Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A roofing marketing analytics agency makes a contractor's spend measurable instead of simply buying media: GA4 and server-side tagging, call tracking, and offline conversion imports that push AccuLynx, JobNimbus, Roofr or ServiceTitan job outcomes back to the ad platforms, plus warehouse dashboards reporting cost per signed roof rather than cost per lead.
We compared 21 firms on evidenced roofing, storm-restoration or exterior-services measurement work, named clients, published pricing and documented results. Eight of the 20 external agencies name a client and three publish a figure.
Which roofing marketing analytics agency should a contractor shortlist?
Follow the named evidence. No Brainer Media, Conversion Pipeline, John Potter Media, Scorpion, Forthea, Clientive, Youtech and Valpo Agency name roofing or exterior clients publicly; eight of the twenty external firms name a client and three publish a figure.
1. No Brainer Media
About: No Brainer Media is a boutique AI-native marketing systems shop that builds offline-conversion data pipelines for service contractors. For Dallas-Fort Worth roofer United American Construction they shipped a Cloudflare Worker that closes the loop between the AccuLynx CRM and Google Ads, Microsoft Ads, Meta CAPI, TikTok and GA4 Measurement Protocol in under two seconds, replacing Zapier and Stape. The fit is direct: the named case study is a roofing CRM-to-ad-platform data pipeline with published before and after tracking figures.
Key Services: Offline-conversion pipeline engineering, AccuLynx CRM-to-ad-platform data sync, GA4 Measurement Protocol setup, Server-side conversion tracking (Meta CAPI), Core Web Vitals and tracking-container audits, AI-citation and brand-visibility monitoring
Industries Served: Roofing contractors, Home services, Trades and remodeling, Local service businesses, Exterior contractors
Notable Clients: United American Construction
Locations: Remote, United States
Pricing: From USD $7,500/month, six-month minimum
Great For: AccuLynx roofers needing offline-conversion feeds, storm-market roofers on multiple ad platforms, contractors replacing brittle Zapier tracking stacks
Website: No Brainer Media
2. Web Tonic
About: Web Tonic measures roofing programmes on the signed job rather than the form fill, wiring JobNimbus, AccuLynx or ServiceTitan records and call tracking back into Google and Meta as offline conversions. Storm-season spikes are read against baseline demand so a good month is not mistaken for a good campaign. The same team owns the measurement build, the paid search and the growth programme it reports on.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. Steinert Analytics
About: Steinert Analytics is a Columbus data consulting firm founded by Christian Steinert that builds data foundations and dashboards for small and mid-size operators. Its published case study details how it mined a roofing company's JobNimbus CRM data to uncover 620,000 dollars in untapped revenue, walking through the exact data-quality fixes needed before the dashboard was trustworthy. The vertical fit is direct through this named-CRM roofing case study, even though the firm's broader client base skews toward healthcare.
Key Services: CRM data audits and cleanup (JobNimbus and similar), Revenue dashboard build, Data architecture and warehousing strategy, AI-readiness data maturity assessment, KPI reporting for owners, Data governance and trust framework design
Industries Served: Roofing contractors, Healthcare, Home services, Small and mid-size operators, Local service businesses
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Columbus, United States
Pricing: No public rate card; quoted per scope
Great For: roofing companies scaling past 10 million in revenue, operators with messy CRM data, founders wanting a single revenue dashboard
Website: Steinert Analytics
4. Volume Up Agency
About: Volume Up Agency is a roofing-only lead generation shop built around ad-level attribution, tying every closed sale back to the exact ad, platform and keyword that produced it rather than reporting cost per lead alone. Its published case studies name specific return-on-ad-spend and cost-per-lead figures, including a 1,682 percent ROAS result and a head-to-head agency comparison broken out by revenue. The fit is direct since attribution to the closed sale, not just the lead, is the entire product.
Key Services: Ad-level attribution to closed sale, CRM-integrated lead dashboard (GoHighLevel, JobNimbus), Google Ads and LSA management, Meta Ads attribution testing, Landing page and funnel conversion tracking, Cost-per-sale reporting
Industries Served: Residential re-roofing, Storm damage roofing, Roofing companies scaling past 5 million, Roofing contractors, Home services
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Remote, United States
Pricing: USD $1,000 setup plus 30% of ad spend; USD $3,000/month minimum management fee
Great For: roofing companies past 5 million in revenue, storm-damage roofers comparing agencies, owners tired of cost-per-lead-only reporting
Website: Volume Up Agency
5. ESB Advertising
About: ESB Advertising is a Falls Church, Virginia full-service agency that pairs creative production with a proprietary tool called Mackdata to connect advertising directly to ServiceTitan, HubSpot or Salesforce for what it calls true attribution. Its roofing industry page names cost per lead, cost per booked job, revenue attribution and CRM integration as the metrics it reports against, rather than impressions or clicks. The fit is direct because roofing is a named vertical page built around measurable revenue attribution.
