Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A programmatic and CTV advertising agency buys digital ad space automatically through demand-side platforms: it places display, online video, streaming audio and connected TV ads on apps such as Hulu and Roku, builds audiences from data and tracks reach, site visits and sales. San Francisco startups, software companies, auto dealers and consumer brands use programmatic and CTV to reach buyers across the Bay Area and far beyond it.
To make this list, each of the nine external agencies had to show a programmatic, CTV or OTT service page on its own website. Not all of them have an office in San Francisco, so each card names the agency's real base, and clients and prices appear only where published.
Who runs programmatic and connected TV ads for San Francisco companies?
Web Tonic plus nine external agencies with a programmatic or CTV service page on their own sites. One is headquartered in the Bay Area; the others run San Francisco campaigns remotely. Three name a client publicly and one publishes a price.
1. Web Tonic
About: Web Tonic runs programmatic and connected TV campaigns from our San Francisco office with in-house creative, so audience planning, media buying, ad production and testing sit with one team. Reporting is built around visits, leads and sales rather than impressions, and audiences and creative stay in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local San Francisco office, which is also the main HQ, with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. NTD Digital
About: NTD Digital is a digital marketing agency in Santa Clara that runs a connected TV and OTT advertising practice for the Bay Area. Much of its work is automotive, including VIN-level targeting that sends in-market car buyers to dealerships.
Key Services: Programmatic and CTV Advertising, OTT Advertising, VIN Targeting, Paid Search, Paid Social, SEO
Industries Served: Automotive Dealers, Dealer Groups, Local Businesses, Retail, Home Services
Notable Clients: Not named on the pages we checked
Locations: Santa Clara, California
Pricing: Quote-based
Great For: Home service companies, Contractors that sell high-ticket jobs, Owners who want streaming TV tied to booked calls
Website: NTD Digital
3. Two Trees PPC
About: Two Trees PPC is a performance marketing agency founded in 2017 with an office in Roseville near Sacramento. Its programmatic CTV service sits inside a paid media practice that publishes its management fees.
Key Services: Programmatic and CTV Advertising, Paid Search, Paid Social, Conversion Tracking, SEO, Landing Pages
Industries Served: Small and Mid-size Businesses, Home Services, Healthcare, Professional Services, Retail
Notable Clients: Not named on the pages we checked
Locations: Roseville, California
Pricing: 11% to 15% of ad spend for paid media management
Great For: Home service companies, Contractors that sell high-ticket jobs, Owners who want streaming TV tied to booked calls
Website: Two Trees PPC
4. Avalaunch Media
About: Avalaunch Media is a digital marketing agency headquartered in Lehi, Utah that also lists an office on Mission Street in San Francisco. It runs a programmatic advertising service alongside paid search, social, SEO and fractional CMO work.
Key Services: Programmatic and CTV Advertising, Paid Search, Paid Social, SEO, Email Marketing, Fractional CMO
Industries Served: Ecommerce, Health and Beauty, SaaS, Consumer Brands, Local Businesses
Notable Clients: Not named on the pages we checked
Locations: Lehi, Utah (headquarters), San Francisco, California
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Avalaunch Media
5. TriMark Digital
About: TriMark Digital is a performance marketing agency headquartered in Raleigh that also lists an office in San Anselmo, California. It runs OTT, CTV and online video campaigns next to SEO, paid media and web design.
Key Services: Programmatic and CTV Advertising, OTT and CTV, Online Video, Paid Media, SEO, Web Design
Industries Served: Manufacturing, Energy, Home Services, Healthcare, Professional Services
Notable Clients: Kohler Power
Locations: Raleigh, North Carolina (headquarters), San Anselmo, California
Pricing: Quote-based
Great For: Home service companies, Contractors that sell high-ticket jobs, Owners who want streaming TV tied to booked calls
Website: TriMark Digital
6. Power Digital Marketing
About: Power Digital Marketing is a growth marketing agency headquartered in San Diego with offices that include New York and Atlanta. Its programmatic advertising team works alongside paid social, retail media and data intelligence groups.
Key Services: Programmatic and CTV Advertising, Paid Social, Paid Search, Retail Media, Data Intelligence, Creative
Industries Served: Ecommerce, DTC Brands, Consumer Products, Retail, Health and Wellness
Notable Clients: Catalina Crunch
Locations: San Diego, California (headquarters), New York, New York, Atlanta, Georgia
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Power Digital Marketing
7. Tinuiti
About: Tinuiti is a performance marketing agency that began as Elite SEM in New York City and now works with a distributed team. Its streaming TV and CTV practice plans and buys connected TV alongside retail media, paid social and creative.
Key Services: Programmatic and CTV Advertising, Streaming TV, Retail Media, Paid Social, Paid Search, Creative Production
Industries Served: Consumer Brands, Retail, Financial Services, Healthcare, Travel and Hospitality
Notable Clients: SNIPES USA
Locations: New York, New York
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Tinuiti
8. NP Digital
About: NP Digital is the global agency built by Neil Patel, with a United States address in Las Vegas and offices that include San Diego and Toronto. Its paid media team runs programmatic and display strategy as part of a wider search and content program.
