Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A programmatic and CTV advertising agency buys digital ad space automatically through demand-side platforms: it places display, online video, streaming audio and connected TV ads on apps such as Hulu and Roku, builds audiences from data and tracks reach, site visits and sales. Los Angeles entertainment studios, DTC brands, healthcare systems and auto dealers use programmatic and CTV to reach viewers who have moved from cable to streaming.
To make this list, each of the nine external agencies had to show a programmatic, CTV or OTT service page on its own website. Not all of them have an office in Los Angeles, so each card names the agency's real base, and clients and prices appear only where published.
Which programmatic and CTV agencies serve Los Angeles brands?
Web Tonic plus nine external agencies with a programmatic or CTV service page on their own sites. Eight are headquartered in Greater Los Angeles; the others run Los Angeles campaigns remotely. Four name a client publicly and none publishes a price.
1. Web Tonic
About: Web Tonic runs programmatic and connected TV campaigns from our Los Angeles office with in-house creative, so audience planning, media buying, ad production and testing sit with one team. Reporting is built around visits, leads and sales rather than impressions, and audiences and creative stay in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Los Angeles office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Bryant Brown Healthcare
About: Bryant Brown Healthcare is a Los Angeles medical marketing agency that has built campaigns for hospitals, health systems and health technology companies for more than 25 years. Its programmatic practice combines automated buying, connected TV and geofencing for healthcare audiences.
Key Services: Programmatic and CTV Advertising, Healthcare Branding, Geofencing, Paid Search, Content Marketing, Web Design
Industries Served: Hospitals and Health Systems, Medical Devices, Digital Health, Diagnostics, Physician Groups
Notable Clients: VEP Healthcare, Stanford Health Care, Ultromics, Avanos, Sense Biodetection
Locations: Los Angeles, California
Pricing: Quote-based
Great For: Healthcare and legal practices, Regulated businesses that need careful targeting, Providers building local awareness
Website: Bryant Brown Healthcare
3. GR0
About: GR0 is a performance marketing agency known for SEO, paid social and creative work for direct-to-consumer and ecommerce brands. It runs a dedicated DV360 programmatic advertising service alongside its search and social programs.
Key Services: Programmatic and CTV Advertising, DV360 Management, SEO, Paid Social, Creative Strategy, Content Marketing
Industries Served: Ecommerce, DTC Brands, Consumer Products, Retail, Health and Wellness
Notable Clients: Kismet
Locations: Office address not published on the pages we checked
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: GR0
4. Simplicity Media
About: Simplicity Media is a performance media agency in Irvine that plans broad-reach campaigns across TV, radio and digital channels. Its programmatic service is tied to attribution and media-mix modeling so spend can be judged on outcomes.
Key Services: Programmatic and CTV Advertising, TV and Radio Buying, Attribution, Media Mix Modeling, Paid Search, Paid Social
Industries Served: Financial Services, Nonprofits, Healthcare, Software, Consumer Services
Notable Clients: Kapitus, Reputation Defender, The Planetary Society, Pandia Health, Patriot Software
Locations: Irvine, California
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Simplicity Media
5. Spear Marketing Group
About: Spear Marketing Group is a B2B agency in Huntington Beach that helps companies generate, nurture and convert demand. Its B2B programmatic service targets business audiences as part of wider demand generation programs.
Key Services: Programmatic and CTV Advertising, Demand Generation, Account-Based Marketing, Marketing Automation, Creative, Marketing Operations
Industries Served: B2B, SaaS, Technology, Manufacturing, Professional Services
Notable Clients: Not named on the pages we checked
Locations: Huntington Beach, California
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: Spear Marketing Group
6. Intrepid Digital
About: Intrepid Digital is a performance marketing agency with offices on South Flower Street in downtown Los Angeles. It runs programmatic and display advertising next to SEO, conversion optimization and data science teams.
Key Services: Programmatic and CTV Advertising, Display Advertising, SEO, Conversion Rate Optimization, Content Marketing, Data Science
Industries Served: Ecommerce, Home Improvement, SaaS, Healthcare, Consumer Brands
Notable Clients: Not named on the pages we checked
Locations: Los Angeles, California
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Intrepid Digital
7. EXACTA
About: EXACTA is an omni-channel performance marketing agency based in Irvine that describes itself as digital first. Its programmatic practice buys display, video and connected TV inventory alongside its paid social and search work.
Key Services: Programmatic and CTV Advertising, Paid Social, Paid Search, Video Advertising, Media Buying, Analytics
Industries Served: Consumer Brands, Ecommerce, Financial Services, Healthcare, Entertainment
Notable Clients: Not named on the pages we checked
Locations: Irvine, California
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: EXACTA
8. LQ Digital
About: LQ Digital is a customer acquisition agency with a mailing address in West Hollywood that runs paid search, paid social, affiliate and programmatic media. It uses its own AI-driven tools, including LQ Vision and LQ Signal, to track performance.