Key Services: CRM-to-ad-platform attribution (ServiceTitan, HubSpot, Salesforce), Cost-per-booked-job and revenue-attribution reporting, Programmatic and Google LSA management, AI-driven campaign optimization (Mackdata), Search engine optimization, Traditional and social media buying
Industries Served: Roofing, HVAC, Plumbing, Home services, Retail and healthcare
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Falls Church, United States
Pricing: No public rate card; quoted per scope
Great For: roofing companies on ServiceTitan or HubSpot, owners wanting revenue attribution over CPL, regional roofers running multi-channel media
Website: ESB Advertising
6. Conversion Pipeline
About: Conversion Pipeline is a RevOps-oriented marketing agency whose published St Joseph's Roofing case study is built entirely around Google Analytics 4 data, comparing 2025 acquisition, engagement and conversion metrics against 2024 across every channel. The case study reports named year-over-year figures, including a 63 percent increase in form submissions and a 281 percent jump in free-estimate conversions. The fit is direct through this GA4-based measurement case study for a named residential and commercial roofing contractor.
Key Services: GA4 acquisition and conversion analysis, Marketing automation (HubSpot), Paid advertising and CTV/geofencing, Local SEO measurement, Fractional CMO reporting, Conversion rate optimization
Industries Served: Residential and commercial roofing, Home services, E-commerce, Professional services, Local businesses
Notable Clients: St. Joseph's Roofing
Locations: Remote, United States
Pricing: No public rate card; quoted per scope
Great For: roofing contractors wanting GA4-based reporting, Mid-Atlantic regional roofers, owners who want year-over-year channel comparisons
Website: Conversion Pipeline
7. John Potter Media
About: John Potter Media is a contractor-focused marketing agency whose North Shore Roofing case study describes building tracking infrastructure from zero, wiring GA4, Google Ads conversion import, dynamic call tracking and lead-form submissions into a single system after finding the client had no way to see where calls came from or what they cost. The engagement is a multi-year retainer built specifically to give the office team ownership of the measurement stack. The fit is direct through this named roofing tracking build-out.
Key Services: GA4 and conversion tracking build-out, Dynamic call tracking, Lead-form submission tracking pipelines, Google Ads conversion import setup, Local SEO and Google Business Profile management, Review-program tracking
Industries Served: Roofing, Construction, Electricians, HVAC, Landscaping and plumbing
Notable Clients: North Shore Roofing Company
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: roofers with zero tracking infrastructure, seasonal storm-driven roofing businesses, small roofing teams that need to self-manage reporting
Website: John Potter Media
8. Two Labs LeadGen
About: Two Labs LeadGen is a Columbia, Maryland agency that runs a dedicated business workflow automation practice integrating JobNimbus, AccuLynx and ServiceTitan with marketing tools such as GoHighLevel and HubSpot so leads, job data and invoicing stay synced. Its roofing contractors vertical page names these specific CRMs as the systems it connects rather than describing generic marketing automation. The fit is direct because the CRM-to-marketing data pipeline is built specifically for the roofing tech stack.
Key Services: JobNimbus and AccuLynx CRM integration, ServiceTitan workflow automation, Lead automation and nurturing, Local SEO and Google Business Profile optimization, Content marketing, Page speed and technical audits
Industries Served: Roofing contractors, Interior design and remodeling, Gyms and wellness, Home improvement, General contractors
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Columbia, United States, Baltimore, United States
Pricing: No public rate card; quoted per scope
Great For: roofers running JobNimbus or AccuLynx, contractors juggling disconnected marketing and job-management tools, small teams wanting one integration partner
Website: Two Labs LeadGen
9. VIIRL Marketing
About: VIIRL is a home services digital marketing agency and a listed ServiceTitan marketplace partner that pushes leads from Google, Yelp, Thumbtack and Angi directly into a client's ServiceTitan account and matches revenue from completed jobs back to the campaign that generated them. Its own description states the reporting dashboard shows where every marketing dollar went and the completed-job revenue it produced, broken down to individual technicians and customer service representatives. The fit is adjacent, since roofing is one of the four named trades it serves through the ServiceTitan integration rather than its sole focus.
