Recruitment marketing that fills roles
Seattle HR Marketing Agency
Web Tonic runs recruitment and employer-branding marketing for Seattle companies competing for talent in one of the tightest labor markets in the country. We build targeted campaigns that lower cost-per-applicant and time-to-hire while raising the quality of candidates in your pipeline. From employer brand to programmatic job advertising, we treat hiring like a funnel and optimize every stage. Great talent is a marketing problem, and we solve it.
Of the workforce is passive talent, reachable only through proactive recruitment marketing.
successful client partnerships delivered
Employee-generated content drives twice the engagement of corporate recruiting posts.
more qualified applicants for employers with strong employer brands.
We made the difference FOR those brands
the shift
Why hiring is a marketing challenge in Seattle
Seattle's concentration of tech, aerospace, and life-sciences employers makes it one of the most competitive talent markets in the world, with Amazon, Microsoft, and Boeing setting the bar. Posting a job and waiting no longer works. Winning candidates now research employers the way buyers research products, so employer brand, targeted reach, and a frictionless application experience decide who lands the best people. The companies that market their roles outcompete those that merely advertise them.
Of job seekers research a company's reputation and brand before they apply for a role. We use that talent reality to plan recruitment marketing the same way we plan growth marketing.
Of candidates say they would not work for a company with a poor employer reputation. It is why we treat employer brand and recruiting funnels as one connected system.
Companies with strong employer brands see roughly three times more qualified applicants per role. We design candidate journeys around the platforms talent actually uses, not where we hope they are.
Of candidates abandon an application that is too long or difficult to complete. It is why our HR marketing playbook leads with employer brand before pure activation.
our approach
Our recruitment marketing approach
We treat hiring as a measurable funnel from awareness to application. Employer brand, targeted distribution, and a smooth candidate experience work together to fill roles faster with better people. We sequence the work so the highest-leverage moves ship first and keep compounding while the rest of the program builds around them.
Employer brand
We sharpen your value proposition and culture story so the right candidates understand why your company is worth choosing over the giants nearby. Employer brand strategy is rebuilt around the role archetypes that actually drive Seattle hiring.
Targeted reach
We use programmatic job ads, paid social, and search to put roles in front of both active and passive qualified candidates. ATS and CRM integration are verified before we trust any candidate-funnel number.
Candidate experience
We rebuild careers pages and application flows to remove friction, so interested candidates actually complete the application. Recruitment content production runs on a weekly cadence so candidate pools stay warm.
Source analytics
We measure cost-per-applicant, source quality, and time-to-hire so budget flows to the channels that deliver real hires. Recruitment ad budgets are managed against cost-per-hire, not raw applicant volume.
Results & timeline
Recruitment marketing results in Seattle
Typical reduction in cost-per-applicant after restructuring channels and targeting around qualified candidates. We benchmark this against cost per qualified applicant across the roles we recruit for.
Faster time-to-hire as a steady, qualified pipeline replaces reactive, last-minute sourcing. It holds because we optimize against hire conversion, not raw applicant volume.
Increase in qualified applications per role through sharper targeting and stronger employer messaging. We share weekly recruiting funnel dashboards so hiring teams see what is actually working.
Improvement in careers page application rate after rebuilding the candidate journey. It compounds as employer-brand content and CRM nurtures keep maturing.
What we optimize
Industries we serve in Seattle
Cloud, Software & AI
Cloud, SaaS, and AI companies in Seattle compete with Amazon and Microsoft for technical talent. We build engineer-led employer-brand content, LinkedIn and programmatic recruitment campaigns, and Glassdoor management strategies that move qualified pipeline.
Aerospace & Advanced Manufacturing
Aerospace and manufacturing employers in Seattle are battling demographic shifts and competing with tech for talent. We build trades-focused recruitment marketing, apprenticeship funnels, and employer brand that reframes industrial careers for younger candidates.
Life Sciences & Biotech
Biotech and digital-health hiring in Seattle is specialty-heavy and credentialed. We build employer-brand content around research labs and clinical teams, run targeted recruitment ads to credentialed audiences, and tighten ATS-to-CRM workflows for hard-to-fill roles.
Maritime & International Trade
Maritime and trade employers face workforce shortages and an aging operator base. We build recruitment funnels that explain pay, schedule, and progression clearly, and run targeted recruitment ads on the platforms candidates actually use.
E-commerce & Retail
Seattle retail needs constant frontline hiring at scale. We run high-volume recruitment campaigns across Meta, TikTok, and programmatic, optimize apply-flow conversion, and use CRM nurtures to keep candidate pools warm between hiring waves.
Cleantech & Healthcare
Cleantech and healthcare employers in Seattle attract mission-driven talent when storytelling is real. We build employee-led content, recruitment campaigns on credentialed channels, and ATS-integrated nurtures that move clinicians and engineers through hire.
Services
Hiring is a funnel like any other. Our SEO and paid teams put your roles and employer brand in front of qualified candidates through search, social, and programmatic job ads. The result is a coordinated program where each channel makes the others stronger.
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