Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A YouTube advertising agency for personal injury firms plans and buys paid video across YouTube and Google's video network: skippable in-stream, in-feed and Shorts placements, custom audience segments built from accident-related searches, video action and Demand Gen campaigns, creative cut for the first five seconds, and reporting that follows a view through to an intake call rather than stopping at impressions.
We weighted evidenced injury or legal video buying, named firms, published rates and measurement depth across 20 external agencies. Eight name a client publicly, five publish a starting figure, and every entry runs paid video rather than channel growth.
Which YouTube advertising agency should a personal injury firm shortlist?
Sort by proof type. Consultwebs, Crisp, cj Advertising and Nifty Marketing name injury firms outright; Genius Monkey, Strategus, Digital Remedy and Q1 Media bring programmatic video and connected-television reach; Zahavian Legal Marketing, Superpractice, KJ Strategy Group and Wonder Label publish a starting rate.
1. Consultwebs
About: Consultwebs is a Raleigh law firm marketing agency whose YouTube ad case studies name Marks and Harrison, Salvi Law and the Butler Law Firm as clients that moved television budget into YouTube pre-roll and in-stream buys. One published campaign reports 15 million impressions and a 30% increase in phone calls. Vertical fit is direct since several named clients are personal injury practices.
Key Services: YouTube in-stream advertising, Google video campaign strategy, PPC management, video ad creative, remarketing lists, performance reporting
Industries Served: Personal injury law, mass tort, medical malpractice, family law, criminal defense
Notable Clients: Marks and Harrison, Salvi Law, Butler Law Firm, David Resnick Law, Craig Kelley and Faultless
Locations: Raleigh, United States
Pricing: No public rate card; quoted per scope
Great For: Established PI firms shifting TV budget to YouTube, Multi-office personal injury practices, Firms wanting integrated SEO plus video
Website: Consultwebs
2. Web Tonic
About: Web Tonic buys YouTube for injury firms the way it buys the rest of the funnel: custom segments built from accident-related search behaviour, in-stream and Shorts cuts of the same testimony, and a view-through window measured against signed cases rather than form fills. The video sits inside the wider paid search account so a viewer who later searches a firm name is bid for differently, while our performance creative team rebuilds the hooks that hold past five seconds and our analytics implementation ties a view to an intake call. Firms that want a partner who has litigated the same television-to-YouTube transition for a decade will find two or three of the legal-only shops below deeper in that history.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. Scorpion
About: Scorpion is a Draper, Utah, marketing platform for home services, legal and franchise brands that runs a named Video Advertising for Law Firms service placing ads across YouTube, Facebook and Instagram with lead-scoring technology tied to each video. The company is a recognized national player serving personal injury practices among its legal client base. Vertical fit is direct through its legal-specific video offer, though named client results are not published.
Key Services: YouTube video ad placement, lead scoring for video, PPC management, video production, CRM and intake integration, performance dashboards
Industries Served: Personal injury law, family law, criminal defense, home services, franchise brands
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Draper, United States, Valencia, United States
Pricing: No public rate card; quoted per scope
Great For: Multi-location PI firms wanting one vendor, Firms needing lead-scored video reporting, Franchise-style legal brands
Website: Scorpion
4. Mockingbird Marketing
About: Mockingbird Marketing is a Seattle boutique legal marketing agency with a named YouTube Ads service page built specifically for law firms and published case studies tracking visibility gains for legal clients. The firm keeps client logos off public case studies by policy, so named results are limited. The YouTube ads offer is direct to the legal vertical including personal injury.
