Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A programmatic advertising agency buys media through automated auctions on your behalf: display, connected TV, online audio and video bought across a demand-side platform, the audience segments that decide who sees it, and the tagging and reporting that show which of those impressions moved someone toward an enquiry.
Every firm below was read on its own site rather than on a directory listing. Seventeen external firms publish both programmatic or CTV buying evidence and healthcare work in their own words, and they operate from two countries.
What does a programmatic advertising agency do for hospitals, health systems and provider networks?
Audience building, buying across a demand-side platform, inventory selection across display, connected TV and audio, creative trafficking, and the tagging that ties impressions to enquiries. Seventeen external firms here publish programmatic buying alongside healthcare clients or sector pages of their own.
1. Strategus
About: Strategus is a programmatic and Connected TV (CTV) advertising agency that provides managed campaign services, cross-device retargeting, and performance attribution. The firm features specialized healthcare marketing solutions utilizing custom data integrations for targeting patient and provider audiences. Headquartered in Centennial, Colorado, the company delivers data-driven programmatic campaigns tailored to multi-regional hospitals and health systems.
Key Services: Programmatic Advertising, Connected TV (CTV) Advertising, Cross-Device Retargeting, Audience Targeting & Strategy, Campaign Attribution & Reporting
Industries Served: Healthcare Systems and Provider Networks, Automotive, Retail, Legal
Notable Clients: No client publicly named on the firm's own site
Locations: Centennial, Colorado
Pricing: Quote-based
Great For: Healthcare Systems and Provider Networks brands, Automotive brands, Retail brands
Website: Strategus
2. Web Tonic
About: Web Tonic runs programmatic buying and the measurement behind it inside one team, so a line item that stops performing is repointed in the same week rather than the next quarter. Reporting is built on enquiries confirmed in the client's own system rather than on impression counts.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
3. NAS Recruitment Innovation
About: NAS Recruitment Innovation is a full-service recruitment marketing and employer branding agency specializing in healthcare systems, hospitals, and care organizations. They provide programmatic advertising and digital marketing strategies tailored to attract healthcare talent, leveraging proprietary technology solutions like the ACTIVATE platform.
Key Services: Programmatic advertising, Employer branding, Career site development, Recruitment marketing strategies, Paid social media, Digital marketing
Industries Served: Healthcare systems and provider networks, Hospitals, Academic medical centers, Financial services, Retail, Manufacturing
Notable Clients: No client publicly named on the firm's own site
Locations: Independence, Ohio
Pricing: Quote-based
Great For: Healthcare systems and provider networks brands, Hospitals brands, Academic medical centers brands
Website: NAS Recruitment Innovation
4. Autum Digital
About: Autum Digital is a specialized healthcare marketing consultancy that delivers digital growth strategies for multi-location health systems and complex medical organizations. Their services include programmatic advertising and connected TV (CTV), HIPAA-compliant paid search and social, and enterprise digital marketing solutions.
Key Services: Programmatic Advertising, CTV, HIPAA-Compliant Paid Search, HIPAA-Compliant Paid Social, Medical SEO & Local Search, Custom Medical Website Development, HIPAA-Compliant Analytics & Reporting, Reputation Management
Industries Served: Healthcare systems and provider networks, Hospitals & Health Systems, Medical Device & MedTech, Senior Living & Home Health, Dermatology & Specialty Practices
Notable Clients: No client publicly named on the firm's own site
Locations:
Pricing: Quote-based
Great For: Healthcare systems and provider networks brands, Hospitals & Health Systems brands, Medical Device & MedTech brands
Website: Autum Digital
5. SEO Design Chicago
About: SEO Design Chicago is a full-service digital marketing agency based in Chicago, specializing in search engine optimization, web development, and digital advertising solutions. They build custom, conversion-focused websites and manage comprehensive paid media and analytics strategies for businesses across multiple sectors.
Key Services: Search Engine Optimization, PPC Management, Web Design and Development, Digital Advertising, Analytics and Reporting
Industries Served: Healthcare: General, Health & Wellness, B2B, E-commerce
Notable Clients: No client publicly named on the firm's own site
Locations: Chicago
Pricing: Quote-based
Great For: Healthcare: General brands, Health & Wellness brands, B2B brands
Website: SEO Design Chicago
6. Varun Digital Media
About: Varun Digital Media is a U.S.-based digital marketing agency offering custom digital solutions, programmatic advertising, and web development. They provide specialized industry solutions including healthcare-specific digital foundations and compliance-ready web design.
