Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A medical spa and aesthetics video production company plans, shoots and finishes film for med spas, cosmetic dermatology clinics, injectors and multi-location aesthetics groups rather than buying their media: concepting and scripting, lighting built for skin, on-location or studio shoots, directing injectors and consenting patients on camera, then editing, colour, captions and vertical cutdowns.
We compared 20 studios on evidenced aesthetics shoots, named clinics, published rates and consent handling. Eleven of the 19 external firms name an aesthetics client and seven publish a starting price.
Which medical spa video production company should a clinic shortlist?
Shortlist on aesthetics footage and consent handling. 8Bit Motion, FilmMD Productions, Double Take Video, ZANE Productions, Courtney Jerome Media, Gravity Bandit and Freiberg Productions each name an aesthetics client; eleven of the nineteen external studios name one and seven publish a rate.
1. 8Bit Motion
About: 8Bit Motion brings a full production crew into med spas and aesthetic clinics nationwide for single-day shoots, and its own about page names aesthetic device brand Cutera as a filmed client alongside touring artists such as Steve Aoki. The vertical fit is direct, since the company markets itself specifically to clinics and to the med spa customers of aesthetic device manufacturers. Deliverables run from broadcast-quality clinic films to social cutdowns, produced in one on-site visit.
Key Services: Clinic brand films, Treatment and procedure video, Patient testimonial capture, Short-form social cutdowns, Device demonstration video, On-site production crew
Industries Served: Medical spas, Aesthetic clinics, Device manufacturers, Injectors and providers, Wellness brands
Notable Clients: Cutera Inc, Steve Aoki, Surfaces, Tai Verdes, Social House
Locations: New York, United States, Montreal, Canada, Toronto, Canada
Pricing: No public rate card; quoted per scope
Great For: Multi-location medspa groups, Aesthetic device brands, Nationwide clinic chains
Website: 8Bit Motion
2. Web Tonic
About: Web Tonic produces med spa and aesthetics film inside the advertising rules the category actually lives under, scripting injector introductions, treatment explainers and consenting before-and-after stories that sell the experience without making a claim the clinic cannot defend. Shoot days are lit for skin, staffed with a crew used to directing patients who are nervous about being recognised, and edited into a horizontal master plus vertical cutdowns for the treatment pages and paid feeds. The same team owns the creative production, the paid social distribution and the growth programme the footage feeds.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L'Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. Aesthetic Productions
About: Aesthetic Productions runs a dedicated Dallas studio built with a working injection suite plus two clinical rooms, and its own case study page names finished work spanning testimonial video, Instagram reels and YouTube series for medical spas and injectors. The fit is direct, since the company positions itself as a build-to-suit production partner for medical spas, pharmaceutical brands and other aesthetic-focused clients. It also travels to client clinics or partner studios across the country for on-location capture.
Key Services: Injection training video, Testimonial video production, Instagram reel production, YouTube series production, Event and live broadcast video, On-site clinic filming
Industries Served: Medical spas, Injectors, Pharmaceutical brands, Aesthetic clinics, Cosmetic device companies
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Dallas, United States
Pricing: No public rate card; quoted per scope
Great For: Injector training content, Med spa brand video, Pharmaceutical aesthetic launches
Website: Aesthetic Productions
4. FilmMD Productions
About: FilmMD Productions is run by physician-director Carlos Peinado and specializes exclusively in medical, surgical and cosmetic video, naming a behind-the-scenes shoot for eye-care brand Bausch and Lomb's Ready Set Blink campaign as recent work. The fit is direct because the studio's stated focus is healthcare, surgery and science rather than general commercial work, giving it the clinical fluency to film real procedures accurately. Output spans surgical cinematography, cadaveric lecture capture and cosmetic practice marketing film.
Key Services: Surgical cinematography, Cosmetic practice brand film, Physician introduction video, Medical education video, Patient story documentation, Campaign behind-the-scenes content
Industries Served: Cosmetic and plastic surgery, Medical spas, Dermatology, Pharmaceutical and device brands, Medical education
Notable Clients: Bausch and Lomb
Locations: Calabasas, United States
Pricing: No public rate card; quoted per scope
Great For: Cosmetic surgeon brand film, Device and pharma campaign BTS, Surgical education video
Website: FilmMD Productions
5. Let's Live Media
About: Let's Live Media has filmed more than 200 medical clinics since 2019 from its Irvine base, producing educational and marketing video that ranges from aesthetics explainers to disease-management content for cash-pay practices. The vertical fit is direct, since aesthetics is named explicitly among the health topics its educational video series covers. The studio positions itself as a medical media production company rather than a broader marketing shop.