Key Services: YouTube ads strategy, Google PPC management, video ad targeting, SEO integration, conversion tracking, reporting
Industries Served: Personal injury law, family law, criminal defense, immigration law, estate planning
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Seattle, United States
Pricing: No public rate card; quoted per scope
Great For: Boutique PI firms wanting a dedicated YouTube ads plan, Firms already running Mockingbird SEO wanting a video add-on, Firms prioritizing data transparency
Website: Mockingbird Marketing
5. Crisp
About: Crisp is an Atlanta video production and marketing company whose client roster names personal injury firms including Olson Personal Injury Lawyers, Alexander Shunnarah and Associates, Elk and Elk and the Derrick Law Firm, with video assets built for YouTube pre-roll alongside social platforms. Vertical fit is direct since personal injury firms make up a large share of its named legal clients.
Key Services: YouTube pre-roll video production, video ad creative, social video distribution, brand video strategy, hook and cutdown editing, campaign reporting
Industries Served: Personal injury law, mass tort, family law, estate planning, general legal marketing
Notable Clients: Olson Personal Injury Lawyers, Alexander Shunnarah and Associates, Elk and Elk, The Derrick Law Firm, Craig Kelley and Faultless
Locations: Atlanta, United States
Pricing: No public rate card; quoted per scope
Great For: PI firms wanting a video-first vendor, Firms already running TV wanting to add YouTube, National trial lawyer networks
Website: Crisp
6. Pareto Legal
About: Pareto Legal is a Philadelphia paid media agency founded by a former law firm chief marketing officer that publishes a detailed YouTube Ads for Lawyers guide describing how it layers YouTube with search inside a single Google Ads account for plaintiff-side firms. Its published case study for Snyder Law Group names a 117% case volume increase, and the agency states more than 600 of its accounts are personal injury firms. Vertical fit is direct.
Key Services: YouTube in-stream and Shorts campaigns, Google Ads account structure, remarketing and in-market audiences, bidding for leads, video creative direction, cost per lead reporting
Industries Served: Personal injury law, workers compensation, criminal defense, mass tort, plaintiff-side litigation
Notable Clients: Snyder Law Group
Locations: Philadelphia, United States
Pricing: No public rate card; quoted per scope
Great For: Plaintiff-side PI firms wanting a YouTube plus search combo, Firms wanting a founder with law firm CMO background, Firms tracking case volume as the KPI
Website: Pareto Legal
7. KJ Strategy Group
About: KJ Strategy Group is a Montreal agency serving United States law firms with a dedicated video advertising service built around YouTube campaigns meant to build trust before a search happens. The agency names a minimum viable monthly budget of 3,000 dollars for its YouTube and search programs, and its site lists personal injury among its target practice areas. Vertical fit is direct though no named PI client case study is published for the video service.
Key Services: YouTube video ad campaigns, video creative production, PPC management, display and DOOH add-ons, fractional CMO services, campaign forecasting
Industries Served: Personal injury law, family law, criminal defense, immigration law, general legal marketing
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Montreal, Canada
Pricing: From USD $3,000/month
Great For: Firms wanting a minimum-budget YouTube starting point, PI firms testing video before a big TV commitment, Firms wanting fractional CMO guidance alongside video
Website: KJ Strategy Group
8. Strategus
About: Strategus is a Colorado connected TV and video advertising agency whose published case studies name Hackard Law and describe a personal injury firm that increased call volume by 125% after putting its full budget into a CTV and video campaign. Vertical fit is direct because multiple named case studies are personal injury and plaintiff law firms rather than adjacent categories.
Key Services: Connected TV and video campaign management, cross-device retargeting, first-party data attribution, audience targeting, creative strategy, return on ad spend reporting
Industries Served: Personal injury law, plaintiff litigation, workers compensation, general legal marketing, consumer brands
Notable Clients: Hackard Law
Locations: Englewood, United States
Pricing: No public rate card; quoted per scope
Great For: PI firms moving budget from linear TV to CTV/video, Firms wanting first-party attribution on video spend, Regional firms testing live-sports video inventory
Website: Strategus
9. cj Advertising
About: cj Advertising is a Nashville agency that has built creative and handled media buying exclusively for personal injury law firms since 1994, naming Douglas and London among the clients for which it produced video ad spots. The agency has since launched a YouTube-specific program for the vertical. Vertical fit is direct since the agency serves no clients outside personal injury and mass tort law.