Key Services: ServiceTitan lead and revenue matching, Multi-channel lead push (Google, Yelp, Thumbtack, Angi), Return-on-ad-spend reporting by technician and CSR, AI chat and auto-responder lead conversion, CRM integration, Appointment-to-booked-job tracking
Industries Served: Roofing, Plumbing, Electrical, HVAC, Home services
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: ServiceTitan roofing shops, multi-trade home service operators, owners wanting revenue matched to completed jobs
Website: VIIRL Marketing
10. Wayne Media Group
About: Wayne Media Group is a Michigan-based agency whose published roofing case study describes rebuilding a client's entire digital infrastructure and using what it calls total attribution modeling to track return on investment from ads, content, SEO and referrals back to revenue. The named engagement took a commercial and residential roofer from roughly 1 million to 9 million dollars in revenue over five years with a reported 15 to 1 marketing return on investment. The fit is direct through this named, figures-backed roofing attribution case study.
Key Services: Total attribution modeling, Seasonal advertising strategy design, Local Service Ads management, Website and conversion-focused rebuilds, Local SEO and Google Business, OTT media buying
Industries Served: Commercial and residential roofing, Home services, Local businesses, Contractors, Storm-driven exterior services
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Michigan, United States
Pricing: No public rate card; quoted per scope
Great For: roofers dependent on a single lead channel, regional roofing companies wanting seasonal budget scaling, owners wanting ROI tracked back through referrals and SEO
Website: Wayne Media Group
11. Scorpion
About: Scorpion is a nationally recognized home services marketing company and a ServiceTitan Titanium Partner and AccuLynx integration partner whose Revenue Intelligence product ties marketing spend to closed job revenue rather than clicks or impressions. Its published roofing content names Onit Roofing, which saw a 113 percent increase in leads and a 63 percent decrease in cost per lead after adopting Scorpion's reporting stack. The fit is direct through this named roofing client result plus the AccuLynx and ServiceTitan data integrations built specifically for roofing CRMs.
Key Services: Revenue Intelligence attribution platform, AccuLynx and ServiceTitan CRM integration, Call tracking and lead scoring, Google and Meta Ads management, Website and CRO, Reputation and review management
Industries Served: Roofing, HVAC, Plumbing, Home services, Legal and healthcare
Notable Clients: Onit Roofing, Camko Roofing
Locations: Camarillo, United States
Pricing: No public rate card; quoted per scope
Great For: roofers on AccuLynx or ServiceTitan, multi-location roofing companies, owners wanting revenue tied to marketing spend
Website: Scorpion
12. Forthea
About: Forthea is a Houston digital marketing agency with a dedicated Marketing Analytics service line staffed by what it describes as its own data scientists, separate from its paid media and SEO departments. Its preferred-partner case study with Paul Davis, a 300-plus location property restoration franchise network handling water, fire, mold and storm damage work, reports a 3x to 7x marketing return on investment quantified across the franchise. The fit is adjacent, since storm restoration is a closely comparable exterior-services vertical to roofing rather than roofing itself.
Key Services: Marketing Analytics (dedicated data science team), Paid search, social and display, SEO and AEO/GEO, Franchise-level ROI quantification, Conversion rate optimization, Multi-location reporting
Industries Served: Storm restoration franchises, Home builders and residential services, Multifamily residential, Auto dealerships, Legal and healthcare
Notable Clients: Paul Davis Restoration
Locations: Houston, United States
Pricing: No public rate card; quoted per scope
Great For: storm restoration franchise networks, multi-location exterior services groups, operators wanting a dedicated analytics team, not just a media buyer
Website: Forthea
13. adHamster
About: adHamster is a performance marketing agency whose published case study for an anonymized national home services brand describes building the client's entire paid media and data infrastructure from scratch, including BigQuery pipelines that connect ad-platform data, CRM records and operational metrics into one source of truth with separate Looker Studio dashboards for investors and for daily operations. The fit is adjacent, since the named case study is a national home services operator rather than a roofing-specific client, but the analytics stack described is the same one roofing operators need.