Key Services: Patient education video, Aesthetics explainer video, Clinic marketing video, Multi-camera clinic shoots, Video content series production, Social-ready clinic video cutdowns
Industries Served: Medical spas and aesthetics, Cash-pay medical practices, Dermatology, Wellness clinics, Elective medical practices
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Irvine, United States
Pricing: No public rate card; quoted per scope
Great For: Cash-pay clinics wanting patient education film, Med spas needing explainer video, Multi-topic clinic video series
Website: Let's Live Media
6. Steed Films
About: Steed Films is a Fort Worth video brand studio whose own blog names a multi-location practice spanning ophthalmology and dermatology, including aesthetic treatment, as a client for a flagship film plus a short-form asset library. The fit is adjacent, since the named case study covers a combined eye-care and dermatology group rather than a pure medical spa, though the aesthetic dermatology service line is explicitly covered. Packages start at five thousand dollars and include a hero reel plus captioned masters for web, social and email.
Key Services: Flagship brand film, Multi-location video branding, Short-form asset libraries, Patient journey video, 4K on-location filming, Captioned social cutdowns
Industries Served: Multi-location medical practices, Dermatology and aesthetics, Ophthalmology, Dental groups, Elective healthcare brands
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Fort Worth, United States
Pricing: From USD $5,000 per brand film
Great For: Multi-location aesthetic and derm groups, Practices wanting one flagship film, Franchise-style clinic brands
Website: Steed Films
7. AEVA Digital
About: AEVA Digital pairs a med spa growth platform with an in-house video service that films real client footage, treatment moments and patient reactions directly inside practices rather than relying on stock or generated imagery. The fit is adjacent, since the company's core product is booking and marketing software and video is one bundled service line, but its named video page is aimed squarely at injectables, body sculpting, skin and laser treatments. One long-form shoot is cut into channel-specific clips spanning paid ads to organic reels.
Key Services: In-practice video capture, Treatment and injectable video, Before-and-after video libraries, Paid ad video cutdowns, Organic reel production, Video asset library management
Industries Served: Medical spas, Injectables and body sculpting practices, Skin and laser clinics, Multi-location aesthetics groups, Practice management software buyers
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Raleigh, United States
Pricing: No public rate card; quoted per scope
Great For: Med spas wanting software plus video in one vendor, Injectable-focused practices, Practices sitting on unused footage
Website: AEVA Digital
8. Double Take Video
About: Double Take Video is a twin-founded production company based in Solon, Ohio whose named case study for Apex Skin, a fourteen-office dermatology group, produced four advertisements plus a commercial that ran during the Super Bowl. The fit is direct, since Apex Skin is a board-certified dermatology and aesthetics practice and the finished spots covered CoolSculpting, EmFace and EmSculpt treatments by name. The company positions itself as a video production studio rather than a wider marketing agency.
Key Services: Treatment advertisement production, Commercial and broadcast spots, Social platform video content, Device treatment explainer video, Brand video production, Multi-office campaign video
Industries Served: Dermatology groups, Medical spas, Aesthetic device treatments, Multi-office healthcare brands, Consumer brand advertising
Notable Clients: Apex Skin
Locations: Solon, United States
Pricing: No public rate card; quoted per scope
Great For: Multi-office dermatology groups, Practices wanting broadcast-grade spots, Device treatment advertisers
Website: Double Take Video
9. Digital REM
About: Digital REM is a Los Angeles brand studio whose portfolio names three separate finished pieces for skincare brand UNSKINxD, including a clinical skincare brand film and a skincare commercial both shot in Los Angeles. The fit is direct, since UNSKINxD is a clinical skincare and aesthetics brand and the credited services are video production, brand strategy and narrative development. Monthly retainer tiers are published on the company's own membership page.
