Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A programmatic and CTV advertising agency buys digital ad space automatically through demand-side platforms: it places display, online video, streaming audio and connected TV ads on apps such as Hulu and Roku, builds audiences from data and tracks reach, site visits and sales. Boston universities, healthcare systems, financial firms and technology companies use programmatic and CTV to reach educated, well-researched buyers.
To make this list, each of the nine external agencies had to show a programmatic, CTV or OTT service page on its own website. Not all of them have an office in Boston, so each card names the agency's real base, and clients and prices appear only where published.
Which programmatic advertising agencies serve Boston companies?
Web Tonic plus nine external agencies with a programmatic or CTV service page on their own sites. Three are headquartered in Greater Boston; the others run Boston campaigns remotely. Five name a client publicly and none publishes a price.
1. Web Tonic
About: Web Tonic runs programmatic and connected TV campaigns from our Boston office with in-house creative, so audience planning, media buying, ad production and testing sit with one team. Reporting is built around visits, leads and sales rather than impressions, and audiences and creative stay in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Boston office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. 829 Studios
About: 829 Studios is a digital marketing and technology agency headquartered in Boston. It runs a programmatic advertising service alongside performance marketing and brand experience work for clients such as American Express.
Key Services: Programmatic and CTV Advertising, Performance Marketing, Paid Search, Paid Social, Web Development, Brand Experience
Industries Served: Financial Services, Security, Travel, Consumer Brands, B2B
Notable Clients: American Express, Securitas Technology
Locations: Boston, Massachusetts
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: 829 Studios
3. Dig & Dig
About: Dig & Dig is a digital and social agency headquartered on Portland Street in Boston and part of the PHA Group. It runs programmatic media alongside paid social, SEO and content.
Key Services: Programmatic and CTV Advertising, Paid Social, SEO, Content Marketing, LinkedIn Ads, Meta Ads
Industries Served: B2B, SaaS, Technology, Manufacturing, Professional Services
Notable Clients: Not named on the pages we checked
Locations: Boston, Massachusetts
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: Dig & Dig
4. Fetch and Funnel
About: Fetch and Funnel is a performance marketing agency on Huntington Avenue in Boston. It runs programmatic advertising alongside paid search, paid social and lead generation for legal and other service businesses.
Key Services: Programmatic and CTV Advertising, Paid Search, Paid Social, Lead Generation, Conversion Rate Optimization, Analytics
Industries Served: Legal, Healthcare, Professional Services, B2B, Home Services
Notable Clients: Not named on the pages we checked
Locations: Boston, Massachusetts
Pricing: Quote-based
Great For: Home service companies, Contractors that sell high-ticket jobs, Owners who want streaming TV tied to booked calls
Website: Fetch and Funnel
5. Kraus Marketing
About: Kraus Marketing is a full-service digital agency headquartered in Morristown, New Jersey with offices in New York City and Tampa. It runs CTV and OTT advertising alongside AI marketing and generative engine optimization.
Key Services: Programmatic and CTV Advertising, OTT Advertising, Generative Engine Optimization, Web Design, Video Production, Social Media
Industries Served: Consumer Products, Healthcare, Professional Services, B2B, Retail
Notable Clients: Logic Vapes US
Locations: Morristown, New Jersey (headquarters), New York, New York, Tampa, Florida
Pricing: Quote-based
Great For: B2B and technology companies, Teams targeting accounts and job titles, Marketers with long sales cycles
Website: Kraus Marketing
6. Tinuiti
About: Tinuiti is a performance marketing agency that began as Elite SEM in New York City and now works with a distributed team. Its streaming TV and CTV practice plans and buys connected TV alongside retail media, paid social and creative.
Key Services: Programmatic and CTV Advertising, Streaming TV, Retail Media, Paid Social, Paid Search, Creative Production
Industries Served: Consumer Brands, Retail, Financial Services, Healthcare, Travel and Hospitality
Notable Clients: SNIPES USA
Locations: New York, New York
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Tinuiti
7. Amsive
About: Amsive is a data-led performance marketing agency with offices that include New York and Bolingbrook, Illinois. Its programmatic practice connects audience data with display, video and connected TV buying.
Key Services: Programmatic and CTV Advertising, Connected TV, Audience Data, Paid Search, SEO, Direct Mail
Industries Served: Healthcare, Financial Services, Retail, Nonprofits, Consumer Brands
Notable Clients: Not named on the pages we checked
Locations: New York, New York, Bolingbrook, Illinois, Nashville, Tennessee
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Amsive
8. Software Pro Digital
About: Software Pro Digital is a digital marketing agency based in New York City that runs a programmatic advertising service. It combines performance marketing, content and analytics for local service businesses.