Key Services: BigQuery data pipeline build, Looker Studio investor and operations dashboards, CRM-based reporting and data analytics, Paid media launch and scaling, Search intelligence and GEO optimization, Marketing automation
Industries Served: Home services, National appointment-driven brands, Multi-location service businesses, Field services, Exterior contractors
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: national home services brands launching from zero, operators wanting investor-facing and ops-facing dashboards separately, high-volume appointment-driven businesses
Website: adHamster
14. Zenos IT Solutions
About: Zenos IT Solutions is a Bangladesh-headquartered performance marketing agency serving small and mid-size businesses across seven countries including the United States. Its published US home services operator case study details a full tracking rebuild in the first two weeks of engagement, covering GTM, GA4, enhanced conversions, call tracking on every money page and offline import of CRM job-scheduled stages, with conversion actions defined as qualified call plus booked job. The fit is adjacent, since the named case study is a general United States home services operator rather than roofing specifically.
Key Services: GTM and GA4 tracking rebuild, Enhanced conversions setup, Offline conversion import from CRM, Call tracking on money pages, Google Ads management, Local SEO
Industries Served: Home services, Field services, Local service businesses, SaaS and tech, Taxi and location-based SMBs
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Narayanganj, Bangladesh
Pricing: No public rate card; quoted per scope
Great For: home services operators needing a fast tracking rebuild, multi-market field service businesses, owners wanting offline conversion import from their CRM
Website: Zenos IT Solutions
15. Clientive
About: Clientive is a client-acquisition agency for trade businesses across the United Kingdom and United States that publishes its roofing results with named clients rather than blurred logos, including TradeTech Roofing in Glasgow, whose owner appeared on camera walking through his own numbers. Its dashboards pull pipeline data straight from the client's CRM and ad account data straight from Meta so every reported figure is sourced, not estimated. The fit is direct through these named roofing clients and CRM-plus-ad-account attribution pipelines, though the firm splits its book between the United Kingdom and United States.
Key Services: CRM-to-Meta-Ads pipeline reporting, Live account walkthroughs for clients, Landing page and quiz-form conversion tracking, AI lead follow-up, GoHighLevel CRM setup, Return-on-ad-spend reporting
Industries Served: Roofing, HVAC, Solar, Fencing and windows, Landscaping and driveways
Notable Clients: TradeTech Roofing
Locations: Glasgow, United Kingdom, United States
Pricing: No public rate card; quoted per scope
Great For: UK and US roofing firms wanting named-client proof, owners who want to see their own live ad account and CRM data, trade businesses tired of blurred-logo case studies
Website: Clientive
16. Max Market Pros
About: Max Market Pros is a small-business marketing agency with a dedicated Google Analytics and Reporting service line covering full GA4 setup, dynamic call tracking, CRM-linked attribution and live Looker Studio dashboards, distinct from its SEO and web design departments. Its published analytics page shows a live example from an anonymized home services client with named lead, booking and revenue figures broken down by channel. The fit is adjacent, since the named example client is general home services rather than roofing specifically.
Key Services: GA4 certified setup and configuration, Dynamic call tracking, CRM-linked attribution, Live Looker Studio dashboards, Conversion event mapping, Local SEO and lead management
Industries Served: Home services, Local service businesses, Small businesses, Contractors, Trades
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: small home services businesses without GA4 set up correctly, owners who want one dashboard for revenue by channel, operators wanting call tracking built into analytics
Website: Max Market Pros
17. Claymore Partners
About: Claymore Partners is a growth-execution consultancy for private equity-backed and founder-owned companies whose flagship Data and Attribution service builds one source of revenue truth and board-ready reporting. Its published case study covers a private equity-backed multi-brand home services rollup of five regional brands, diagnosing siloed business intelligence that could not measure the cost of third-party lead-aggregator dependency and identifying a 60 percent CAC reduction opportunity. The fit is adjacent, since the named case study is a home services rollup rather than a roofing-only client, but roofing rollups face the identical aggregator and tech-stack fragmentation problem.
Key Services: Data and Attribution audits, Tech stack and martech integration, CAC benchmarking against category norms, Business intelligence consolidation, Board-ready revenue reporting, Sales and pipeline CRM data integrity
Industries Served: Private equity-backed home services rollups, Aging-in-place remodeling, Multi-brand franchise groups, Founder-owned companies, Exterior services groups
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: Quote-based; engagements scoped to companies with USD $20M–$500M in revenue
Great For: PE-backed roofing and exterior-services rollups, multi-brand operators with fragmented tech stacks, sponsors needing board-ready CAC reporting
Website: Claymore Partners
18. Youtech
About: Youtech is a full-service digital marketing agency running a proprietary reporting tool called Youlytics Portal alongside its SEO, paid media and creative departments. Its published Canopy Group case study names a private equity-backed collection of roofing brands and describes solving complex CRM and analytics integration requirements across the portfolio, delivering a reported 249 percent increase in organic search leads and 112 percent increase in PPC leads. The fit is direct through this named multi-brand roofing rollup case study, though Youtech's core service list is broader than analytics alone.
