Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A programmatic and CTV advertising agency buys digital ad space automatically through demand-side platforms: it places display, online video, streaming audio and connected TV ads on apps such as Hulu and Roku, builds audiences from data and tracks reach, site visits and sales. Toronto retailers, banks, real estate developers and technology firms use programmatic and CTV to reach buyers across Ontario and the rest of Canada.
To make this list, each of the nine external agencies had to show a programmatic, CTV or OTT service page on its own website. Not all of them have an office in Toronto, so each card names the agency's real base, and clients and prices appear only where published.
What are the best programmatic and CTV agencies in Toronto?
Web Tonic plus nine external agencies with a programmatic or CTV service page on their own sites. Seven are headquartered in the Greater Toronto Area; the others run Toronto campaigns remotely. Five name a client publicly and none publishes a price.
1. Web Tonic
About: Web Tonic runs programmatic and connected TV campaigns from our Toronto office with in-house creative, so audience planning, media buying, ad production and testing sit with one team. Reporting is built around visits, leads and sales rather than impressions, and audiences and creative stay in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Toronto office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Consultus Digital
About: Consultus Digital is a Toronto performance marketing agency that also lists an office in Austin, Texas. It runs a programmatic advertising service alongside SEO, paid media and conversion rate optimization.
Key Services: Programmatic and CTV Advertising, SEO, Paid Media, Conversion Rate Optimization, Digital Growth Plans, Analytics
Industries Served: B2B, Professional Services, SaaS, Ecommerce, Healthcare
Notable Clients: Ontario Business Central Inc.
Locations: Toronto, Ontario, Austin, Texas
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: Consultus Digital
3. Green Lotus
About: Green Lotus is a Toronto digital marketing and AI consulting agency. It runs programmatic and display advertising alongside AI search optimization for brands such as Canadian Tire and Direct Energy.
Key Services: Programmatic and CTV Advertising, Display Advertising, AI Search Optimization, SEO, Paid Search, AI Agents
Industries Served: Retail, Energy, Real Estate, Printing, Small Businesses
Notable Clients: Canadian Tire, VistaPrint, Remax Canada, Direct Energy
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Small and mid-size businesses, Local brands starting with streaming TV, Owners who want programmatic run alongside search
Website: Green Lotus
4. Skymattix
About: Skymattix is a digital media and marketing agency with an office on King Street West in Toronto and a United States office in Baton Rouge. It combines programmatic media, geofencing and device ID targeting.
Key Services: Programmatic and CTV Advertising, Geofencing, Device ID Targeting, Paid Search, Branding, Web Development
Industries Served: Real Estate, Childcare, Food Technology, Education, Local Businesses
Notable Clients: Loreto, Roboeatz, Lakeside Child Care, Langtech Group, Lumina Florida
Locations: Toronto, Ontario, Baton Rouge, Louisiana
Pricing: Quote-based
Great For: Small and mid-size businesses, Local brands starting with streaming TV, Owners who want programmatic run alongside search
Website: Skymattix
5. Search + Gather
About: Search + Gather is a Toronto performance marketing agency. It runs programmatic campaigns alongside paid search, paid social and Amazon advertising for startups and larger companies.
Key Services: Programmatic and CTV Advertising, Paid Search, Paid Social, Amazon Advertising, Creative, Analytics
Industries Served: Education Technology, SaaS, Ecommerce, Consumer Brands, B2B
Notable Clients: Top Hat
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: Search + Gather
6. Accrue
About: Accrue is an Amazon marketing agency based in Toronto. It runs Amazon programmatic display and video plus streaming TV and Prime Video ads through the Amazon DSP.
Key Services: Programmatic and CTV Advertising, Amazon DSP, Prime Video Ads, Sponsored Search, Amazon Marketing Cloud, Retail Operations
Industries Served: Ecommerce, DTC Brands, Consumer Products, Retail, Health and Wellness
Notable Clients: Not named on the pages we checked
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Accrue
7. The Influence Agency
About: The Influence Agency is a digital media and marketing firm headquartered in Toronto. It runs a CTV advertising service alongside influencer, search and content work for brands such as Staples.
Key Services: Programmatic and CTV Advertising, Influencer Marketing, Search Visibility, Content Creation, Paid Social, Analytics
Industries Served: Retail, Consumer Brands, Technology, Food and Beverage, Beauty
Notable Clients: Staples
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: The Influence Agency
8. Search Engine People
About: Search Engine People is a full-service digital marketing agency with an address in Toronto. It runs video and programmatic advertising alongside analytics setup and conversion tracking.
Key Services: Programmatic and CTV Advertising, Video Advertising, Google Analytics 4, Conversion Tracking, SEO, Paid Search
Industries Served: Small and Mid-size Businesses, Home Services, Healthcare, Professional Services, Retail
Notable Clients: Not named on the pages we checked
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Home service companies, Contractors that sell high-ticket jobs, Owners who want streaming TV tied to booked calls
Website: Search Engine People
9. AdCellerant
About: AdCellerant is a Denver digital advertising technology and services company founded in 2013, with a second office in Toronto. It runs programmatic campaigns through its own platform, often for media companies and agencies.
