Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A programmatic and CTV advertising agency buys digital ad space automatically through demand-side platforms: it places display, online video, streaming audio and connected TV ads on apps such as Hulu and Roku, builds audiences from data and tracks reach, site visits and sales. Philadelphia health systems, universities, law firms and retailers use programmatic and CTV to reach buyers across Pennsylvania, New Jersey and Delaware.
To make this list, each of the nine external agencies had to show a programmatic, CTV or OTT service page on its own website. Not all of them have an office in Philadelphia, so each card names the agency's real base, and clients and prices appear only where published.
Who runs programmatic and connected TV ads for Philadelphia businesses?
Web Tonic plus nine external agencies with a programmatic or CTV service page on their own sites. None is headquartered in the Philadelphia area; all run Philadelphia campaigns remotely. Four name a client publicly and none publishes a price.
1. Web Tonic
About: Web Tonic runs programmatic and connected TV campaigns from our Philadelphia office with in-house creative, so audience planning, media buying, ad production and testing sit with one team. Reporting is built around visits, leads and sales rather than impressions, and audiences and creative stay in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Philadelphia office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Varun Digital Media
About: Varun Digital Media is a digital marketing agency in South Plainfield, New Jersey. It sells programmatic advertising alongside PPC, SEO, conversion rate optimization and web design.
Key Services: Programmatic and CTV Advertising, PPC Management, SEO, Conversion Rate Optimization, Web Design, Social Media
Industries Served: Healthcare, Technology, Travel, Energy, Professional Services
Notable Clients: Not named on the pages we checked
Locations: South Plainfield, New Jersey
Pricing: Quote-based
Great For: Healthcare and legal practices, Regulated businesses that need careful targeting, Providers building local awareness
Website: Varun Digital Media
3. Kraus Marketing
About: Kraus Marketing is a full-service digital agency headquartered in Morristown, New Jersey with offices in New York City and Tampa. It runs CTV and OTT advertising alongside AI marketing and generative engine optimization.
Key Services: Programmatic and CTV Advertising, OTT Advertising, Generative Engine Optimization, Web Design, Video Production, Social Media
Industries Served: Consumer Products, Healthcare, Professional Services, B2B, Retail
Notable Clients: Logic Vapes US
Locations: Morristown, New Jersey (headquarters), New York, New York, Tampa, Florida
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: Kraus Marketing
4. Beyond Spots & Dots
About: Beyond Spots & Dots is a full-service advertising agency headquartered in Pittsburgh with offices in Columbus and Baltimore. It runs programmatic media with real-time optimization alongside creative and traditional media.
Key Services: Programmatic and CTV Advertising, Media Planning, Creative, Traditional Media, Analytics, Social Media
Industries Served: Healthcare, Financial Services, Retail, Tourism, Nonprofits
Notable Clients: Not named on the pages we checked
Locations: Pittsburgh, Pennsylvania (headquarters), Columbus, Ohio, Baltimore, Maryland
Pricing: Quote-based
Great For: Healthcare and legal practices, Regulated businesses that need careful targeting, Providers building local awareness
Website: Beyond Spots & Dots
5. Corkboard Concepts
About: Corkboard Concepts is a data-driven marketing agency in Pittsburgh. It runs programmatic and display advertising alongside email, SMS and SEO programs.
Key Services: Programmatic and CTV Advertising, Display Advertising, Email Marketing, SMS Marketing, SEO, Creative Design
Industries Served: Automotive, Healthcare, Retail, Local Businesses, Professional Services
Notable Clients: Not named on the pages we checked
Locations: Pittsburgh, Pennsylvania
Pricing: Quote-based
Great For: Car dealers and dealer groups, Automotive brands selling locally, Teams that want CTV tied to showroom visits
Website: Corkboard Concepts
6. HBT Digital Consulting
About: HBT Digital Consulting is an online advertising and lead generation agency in Pittsburgh. It runs programmatic advertising as part of full-funnel systems that include landing pages and CRM setup.
Key Services: Programmatic and CTV Advertising, Paid Advertising, Landing Pages, CRM Setup, Lead Generation, Analytics
Industries Served: Higher Education, Service Businesses, Healthcare, Professional Services, Local Businesses
Notable Clients: University of Pittsburgh
Locations: Pittsburgh, Pennsylvania
Pricing: Quote-based
Great For: Healthcare and legal practices, Regulated businesses that need careful targeting, Providers building local awareness
Website: HBT Digital Consulting
7. Nartak Media Group
About: Nartak Media Group is a Pittsburgh advertising and media agency founded in 1984. It runs OTT and CTV advertising alongside media planning and buying across TV, radio, digital and print.
Key Services: Programmatic and CTV Advertising, OTT Advertising, Media Planning, Media Buying, TV and Radio, Creative
Industries Served: Arts and Culture, Legal, Restaurants, Healthcare, Retail
Notable Clients: Pittsburgh Public Theater, Rome Monument, Steidl & Steinberg
Locations: Pittsburgh, Pennsylvania
Pricing: Quote-based
Great For: Healthcare and legal practices, Regulated businesses that need careful targeting, Providers building local awareness
Website: Nartak Media Group
8. AltaVista Strategic Partners
About: AltaVista Strategic Partners is a digital marketing agency in Baltimore that focuses on contractor marketing. It runs programmatic advertising alongside SEO, PPC, web development and database marketing.