Key Services: YouTube and video ad production, media buying, mass tort marketing, TV to YouTube creative adaptation, brand strategy, campaign reporting
Industries Served: Personal injury law, mass tort, wrongful death, workers compensation
Notable Clients: Douglas and London
Locations: Nashville, United States
Pricing: No public rate card; quoted per scope
Great For: PI-only firms wanting a PI-only agency, Mass tort intake campaigns needing broadcast-quality video, Firms wanting media buying plus creative under one roof
Website: cj Advertising
10. Genius Monkey
About: Genius Monkey is a Tempe, Arizona, programmatic advertising agency whose published personal injury law firm case study reports a video cost per lead reduction of 68% and a display cost per lead reduction of 50% within six months of launch. Its published rate card lists video ad pricing separately from display. Vertical fit is direct since the case study names the practice area as personal injury.
Key Services: Programmatic video advertising, OTT and CTV buys, display retargeting, native and audio ad add-ons, cost per lead optimization, campaign reporting
Industries Served: Personal injury law, automotive dealers, retail, general legal marketing
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Tempe, United States
Pricing: From USD $0.70-$1.60 per video view
Great For: PI firms wanting programmatic video plus display, Firms wanting published CPL benchmarks, Regional firms testing OTT alongside YouTube
Website: Genius Monkey
11. Mirch Media
About: Mirch Media is a Queens, New York, digital marketing agency whose named case study for 1-800-Accident describes multi-channel video production for YouTube and social media that helped drop blended cost per case by 69% and scale inbound calls to as many as 80 per day. Vertical fit is direct because the named client is a personal injury intake brand and the case study explicitly credits YouTube video.
Key Services: YouTube and social video production, performance marketing management, local SEO, Google Business Profile management, call tracking, cost per case reporting
Industries Served: Personal injury law, medical practices, real estate, general legal marketing
Notable Clients: 1-800-Accident
Locations: Forest Hills, United States
Pricing: Flat-rate monthly ad management fees by spend tier
Great For: National PI intake brands wanting a named result, Firms wanting flat-fee ad management pricing, Firms combining local SEO with video
Website: Mirch Media
12. Nifty Marketing
About: Nifty Marketing is a Burley, Idaho, agency whose named case study for El Dabe Ritter Trial Lawyers credits YouTube ads alongside Facebook and display for a 155% increase in branded search volume and a 28% average ranking improvement. Vertical fit is direct since El Dabe Ritter is a personal injury trial firm and the case study names YouTube specifically as a top-of-funnel channel.
Key Services: YouTube and display top-of-funnel campaigns, PPC for personal injury, video ad creative, local SEO integration, branded search tracking, ranking reporting
Industries Served: Personal injury law, trial law, general legal marketing, local service businesses
Notable Clients: El Dabe Ritter Trial Lawyers
Locations: Burley, United States
Pricing: No public rate card; quoted per scope
Great For: Trial lawyer firms wanting a named case study, Firms combining YouTube with branded search tracking, Regional PI firms in smaller media markets
Website: Nifty Marketing
13. Zahavian Legal Marketing
About: Zahavian Legal Marketing is a small Cambridge, Nova Scotia, agency whose published YouTube ads case study for a law firm client reports a five cent cost per view on a 60-second ad and an overall cost per lead of 38 dollars and 98 cents across the campaign. Vertical fit is adjacent since the named case study firm is a general law practice rather than a pure personal injury firm, though the agency lists personal injury among the practice areas it serves.
