Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A fertility marketing agency helps IVF clinics reach people trying to conceive: it runs search and social ads within health ad rules, builds treatment and cost pages, ranks the clinic in Google Maps and tracks each inquiry to a booked consult. Quebec relaunched public funding for one IVF cycle per eligible patient in 2021, so Montréal clinics market to funded patients and to those paying privately, and most of that marketing must run in French first.
To make this list, each of the nine external agencies had to show fertility, IVF or reproductive medicine work on its own website. Not all of them have an office in Montréal, so each card gives the firm's real base, and clients and prices appear only where published.
Which marketing agencies work with Montréal fertility clinics?
Web Tonic plus nine external agencies that show fertility or IVF marketing work on their own sites. None is headquartered in Greater Montréal; all serve Montréal clinics remotely. Nine name a client publicly and none publishes a price.
1. Web Tonic
About: Web Tonic runs paid search, local search and inquiry tracking for fertility clinics as one programme from our Montréal office, so every booked consultation can be traced to the campaign behind it. Reporting is built around consults and new patient starts rather than clicks, and the ad accounts, listings and website stay in the clinic's own name.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: Local Montréal office, with the main HQ in San Francisco and notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Valentini Group
About: Valentini Group is a Toronto creative and social agency whose featured work includes the brand for Anova Fertility, a Toronto fertility clinic founded by Dr. Marjorie Dixon. The project framed a human-centred approach to infertility across the clinic brand and its content.
Key Services: Brand Strategy, Social Media Management, Content Creation, Creative Direction, Photography, Website Design
Industries Served: Healthcare, Fertility Clinics, Professional Services, B2B, Consumer Brands
Notable Clients: Anova Fertility, FIFA Fan Festival Toronto
Locations: Toronto, Ontario (no street address published)
Pricing: Quote-based
Great For: Fertility clinics planning a rebrand, new website or video library, Practices that want patients to trust the clinic before the first consult, Groups adding locations or a new service line
Website: Valentini Group
3. Chobee
About: Chobee is a physician-founded medical marketing agency at 550 West Broadway in Vancouver, built mainly for aesthetic clinics. Its case studies include Grace Fertility Clinic, an IVF-focused centre that relied on provincial referrals before working with the agency.
Key Services: Clinic Branding, Video Production, Website Design, Photography, Patient Marketing, Translation
Industries Served: Fertility Clinics, Medical Practices, Dental Practices, Med Spas, Multi-location Healthcare
Notable Clients: Grace Fertility Clinic, Vancouver Laser & Skin Care Centre
Locations: Vancouver, British Columbia
Pricing: Quote-based
Great For: Fertility clinics planning a rebrand, new website or video library, Practices that want patients to trust the clinic before the first consult, Groups adding locations or a new service line
Website: Chobee
4. Kinex Media
About: Kinex Media is a web design and development agency headquartered on Watline Avenue in Mississauga, with a Toronto office on University Avenue. Its case studies include the website for New Life Fertility Centre, an assisted reproductive technology clinic.
Key Services: Website Design, Website Development, WordPress Development, SEO, PPC, Ecommerce Development
Industries Served: Fertility Clinics, Medical Practices, Dental Practices, Med Spas, Multi-location Healthcare
Notable Clients: New Life Fertility Centre
Locations: Mississauga, Ontario (headquarters, Watline Avenue), Toronto, Ontario (University Avenue)
Pricing: Quote-based
Great For: Fertility clinics planning a rebrand, new website or video library, Practices that want patients to trust the clinic before the first consult, Groups adding locations or a new service line
Website: Kinex Media
5. Jelly Digital Marketing & PR
About: Jelly is a digital marketing and PR agency on Francis Avenue in Fort Langley, BC, serving Metro Vancouver, Canada and the United States. Its case study for the Pacific Centre for Reproductive Medicine reports about 120 leads a month, 70% of them from organic traffic.