Key Services: Programmatic and CTV Advertising, Display Advertising, SEO, Paid Search, Paid Social, Content Marketing
Industries Served: Ecommerce, Financial Services, SaaS, Healthcare, Consumer Brands
Notable Clients: Not named on the pages we checked
Locations: Las Vegas, Nevada, San Diego, California, Toronto, Ontario
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: NP Digital
9. Digital Remedy
About: Digital Remedy is a performance CTV and video advertising company with a Times Square office in New York and locations that include Atlanta, Denver and San Francisco. It sells managed OTT and connected TV campaigns to brands and to agencies that want to add programmatic.
Key Services: Programmatic and CTV Advertising, OTT Advertising, Performance CTV, Online Video, Audience Targeting, Campaign Reporting
Industries Served: Agencies, Legal, Automotive, Retail, Healthcare
Notable Clients: Not named on the pages we checked
Locations: New York, New York, Atlanta, Georgia, Denver, Colorado, San Francisco, California
Pricing: Quote-based
Great For: Car dealers and dealer groups, Automotive brands selling locally, Teams that want CTV tied to showroom visits
Website: Digital Remedy
10. Directive
About: Directive is a B2B performance marketing agency headquartered in Irvine that works with technology and service brands to grow pipeline. It runs a programmatic advertising service for B2B companies as part of its Customer Generation method.
Key Services: Programmatic and CTV Advertising, Paid Search, LinkedIn Ads, SEO, Performance Creative, Revenue Operations
Industries Served: B2B, SaaS, Technology, Manufacturing, Professional Services
Notable Clients: Not named on the pages we checked
Locations: Irvine, California
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: Directive
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local San Francisco office) |
| 2. NTD Digital | CTV and OTT for auto dealers | Quote-based | Home service companies |
| 3. Two Trees PPC | Published-fee programmatic CTV | 11% to 15% of ad spend for paid media management | Home service companies |
| 4. Avalaunch Media | Utah agency with a San Francisco office | Quote-based | Ecommerce and DTC brands |
| 5. TriMark Digital | OTT, CTV and online video | Quote-based | Home service companies |
| 6. Power Digital Marketing | Programmatic inside a large growth agency | Quote-based | Ecommerce and DTC brands |
| 7. Tinuiti | Streaming TV for national brands | Quote-based | Ecommerce and DTC brands |
| 8. NP Digital | Programmatic from a global search agency | Quote-based | Ecommerce and DTC brands |
| 9. Digital Remedy | Managed performance CTV | Quote-based | Car dealers and dealer groups |
| 10. Directive | B2B programmatic tied to pipeline | Quote-based | B2B and technology companies |
Frequently Asked Questions
How do I choose a programmatic advertising agency in San Francisco?
Start with the goal: brand reach, site visits or sales, because each one needs different inventory, targeting and reporting. Then check proof. Three of these nine agencies name a client on their own site (Kohler Power and Catalina Crunch among them). Ask which demand-side platform they use, whether you can see placement and fraud reports, and how they measure visits or sales that follow a TV ad rather than impressions alone.
How much does programmatic and CTV advertising cost in San Francisco?
There are two costs: the media bought through the platform and the agency's management fee. One of the nine external agencies publishes a fee (Two Trees PPC lists 11% to 15% of ad spend for paid media management). The rest quote per scope, which is normal because fees depend on spend, channels and data costs. Ask whether platform, data and creative fees are billed separately before you sign.
What is the difference between programmatic, CTV and OTT advertising?
Programmatic is the automated buying of ad space across many sites, apps and screens, and connected TV is one channel inside it: ads shown on smart TVs and streaming devices. OTT is the wider term for streaming video delivered over the internet, including on phones. Some agencies here buy every format through one platform; others focus on streaming TV. Check that the agency has a real service page and case studies for the format you want.
How long does programmatic advertising take to show results?
Impressions and reach show within days of launch. Most campaigns then need four to eight weeks of audience and creative testing before cost per visit or sale settles, and brand lift takes longer in a market like San Francisco. Plan for at least three months of spend before you judge the channel, and ask how the agency measures site visits and sales that happen after someone sees a TV ad.
Should a San Francisco business hire a local programmatic agency or a remote one?
One of the nine external agencies is headquartered in the Bay Area; the others work remotely from bases such as Irvine, Las Vegas and Lehi. Avalaunch Media, TriMark Digital and Digital Remedy each list a San Francisco-area office. A local agency helps when you want to meet in person or know local media, but programmatic buying, targeting and reporting all run online. Experience with your audience and a creative process you trust matter more than the address.
Choosing a Programmatic Advertising Agency in San Francisco
Start with your own numbers. Know your monthly budget, the action you want viewers to take and what a visit or sale is worth to you. An agency can only plan audiences and bids around targets it has been told about.
Check experience you can verify. Three of the nine external agencies name a client on their own site and one publishes a price. Ask the rest for a reference you can call, and see how our programmatic ads service is scoped.
Agree how you will work together. Settle who owns the platform seat and audience data, how often creative is refreshed and which result month three is judged on. Our performance creative team can produce the TV and display ads themselves.
Never skip the consultation. Book calls with two or three agencies from this list, bring the same brief to each and compare the questions they ask about your audience. If you want a team in the city, meet our San Francisco office.