Key Services: Programmatic Advertising, PPC Management, Google Ads, SEO Services, Web Design and Development, Social Media Marketing, Conversion Rate Optimization
Industries Served: Healthcare, E-commerce, Real Estate, Fashion and Beauty, Legal Services, Food and Beverages, Technology Services
Notable Clients: The Avante Health, Vitel SMS
Locations: Piscataway, NJ
Pricing: Quote-based
Great For: Healthcare brands, E-commerce brands, Real Estate brands
Website: Varun Digital Media
7. Flypaper Digital Marketing (Customers Who Stick)
About: Flypaper Digital Marketing provides full-service digital marketing solutions including programmatic advertising, website design, and SEO for businesses across multiple states. Backed by parent company WEHCO Media, the agency operates local offices spanning Arkansas, Tennessee, Kentucky, North Carolina, and Missouri.
Key Services: Website Design and Optimization, Search Engine Optimization (SEO), Social Media Marketing, Programmatic Advertising, Display, Audio, Video, Connected TV, Lead Generation Advertisement, HubSpot CRM Services
Industries Served: Local Businesses, Small Businesses, B2B
Notable Clients: No client publicly named on the firm's own site
Locations: Little Rock
Pricing: Quote-based
Great For: Local Businesses brands, Small Businesses brands, B2B brands
Website: Flypaper Digital Marketing (Customers Who Stick)
8. Green Lotus
About: Green Lotus is a digital marketing agency based in Toronto that offers SEO, PPC, web design, and lead generation solutions for businesses. Their website highlights specialized services for various sectors, including healthcare clinics and neurology practices, alongside tools to boost online visibility.
Key Services: SEO, PPC management, Web design, Social media marketing, Lead generation
Industries Served: Healthcare, Neurology clinics, Small and medium businesses, Franchises, E-commerce
Notable Clients: No client publicly named on the firm's own site
Locations: Toronto
Pricing: Quote-based
Great For: Healthcare brands, Neurology clinics brands, Small and medium businesses brands
Website: Green Lotus
9. Bryant Brown Healthcare
About: Bryant Brown Healthcare is a specialized medical marketing agency that creates targeted omnichannel and programmatic advertising campaigns for hospitals, health systems, and healthcare companies. For over 25 years, the agency has delivered data-driven strategies utilizing automated programmatic software, Connected TV, and geofencing to microtarget healthcare professionals and patients.
Key Services: Programmatic advertising, Omnichannel marketing, Connected TV (CTV) advertising, Over-The-Top (OTT) advertising, Digital marketing, Brand positioning, Public relations, Content marketing
Industries Served: Healthcare systems and provider networks, Pharmaceutical and biotechnology, Medical device manufacturers, Health information technology, Hospitals and health systems
Notable Clients: VEP Healthcare, Stanford Health Care, Ultromics, Avanos, Sense Biodetection, InHealth Technologies, Rapid Micro Biosystems, Sirtex, Amgen
Locations: Los Angeles
Pricing: Quote-based
Great For: Healthcare systems and provider networks brands, Pharmaceutical and biotechnology brands, Medical device manufacturers brands
Website: Bryant Brown Healthcare
10. Multiview
About: Multiview is a B2B digital media and marketing services company that provides programmatic display and video advertising solutions. They leverage first-party professional data and curated whitelists to help brands execute targeted awareness and lead generation campaigns.
Key Services: Programmatic advertising, Display advertising, Video advertising, Digital publishing, Email marketing, Social media advertising, PPC
Industries Served: B2B, Healthcare professionals, Associations
Notable Clients: No client publicly named on the firm's own site
Locations: Irving, Texas
Pricing: Quote-based
Great For: B2B brands, Healthcare professionals brands, Associations brands
Website: Multiview
11. Kinetic319
About: Kinetic319 is a performance marketing and media agency headquartered in Denver, Colorado. They provide full-funnel media buying, programmatic display, and data-driven advertising strategies with experience across healthcare, CPG, and B2B sectors.
Key Services: Programmatic Display, Media Strategy & Planning, Search Engine Marketing (SEM, PPC), Paid Social Ads, Connected TV & OTT, Streaming Audio & Podcast, SEO, GEO, & Content Services, Performance Analytics & Reporting
Industries Served: Healthcare, CPG, Higher Ed, B2B, DTC e-commerce, Finance, Retail, Non-Profits
Notable Clients: No client publicly named on the firm's own site
Locations: Denver
Pricing: Quote-based
Great For: Healthcare brands, CPG brands, Higher Ed brands
Website: Kinetic319
12. ARSNL Media
About: ARSNL Media is an integrated media and digital marketing agency with a performance media-first approach, serving healthcare, spirits, hospitality, banking, and consumer brands across the U.S. and Canada. Through dedicated verticals like ARSNL Health, the agency delivers performance media solutions including programmatic advertising, streaming TV, display, and search to drive patient acquisition and growth for healthcare providers.