Key Services: Programmatic and CTV Advertising, SEO, PPC, Web Development, Database Marketing, Branding
Industries Served: Contractors, Home Services, HVAC, Roofing, Security
Notable Clients: CCI Mechanical, Black Lab Alarm
Locations: Baltimore, Maryland
Pricing: Quote-based
Great For: Home service companies, Contractors that sell high-ticket jobs, Owners who want streaming TV tied to booked calls
Website: AltaVista Strategic Partners
9. Sosemo
About: Sosemo is a digital marketing and media planning agency in New York. Its programmatic service spans display, video, audio and connected TV.
Key Services: Programmatic and CTV Advertising, Display Advertising, Online Video, Streaming Audio, Connected TV, Media Planning
Industries Served: Consumer Brands, Healthcare, Financial Services, Education, Retail
Notable Clients: Not named on the pages we checked
Locations: New York, New York
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Sosemo
10. Demand Growth Digital
About: Demand Growth Digital is a New York digital marketing agency focused on growth marketing and multi-channel advertising. Its paid advertising service covers social, search, display, native and programmatic.
Key Services: Programmatic and CTV Advertising, Paid Social, Paid Search, Native Advertising, SEO, Lead Generation
Industries Served: Ecommerce, B2B, Professional Services, Healthcare, Local Businesses
Notable Clients: Not named on the pages we checked
Locations: New York, New York
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: Demand Growth Digital
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Philadelphia office) |
| 2. Varun Digital Media | New Jersey programmatic and PPC | Quote-based | Healthcare and legal practices |
| 3. Kraus Marketing | CTV from the New York metro | Quote-based | B2B and technology companies |
| 4. Beyond Spots & Dots | Pennsylvania programmatic media | Quote-based | Healthcare and legal practices |
| 5. Corkboard Concepts | Programmatic and display from Pittsburgh | Quote-based | Car dealers and dealer groups |
| 6. HBT Digital Consulting | Programmatic inside lead-gen systems | Quote-based | Healthcare and legal practices |
| 7. Nartak Media Group | Media agency with OTT and CTV | Quote-based | Healthcare and legal practices |
| 8. AltaVista Strategic Partners | Programmatic for contractors | Quote-based | Home service companies |
| 9. Sosemo | Programmatic across display, video and CTV | Quote-based | Ecommerce and DTC brands |
| 10. Demand Growth Digital | Multi-channel programmatic | Quote-based | B2B and technology companies |
Frequently Asked Questions
How do I choose a programmatic advertising agency in Philadelphia?
Start with the goal: brand reach, site visits or sales, because each one needs different inventory, targeting and reporting. Then check proof. Four of these nine agencies name a client on their own site (Logic Vapes US and University of Pittsburgh among them). Ask which demand-side platform they use, whether you can see placement and fraud reports, and how they measure visits or sales that follow a TV ad rather than impressions alone.
How much does programmatic and CTV advertising cost in Philadelphia?
There are two costs: the media bought through the platform and the agency's management fee. None of the external agencies here publishes a fee, so every figure will come from a proposal. Fees depend on monthly spend, the channels used and data costs. Ask whether platform, data and creative fees are billed separately and what the notice period is before you sign.
What is the difference between programmatic, CTV and OTT advertising?
Programmatic is the automated buying of ad space across many sites, apps and screens, and connected TV is one channel inside it: ads shown on smart TVs and streaming devices. OTT is the wider term for streaming video delivered over the internet, including on phones. Some agencies here buy every format through one platform; others focus on streaming TV. Check that the agency has a real service page and case studies for the format you want.
How long does programmatic advertising take to show results?
Impressions and reach show within days of launch. Most campaigns then need four to eight weeks of audience and creative testing before cost per visit or sale settles, and brand lift takes longer in a market like Philadelphia. Plan for at least three months of spend before you judge the channel, and ask how the agency measures site visits and sales that happen after someone sees a TV ad.
Should a Philadelphia business hire a local programmatic agency or a remote one?
None of the nine agencies here is headquartered in the Philadelphia area; they run campaigns from bases such as Baltimore, Morristown and New York. A local agency helps when you want to meet in person or know local media, but programmatic buying, targeting and reporting all run online. Experience with your audience and a creative process you trust matter more than the address.
Choosing a Programmatic Advertising Agency in Philadelphia
Start with your own numbers. Know your monthly budget, the action you want viewers to take and what a visit or sale is worth to you. An agency can only plan audiences and bids around targets it has been told about.
Check experience you can verify. Four of the nine external agencies name a client on their own site and none publishes a price. Ask the rest for a reference you can call, and see how our programmatic ads service is scoped.
Agree how you will work together. Settle who owns the platform seat and audience data, how often creative is refreshed and which result month three is judged on. Our performance creative team can produce the TV and display ads themselves.
Never skip the consultation. Book calls with two or three agencies from this list, bring the same brief to each and compare the questions they ask about your audience. If you want a team in the city, meet our Philadelphia office.