Key Services: Public Relations, SEO, Social Media, Digital Ads, Media Buying, Email Marketing
Industries Served: Fertility Clinics, Medical Practices, Dental Practices, Med Spas, Multi-location Healthcare
Notable Clients: Pacific Centre for Reproductive Medicine, Marshall, Gerstein & Borun LLP
Locations: Fort Langley, British Columbia
Pricing: Quote-based
Great For: Fertility clinics with a monthly ad budget, Practices that want cost per consultation reported, Teams that need new patient consults booked every month
Website: Jelly Digital Marketing & PR
6. MeDM
About: MeDM is a boutique marketing agency with offices in Calgary, Edmonton and Winnipeg. It describes a long-standing partnership with Oasis Fertility Centre that covered the clinic launch, website and digital marketing.
Key Services: Brand Strategy, Website Design, Digital Marketing, Content, Paid Media
Industries Served: Fertility Clinics, Healthcare, Professional Services, Real Estate, Consumer Brands
Notable Clients: Oasis Fertility Centre
Locations: Calgary, Alberta, Edmonton, Alberta, Winnipeg, Manitoba
Pricing: Quote-based
Great For: Fertility clinics planning a rebrand, new website or video library, Practices that want patients to trust the clinic before the first consult, Groups adding locations or a new service line
Website: MeDM
7. Art & Science
About: Art & Science is a Toronto-based brand and marketing agency that frames business problems before it designs campaigns. Its case studies include growing patient acquisition through digital marketing for The Fertility Partners, a consortium of fertility clinics.
Key Services: Brand Strategy, Digital Marketing, Lead Conversion, Website Design, Campaign Creative
Industries Served: Fertility Clinics, Healthcare, Senior Living, Consumer Brands, Nonprofits
Notable Clients: The Fertility Partners, Revera, Sabian
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Fertility clinics planning a rebrand, new website or video library, Practices that want patients to trust the clinic before the first consult, Groups adding locations or a new service line
Website: Art & Science
8. NKPR
About: NKPR is a public relations agency headquartered on Richmond Street West in Toronto that works across Canada and the US. Its case studies include brand awareness work for Anova Fertility & Reproductive Health.
Key Services: Public Relations, Media Relations, Influencer Programs, Brand Awareness, Events
Industries Served: Fertility Clinics, Health and Wellness, Consumer Brands, Retail, Lifestyle
Notable Clients: Anova Fertility & Reproductive Health
Locations: Toronto, Ontario
Pricing: Quote-based
Great For: Fertility clinics planning a rebrand, new website or video library, Practices that want patients to trust the clinic before the first consult, Groups adding locations or a new service line
Website: NKPR
9. Codedesign
About: Codedesign is a data-driven digital marketing agency in Lisbon with teams in Boston and Singapore. Its AVA Clinic case describes a multi-market paid search strategy that tripled IVF leads for the Scandinavian fertility clinic.
Key Services: Paid Search, Data Analytics, SEO, Digital Marketing, Content Marketing, Web Development
Industries Served: Fertility Clinics, Healthcare, Retail, Finance, Ecommerce
Notable Clients: AVA Clinic, Nestlé, Chicco, Guerlain, Velux
Locations: Lisbon, Portugal, Boston, Massachusetts, Singapore
Pricing: Quote-based
Great For: Fertility clinics planning a rebrand, new website or video library, Practices that want patients to trust the clinic before the first consult, Groups adding locations or a new service line
Website: Codedesign
10. Healthcare DMS
About: Healthcare DMS is a healthcare digital marketing agency in Hyderabad with a dedicated IVF and fertility service. It publishes a case study for FYNE IVF, a fertility center in Pune.