Key Services: Clinical brand film production, Skincare commercial production, Narrative development, Monthly content system retainers, Brand strategy for video, Social-ready video cutdowns
Industries Served: Clinical skincare brands, Medical spas, Aesthetic and cosmetic brands, Beauty and wellness brands, Content-driven consumer brands
Notable Clients: UNSKINxD
Locations: Los Angeles, United States, Atlanta, United States
Pricing: From USD $2,500/month (Brand Jumpstart tier)
Great For: Clinical skincare brands, Aesthetic brands needing narrative film, Practices wanting a monthly video retainer
Website: Digital REM
10. The Media Production Group
About: The Media Production Group is a Las Vegas studio whose own portfolio names a premium brand commercial produced for Skin LV Medical Spa, alongside a stated specialty in high-end video for aesthetics and wellness brands. The fit is direct, since the company markets a dedicated aesthetics and wellness production offer built around patient testimonial capture and before-and-after showcases. It serves clients nationwide from its Las Vegas base and books projects through a free strategy call rather than published packages.
Key Services: Brand commercial production, Patient testimonial video, Before-and-after treatment video, Instagram and TikTok reel production, Speaker and demo reel production, Monthly content packages
Industries Served: Medical spas, Aesthetic and wellness brands, Luxury service brands, Cosmetic clinics, Wellness retreats
Notable Clients: Skin LV Medical Spa
Locations: Las Vegas, United States
Pricing: No public rate card; quoted per scope
Great For: Med spas wanting a luxury brand commercial, Aesthetics practices needing testimonial video, Wellness brands scaling short-form content
Website: The Media Production Group
11. VG Creations
About: VG Creations is a healthcare-focused production company based in Mangonia Park, Florida that produces medical video content designed around clear messaging and platform-ready formats for websites, Google and social media. The fit is adjacent, since its named healthcare video production line covers practice growth content broadly rather than medical spas specifically, though patient-facing treatment and education video is a core deliverable. Third-party listings put its hourly rate between one hundred fifty and two hundred fifty dollars with a minimum project size of seven thousand dollars.
Key Services: Healthcare video production, Patient education video, Practice growth video content, Training and education videos, Event videography, Multi-platform video formatting
Industries Served: Healthcare practices, Medical spas, Dental practices, Wellness clinics, Elective medical providers
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Mangonia Park, United States
Pricing: USD $150-$250/hour; minimum project USD $7,000
Great For: Healthcare practices wanting patient education film, Practices with a defined project budget, Multi-format video needs
Website: VG Creations
12. Royal Digital Agency
About: Royal Digital Agency is a Glendale, California marketing agency whose named case study for double board-certified plastic surgeon Daniel Golshani in Beverly Hills describes producing video directly from the clinic, capturing real procedures, consultations and post-op care. The fit is adjacent, since the agency runs full digital marketing services and video is one offer within it, though the video and content service page publishes clear project budget tiers. Budgets on that page range from two thousand to more than fifty thousand dollars depending on scope.
Key Services: In-clinic procedure video, Patient consultation video, Post-op care content, Social media video content, Video marketing strategy, Budget-tiered video production
Industries Served: Plastic and reconstructive surgery, Medical spas, Cosmetic dermatology, Elective surgery practices, Aesthetic clinics
Notable Clients: Daniel Golshani
Locations: Glendale, United States
Pricing: USD $2,000-$50,000+ per project depending on scope
Great For: Plastic surgeons wanting in-clinic procedure film, Practices with a defined video budget, Surgeons building social proof content
Website: Royal Digital Agency
13. ZANE Productions
About: ZANE Productions is a video and documentary studio with offices in Los Angeles, New York and Chicago whose named case study for Dr Cat Plastic Surgery covers a five-year relationship and more than twenty delivered videos, including an MD Glam beauty product commercial series. The fit is direct, since Dr Cat Plastic Surgery is a Beverly Hills cosmetic surgery practice and the named work spans commercial and beauty product spots for that same client. Documentary-style shoot days are published starting at ten thousand dollars.
