Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A Microsoft Advertising agency runs paid campaigns inside Microsoft Advertising, the platform most people still call Bing Ads: search across Bing, Yahoo and DuckDuckGo, Shopping fed by a Merchant Center feed, Performance Max, Audience Ads on MSN and Outlook, LinkedIn targeting layered onto search, plus the UET tag, conversion imports, bid management and reporting around it.
We checked twenty firms serving New York on evidenced paid search work, clients named on their own domains, published rates and a verified address, one entry at a time. Fifteen are in the five boroughs. Kraus Marketing works from Morristown, Neon Buffalo and Ascend from Buffalo, Sunstone from Syracuse and Earn SEO from Mumbai, and the page says so on each entry.
Which New York agency should run your Microsoft Advertising account?
Check the address before the pitch. Fifteen of these twenty firms publish a New York City address, three name a client on their own site and none publishes a management fee, so the shortlist has to be built on written scope.
1. Web Tonic
About: Web Tonic runs Microsoft Advertising as part of one search programme rather than as a separate line item, which suits New York advertisers who already have a mature Google account and an untouched Microsoft one beside it. We handle the search buying, write the ad creative and wire the UET tag and conversion imports through our measurement work so both platforms are judged against the same qualified lead. A company that only wants an import cleaned up and a monthly bid check will be well served by several of the firms below.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. MeanPug Digital
About: MeanPug Digital is a full-service digital marketing and web development agency headquartered in New York, NY. Founded in 2020 by former in-house marketing and engineering leaders from the legal industry, the firm specializes in providing integrated growth solutions—including SEO, PPC, and Microsoft Advertising (Bing Ads) campaigns—tailored specifically for law firms and legal practices.
Key Services: Web Design and Development, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Microsoft Advertising (Bing Ads), Legal Content Implementation, Public Relations (PR), CRM and Custom Software Development, Strategic Consulting
Industries Served: Legal, Law Firms
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Legal advertisers, Law Firms advertisers
Website: MeanPug Digital
3. Digital NYC Agency
About: Digital NYC Agency is a New York-based digital marketing and web development firm specializing in regulated and technical industries like biotech, fintech, and pharma. Their core offerings span SEO, content strategy, custom web design, and paid advertising campaigns designed to meet strict compliance and performance standards.
Key Services: SEO, Content Marketing, Web Design & Development, Paid Advertising
Industries Served: Biotech, Pharma, Fintech, Healthtech, B2B SaaS
Notable Clients: OpenOcean, Reality Defender, Hunter Healthcare, 1910 Genetics
Locations: New York, New York
Pricing: Quote-based
Great For: Biotech advertisers, Pharma advertisers, Fintech advertisers
Website: Digital NYC Agency
4. Digital Drew SEM
About: Digital Drew SEM is a New York City-based, founder-led digital marketing and advertising agency specializing in paid media, SEO, and omnichannel campaigns. Their core offerings cover Google Ads, Meta Ads, search engine optimization, and website development tailored to drive measurable growth.
Key Services: Google Advertising, Meta Ads, SEO, Social Media Marketing, Website Development, Email Marketing
Industries Served: Therapy & Mental Health, Ecommerce, Legal, Home & Local Services, B2B & Professional Services, Health & Wellness
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Therapy & Mental Health advertisers, Ecommerce advertisers, Legal advertisers
Website: Digital Drew SEM
5. Digitas New York
About: Digitas is a global connected marketing agency offering data, strategy, creative, media, and tech capabilities. Its New York office is located at 375 Hudson Street, serving major brands through integrated digital solutions.
Key Services: Digital Media, Media Planning, Media Buying, Search Marketing & Optimization, Integrated Marketing, Data & Analytics
Industries Served: Automotive & Mobility, High Tech, Education, Financial Services & Insurance, Healthcare & Life Sciences, Travel & Hospitality, Retail
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Automotive & Mobility advertisers, High Tech advertisers, Education advertisers
Website: Digitas New York
6. Horizon Media, Inc.
About: Horizon Media is a full-service media agency providing brand strategy, communications planning, and activation across traditional and emerging digital channels. Recognized as a top independent media agency, the firm applies performance-driven data and marketing insights to manage large-scale client investments.
Key Services: Digital Media, Brand Strategy, Communications Planning, Search Campaign Activation, Display and Video Advertising, Social and Mobile Activation, Data-Driven Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: New York, New York
Pricing: Quote-based
Great For: Advertisers buying digital media, Advertisers buying brand strategy, Advertisers buying communications planning
Website: Horizon Media, Inc.