Key Services: Paid Media Strategy, Programmatic Advertising, Paid Search, Paid Social, Streaming TV & Display, SEO, Content & Creative Support
Industries Served: Healthcare systems and provider networks, Spirits, Hospitality, Banking, Consumer Brands
Notable Clients: New York Blood Centers, Pearson Education
Locations: Miami
Pricing: Quote-based
Great For: Healthcare systems and provider networks brands, Spirits brands, Hospitality brands
Website: ARSNL Media
13. HireClix
About: HireClix is a recruitment marketing and strategic consulting agency that helps enterprise organizations build their employer brands and manage talent acquisition media. They partner with companies across various industries, including healthcare, to optimize digital candidate attraction campaigns.
Key Services: Recruitment Marketing, Employer Brand Strategy, Digital Advertising, Career Site Design, Strategic Consulting
Industries Served: Healthcare, Life Sciences, Retail, Manufacturing, Financial Services
Notable Clients: No client publicly named on the firm's own site
Locations: Gloucester, MA
Pricing: Quote-based
Great For: Healthcare brands, Life Sciences brands, Retail brands
Website: HireClix
14. KORTX
About: KORTX is a modern media and programmatic advertising agency that combines data, analytics, and custom technology solutions like their AXON platform to help brands optimize multi-channel campaigns. They execute data-driven digital strategies across multiple sectors, including healthcare, automotive, and CPG, focusing on audience segmentation and identity resolution.
Key Services: Programmatic Advertising, Data and Analytics, Creative Strategy, Audience Targeting & Segmentation, Data Unification (AXON Platform)
Industries Served: Healthcare, Automotive, CPG, Entertainment, Education, Government
Notable Clients: No client publicly named on the firm's own site
Locations: Detroit, MI
Pricing: Quote-based
Great For: Healthcare brands, Automotive brands, CPG brands
Website: KORTX
15. Tridence
About: Tridence is a digital marketing and AI optimization agency headquartered in Jacksonville Beach, Florida, with a command center in Chicago. They provide services including intent-data IP targeting, search optimization, and web engineering for various verticals such as healthcare.
Key Services: Digital Marketing, AI Search Optimization (GEO/AEO), Intent-Data IP-Targeting, Web Development, Paid Media, Bilingual Marketing
Industries Served: Healthcare, Legal, Financial, Hospitality, Franchise, Real Estate
Notable Clients: No client publicly named on the firm's own site
Locations: Jacksonville Beach, Florida
Pricing: Quote-based
Great For: Healthcare brands, Legal brands, Financial brands
Website: Tridence
16. Socialfly
About: Socialfly is a social-first digital and influencer marketing agency headquartered in New York City. They provide comprehensive paid media solutions, including programmatic display, paid social, and influencer strategy for various brands across industries like healthcare.
Key Services: Paid Social and Search, Programmatic Display, Paid Video, Streaming, Out of Home (OOH), Digital Audio Advertising, Influencer Marketing, Creative Services
Industries Served: Healthcare, Apparel, Jewelry, Tech, B2B, Ecommerce
Notable Clients: SimpliFed
Locations: New York, NY
Pricing: Quote-based
Great For: Healthcare brands, Apparel brands, Jewelry brands
Website: Socialfly
17. Goodway Group
About: Goodway Group is an independent programmatic media partner that provides omnichannel performance marketing strategies for healthcare organizations and provider networks. They help health systems scale patient acquisition, increase patient encounters, and drive net patient revenue while maintaining HIPAA compliance. Their proprietary media buying methodology, Goodpath, focuses on reducing programmatic waste and optimizing direct publisher connections.
Key Services: Programmatic Advertising, Omnichannel Performance Marketing, Media Buying and Planning, Search Engine Marketing, Social Media Advertising
Industries Served: Healthcare Systems, Provider Networks, DTC & HCP Healthcare, Wellness Brands
Notable Clients: RWJBarnabas Health, Susan G. Komen
Locations: New York, NY
Pricing: Quote-based
Great For: Healthcare Systems brands, Provider Networks brands, DTC & HCP Healthcare brands
Website: Goodway Group
18. Marcel Digital
About: Marcel Digital is a digital marketing and web development agency based in Chicago, Illinois. They provide full programmatic advertising and paid media services, alongside conversion rate optimization and web platform development, supporting clients in the healthcare sector such as Pipeline Health and healthcare IT providers.
