Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A UGC production agency makes the creator-style video a brand runs as advertising: it casts and contracts the people on camera, writes the hook and the script, sends the product, reviews the footage, and cuts it into the vertical variants a paid-social account needs each month. The deliverable is a licensed batch of ads and the rights to run them, not one polished film.
Every firm below was read on its own site rather than on a directory listing. Eight external agencies publish user-generated content, creator or short-form video production work and food and beverage clients in their own words, and eight of them publish a headquarters address across one countries.
What does a UGC production agency do for food and beverage brands?
It casts and contracts creators, writes hooks and scripts, ships product, then edits the footage into vertical ad variants a brand owns and can run in paid social. Eight external agencies here publish food and beverage work, each read on its own site.
1. Web Tonic
About: Web Tonic runs creator casting, scripting and editing inside the same team that buys the media, so the next brief is written against what the ad account actually rewarded. Clients keep the footage, the releases and the usage rights.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Street Poller Media
About: Street Poller Media is a video agency specializing in street polling formats, unscripted human-reaction content, and paid social performance campaigns across TikTok and Meta. The agency builds creator content pipelines and manages paid media scaling for direct response consumer brands.
Key Services: Street interview ads, Viral street polling production, Short-form vertical video production, Paid-social creative variants editing and iteration, Creator network amplification, Paid media buying and performance scaling
Industries Served: Crypto & Web3, FinTech & Apps, DTC Brands, Health & Beauty, Consumer Packaged Goods (CPG), Food and Beverage
Notable Clients: Polymarket, MoonPay, BeReal, American Hartford Gold, Cold Life, Heart & Soil
Locations: Miami
Pricing: Quote-based
Great For: Not publicly stated
Website: Street Poller Media
3. New Engen
About: New Engen is a creative-led digital marketing agency that connects content, media, creators, and affiliate programs to help brands drive measurable growth. Their in-house creative studio produces platform-native short-form video content and performance UGC designed to power paid media and scale campaign performance.
Key Services: Influencer & Creator, Performance UGC, Affiliate Creator Programs, Full-Service Influencer, Short-Form Video Production, Paid Social Creative Iteration
Industries Served: Food & Beverage, CPG, Health & Wellness, Fashion & Apparel, Outdoor & Active Lifestyle
Notable Clients: OREO, Coca-Cola, Altra, arrae
Locations: Seattle, WA
Pricing: Quote-based
Great For: Not publicly stated
Website: New Engen
4. The Influencer Marketing Factory
About: The Influencer Marketing Factory is a global influencer marketing and UGC content agency that manages end-to-end campaigns across TikTok, Instagram, and YouTube. They provide creator sourcing, user-generated content libraries with media rights, paid social ad creation, and ROI-focused performance tracking.
Key Services: Influencer Marketing, UGC Content Production, Paid Ads & Social, Talent Management, Market Research, Social Media Management
Industries Served: Consumer Goods, Technology, Entertainment, Automotive
Notable Clients: Google, Meta, Sony Music, Hyundai
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: The Influencer Marketing Factory
5. Y'all
About: Y'all is a boutique performance creative and marketing agency for direct-to-consumer brands, specializing in scaling paid acquisition channels through diverse creative, data-driven creative strategy, and UGC. They partner with industry-leading brands across sectors like CPG, beauty, and health and wellness.
Key Services: Paid Media, Creative Production, Performance Optimization, Creative Strategy, Scroll-Stopping UGC
Industries Served: Beauty, Health and Wellness, CPG, Home Goods, Direct-to-Consumer (DTC)
Notable Clients: Dermaflash, Great Many, FlavCity, Field Company
Locations: San Antonio, Texas
Pricing: Quote-based
Great For: Not publicly stated
Website: Y'all
6. The Shelf
About: The Shelf is an influencer marketing and UGC production agency that combines proprietary AI-driven market intelligence with creative engineering to manage full-funnel creator campaigns. They specialize in sourcing creators, scaling content production, optimizing paid-social assets, and handling licensing and usage rights for enterprise brands.
Key Services: Influencer marketing, UGC production, Creator sourcing and casting, Scripting and content briefing, Paid-social creative variant editing, Licensing and usage rights, Performance marketing pipelines
Industries Served: Food and Beverage, Retail, Ecommerce, Consumer Packaged Goods, Enterprise Brands
Notable Clients: Sam's Club, H&M, Peelz Citrus
Locations: Atlanta
Pricing: Quote-based
Great For: Not publicly stated
Website: The Shelf
7. 5W Public Relations
About: 5W Public Relations is a large independent communications and digital marketing firm offering integrated services including influencer marketing, creator partnerships, and social media programs. The agency works across various consumer sectors, including food and beverage brands, combining digital strategy with earned media and performance marketing.
