Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Ads agency builds and manages paid search campaigns on Microsoft Advertising, the platform behind Bing, Yahoo, DuckDuckGo and ads in Outlook and MSN: it imports or builds keywords, writes ads, sets bids and tracks calls, leads and sales from those searches. Ottawa professional services firms, government suppliers, home service companies and B2B technology firms use it to reach a desktop-heavy, older and often bilingual audience that Google campaigns miss.
To make this list, each of the nine external agencies had to show a Microsoft Ads or Bing Ads service on its own website. Not all of them have an office in Ottawa, so each card names the agency's real base, and clients and prices appear only where the agency publishes them.
Which agencies run Microsoft (Bing) Ads for Ottawa businesses?
Web Tonic plus nine external agencies that show a Microsoft or Bing Ads service on their own sites. Two are based in the Ottawa-Gatineau region; the others run Ottawa accounts remotely from Toronto, Vancouver or a remote team. Six name a client publicly, and none publishes a fee.
1. Web Tonic
About: Web Tonic runs Microsoft Advertising and Google Ads from our Ottawa office as one search program, so keywords, bids, ads and conversion tracking are planned together rather than copied across. Reporting is built around calls, leads and sales, and every account stays in the client's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Ottawa office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. POP INC Digital
About: POP INC Digital is a digital marketing and SEO agency on Bank Street in Ottawa with a second address in Chelsea, Quebec, and it has worked since 2013. Its PPC team runs search campaigns on Google and Bing next to display, shopping and paid social.
Key Services: Microsoft Advertising (Bing Ads), Google Ads, SEO, Website Design, Social Media Marketing, Email Marketing
Industries Served: Small Businesses, B2B, Professional Services, Local Services, Growing Brands
Notable Clients: Not named on the pages we checked
Locations: Ottawa, Ontario, Chelsea, Quebec
Pricing: Quote-based
Great For: B2B and SaaS companies, Advertisers reaching professionals on LinkedIn-matched Bing audiences, Teams already spending on Google search
Website: POP INC Digital
3. OMY Digital
About: OMY Digital is a digital marketing and web design agency with an address on Auriga Drive in Ottawa and a second office in Jersey City. Its PPC service runs Microsoft (Bing) Ads next to Google Ads, YouTube and social campaigns.
Key Services: Microsoft Advertising (Bing Ads), Google Ads, SEO, Web Development, Social Media Marketing, Ecommerce Websites
Industries Served: Retail, Apparel, Health and Beauty, Local Services, Ecommerce
Notable Clients: Not named on the pages we checked
Locations: Ottawa, Ontario, Jersey City, New Jersey
Pricing: Quote-based
Great For: Service businesses that want booked calls, Local firms adding a second search channel, Owners who want Bing run next to Google Ads
Website: OMY Digital
4. Consultus Digital
About: Consultus Digital is a performance marketing agency founded in 2020 with an office on Geary Avenue in Toronto. Its Microsoft Ads team builds and manages Bing search campaigns next to Google Ads, SEO and CRM work.
Key Services: Microsoft Advertising (Bing Ads), Google Ads, SEO, Social Media Marketing, Web Design, CRM Implementation
Industries Served: Hospitality, Storage, Ecommerce, Business Services, Manufacturing
Notable Clients: Bow City Storage, Harmony Resorts, Spieth America
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Service businesses that want booked calls, Local firms adding a second search channel, Owners who want Bing run next to Google Ads
Website: Consultus Digital
5. PPC Guru
About: PPC Guru is a paid search agency on Queen Street East in Toronto that lists Ottawa among the cities it serves. It runs Microsoft (Bing) Ads next to Google Ads, Meta Ads and landing pages, mostly for service businesses chasing booked jobs.