Key Services: Youlytics reporting portal, Cross-brand CRM and analytics integration, SEO and generative engine optimization, Paid search and Local Service Ads, Multi-brand reporting consolidation, Brand mention tracking
Industries Served: Roofing brand portfolios, Private equity-backed rollups, Home services, Multi-location franchises, Exterior services
Notable Clients: Canopy Group
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: private equity-backed roofing brand portfolios, operators consolidating CRM and analytics post-acquisition, multi-brand groups needing consistent reporting
Website: Youtech
19. Homevu
About: Homevu is a home services digital marketing agency operating since 2008 with a dedicated Analytics and Reporting service line separate from its SEO, PPC and web design departments, and roofers are named as one of its core industry pages alongside plumbers, HVAC and landscapers. The analytics service is built to give home service brands, in the company's words, clear and accurate data to optimize conversions and maximize return on investment. The fit is direct, since roofing is a named vertical page rather than an inferred adjacency, though no individual roofing client is named publicly.
Key Services: Website analytics consulting, GA4 dashboard reporting, Home services PPC and SEO integration, Conversion rate optimization, Multi-location SEO programs, Digital marketing strategy
Industries Served: Roofers, Contractors, HVAC, Plumbers, Landscapers
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: United States
Pricing: No public rate card; quoted per scope
Great For: roofers wanting analytics bundled with SEO and PPC, long-tenured home service brands modernizing tracking, owners wanting one vendor across marketing and reporting
Website: Homevu
20. Valpo Agency
About: Valpo Agency is a contractor marketing agency built around full-funnel home services marketing including website, local SEO and paid search. Its published Window Depot Upstate case study lists Looker Studio analytics as the equipment used to track exactly which channels drove 300,000 dollars in revenue for the exterior remodeling client. The fit is adjacent, since the named case study is a window and door replacement contractor rather than a roofing company, though the analytics setup described is the same channel-level attribution roofing operators need.
Key Services: Looker Studio channel attribution, Local SEO for contractors, Paid search management, Conversion landing pages, Full-funnel home services marketing, Multi-location contractor marketing
Industries Served: Window and door replacement, Tree services, Land clearing, Remodeling contractors, Home services
Notable Clients: Window Depot Upstate
Locations: Valparaiso, United States
Pricing: No public rate card; quoted per scope
Great For: exterior remodeling contractors wanting channel-level tracking, window, door and tree service operators, regional contractors needing full-funnel reporting
Website: Valpo Agency
21. Full Circle SEM
About: Full Circle SEM is a Fort Lauderdale performance marketing agency whose service list is built around GA4, BigQuery and Looker Studio, phone call tracking, and scoring calls and form submissions for quality before feeding revenue signals back to Google and Meta bidding algorithms. Its content is written specifically for home services operators, including a published guide on generating qualified calls rather than clicks for the vertical. The fit is adjacent, since the firm markets its analytics stack to home services broadly without a named roofing client, rather than being a roofing specialist.
