Consumer brands, Corporate B2B, Entertainment
Notable Clients: Mountaintop Metal Roofing, Not publicly named — case studies are anonymised by category
Locations: Portland, United States
Pricing: No public rate card; quoted per scope
Great For: Metal roofing companies wanting scripted ad content, Contractors needing both a campaign ad and a sales explainer video, Brands wanting talent-led commercial production
Website: Bridge City Media
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Foundry512 | Long-term roofing brand campaigns | Quote-based | Regional roofing brand campaigns |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. Rivet | Research-driven brand campaigns | Quote-based | Research-backed roofing rebrands |
| 4. Jan Kelley | Roofing manufacturer brand identity | Quote-based | Roofing products brand identity |
| 5. Ironside | In-house brand and video production | Quote-based | Local roofing brand identity |
| 6. SWBR | Roofing manufacturer agency of record | Quote-based | Metal roofing manufacturer campaigns |
| 7. The Motion Agency | Building products B2B campaigns | Quote-based | Commercial roofing manufacturer positioning |
| 8. RZ Creative Productions | Commercial roofing video and photo | Quote-based | Ongoing commercial roofing content |
| 9. Moving Tree Media | Drone and job-site roofing video | Quote-based | Roofing drone and job-site video |
| 10. RenVision Media | Storm-response roofing video | Quote-based | Storm-response roofing content |
| 11. NOCO Productions | Contractor-founded social video | Quote-based | Contractor social video content |
| 12. Thibodeau Media Group | Broadcast TV spot production | Quote-based | Roofing broadcast TV spots |
| 13. Gearshift Studios | Comedic roofing TV campaigns | Quote-based | Character-led roofing TV ads |
| 14. Ron Sherman Advertising | Direct-response TV for roofing | Quote-based | Direct-response roofing TV ads |
| 15. VID | Outsourced video department | Quote-based | Multi-location roofing brand video |
| 16. Signature Video Group | Cinematic commercial roofing films | Quote-based | Commercial roofing brand films |
| 17. Refflexions Media | Cinematic construction and roofing video | Quote-based | New Jersey roofing video production |
| 18. FranchiseFilming | Franchise roofing video content | Quote-based | Roofing franchise video content |
| 19. Proecho Solutions | Local roofing brand spotlight video | Quote-based | Local roofing brand video |
| 20. Starks Media | Drone and FPV roofing video series | Quote-based | Recurring roofing drone content series |
| 21. Bridge City Media | Scripted roofing campaign ads | Quote-based | Scripted metal roofing commercials |
Frequently Asked Questions
What does roofing ad creative cost?
Not one of the 20 external firms here publishes a rate, so ask each candidate for cost per edited video, per static concept and per shoot day rather than a monthly retainer. Then weigh that against lead costs you already pay. Reported roofing benchmarks put Meta leads at about $40 to $80, non-branded Google Ads leads at $124 in early 2026, and Local Services Ads leads at roughly $222. Creative is the cheapest of those levers to improve.
Does video actually beat static ads for roofers?
The published gaps are wide enough to plan around. Video ads are reported to earn 20% to 30% higher engagement than static images in contractor paid social, and 30% to 60% lower cost per lead in home services Meta campaigns. Homeowner behaviour points the same way, with 59% saying they are more likely to hire a contractor whose website includes video. That does not require broadcast polish, but it does make a video library the default.
How much of revenue should go to marketing?
Roofing operators typically budget about 7.7% to 9.4% of revenue on marketing, and creative should be a standing line inside that rather than an occasional project. The practical question is whether you can rotate a fresh hook into every campaign each month. If a single video is carrying the whole account, the budget is buying repetition, which is how frequency quietly raises your cost per booked inspection.
How do we get creative ready for storm season?
Build the assets before the weather, not after it. Hail and wind demand arrives in days and the window closes just as quickly, so storm creative should already be edited, approved and geography-swappable, with one named person able to launch it without a new brief. Ask any candidate what they shipped during the last regional event in your market, and how long approval took from footage to live ad.
Should creative and media buying sit with one team?
Usually yes for contractor-level advertising, because iteration speed is the advantage when a single re-roof pays for months of testing. When the studio that made the ad also sees booked inspections, hooks and thumbnails change weekly instead of quarterly. Many firms here are production shops that hand over files, which works only if someone owns a written testing plan and feeds results back into the edit.
Choosing a Roofing Ad Creative Agency
Decide which job you are advertising for. Storm restoration, retail replacement, commercial re-roofs and recruitment need different footage and different urgency. Tell candidates which work you want more of, then ask to see ads that produced it elsewhere.
Price the deliverables. Since none of these 20 firms publishes a rate, cost per edited video, per static concept and per shoot day is the question that makes twenty opaque proposals comparable in an afternoon.
Buy a surge library, not a shoot. Storm creative approved after the hail has already missed the window. Insist the assets exist, are cleared, and can go live on a day's notice.
Judge the creative on booked inspections. Non-branded search leads at $124 deserve better than one ad running all year, and the ad is the cheapest part of that number to fix. If you want production, paid social and inspection-level reporting run by one accountable team, see our performance creative work, read the latest analysis, or book a call.