7. 5Boro Digital
About: 5Boro Digital is a boutique digital marketing agency headquartered in New York City that specializes in helping small and medium-sized businesses grow online through hands-on strategies. They focus on delivering integrated digital marketing solutions including local SEO, PPC management, social media marketing, and custom web design without long-term contracts.
Key Services: Website Design, Local SEO, Pay-Per-Click (PPC), Social Media Management, Graphic Design, LinkedIn Outreach
Industries Served: Small and Medium-Sized Businesses, Advertising & Marketing, Business Services, Consumer Products & Services, Medical
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Small and Medium-Sized Businesses advertisers, Advertising & Marketing advertisers, Business Services advertisers
Website: 5Boro Digital
8. Kraus Marketing
About: Kraus Marketing is a full-service digital marketing agency founded in 2008 with headquarters in Morristown, New Jersey, and additional offices in Manhattan, New York, and Tampa, Florida. They specialize in integrated digital marketing, including pay-per-click advertising across search engines like Google, Bing, and Yahoo, alongside custom web design and branding services.
Key Services: Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO), Social Media Marketing, Web Design, Branding, Email Marketing, Video Production & Photography
Industries Served: Automotive, Accounting & Banking, Aviation, Cannabis, E-Commerce, Education, Food & Beverage, Healthcare, Hospitality & Hotel, Logistics, Real Estate, Non-Profit
Notable Clients: No client publicly named on the firm's own site
Locations: Morristown
Pricing: Quote-based
Great For: Automotive advertisers, Accounting & Banking advertisers, Aviation advertisers
Website: Kraus Marketing
9. The Charles Group
About: The Charles Group is a full-service creative and digital performance marketing agency headquartered in Lower Manhattan, New York City, with additional offices in Chicago and London. They provide integrated practice areas spanning brand strategy, media planning and buying, digital technology, content production, and visual design.
Key Services: Strategy and Consulting, Campaigns and Content, Branding and Visual Design, Technology, Media Planning and Buying
Industries Served: Luxury, Hospitality, Real Estate, Retail & E-commerce, Education
Notable Clients: Birkenstock, Marriott Bonvoy, HP, Roc Nation, Corcoran
Locations: New York
Pricing: Quote-based
Great For: Luxury advertisers, Hospitality advertisers, Real Estate advertisers
Website: The Charles Group
10. Golden Web Media
About: Golden Web Media is a digital media agency based out of New York City that specializes in marketing services tailored for restaurants. Their core offerings include social media marketing, digital advertising, website development, and reputation management.
Key Services: Social Media Marketing, Website Development, Digital Advertising, Local SEO
Industries Served: Restaurants, Food and Beverage
Notable Clients: No client publicly named on the firm's own site
Locations: New York, New York
Pricing: Quote-based
Great For: Restaurants advertisers, Food and Beverage advertisers
Website: Golden Web Media
11. Direct Agents
About: Direct Agents is a full-service digital marketing agency delivering AI-powered solutions to growth-oriented brands with a focus on outcomes and agility. Founded in 2003, the agency combines strategic depth with growth-stage speed, providing performance accountability across channels.
Key Services: Digital Marketing, Paid Search, AI-Powered Solutions, E-commerce, Subscription, B2B SaaS
Industries Served: E-commerce, Subscription, B2B SaaS, Streaming and Entertainment
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: E-commerce advertisers, Subscription advertisers, B2B SaaS advertisers
Website: Direct Agents
12. NYC SEM
About: NYC SEM is a New York City-based digital marketing agency founded in 2013 that specializes in pay-per-click advertising programs. Their full PPC package explicitly incorporates Bing advertising alongside Google Ads, Meta, and YouTube management.
Key Services: Pay-Per-Click (PPC), Google Ads Management, Bing Ads Management, Display Advertising, YouTube Advertising, Meta Ads, Landing Page Refinements, Digital Analytics
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Advertisers buying pay-per-click (ppc), Advertisers buying google ads management, Advertisers buying bing ads management
Website: NYC SEM
13. SearchX
About: SearchX is a digital marketing and SEO agency based in New York that specializes in organic search rankings, content generation, and AI-driven strategies. They focus on aligning content with buyer intent and providing technical audits and optimization to scale business growth.
Key Services: SEO Solutions, Technical SEO, E-commerce SEO, Link Building
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: New York, New York
Pricing: Quote-based
Great For: Advertisers buying seo solutions, Advertisers buying technical seo, Advertisers buying e-commerce seo
Website: SearchX
14. Earn SEO
About: Earn SEO is a search engine marketing company based in India with sales representation in Brooklyn, New York, offering search engine optimization and pay-per-click management. They provide comprehensive services across a diverse portfolio of industries including e-commerce, healthcare, and real estate.