Key Services: Plastic surgery brand video, Beauty product commercial production, Documentary-style patient story film, Multi-city video production, Commercial and broadcast spots, Long-term client video partnerships
Industries Served: Plastic and cosmetic surgery, Medical spas, Beauty product brands, Aesthetic clinics, Consumer beauty brands
Notable Clients: Dr Cat Plastic Surgery, MD Glam
Locations: Los Angeles, United States, New York, United States, Chicago, United States
Pricing: Documentary shoot days from USD $10,000/day
Great For: Plastic surgeons wanting a long-term video partner, Beauty product brands launching commercials, Practices wanting documentary-style patient stories
Website: ZANE Productions
14. Courtney Jerome Media
About: Courtney Jerome Media is a Michigan production company operating from Mount Pleasant and Traverse City whose own project page names Tondue Medical Spa in Bay City as a video client, describing modern visual content built specifically for the beauty and wellness industry. The fit is direct, since the named client is a medical spa and the deliverable was a promotional video campaign for that practice. Professional videography packages are published starting at one thousand dollars.
Key Services: Medical spa promotional video, Social media video content, Digital marketing video, Professional videography packages, Brand storytelling video, Small-business video production
Industries Served: Medical spas, Beauty and wellness businesses, Small regional businesses, Local media outlets, Regional healthcare practices
Notable Clients: Tondue Medical Spa
Locations: Mount Pleasant, United States, Traverse City, United States
Pricing: From USD $1,000 per video package
Great For: Regional med spas on a starter budget, Small beauty and wellness businesses, Practices wanting one core promo video
Website: Courtney Jerome Media
15. Luma Media
About: Luma Media is a Houston content and marketing partner for plastic surgeons and luxury aesthetic brands, and its own case study page describes building a single content library across multiple Houston locations for one practice so every treatment and team member stays on brand. The fit is direct, since plastic surgeons and aesthetic brands are the named client type and on-site photo and video production is the stated core service. The company positions video and photo capture as the base of its inbound marketing offer rather than an add-on.
Key Services: On-site photo and video production, Multi-location content libraries, Patient education video, Inbound marketing content, Brand consistency systems, Booked-consult focused video
Industries Served: Plastic surgeons, Medical spas, Luxury aesthetic brands, Multi-location surgical practices, Elective cosmetic practices
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Houston, United States
Pricing: No public rate card; quoted per scope
Great For: Multi-location plastic surgery groups, Luxury aesthetic brands wanting one content library, Practices wanting a steady content rhythm
Website: Luma Media
16. Prime Aesthetic Media
About: Prime Aesthetic Media is a Calabasas marketing studio whose named client SkinBio, an aesthetic practice, is credited with a three-point-two times increase in consultation bookings after a website and content project. The fit is adjacent, since the company runs broader medical spa and plastic surgery marketing services and video is one content line within it, but its video content creation page states short and long-form video built specifically to highlight services, team and client experience for beauty brands. Projects are quoted after a free discovery call rather than published as a rate card.
Key Services: Short-form video content, Long-form brand video, Team and provider introduction video, Client experience video, Paid ad video assets, Content strategy for beauty brands
Industries Served: Medical spas, Plastic surgery practices, Beauty brands, Aesthetic clinics, Elective cosmetic providers
Notable Clients: SkinBio
Locations: Calabasas, United States
Pricing: No public rate card; quoted per scope
Great For: Aesthetic practices wanting a bookings lift, Beauty brands needing team-led video, Practices bundling video with website work
Website: Prime Aesthetic Media
17. Gravity Bandit
About: Gravity Bandit is a Westerville, Ohio creative agency whose named case study for Columbus Aesthetic and Plastic Surgery describes filming interviews, procedure footage in the operating room and a building tour to educate prospective patients through the full consultation-to-recovery process. The fit is direct, since the named client is a plastic surgery and medspa laser center practice and the deliverable included procedure footage and a commercial. The agency positions itself as a broader creative shop, with video as one of several campaign deliverables.