Key Services: IVF Clinic Marketing, Google Business Profile, SEO, Paid Ads, AI Chatbots
Industries Served: Fertility Clinics, Hospitals, Dental Practices, Specialist Doctors, Plastic Surgeons
Notable Clients: FYNE IVF
Locations: Hyderabad, India
Pricing: Quote-based
Great For: Fertility clinics with a monthly ad budget, Practices that want cost per consultation reported, Teams that need new patient consults booked every month
Website: Healthcare DMS
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise (local Montréal office) |
| 2. Valentini Group | Fertility clinic branding and social content | Quote-based | Fertility clinics planning a rebrand, new website or video library |
| 3. Chobee | Clinic branding and patient video | Quote-based | Fertility clinics planning a rebrand, new website or video library |
| 4. Kinex Media | Fertility clinic websites | Quote-based | Fertility clinics planning a rebrand, new website or video library |
| 5. Jelly Digital Marketing & PR | Fertility PR and organic lead generation | Quote-based | Fertility clinics with a monthly ad budget |
| 6. MeDM | brand and website launches for new clinics | Quote-based | Fertility clinics planning a rebrand, new website or video library |
| 7. Art & Science | patient acquisition for multi-clinic groups | Quote-based | Fertility clinics planning a rebrand, new website or video library |
| 8. NKPR | PR and awareness for fertility brands | Quote-based | Fertility clinics planning a rebrand, new website or video library |
| 9. Codedesign | Multi-market paid search for IVF | Quote-based | Fertility clinics planning a rebrand, new website or video library |
| 10. Healthcare DMS | IVF clinic patient acquisition | Quote-based | Fertility clinics with a monthly ad budget |
Frequently Asked Questions
How do I choose a fertility marketing agency in Montréal?
Start with proof of fertility work rather than general healthcare claims: a live fertility or IVF page, a named clinic you can phone, and how they track inquiries to booked consultations. Eight of these nine agencies name a fertility client on their own site (Anova Fertility and Grace Fertility Clinic among them). Then ask how they handle health ad policies and privacy rules for sensitive patient data. Finally, ask how they report: inquiries, consults, new patient starts and cost per consult by channel, not clicks.
How much does fertility clinic marketing cost in Montréal?
None of the external agencies here publishes a rate, so every figure will come from a proposal. Separate the management fee from ad spend, ask what is included in month one and check the notice period before you sign. Ask how costs change if you add a location or promote egg freezing or donor programs. A cheap retainer with a long lock-in costs more than a higher fee you can cancel.
What is the difference between a healthcare marketing specialist and a general agency?
The main split is between healthcare marketing firms with a dedicated fertility or IVF practice and broader agencies that show a fertility clinic in their portfolio. Healthcare specialists already know the long, emotional decision cycle, the ad rules for health topics and the privacy care that patient data needs; broader shops often bring stronger branding, web design, video or PR teams. Beyond that, compare the channel mix each firm leads with.
How long does fertility marketing take to bring new patients?
Paid search and social campaigns can bring consultation requests within weeks once tracking is set up. Map rankings and organic search usually take six to twelve months to move in a market like Montréal, because IVF keywords are contested by large clinic networks and health publishers. A realistic first quarter covers a cleaned-up Business Profile, call and form tracking, clear treatment and cost pages, steady review requests and one report that ties inquiries to consults.
Should a Montréal fertility clinic hire a local agency or a remote one?
None of the nine agencies here is headquartered in Greater Montréal; they work the market from bases such as Calgary (Alberta), Fort Langley (British Columbia) and Hyderabad (India). Seven of them are Canadian, working from Toronto, Mississauga, Calgary, Vancouver and Fort Langley. A local team helps when someone needs to film your doctors and lab or photograph the clinic, but most fertility marketing is delivered remotely. What matters more is knowing your patient mix, the treatments you want to grow and results you can check.
Choosing a Fertility Marketing Agency in Montréal
Start with your own numbers. Know which treatments you want to grow, what a new IVF patient is worth to the clinic and how many new consultations your physicians and coordinators can take each week. An agency can only plan around targets it has been told about.
Check experience you can verify. All nine external agencies name a client on their own site, though none publishes a price. Ask each for a clinic you can call, and see how we handle local search for clinics.
Agree how you will work together. Settle who owns the ad accounts, website and tracking numbers, how often you meet, and which single number month three is judged on. Our paid search work reports inquiries and booked consultations.
Never skip the consultation. Book calls with two or three firms from this list, bring the same brief to each and compare the questions they ask about your patients. If you want a team in the city, meet our Montréal office.