Key Services: Microsoft Advertising (Bing Ads), Google Ads, Meta Ads, Local SEO, Landing Pages, Creative Production
Industries Served: Physiotherapy, Dental, HVAC, Construction, Immigration
Notable Clients: Best Western, A2Z Comfort, Ace Equity
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Service businesses that want booked calls, Local firms adding a second search channel, Owners who want Bing run next to Google Ads
Website: PPC Guru
6. ElementIQ
About: ElementIQ is a performance marketing agency on West Broadway in Vancouver. It manages Microsoft Ads across Bing, Outlook and MSN placements as part of a paid media practice that also covers Meta, Google, Amazon and LinkedIn.
Key Services: Microsoft Advertising (Bing Ads), Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads, Data Analytics
Industries Served: Ecommerce, Dental, Home Services, Hospitality, Manufacturing
Notable Clients: Solus Decor, Hillcrest Plumbing, Terrace Beach Resort
Locations: Vancouver, British Columbia
Pricing: Quote-based
Great For: Service businesses that want booked calls, Local firms adding a second search channel, Owners who want Bing run next to Google Ads
Website: ElementIQ
7. Soulpepper
About: Soulpepper is a digital marketing agency on Smithe Street in Vancouver that focuses on search engine marketing. It runs Google and Bing ad campaigns and lists itself in the Microsoft Advertising partner directory.
Key Services: Microsoft Advertising (Bing Ads), Google Ads, SEO, Social Ads, Google Analytics, Website Design
Industries Served: Healthcare, Dental, Home Services, Pest Control, Retail
Notable Clients: Palladium Boots
Locations: Vancouver, British Columbia
Pricing: Quote-based
Great For: Service businesses that want booked calls, Local firms adding a second search channel, Owners who want Bing run next to Google Ads
Website: Soulpepper
8. North SEO
About: North SEO is a Vancouver digital marketing agency on East 56th Avenue that started in local search and now runs paid media too. It has a dedicated Microsoft and Bing Ads management page and offers a free Microsoft Ads account audit before it takes on an account.
Key Services: Microsoft Advertising (Bing Ads), Google Ads, Local SEO, Programmatic Advertising, Social Media Advertising, Website Design
Industries Served: Contractors, Home Services, HVAC, Security, Healthcare
Notable Clients: Cut Above Carpentry, Drystone Masonry, Accord Air, Adamant Security
Locations: Vancouver, British Columbia
Pricing: Quote-based
Great For: Service businesses that want booked calls, Local firms adding a second search channel, Owners who want Bing run next to Google Ads
Website: North SEO
9. QliqQliq
About: QliqQliq is a digital marketing agency with an office on Edward Street in Toronto and a second in Hollywood, Florida. It runs a dedicated Bing Ads service next to Google Ads, Google Shopping, SEO and social advertising.
Key Services: Microsoft Advertising (Bing Ads), Google Ads, Google Shopping, SEO, Social Media Marketing, Remarketing
Industries Served: Real Estate, Legal, Healthcare, Dental, Restaurants
Notable Clients: Not named on the pages we checked
Locations: Toronto, Ontario, Hollywood, Florida
Pricing: Quote-based
Great For: Service businesses that want booked calls, Local firms adding a second search channel, Owners who want Bing run next to Google Ads
Website: QliqQliq
10. Keepers Digital
About: Keepers Digital is a remote paid media agency and Google Premier Partner that manages Microsoft Ads for B2B and lead generation clients. Its Microsoft Ads page is aimed at businesses spending 2,000 dollars or more a month on the platform, and it shows brands such as Rogers and Deloitte.