Key Services: Programmatic Advertising, Paid Search, Search Engine Optimization, Conversion Rate Optimization, Web Development, Google Analytics & Data Strategy
Industries Served: Healthcare, Healthcare IT, Technology, B2B, Financial Services, Manufacturing
Notable Clients: No client publicly named on the firm's own site
Locations: Chicago
Pricing: Quote-based
Great For: Healthcare brands, Healthcare IT brands, Technology brands
Website: Marcel Digital
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Strategus | Programmatic Advertising | Quote-based | Healthcare Systems and Provider Networks brands |
| 2. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 3. NAS Recruitment Innovation | Programmatic advertising | Quote-based | Healthcare systems and provider networks brands |
| 4. Autum Digital | Programmatic Advertising | Quote-based | Healthcare systems and provider networks brands |
| 5. SEO Design Chicago | Search Engine Optimization | Quote-based | Healthcare: General brands |
| 6. Varun Digital Media | Programmatic Advertising | Quote-based | Healthcare brands |
| 7. Flypaper Digital Marketing (Customers Who Stick) | Website Design and Optimization | Quote-based | Local Businesses brands |
| 8. Green Lotus | SEO | Quote-based | Healthcare brands |
| 9. Bryant Brown Healthcare | Programmatic advertising | Quote-based | Healthcare systems and provider networks brands |
| 10. Multiview | Programmatic advertising | Quote-based | B2B brands |
| 11. Kinetic319 | Programmatic Display | Quote-based | Healthcare brands |
| 12. ARSNL Media | Paid Media Strategy | Quote-based | Healthcare systems and provider networks brands |
| 13. HireClix | Recruitment Marketing | Quote-based | Healthcare brands |
| 14. KORTX | Programmatic Advertising | Quote-based | Healthcare brands |
| 15. Tridence | Digital Marketing | Quote-based | Healthcare brands |
| 16. Socialfly | Paid Social and Search | Quote-based | Healthcare brands |
| 17. Goodway Group | Programmatic Advertising | Quote-based | Healthcare Systems brands |
| 18. Marcel Digital | Programmatic Advertising | Quote-based | Healthcare brands |
Frequently Asked Questions
Can a health system run programmatic advertising without breaking HIPAA?
Yes, with constraints that change the build. Protected health information cannot be passed to a DSP, pixels on patient portals and appointment flows are where most violations start, and several large systems have settled after third-party tags were found on scheduling pages. The workable pattern is service-line campaigns aimed at geography and general interest signals, conversion events that stop at a non-clinical action, and a legal review of every tag before launch.
What does a health system actually measure on a programmatic campaign?
Not patients, usually. The measurable layer is appointment requests, class or screening registrations, physician-finder sessions and call volume by service line, and the useful agencies map those to service-line revenue with the marketing team rather than promising attributed patients. Ask a candidate what it reported to its last hospital client each month, and who in the system signed off that the numbers were real.
How much of a programmatic budget reaches actual media?
Less than clients assume, and the gap is where most disputes start. Between the demand-side platform fee, data and audience costs, verification, and the agency's own margin, a meaningful share of every dollar never buys an impression. None of that is improper, but it should be written down. Ask any candidate for the working-media percentage on its last comparable account, whether the platform seat is billed at cost, and what happens to rebates or volume discounts from an exchange.
Which of these firms name a client I can verify?
Five of the seventeen. Varun Digital Media names The Avante Health and Vitel SMS, and Bryant Brown Healthcare names VEP Healthcare and Stanford Health Care. The rest credit nobody on the pages we read, which is normal where accounts are white-labelled or the brand asks not to be listed. Ask instead for two accounts the firm still buys for, the cost per enquiry in each, and a screen share of a live campaign in the platform. A firm that will not show a running line item, even with spend redacted, is describing work it may not currently do.
What should a first programmatic test cost, and how long should it run?
Long enough for frequency and reach to mean something, which for most advertisers means eight to twelve weeks and enough budget that each audience gets a real share of voice rather than a few impressions a week. On this page no external firm on this page publishes a rate, so pin the scope in writing: which platforms, whose seat, who owns the audience data and the tags, and what the exit terms are. A flat monthly fee with no media split should be itemised before you sign it.
Choosing a Programmatic Advertising Partner for Healthcare Systems
All seventeen external firms listed publish programmatic or connected TV buying evidence and healthcare evidence on their own sites, which is a lower bar than a sector case study. Treat this as a shortlist to interrogate rather than a ranking of media skill.
Five credit a client you can check, and no external firm on this page publishes a rate. Compare what each firm will actually own: the platform seat, the audience data, creative trafficking, and the reporting that ties an impression to an enquiry.
Ask for a live campaign on screen, not a case study deck. A running line item shows pacing discipline, inventory quality and whether the firm is buying the audience it described to you.
Whoever wins the brief, keep the platform seat, the audience segments and the tag manager in your own name, because a measurement stack you cannot take with you is a supplier you cannot leave. If you would rather have the media buying and the measurement behind it handled by one accountable team, read our latest analysis or see how we run growth programmes.