Key Services: Programmatic and CTV Advertising, Advertising Platform, Paid Search, Paid Social, Local Marketing, Reporting
Industries Served: Media Companies, Agencies, Local Businesses, Automotive, Home Services
Notable Clients: Not named on the pages we checked
Locations: Denver, Colorado (headquarters), Toronto, Ontario
Pricing: Quote-based
Great For: Home service companies, Contractors that sell high-ticket jobs, Owners who want streaming TV tied to booked calls
Website: AdCellerant
10. NP Digital
About: NP Digital is the global agency built by Neil Patel, with a United States address in Las Vegas and offices that include San Diego and Toronto. Its paid media team runs programmatic and display strategy as part of a wider search and content program.
Key Services: Programmatic and CTV Advertising, Display Advertising, SEO, Paid Search, Paid Social, Content Marketing
Industries Served: Ecommerce, Financial Services, SaaS, Healthcare, Consumer Brands
Notable Clients: Not named on the pages we checked
Locations: Las Vegas, Nevada, San Diego, California, Toronto, Ontario
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: NP Digital
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Toronto office) |
| 2. Consultus Digital | Programmatic from Toronto and Austin | Quote-based | B2B and technology companies |
| 3. Green Lotus | Toronto programmatic and display | Quote-based | Small and mid-size businesses |
| 4. Skymattix | Programmatic with geofencing | Quote-based | Small and mid-size businesses |
| 5. Search + Gather | Performance programmatic in Toronto | Quote-based | B2B and technology companies |
| 6. Accrue | Amazon DSP and Prime Video ads | Quote-based | Ecommerce and DTC brands |
| 7. The Influence Agency | CTV plus influencer marketing | Quote-based | Ecommerce and DTC brands |
| 8. Search Engine People | Programmatic backed by analytics setup | Quote-based | Home service companies |
| 9. AdCellerant | Programmatic platform and services | Quote-based | Home service companies |
| 10. NP Digital | Programmatic from a global search agency | Quote-based | Ecommerce and DTC brands |
Frequently Asked Questions
How do I choose a programmatic advertising agency in Toronto?
Start with the goal: brand reach, site visits or sales, because each one needs different inventory, targeting and reporting. Then check proof. Five of these nine agencies name a client on their own site (Ontario Business Central Inc. and Canadian Tire among them). Ask which demand-side platform they use, whether you can see placement and fraud reports, and how they measure visits or sales that follow a TV ad rather than impressions alone.
How much does programmatic and CTV advertising cost in Toronto?
There are two costs: the media bought through the platform and the agency's management fee. None of the external agencies here publishes a fee, so every figure will come from a proposal. Fees depend on monthly spend, the channels used and data costs. Ask whether platform, data and creative fees are billed separately and what the notice period is before you sign.
What is the difference between programmatic, CTV and OTT advertising?
Programmatic is the automated buying of ad space across many sites, apps and screens, and connected TV is one channel inside it: ads shown on smart TVs and streaming devices. OTT is the wider term for streaming video delivered over the internet, including on phones. Some agencies here buy every format through one platform; others focus on streaming TV. Check that the agency has a real service page and case studies for the format you want.
How long does programmatic advertising take to show results?
Impressions and reach show within days of launch. Most campaigns then need four to eight weeks of audience and creative testing before cost per visit or sale settles, and brand lift takes longer in a market like Toronto. Plan for at least three months of spend before you judge the channel, and ask how the agency measures site visits and sales that happen after someone sees a TV ad.
Should a Toronto business hire a local programmatic agency or a remote one?
Seven of the nine external agencies are headquartered in the Greater Toronto Area; the others work remotely from bases such as Denver and Las Vegas. AdCellerant and NP Digital, both based in the United States, list Toronto offices. A local agency helps when you want to meet in person or know local media, but programmatic buying, targeting and reporting all run online. Experience with your audience and a creative process you trust matter more than the address.
Choosing a Programmatic Advertising Agency in Toronto
Start with your own numbers. Know your monthly budget, the action you want viewers to take and what a visit or sale is worth to you. An agency can only plan audiences and bids around targets it has been told about.
Check experience you can verify. Five of the nine external agencies name a client on their own site and none publishes a price. Ask the rest for a reference you can call, and see how our programmatic ads service is scoped.
Agree how you will work together. Settle who owns the platform seat and audience data, how often creative is refreshed and which result month three is judged on. Our performance creative team can produce the TV and display ads themselves.
Never skip the consultation. Book calls with two or three agencies from this list, bring the same brief to each and compare the questions they ask about your audience. If you want a team in the city, meet our Toronto office.