Key Services: YouTube video ad campaigns, Google Display Network buys, PPC for law firms, video targeting and exclusions, cost per lead reporting, campaign optimization
Industries Served: General legal marketing, personal injury law, family law, criminal defense
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Cambridge, Canada
Pricing: From USD $1,395/month
Great For: Small firms wanting a published CPV benchmark, Firms wanting a boutique with transparent pricing, Firms testing YouTube on a limited budget
Website: Zahavian Legal Marketing
14. Digital Remedy
About: Digital Remedy is a New York performance CTV and video agency whose published case study for a regional law firm and its legal marketing partner reports using Performance CTV, which the agency describes as spanning YouTube TV inventory, to successfully drive leads across two markets. Vertical fit is direct in category though the named client in the case study is described only as a regional law firm rather than by name.
Key Services: Performance CTV and YouTube TV buying, cross-device retargeting, campaign optimization, linear and OTT blending, lead attribution, reporting dashboards
Industries Served: Legal marketing, personal injury law, auto insurance, general direct response brands
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: New York, United States
Pricing: No public rate card; quoted per scope
Great For: Firms wanting CTV and YouTube TV combined buying, Regional firms working through a marketing partner, Firms wanting cross-device retargeting on video
Website: Digital Remedy
15. Excell Industries
About: Excell Industries is a Houston marketing agency founded by an attorney that runs a named YouTube Ads Marketing service for law firms alongside video marketing built to turn viewers into consultation requests. Vertical fit is direct since the agency was founded by a former law firm operator and pitches its YouTube service specifically to legal practices including personal injury, though no named client case study is published.
Key Services: YouTube ad campaign management, video marketing production, reputation management, online visibility strategy, consultation tracking, campaign reporting
Industries Served: Personal injury law, general legal marketing, professional services, service-based businesses
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Houston, United States
Pricing: No public rate card; quoted per scope
Great For: Firms wanting a founder with a legal-practice background, Solo and small PI firms new to YouTube ads, Firms wanting video plus reputation management combined
Website: Excell Industries
16. Superpractice
About: Superpractice is a Jensen Beach, Florida, AI-native client acquisition platform for law firms with a named YouTube Ads for Lawyers service that tests hooks, lengths and calls to action, then retargets viewers with search and display. Vertical fit is direct since the service page names personal injury targeting specifically, such as reaching people watching car accident content, as one of its core YouTube use cases.
Key Services: YouTube ad targeting and hook testing, AI video creative generation, Google Ads management, retargeting across search and display, month-to-month contracts, attribution reporting
Industries Served: Personal injury law, general legal marketing, criminal defense, family law
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Jensen Beach, United States
Pricing: From USD $2,500/month
Great For: Firms wanting AI-generated video creative, Firms wanting month-to-month contracts, PI firms wanting hook-level ad testing
Website: Superpractice
17. Henten Media
About: Henten Media is a Tel Aviv performance marketing agency whose published injury law firm case study describes scaling Google Ads, including YouTube advertising, to a peak spend of 19,000 dollars that generated 102 leads at a 186 dollar cost per lead and 22 signed cases. Vertical fit is direct because the case study explicitly names an injury law firm and reports YouTube among the channels used.
Key Services: YouTube advertising, Performance Max campaigns, Google Search and Shopping, conversion tracking optimization, multi-channel strategy, cost per lead reporting
Industries Served: Personal injury law, e-commerce, lead generation businesses, general direct response brands
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Tel Aviv, Israel
Pricing: No public rate card; quoted per scope
Great For: Firms wanting published CPL and signed-case numbers, Firms combining YouTube with Performance Max, Firms wanting a multi-vertical performance shop
Website: Henten Media
18. Wonder Label
About: Wonder Label is a Miami law firm marketing agency with a named YouTube Advertising for Law Firms service page describing pre-roll and in-stream buys built to put firms in front of high-intent audiences. Vertical fit is direct since the service page targets law firms broadly including personal injury, though no named client case study is published for the YouTube service specifically.
