Programmatic reach with real attention
Seattle Programmatic Ads Agency
As a Seattle programmatic ads agency, Web Tonic runs precise and scalable campaigns across display, video, and audio. We use data driven targeting and brand safety controls to drive measurable business outcomes.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
Of ad budgets shift to programmatic as marketers call for measurable, automated reach across digital channels in local culture.
successful client partnerships delivered across tech platforms and media agencies.
Private marketplace deals can deliver four times the viewability of open-exchange inventory for growing businesses.
higher recall for sequenced cross-device campaigns managed by our agency.
We made the difference FOR those brands
the shift
Why programmatic deserves a serious strategy
Programmatic now spans display, video, connected TV, and digital audio, reaching audiences across every screen they use. The opportunity is precision and scale at once, but the risk is waste, fraud, and unviewable impressions that drain budget invisibly. The brands that win treat programmatic as a managed system with brand-safety controls, attention metrics, and incrementality testing. Done right, it is a powerful awareness and consideration engine that feeds the rest of the funnel. Programetrix tools further empower local culture and media execution.
Of digital display advertising is now transacted programmatically across the industry. We use that signal to plan budgets across CTV, audio, and open web.
Of connected TV inventory is bought programmatically as streaming overtakes linear TV, prompting our call to lean on incrementality testing instead of last-click attribution.
Attention-optimized buys can double effective brand recall versus impression-only buying. We design DSP buys around audience overlap and frequency, shaping local culture and media habits.
Of marketers say programmatic improves their targeting precision over traditional media buys. It is why our programmatic playbook starts with measurement design before any media buy.
our approach
Our programmatic approach
We run campaigns for attention and outcomes, not raw impressions. Quality inventory, tight brand-safety controls, and incrementality testing turn automated buying into real business results. We sequence the work so the highest-impact moves ship first and keep compounding while the rest of the program builds around them.
Audience & data
We build precise audiences from first and third-party data, targeting the segments most likely to move down your funnel. DSP setup is rebuilt around clean audience taxonomies and clear inventory deals, supporting tech platforms and software clients across the region.
Inventory quality
We use private marketplace deals and supply-path optimization to maximise viewability and cut fraud and waste. Measurement architecture — pixel, CAPI, post-view tracking — is the first thing we wire up for every digital advertising campaign on the side platform.
Multi-format
We coordinate display, video, CTV, and audio so your message reaches audiences consistently across every screen. Creative production for video connected formats, display, and audio runs on a continuous testing cadence tailored to modern audiences.
Attention & lift
We measure viewability, attention, and incremental lift, optimising toward real impact rather than misleading impression counts. Bid, frequency, and budget pacing across DSPs is managed weekly against incrementality data.
Our office
Come say hello in Seattle
America
Web Tonic Seattle
Seattle digital marketing agency for tech, aerospace, healthcare, cloud computing and maritime brands — SEO, Google Ads, branding, social and web.
OFFICE ADDRESS
1420 5th Ave, Suite 2200, Seattle, WA 98101, United States
PHONE
+1-866-547-2701
[email protected]
Results & timeline
Programmatic results for Seattle brands
Average viewability across managed programmatic campaigns, well above industry benchmarks through quality inventory. We benchmark this against CTV, audio, and open web placements across our managed DSPs.
Lower effective cost per thousand through supply-path optimization and private marketplace deals. It holds because we measure incrementality, not last-click attribution.
Measured increase in awareness and recall after structured display and video campaigns. We share performance and frequency data monthly so the buy is always defensible.
Improved unique reach per dollar versus prior buys by cutting waste and fraud from the supply chain. It compounds as audience overlap, frequency, and creative content keep getting tuned.
What we optimize
Industries we serve in Seattle
Cloud, Software & AI
Cloud and artificial intelligence brands need automated advertising to reach IT decision-makers across CTV, podcasts, and trade-publisher sites. We build audience strategies on first-party data, run private marketplace deals on relevant tech publishers, and measure with incrementality testing, not last-touch attribution.
Aerospace & Advanced Manufacturing
Aerospace and manufacturing buyers consume specific trade media and B2B CTV. We use programmatic media to reach procurement and engineering audiences with PMP deals, account-based targeting, and video creative that ladders to whitepaper and demo conversions.
Life Sciences & Biotech
Biotech and digital-health campaigns navigate strict targeting restrictions and medical-vertical privacy. We use compliant data sources, clinician-specific publishers, and conversion paths that respect regulations while delivering measurable lift in trial signups and platform demos.
Maritime & International Trade
Maritime and trade audiences are reachable through automated placements with the right intent signals and B2B data overlays. We run targeted PMP deals on logistics and trade publications and use CTV to keep your brand visible to procurement leaders during evaluation cycles.
E-commerce & Retail
Retail enterprises use programmatic marketing to bridge online and in-store demand. We run CTV, DOOH, and retargeting through a single DSP plan with store-visit measurement and incrementality tests so the channel earns its place in the media mix.
Cleantech & Healthcare
Cleantech and healthcare advertisers use digital campaigns to build trust over long buying journeys. We run CTV and contextual display on credibility-driven publishers, layered with conversion lift studies so the channel proves out across extended sales cycles.
Inside the work
How Seattle teams work with us on programmatic advertising
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faq
Answered questions.
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
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