Key Services: Search Engine Optimization, Pay Per Click Management Campaign, Social Media Marketing, Reputation or Brand Management, Custom Web Design
Industries Served: Ecommerce, Healthcare, Real Estate, Finance
Notable Clients: Not stated on the firm's own site
Locations: Mumbai
Pricing: Quote-based
Great For: Ecommerce advertisers, Healthcare advertisers, Real Estate advertisers
Website: Earn SEO
15. Hunter Digital
About: Hunter Digital is an NYC-based digital marketing and SEM agency specializing in scaling DTC and ecommerce brands through targeted paid media campaigns. They focus on driving measurable growth across search and social platforms with tailored advertising strategies.
Key Services: Paid Search, Paid Social, Ecommerce Marketing, Search Engine Marketing (SEM), Google Shopping, Amazon Advertising
Industries Served: DTC Ecommerce, Fashion & Apparel, Beauty & Skincare, Furniture & Home Decor, Fitness & Wellness
Notable Clients: IBKUL
Locations: New York
Pricing: Quote-based
Great For: DTC Ecommerce advertisers, Fashion & Apparel advertisers, Beauty & Skincare advertisers
Website: Hunter Digital
16. JH SEO Agency
About: JH SEO Agency is a results-driven digital marketing agency specializing in search engine optimization, content marketing, and Google Ads. The firm provides custom digital marketing solutions designed to help businesses improve online visibility, increase revenue, and grow their digital footprint.
Key Services: SEO, Content Marketing, Google Ads, Web Design
Industries Served: Health Care, Wellness & Fitness, Beauty, eCommerce, Real Estate, Software & IT Services, AI, Corporate Services, Insurance
Notable Clients: No client publicly named on the firm's own site
Locations: New York, New York
Pricing: Quote-based
Great For: Health Care advertisers, Wellness & Fitness advertisers, Beauty advertisers
Website: JH SEO Agency
17. Web Team Management
About: Web Team Management is a digital marketing and web design agency based in New York, New York. They provide comprehensive search engine optimization, pay-per-click management, and custom web development services.
Key Services: Search Engine Optimization, Pay Per Click, Web Design, Bing Advertising, Google Adwords, Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: New York
Pricing: Quote-based
Great For: Advertisers buying search engine optimization, Advertisers buying pay per click, Advertisers buying web design
Website: Web Team Management
18. Neon Buffalo Digital Marketing
About: Neon Buffalo Digital Marketing is a digital marketing agency physically located in Buffalo, New York. They specialize in SEO services designed to help small businesses rise to the top of major search engines.
Key Services: Search Engine Optimization, Search Engine Marketing, PPC, Social Media Marketing, Analytics & Reporting
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Buffalo
Pricing: Quote-based
Great For: Advertisers buying search engine optimization, Advertisers buying search engine marketing, Advertisers buying ppc
Website: Neon Buffalo Digital Marketing
19. Ascend Digital Agency
About: Ascend Digital Agency is a digital marketing agency headquartered in Buffalo, New York. They specialize in services such as search engine marketing, search engine optimization, and custom website design.
Key Services: Search Engine Marketing, Search Engine Optimization, Website Design & Development, GBP Profile Setup & Optimization, Listings Management
Industries Served: Home Services, Roofing
Notable Clients: No client publicly named on the firm's own site
Locations: Buffalo
Pricing: Quote-based
Great For: Home Services advertisers, Roofing advertisers
Website: Ascend Digital Agency
20. Sunstone Digital Tech
About: Sunstone Digital Tech is a full-service digital marketing agency that offers tailored solutions, including specialized Bing Ads management and pay-per-click advertising campaigns. Their service framework focuses on optimizing ad spend, maximizing ROI, and driving targeted traffic across Microsoft search placements.
Key Services: Bing Ads Management, Google Ads Management, PPC Advertising, Web Design, Digital Brand Strategy, AI Search Optimization, Social Media Marketing
Industries Served: Not stated on the firm's own site
Notable Clients: No client publicly named on the firm's own site
Locations: Syracuse
Pricing: Quote-based
Great For: Advertisers buying bing ads management, Advertisers buying google ads management, Advertisers buying ppc advertising
Website: Sunstone Digital Tech
21. Williams Media
About: Williams Media is a creative agency specializing in web design and development, digital marketing, search engine optimization, and brand identity solutions. They operate out of Buffalo, New York and Charlotte, North Carolina, serving clients with custom digital strategies and modern marketing solutions.