Key Services: YouTube pre-roll and in-stream ads, audience targeting by demographics and content, video ad measurement, PPC management, lead generation strategy, campaign reporting
Industries Served: Personal injury law, general legal marketing, family law, criminal defense
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Miami, United States
Pricing: From USD $2,000/month
Great For: Small PI firms starting a first YouTube budget, Firms wanting a Miami-based boutique, Firms wanting exclusion targeting on YouTube
Website: Wonder Label
19. Social Booster Solutions
About: Social Booster Solutions is a Sunny Isles Beach, Florida, agency with a named AI-Powered Google and YouTube Advertising for Law Firms service page and a published case study for a South Florida business law firm reporting a 62% lower cost per lead within 30 days. Vertical fit is adjacent since the named case study client practices business law rather than personal injury, though the service page markets to law firms broadly.
Key Services: YouTube and Google video advertising, AI-powered in-market targeting, behavioral data targeting, intake funnel automation, consultation booking tracking, campaign reporting
Industries Served: General legal marketing, business law, personal injury law, family law
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Sunny Isles Beach, United States
Pricing: No public rate card; quoted per scope
Great For: Firms wanting AI-driven in-market YouTube targeting, Florida-based firms wanting a local vendor, Firms wanting intake automation tied to video ads
Website: Social Booster Solutions
20. Q1 Media
About: Q1 Media is an Austin, Texas, digital media agency whose published case study for Ken Nugent Law Firm, a Georgia personal injury practice, describes pre-roll, connected TV, streaming audio and paid social working together to drive repeated daily exposure and brand recall. Vertical fit is direct because the named client is a personal injury firm and the case study details video and pre-roll placement specifically.
Key Services: Pre-roll and CTV video advertising, programmatic display, geofencing, streaming audio add-ons, retargeting, brand recall reporting
Industries Served: Personal injury law, general legal marketing, advertising agencies, direct response brands
Notable Clients: Ken Nugent Law Firm
Locations: Austin, United States
Pricing: No public rate card; quoted per scope
Great For: Regional PI firms wanting brand recall campaigns, Firms wanting pre-roll bundled with CTV and audio, Firms wanting a named Georgia case study to benchmark against
Website: Q1 Media
21. RadioVision
About: RadioVision is a Denison, Texas, agency operating since 1993 with a dedicated personal injury law firm advertising page describing script-to-screen creative, production and media placement across every platform including video. Vertical fit is direct since the agency publishes a page specifically engineered for personal injury case acquisition, though no single named PI client case study with metrics is published for the video service.
Key Services: Video and CTV media placement, script-to-screen creative production, AI-powered creative workflows, cross-platform ad consistency, campaign strategy, performance reporting
Industries Served: Personal injury law, automotive dealers, furniture retail, general legal marketing
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Denison, United States
Pricing: No public rate card; quoted per scope
Great For: Firms wanting a 30-year full-service agency, Firms wanting creative plus media placement combined, Firms wanting cross-platform consistency across CTV and social
Website: RadioVision
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Consultwebs | YouTube ads for law firms | Quote-based | PI firms replacing TV with YouTube |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. Scorpion | Video ads plus lead scoring | Quote-based | Multi-location legal brands |
| 4. Mockingbird Marketing | Legal YouTube ads boutique | Quote-based | Boutique firms wanting a dedicated YouTube plan |
| 5. Crisp | Video production for injury firms | Quote-based | PI firms wanting a video-first partner |
| 6. Pareto Legal | YouTube plus search for plaintiff firms | Quote-based | Plaintiff-side firms tracking case volume |
| 7. KJ Strategy Group | YouTube video ads for lawyers | USD $3,000/mo | Firms testing video before TV |
| 8. Strategus | CTV and video for injury firms | Quote-based | Firms shifting TV budget to CTV/video |
| 9. cj Advertising | PI-exclusive creative and media buying | Quote-based | Firms wanting a PI-only shop |
| 10. Genius Monkey | Programmatic video for injury firms | Quote-based | Firms wanting published CPL benchmarks |