Key Services: Operating-room procedure footage, Clinic building tour video, Patient interview video, Commercial production, Campaign concept development, Educational patient-journey video
Industries Served: Plastic surgery practices, Medical spas and laser centers, Aesthetic clinics, Elective surgery practices, Healthcare brands
Notable Clients: Columbus Aesthetic and Plastic Surgery
Locations: Westerville, United States
Pricing: No public rate card; quoted per scope
Great For: Plastic surgery centers wanting OR footage, Practices needing a facility tour film, Clinics wanting a full patient-journey video
Website: Gravity Bandit
18. Denali Creative
About: Denali Creative is a Trophy Club, Texas healthcare marketing agency that has worked exclusively with medical, dental and elective practices since 2006, and its named video production service page lists patient testimonial capture and procedure and education explainers shot in its own four-K studio or on location. The fit is adjacent, since the agency's broader focus spans ophthalmology, dental and LASIK marketing rather than medical spas specifically, though elective aesthetic procedures fall inside its stated practice mix. Pricing is not published; engagement starts with a strategy call or funnel audit.
Key Services: Patient testimonial video, Procedure and education explainers, In-studio four-K filming, On-location practice filming, Concept, scripting and teleprompter support, YouTube and social-ready deliverables
Industries Served: Elective medical practices, Dental practices, Ophthalmology and LASIK, Medical spas, Aesthetic and cosmetic practices
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Trophy Club, United States
Pricing: No public rate card; quoted per scope
Great For: Elective practices wanting testimonial video, Multi-service healthcare marketing plus video, Practices wanting a no-pitch strategy call first
Website: Denali Creative
19. Freiberg Productions
About: Freiberg Productions is an Atlanta cinematography boutique run by Chris Freiberg, and its portfolio names Inspire Wellness and Aesthetics, an Atlanta health and wellness practice, as the subject of produced client testimonials promoting the practice as a premier local option. The fit is direct, since the named client operates a wellness and aesthetics practice and the credited deliverable is patient testimonial video. As a solo boutique operation, the studio takes on branded and commercial projects alongside its healthcare work rather than serving the vertical exclusively.
Key Services: Patient testimonial video, Branded commercial content, Documentary-style client stories, On-location cinematography, Single-operator production, Editing and color grading
Industries Served: Wellness and aesthetics practices, Medical spas, Small healthcare practices, Commercial and corporate brands, Documentary subjects
Notable Clients: Inspire Wellness and Aesthetics
Locations: Atlanta, United States
Pricing: No public rate card; quoted per scope
Great For: Solo or small wellness practices, Practices wanting a boutique cinematographer, Budget-conscious testimonial video projects
Website: Freiberg Productions
20. Unity Productions Studio
About: Unity Productions Studio is a Little Rock production house whose published case study, The Ritual, names a wellness business as the client for a hero reel plus a full brand photography and content system built to convert first-time visitors into booked appointments. The fit is adjacent, since the studio's stated client list spans wellness clinics, med spas, massage studios and boutique hospitality rather than aesthetics alone, though med spas are named directly among its target verticals. Video projects are published starting at five hundred dollars, with local travel included near Little Rock.
Key Services: Hero brand reels, Wellness content systems, Brand photography plus video packages, Booking-focused content campaigns, Local and destination travel production, Campaign asset production
Industries Served: Wellness clinics, Medical spas, Massage studios, Boutique hospitality brands, Health and beauty brands
Notable Clients: Not publicly named — case studies are anonymised by category
Locations: Little Rock, United States
Pricing: From USD $500 per video project
Great For: Wellness and med spa brands on a starter budget, Practices wanting a hero reel plus photography, Regional Arkansas-area clinics
Website: Unity Productions Studio
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. 8Bit Motion | Nationwide one-day clinic shoots | Quote-based | Nationwide medspa video shoots |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. Aesthetic Productions | In-clinic injection training video | Quote-based | Med spa and injector training video |
| 4. FilmMD Productions | Physician-directed surgical cinematography | Quote-based | Physician-led surgical and cosmetic film |
| 5. Let's Live Media | 200-plus clinics filmed since 2019 | Quote-based | Cash-pay clinic education video |
| 6. Steed Films | Multi-location medical brand films | USD $5,000/project | Multi-location medical brand films |
| 7. AEVA Digital | In-practice treatment video capture | Quote-based | Med spas bundling software and video |