Key Services: GA4, BigQuery and Looker Studio setup, Phone call tracking with quality scoring, AI PPC management, Fractional CMO services, Web analytics implementation, Full-funnel dashboard builds
Industries Served: Home services, Local service businesses, Small and mid-size businesses, Contractors, Trades
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Fort Lauderdale, United States
Pricing: No public rate card; quoted per scope
Great For: home services operators wanting a BigQuery-backed dashboard, owners scoring lead quality before bidding algorithms see it, companies replacing click-based PPC reporting
Website: Full Circle SEM
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. No Brainer Media | Roofing offline-conversion pipelines | USD $7,500/mo | Roofing CRM-to-ad-platform pipelines |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. Steinert Analytics | CRM data audits for roofers | Quote-based | JobNimbus CRM data audits |
| 4. Volume Up Agency | Ad-level attribution for roofers | USD $3,000/mo minimum | Roofing cost-per-sale attribution |
| 5. ESB Advertising | CRM-linked revenue attribution | Quote-based | Roofing CRM attribution reporting |
| 6. Conversion Pipeline | GA4 year-over-year roofing reporting | Quote-based | GA4 roofing acquisition analysis |
| 7. John Potter Media | Ground-up roofing tracking builds | Quote-based | Roofing call tracking build-out |
| 8. Two Labs LeadGen | Roofing CRM workflow integration | Quote-based | JobNimbus and AccuLynx integrations |
| 9. VIIRL Marketing | ServiceTitan revenue-matched reporting | Quote-based | ServiceTitan roofing lead-to-revenue tracking |
| 10. Wayne Media Group | Attribution modeling for roofers | Quote-based | Roofing revenue attribution modeling |
| 11. Scorpion | Revenue-tied roofing attribution | Quote-based | AccuLynx and ServiceTitan roofing attribution |
| 12. Forthea | Franchise-level marketing analytics | Quote-based | Multi-location restoration franchise ROI |
| 13. adHamster | BigQuery and Looker Studio data infrastructure | Quote-based | National home services data infrastructure |
| 14. Zenos IT Solutions | Fast home services tracking rebuilds | Quote-based | GA4 and CRM offline-conversion rebuilds |
| 15. Clientive | Named-client roofing attribution proof | Quote-based | Verifiable roofing CRM and ad data |
| 16. Max Market Pros | GA4 and Looker Studio setup for SMBs | Quote-based | GA4 setup for home services SMBs |
| 17. Claymore Partners | PE-backed home services data audits | Quote-based | Multi-brand rollup attribution audits |
| 18. Youtech | Multi-brand roofing rollup reporting | Quote-based | Roofing brand portfolio analytics integration |
| 19. Homevu | Home services analytics consulting since 2008 | Quote-based | Roofing analytics and reporting bundle |
| 20. Valpo Agency | Channel attribution for exterior contractors | Quote-based | Exterior contractor Looker Studio tracking |
| 21. Full Circle SEM | GA4, BigQuery and call-quality scoring | Quote-based | Home services BigQuery dashboards |
Frequently Asked Questions
Why is tracking so weak in roofing specifically?
Because most of the category never installed it. One home-services sample found Meta Pixel firing on only twenty-seven percent of roofing advertisers' primary landing pages, with seventy-three percent running paid social blind, and a parallel count put pixel adoption at twenty-six and a half percent across a hundred and sixty-two roofing advertisers. An agency that starts with a pixel and a call tracker is not being basic, it is fixing the actual gap.
Which number should a roofer optimise toward?
Cost per signed job, because lead cost hides the mix. Across eight thousand and seventy-seven home-services campaigns the average cost per lead was one hundred and four dollars, but branded leads averaged thirty-four and non-branded a hundred and forty-nine, so shifting budget toward the cheaper number can simply buy more of the demand you already had. Only the field-service record can separate those two.
How much conversion data is missing from reports?
A material share. Audited accounts show cookie consent frameworks holding back twenty to forty percent of conversions from platform reporting, which means bidding is learning from a partial picture before anyone touches a target. Server-side tagging and consent-aware modelling recover enough signal to make channel comparison honest, and that is usually a cheaper first purchase than a warehouse build.
Is multi-touch attribution worth it for a roofing company?
Increasingly common, but rarely the right first step. One 2026 attribution report puts multi-touch adoption at seventy-five percent of companies, up from fifty-eight percent in 2024, yet a single-branch roofer with one CRM and two ad accounts usually learns more from call scoring and a clean job-outcome field. Add modelling once volume and multiple branches justify it.
What does this work cost?
Three of the twenty external firms here publish a figure: seven thousand five hundred dollars a month with a six-month minimum, and a thousand-dollar setup plus thirty percent of ad spend at a three-thousand-dollar monthly floor. The rest quote per engagement, which is normal at this end of the market, so compare what is one-time integration work against what recurs monthly.
Choosing a Roofing Analytics Partner
Install the basics before buying models. Only about twenty-seven percent of roofing advertisers had a Meta Pixel on their main landing page, so the first weeks of most engagements are honest plumbing work rather than sophistication. Anything built on top of missing events will simply be confidently wrong.
Judge the campaign on signed jobs. Home-services leads averaged one hundred and four dollars, but branded came in at thirty-four against a hundred and forty-nine non-branded, so lead cost alone rewards buying demand you already owned.
Recover the consented data. Twenty to forty percent of conversions never reach platform reports on audited accounts, and bidding cannot learn from events it never received, so server-side tagging pays for itself early.
Three of twenty external firms publish a rate. Published examples start near three thousand monthly, so compare scope. For the data build, paid search and growth work from one team, read the latest analysis or book a call.