Key Services: Web Design & Development, Digital Marketing, Search Engine Optimization, Brand Identity & Creative Services
Industries Served: Not stated on the firm's own site
Notable Clients: Not stated on the firm's own site
Locations: Buffalo, New York
Pricing: Quote-based
Great For: Advertisers buying web design & development, Advertisers buying digital marketing, Advertisers buying search engine optimization
Website: Williams Media
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. MeanPug Digital | Web Design and Development | Quote-based | Legal advertisers |
| 3. Digital NYC Agency | SEO | Quote-based | Biotech advertisers |
| 4. Digital Drew SEM | Google Advertising | Quote-based | Therapy & Mental Health advertisers |
| 5. Digitas New York | Digital Media | Quote-based | Automotive & Mobility advertisers |
| 6. Horizon Media, Inc. | Digital Media | Quote-based | Small and mid-sized advertisers |
| 7. 5Boro Digital | Website Design | Quote-based | Small and Medium-Sized Businesses advertisers |
| 8. Kraus Marketing | Pay-Per-Click Advertising (PPC) | Quote-based | Automotive advertisers |
| 9. The Charles Group | Strategy and Consulting | Quote-based | Luxury advertisers |
| 10. Golden Web Media | Social Media Marketing | Quote-based | Restaurants advertisers |
| 11. Direct Agents | Digital Marketing | Quote-based | E-commerce advertisers |
| 12. NYC SEM | Pay-Per-Click (PPC) | Quote-based | Small and mid-sized advertisers |
| 13. SearchX | SEO Solutions | Quote-based | Small and mid-sized advertisers |
| 14. Earn SEO | Search Engine Optimization | Quote-based | Ecommerce advertisers |
| 15. Hunter Digital | Paid Search | Quote-based | DTC Ecommerce advertisers |
| 16. JH SEO Agency | SEO | Quote-based | Health Care advertisers |
| 17. Web Team Management | Search Engine Optimization | Quote-based | Small and mid-sized advertisers |
| 18. Neon Buffalo Digital Marketing | Search Engine Optimization | Quote-based | Small and mid-sized advertisers |
| 19. Ascend Digital Agency | Search Engine Marketing | Quote-based | Home Services advertisers |
| 20. Sunstone Digital Tech | Bing Ads Management | Quote-based | Small and mid-sized advertisers |
| 21. Williams Media | Web Design & Development | Quote-based | Small and mid-sized advertisers |
Frequently Asked Questions
Is New York actually a deep Microsoft Ads market?
It is a deep paid search market in which Microsoft is a minor line. Fifteen firms with a city address is more local supply than almost any market we have checked, yet not one of the twenty leads with Microsoft Advertising as a headline service. Treat the channel as something a competent search team adds to a Google programme, and interview for search competence first rather than for a Bing badge on a services page.
What should we expect to pay in New York?
None of the twenty publishes a rate, so the largest advertising market in the country gives you no public benchmark for this channel. Expect New York overheads to show up in the retainer, and expect the fee to look high as a percentage of a small Microsoft budget because the work is nearly fixed regardless of spend. Compare three proposals on fee, media minimum, setup charge and notice period.
Does the out-of-town supply matter?
Sometimes. A search account is managed remotely whichever borough the agency sits in, so a firm in Buffalo or Syracuse is not disqualified by geography. What changes is the practical detail: who attends a quarterly review in person, whether anyone knows your local competitive set, and how a firm in Mumbai handles a same-day escalation. Ask those questions rather than treating an address as a proxy for quality.
Which of these firms name a client publicly?
Three of the twenty. Digital NYC Agency, The Charles Group and Hunter Digital each name at least one account on their own site. Several other entries listed clients that appear nowhere on their own domains, and those credits were removed rather than repeated from a directory, which is why this count is lower than a marketplace profile would suggest. Ask the other seventeen for two referenceable Microsoft accounts.
Should we import the Google account or build fresh?
Import first, then rebuild. The import copies structure, keywords and copy in minutes, which is the cheap part, but it also copies bids and audience settings tuned for a different auction. Ask what a firm pauses, how it resets bids, whether it rewrites match types and how long it waits before judging results. A firm that treats the import as the whole job is telling you something useful about its process.
Choosing a Microsoft Ads Partner in New York
Local supply is genuinely deep. Fifteen of the twenty firms publish an address in the five boroughs, so you can insist on someone who will sit in a room with you and still keep a shortlist of five or more names.
Five entries work the market from elsewhere. Morristown, Buffalo, Syracuse and Mumbai are all represented here, and that is fine for a remotely managed search account as long as you know it before the first review is scheduled.
Client evidence is thin, so ask for references. Only three firms name a client on their own domain. Request two referenceable Microsoft accounts in your sector and confirm the examples are Microsoft campaigns rather than Google ones.
No published fee anywhere, so you set the benchmark. One brief, three firms, compared line by line on fee, minimum, setup and notice. If you would rather keep the search buying, the creative and the measurement with one team, read our latest analysis or start here.