Key Services: Public Relations, Influencer & Celebrity Marketing, Digital Marketing, Social Media, Content Marketing, Performance Marketing
Industries Served: Food and Beverage, Consumer Packaged Goods (CPG), Beauty, Technology, Healthcare
Notable Clients: Sparkling ICE, Loacker, &pizza, Jim Beam
Locations: New York
Pricing: Quote-based
Great For: Not publicly stated
Website: 5W Public Relations
8. Socialfly
About: Socialfly is a full-service social media and influencer marketing agency based in New York City. They specialize in social-first strategic development, creative production, paid media, and influencer campaigns.
Key Services: Social Media Management, Influencer Marketing, Paid Media Management, Content & Production, Digital Strategy
Industries Served: Apparel, Jewelry, Healthcare, Tech, B2B, Ecommerce
Notable Clients: SimpliFed
Locations: New York, NY
Pricing: Quote-based
Great For: Not publicly stated
Website: Socialfly
9. Firebelly Marketing
About: Firebelly Marketing is a social media and digital marketing agency specializing in food and beverage brands. They provide comprehensive user-generated content (UGC) and creator-led marketing campaigns to help brands scale engagement and performance across paid and organic social channels.
Key Services: User-Generated Content (UGC), Content Creation, Social Media Management, Food and Beverage Paid Media Services, Email & SMS Marketing, Social Media Advertising
Industries Served: Food and Beverage, CPG
Notable Clients: No client publicly named on the firm's own site
Locations: Indianapolis
Pricing: Quote-based
Great For: Not publicly stated
Website: Firebelly Marketing
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Street Poller Media | Street interview ads | Quote-based | Not publicly stated |
| 3. New Engen | Influencer & Creator | Quote-based | Not publicly stated |
| 4. The Influencer Marketing Factory | Influencer Marketing | Quote-based | Not publicly stated |
| 5. Y'all | Paid Media | Quote-based | Not publicly stated |
| 6. The Shelf | Influencer marketing | Quote-based | Not publicly stated |
| 7. 5W Public Relations | Public Relations | Quote-based | Not publicly stated |
| 8. Socialfly | Social Media Management | Quote-based | Not publicly stated |
| 9. Firebelly Marketing | User-Generated Content (UGC) | Quote-based | Not publicly stated |
Frequently Asked Questions
What makes food and beverage UGC different from a studio product shoot?
It is filmed in the place people eat: a kitchen counter, a car, a desk, a fridge door that does not close. That texture is the point, and it is also where a studio-trained crew over-lights the food until the ad stops reading as real. Ask a candidate for its last five food hooks, shot on phones, and what it changed after the first round of results.
Who is responsible for label and claim accuracy in a creator video?
The brand is, always, even when a creator improvised the line. Ingredient claims, allergen mentions, health framing and anything like organic or sugar-free have legal definitions that a creator will not know. Ask a candidate how it locks claim language in the brief, who reviews the cut against the label, and whether it has taken a live ad down over a mis-stated claim.
What does UGC production usually cost?
Fees arrive three ways: a price per finished video, a monthly batch of a fixed number of assets, and a retainer that covers casting, licensing and iteration on whatever the ad account needs. The costs buyers miss sit around the video — product and shipping, creator fees, paid usage rights and reshoots. On this page not one external firm here prints a fee figure. Ask what a single deliverable includes, how many edit variants come with it, and what extending usage rights costs.
Which of these agencies name a client I can verify?
Seven of the eight. Street Poller Media names Polymarket and MoonPay, and New Engen names OREO and Coca-Cola. The rest credit nobody on the pages we read, which is normal when footage runs inside a brand's own ad account under NDA. Ask instead for three live ads with the brief, the hook that won and what it beat, plus the creator brief that produced them. A reel of pretty clips hides the part you are buying, which is the testing.
Should UGC sit with my paid-social agency or a separate production partner?
Either works, and the test is who reads the results. A separate studio delivers volume; a partner that also runs paid social sees which hook held attention and briefs the next batch against it. Whichever you pick, insist the media data goes back to whoever writes the briefs, and agree who owns the raw footage.
Choosing a UGC Production Partner for Food and Beverage Brands
All eight external agencies listed publish user-generated content, creator or short-form video production alongside food and beverage work on their own sites, which is a lower bar than a tested batch of ads. Treat this as a shortlist to interrogate, not a ranking of outcomes.
Seven credit a client you can check, and not one external firm here prints a fee figure. Compare what each firm actually hands over: the casting, the scripted hook, the number of ad variants per concept, the licence term and the raw files.
Ask what happens after delivery, in writing. Who decides the next hook, how fast a losing concept is replaced, what a reshoot costs, and whether usage rights cover the channels you actually buy — those answers separate a video supplier from a creative partner.
Whoever wins the brief, keep the raw footage, the signed releases and the usage licences in your own name, because a library you cannot re-cut is a supplier you cannot leave. If you would rather have UGC and creator content and the campaigns it runs in handled by one accountable team, read our latest analysis.