| 8. Double Take Video | Broadcast-grade dermatology ad spots | Quote-based | Broadcast commercials for derm and medspa |
| 9. Digital REM | Clinical skincare brand film | USD $2,500/mo | Clinical skincare and aesthetics brand film |
| 10. The Media Production Group | Luxury medspa brand commercials | Quote-based | Luxury med spa brand commercials |
| 11. VG Creations | Healthcare patient education video | USD $7,000 minimum project | Healthcare and med spa education video |
| 12. Royal Digital Agency | In-clinic surgical procedure video | USD $2,000+/project | Plastic surgery in-clinic procedure video |
| 13. ZANE Productions | Long-term plastic surgery video partnerships | USD $10,000/shoot day | Plastic surgery and beauty commercial video |
| 14. Courtney Jerome Media | Regional med spa promotional video | USD $1,000/project | Regional medical spa promo video |
| 15. Luma Media | Multi-location plastic surgeon content | Quote-based | Multi-location plastic surgery content |
| 16. Prime Aesthetic Media | Aesthetic practice video plus website | Quote-based | Aesthetic clinic video and consult growth |
| 17. Gravity Bandit | Operating-room procedure video | Quote-based | Plastic surgery procedure and facility film |
| 18. Denali Creative | Elective practice testimonial video | Quote-based | Elective and aesthetic practice testimonial video |
| 19. Freiberg Productions | Boutique wellness testimonial video | Quote-based | Boutique wellness and aesthetics testimonial video |
| 20. Unity Productions Studio | Wellness hero reel plus photography | USD $500/project | Wellness and med spa hero reels |
Frequently Asked Questions
What does med spa video cost?
Seven of the nineteen external studios publish something, and the spread is wide: from 500 dollars for a small video project and 1,000 dollars for a package, through 2,500 dollars a month on a retainer tier, 150 to 250 dollars an hour with a 7,000 dollar project minimum, brand films from 5,000 dollars, project ranges of 2,000 to 50,000 dollars and documentary shoot days from 10,000 dollars. The independent commercial anchor sits far higher, at 10,000 to 50,000 dollars and up per finished minute.
Does video actually book more consultations?
The published aesthetics-specific figures point that way. Clinics that publish video content are reported seeing a 34 percent higher consultation booking rate than clinics that do not, and landing pages including video are reported converting up to 80 percent higher. With 91 percent of businesses now using video as a marketing tool, the competitive question has shifted from whether to film to whether your films look like the treatment room a patient will actually sit in.
How do consent and advertising rules change the shoot?
They shape the script before the crew is booked. Aesthetic claims are regulated, before-and-after footage needs documented consent that can be withdrawn, and a patient who agreed on the day may not want their face in a paid ad next quarter. Hire a studio that arrives with a media release covering the specific placements you intend to use, and ask how they handle recognisable faces, clinical footage and results language in the edit.
Are video testimonials better than written reviews?
They do a different amount of work. Video testimonials are reported lifting buyer trust by around 25 percent against text-only reviews, and in a category where the buyer is choosing who touches their face, seeing a real patient describe the consultation matters more than a star rating. Film two or three per shoot day, keep them short and unscripted, and place them on the treatment page rather than collecting them on a testimonials page.
Static ads or video for paid social?
Video, on the published numbers, though both belong in a test. Video ads are reported converting 2.5 to 3.8 times higher than static image ads on med spa paid social campaigns, which is why a shoot day should deliver a set of vertical cutdowns rather than one hero film. Budget the production against the media it will feed: a 30-second broadcast-quality commercial is typically a 4 to 8 week timeline.
Choosing a Medical Spa Video Production Partner
Seven of nineteen publish a rate. Published numbers run from 500 dollars for a small project and 1,000 dollar packages to 2,500 dollars a month, 150 to 250 dollars an hour with a 7,000 dollar minimum, and documentary shoot days from 10,000 dollars.
Consent is the deliverable behind the deliverable. Before-and-after footage and recognisable patients need releases written for the placements you actually intend, plus a withdrawal process, and a studio without one is a liability rather than a bargain.
Video beats static in the feed. Video ads are reported converting 2.5 to 3.8 times higher than static images on med spa paid social, so a shoot day should deliver a run of vertical cutdowns instead of a single hero film.
Judge the booking rate. Clinics publishing video are reported booking 34 percent more consultations, so track consultations from the treatment pages. For production, paid social and the growth programme from one team, read the latest analysis or book a call.