Key Services: Microsoft Advertising (Bing Ads), Google Ads, Meta Ads, Conversion Tracking, Strategy Consulting, Keyword Research
Industries Served: SaaS, B2B Services, Ecommerce, Medical Spas, Construction
Notable Clients: Rogers, Deloitte, Goodyear, Acro Media
Locations: Remote team; no office address published on the pages we checked
Pricing: Quote-based
Great For: B2B and SaaS companies, Advertisers reaching professionals on LinkedIn-matched Bing audiences, Teams already spending on Google search
Website: Keepers Digital
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Ottawa office) |
| 2. POP INC Digital | Ottawa PPC on Google and Bing | Quote-based | B2B and SaaS companies |
| 3. OMY Digital | Bing and Google PPC from Ottawa | Quote-based | Service businesses that want booked calls |
| 4. Consultus Digital | Microsoft Ads run next to Google | Quote-based | Service businesses that want booked calls |
| 5. PPC Guru | Bing leads for service businesses | Quote-based | Service businesses that want booked calls |
| 6. ElementIQ | Microsoft Ads inside multi-channel paid media | Quote-based | Service businesses that want booked calls |
| 7. Soulpepper | Search marketing with Bing partner listing | Quote-based | Service businesses that want booked calls |
| 8. North SEO | Bing management with a free account audit | Quote-based | Service businesses that want booked calls |
| 9. QliqQliq | Dedicated Bing Ads service | Quote-based | Service businesses that want booked calls |
| 10. Keepers Digital | Microsoft Ads for B2B lead generation | Quote-based | B2B and SaaS companies |
Frequently Asked Questions
How do I choose a Microsoft Ads agency in Ottawa?
Start by asking how the agency treats Microsoft Ads: as a copy of your Google account or as its own channel with its own bids, audiences and negative keywords. Then check proof. Six of these nine agencies name a client on their own site (Bow City Storage and Best Western among them). Ask whether they use LinkedIn profile targeting, how they track calls and who owns the account.
How much does Bing Ads management cost in Ottawa?
There are two costs: the clicks you buy from Microsoft and the agency's management fee. None of the nine external agencies here publishes a Microsoft Ads fee, so every figure will come from a proposal. Fees usually depend on monthly spend and on whether Bing is managed alone or bundled with Google Ads. Clicks on Bing often cost less than on Google, but volume is lower, so ask for a forecast before you sign.
Who does Microsoft Advertising reach that Google Ads does not?
Microsoft Ads reaches searchers on Bing, Yahoo, AOL and DuckDuckGo, plus placements in Outlook, MSN and the Edge browser. Its audience skews toward desktop users, older and higher-income searchers and people at work, which suits B2B, financial and professional services. It also lets you target by LinkedIn company, industry and job function, something Google search campaigns cannot do.
How long do Microsoft Ads campaigns take to show results?
Clicks and calls start within days because Microsoft Ads can import an existing Google Ads account. Most accounts then need four to eight weeks of bid, keyword and audience changes before cost per lead settles, because Bing volume in a market like Ottawa is smaller and data builds slowly. Judge the channel on at least three months of leads, not on the first few weeks of clicks.
Should an Ottawa business hire a local Bing Ads agency or a remote one?
Two of the nine external agencies are based in the Ottawa-Gatineau region; the others work remotely from bases such as Toronto and Vancouver. PPC Guru lists Ottawa among the cities it serves, and POP INC Digital also has an address across the river in Chelsea, Quebec. A local agency helps if you want to meet in person or need French-language ads for Gatineau, but Microsoft Ads is planned, bought and reported online. Search experience in your industry matters more than the address.
Choosing a Microsoft Ads Agency in Ottawa
Start with your own numbers. Know your monthly search budget, what a lead or sale is worth and how much of your Google traffic already converts. An agency can only set Bing bids around targets it has been told about.
Check experience you can verify. Six of the nine external agencies name a client on their own site and none publishes a fee. Ask the rest for a reference you can call, and see how our paid search service runs Google and Bing together.
Agree how you will work together. Settle who owns the Microsoft Ads account, how often keywords and negatives are reviewed and which result month three is judged on. Our growth marketing team can tie search to the rest of your funnel.
Never skip the consultation. Book calls with two or three agencies from this list, bring the same brief to each and compare the questions they ask about your customers. If you want a team in the city, meet our Ottawa office.