Key Services: Programmatic and CTV Advertising, Performance Marketing, SEO, Content Marketing, Analytics, Web Design
Industries Served: Local Service Businesses, Home Services, Legal, Healthcare, Automotive
Notable Clients: Not named on the pages we checked
Locations: New York, New York
Pricing: Quote-based
Great For: Home service companies, Contractors that sell high-ticket jobs, Owners who want streaming TV tied to booked calls
Website: Software Pro Digital
9. Duck Your Agency
About: Duck Your Agency is a Brooklyn agency that calls itself an anti-marketing agency and backs its campaigns with a data science team. It runs programmatic ads for clients including NYC Hotel Group and Marks Jewelers.
Key Services: Programmatic and CTV Advertising, Data Science, Paid Search, Paid Social, Analytics, Growth Strategy
Industries Served: Hospitality, Jewelry, Media, Retail, Professional Services
Notable Clients: NYC Hotel Group, Think Work Media, Marks Jewelers
Locations: Brooklyn, New York
Pricing: Quote-based
Great For: Small and mid-size businesses, Local brands starting with streaming TV, Owners who want programmatic run alongside search
Website: Duck Your Agency
10. Socium Media
About: Socium Media is a performance-first digital marketing agency headquartered in New York City. It runs a connected TV advertising service alongside paid search, paid social and SEO.
Key Services: Programmatic and CTV Advertising, Paid Search, Paid Social, SEO, Ecommerce Marketing, Analytics
Industries Served: Ecommerce, DTC Brands, Consumer Products, Retail, Health and Wellness
Notable Clients: Catbird
Locations: New York, New York
Pricing: Quote-based
Great For: Ecommerce and DTC brands, Consumer brands scaling beyond social, Teams testing CTV next to paid social
Website: Socium Media
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Boston office) |
| 2. 829 Studios | Programmatic from a Boston tech agency | Quote-based | B2B and technology companies |
| 3. Dig & Dig | Boston paid social and programmatic | Quote-based | B2B and technology companies |
| 4. Fetch and Funnel | Performance programmatic in Boston | Quote-based | Home service companies |
| 5. Kraus Marketing | CTV from the New York metro | Quote-based | B2B and technology companies |
| 6. Tinuiti | Streaming TV for national brands | Quote-based | Ecommerce and DTC brands |
| 7. Amsive | Data-led programmatic | Quote-based | Ecommerce and DTC brands |
| 8. Software Pro Digital | Programmatic for service businesses | Quote-based | Home service companies |
| 9. Duck Your Agency | Data-science-led programmatic | Quote-based | Small and mid-size businesses |
| 10. Socium Media | Performance CTV for ecommerce | Quote-based | Ecommerce and DTC brands |
Frequently Asked Questions
How do I choose a programmatic advertising agency in Boston?
Start with the goal: brand reach, site visits or sales, because each one needs different inventory, targeting and reporting. Then check proof. Five of these nine agencies name a client on their own site (American Express and Logic Vapes US among them). Ask which demand-side platform they use, whether you can see placement and fraud reports, and how they measure visits or sales that follow a TV ad rather than impressions alone.
How much does programmatic and CTV advertising cost in Boston?
There are two costs: the media bought through the platform and the agency's management fee. None of the external agencies here publishes a fee, so every figure will come from a proposal. Fees depend on monthly spend, the channels used and data costs. Ask whether platform, data and creative fees are billed separately and what the notice period is before you sign.
What is the difference between programmatic, CTV and OTT advertising?
Programmatic is the automated buying of ad space across many sites, apps and screens, and connected TV is one channel inside it: ads shown on smart TVs and streaming devices. OTT is the wider term for streaming video delivered over the internet, including on phones. Some agencies here buy every format through one platform; others focus on streaming TV. Check that the agency has a real service page and case studies for the format you want.
How long does programmatic advertising take to show results?
Impressions and reach show within days of launch. Most campaigns then need four to eight weeks of audience and creative testing before cost per visit or sale settles, and brand lift takes longer in a market like Boston. Plan for at least three months of spend before you judge the channel, and ask how the agency measures site visits and sales that happen after someone sees a TV ad.
Should a Boston business hire a local programmatic agency or a remote one?
Three of the nine external agencies are headquartered in Greater Boston; the others work remotely from bases such as Brooklyn, Morristown and New York. A local agency helps when you want to meet in person or know local media, but programmatic buying, targeting and reporting all run online. Experience with your audience and a creative process you trust matter more than the address.
Choosing a Programmatic Advertising Agency in Boston
Start with your own numbers. Know your monthly budget, the action you want viewers to take and what a visit or sale is worth to you. An agency can only plan audiences and bids around targets it has been told about.
Check experience you can verify. Five of the nine external agencies name a client on their own site and none publishes a price. Ask the rest for a reference you can call, and see how our programmatic ads service is scoped.
Agree how you will work together. Settle who owns the platform seat and audience data, how often creative is refreshed and which result month three is judged on. Our performance creative team can produce the TV and display ads themselves.
Never skip the consultation. Book calls with two or three agencies from this list, bring the same brief to each and compare the questions they ask about your audience. If you want a team in the city, meet our Boston office.