Key Services: Programmatic and CTV Advertising, Paid Search, Paid Social, Affiliate Marketing, SEO and AEO, Analytics
Industries Served: Financial Services, Fintech, Ecommerce, Subscription Brands, Education
Notable Clients: Morningstar
Locations: West Hollywood, California
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: LQ Digital
9. Wingman Media
About: Wingman Media is a full-service media agency in Westlake Village that specializes in considered purchases, products people research for weeks before buying. It blends broadcast TV, radio and streaming with CTV and programmatic display, and publishes a CTV case history for a multi-store mattress retailer.
Key Services: Programmatic and CTV Advertising, Broadcast TV, Streaming Audio, Radio, Paid Search, Paid Social
Industries Served: Mattresses and Furniture, Mortgage and Lending, Home Improvement, Automotive, Retail
Notable Clients: Not named on the pages we checked
Locations: Westlake Village, California
Pricing: Quote-based
Great For: Car dealers and dealer groups, Automotive brands selling locally, Teams that want CTV tied to showroom visits
Website: Wingman Media
10. Directive
About: Directive is a B2B performance marketing agency headquartered in Irvine that works with technology and service brands to grow pipeline. It runs a programmatic advertising service for B2B companies as part of its Customer Generation method.
Key Services: Programmatic and CTV Advertising, Paid Search, LinkedIn Ads, SEO, Performance Creative, Revenue Operations
Industries Served: B2B, SaaS, Technology, Manufacturing, Professional Services
Notable Clients: Not named on the pages we checked
Locations: Irvine, California
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: Directive
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Los Angeles office) |
| 2. Bryant Brown Healthcare | Programmatic and CTV for healthcare | Quote-based | Healthcare and legal practices |
| 3. GR0 | DV360 programmatic for DTC brands | Quote-based | Ecommerce and DTC brands |
| 4. Simplicity Media | Measured TV, radio and programmatic | Quote-based | Ecommerce and DTC brands |
| 5. Spear Marketing Group | B2B programmatic for demand generation | Quote-based | B2B and technology companies |
| 6. Intrepid Digital | Programmatic backed by CRO and data science | Quote-based | Ecommerce and DTC brands |
| 7. EXACTA | Omni-channel programmatic buying | Quote-based | Ecommerce and DTC brands |
| 8. LQ Digital | Acquisition-focused programmatic media | Quote-based | Ecommerce and DTC brands |
| 9. Wingman Media | CTV for considered purchases | Quote-based | Car dealers and dealer groups |
| 10. Directive | B2B programmatic tied to pipeline | Quote-based | B2B and technology companies |
Frequently Asked Questions
How do I choose a programmatic advertising agency in Los Angeles?
Start with the goal: brand reach, site visits or sales, because each one needs different inventory, targeting and reporting. Then check proof. Four of these nine agencies name a client on their own site (VEP Healthcare and Kismet among them). Ask which demand-side platform they use, whether you can see placement and fraud reports, and how they measure visits or sales that follow a TV ad rather than impressions alone.
How much does programmatic and CTV advertising cost in Los Angeles?
There are two costs: the media bought through the platform and the agency's management fee. None of the external agencies here publishes a fee, so every figure will come from a proposal. Fees depend on monthly spend, the channels used and data costs. Ask whether platform, data and creative fees are billed separately and what the notice period is before you sign.
What is the difference between programmatic, CTV and OTT advertising?
Programmatic is the automated buying of ad space across many sites, apps and screens, and connected TV is one channel inside it: ads shown on smart TVs and streaming devices. OTT is the wider term for streaming video delivered over the internet, including on phones. Some agencies here buy every format through one platform; others focus on streaming TV. Check that the agency has a real service page and case studies for the format you want.
How long does programmatic advertising take to show results?
Impressions and reach show within days of launch. Most campaigns then need four to eight weeks of audience and creative testing before cost per visit or sale settles, and brand lift takes longer in a market like Los Angeles. Plan for at least three months of spend before you judge the channel, and ask how the agency measures site visits and sales that happen after someone sees a TV ad.
Should a Los Angeles business hire a local programmatic agency or a remote one?
Eight of the nine external agencies are headquartered in Greater Los Angeles; the others work remotely from bases such as addresses they do not publish. A local agency helps when you want to meet in person or know local media, but programmatic buying, targeting and reporting all run online. Experience with your audience and a creative process you trust matter more than the address.
Choosing a Programmatic Advertising Agency in Los Angeles
Start with your own numbers. Know your monthly budget, the action you want viewers to take and what a visit or sale is worth to you. An agency can only plan audiences and bids around targets it has been told about.
Check experience you can verify. Four of the nine external agencies name a client on their own site and none publishes a price. Ask the rest for a reference you can call, and see how our programmatic ads service is scoped.
Agree how you will work together. Settle who owns the platform seat and audience data, how often creative is refreshed and which result month three is judged on. Our performance creative team can produce the TV and display ads themselves.
Never skip the consultation. Book calls with two or three agencies from this list, bring the same brief to each and compare the questions they ask about your audience. If you want a team in the city, meet our Los Angeles office.