| 11. Mirch Media | Video plus performance marketing | Quote-based | National intake brands |
| 12. Nifty Marketing | YouTube plus branded search lift | Quote-based | Regional trial firms |
| 13. Zahavian Legal Marketing | Published YouTube CPV benchmarks | USD $1,395/mo | Small firms on a limited budget |
| 14. Digital Remedy | Performance CTV and YouTube TV | Quote-based | Firms wanting CTV plus YouTube TV |
| 15. Excell Industries | YouTube ads for law firms | Quote-based | Solo and small PI firms new to YouTube |
| 16. Superpractice | AI-powered YouTube ads for lawyers | USD $2,500/mo | Firms wanting AI creative and no contracts |
| 17. Henten Media | YouTube plus Performance Max for injury leads | Quote-based | Firms wanting published signed-case numbers |
| 18. Wonder Label | YouTube pre-roll for law firms | USD $2,000/mo | Firms starting a first YouTube budget |
| 19. Social Booster Solutions | AI-targeted YouTube ads for lawyers | Quote-based | Firms wanting AI in-market targeting |
| 20. Q1 Media | Pre-roll and CTV brand recall | Quote-based | Regional firms wanting brand recall |
| 21. RadioVision | Full-service video for injury firms | Quote-based | Firms wanting a veteran full-service shop |
Frequently Asked Questions
What does YouTube advertising cost for a law firm?
Five of the 20 external agencies here publish figures, from 1,395 US dollars a month for management up to 3,000 dollars a month, with one selling on a per-view basis between 70 cents and 1 dollar 60. Media sits on top. One agency recommends a 2,000 to 5,000 dollar monthly test budget purely to gather enough data to optimise targeting, which is the honest floor for a competitive injury market rather than a promise of leads at that level.
What results do injury firms actually report on YouTube?
The published cases are specific rather than typical. One agency documents 5 cents a view on 60-second in-stream creative with a blended 38 dollar 98 cost per lead, another reports a 68 percent drop in video cost per lead within six months for an injury firm on programmatic video, and a third reports 102 leads from 19,000 dollars of spend at 186 dollars each. Judge any of these against your own cost per signed case.
Is YouTube better used for branding or for case acquisition?
Both, and the split usually depends on your market. In-stream and Shorts inventory is cheap enough to build recall across a metro at a fraction of broadcast rates, and the recall shows up later as branded search. Firms buying purely for signed cases tend to lean on video action campaigns, remarketing to site visitors and audience segments built from injury-related search, then measure view-through against intake rather than clicks.
Should the agency produce the creative or just buy the media?
Ask, because this list contains both. Several entries are production-led shops that film attorney testimony and client stories before placing them, while others are media buyers who will run whatever you supply. Neither is wrong, but a firm with no usable footage should not hire a pure buyer, and a firm with a large existing library rarely needs to pay agency production rates to start testing hooks.
How do sponsored creator placements differ from ads?
They are bought differently and measured differently. One national injury brand reports a 30 to 50 percent drop in cost per thousand impressions in the 12 months after a sponsored creator video is posted, because the video keeps earning views organically long after the campaign window. Paid in-stream inventory stops the moment the budget stops. Most firms running both treat creator placements as durable reach and in-stream as the dial they turn weekly.
Choosing a Personal Injury YouTube Advertising Agency
Separate the buyers from the producers. Half of this list films attorney and client stories before placing a cent of media, and half will only run creative you already own, so decide which gap you are actually filling before the first call.
Read the case studies as examples, not forecasts. A 5 cent view or a 38 dollar lead came from one market, one offer and one creative set. Ask what the same team's median looks like across accounts, and what the signed-case rate behind the lead number was.
Price the media and the management separately. Only a quarter of these agencies publish a figure, so convert every proposal into a management fee, a media budget and a production cost, then compare those three lines rather than a single monthly number.
Measure signed cases. View-through and cost per lead are diagnostics, not revenue. If you want paid media, video creative and intake-level reporting from one team, read the latest analysis or start here.
