Table of contents
How we vet every listicle
Every agency featured on Web Tonic passes our 84-point editorial review before a single listicle goes live. This is how we vet each pick:
Verified client outcomes: We require real case studies with measurable KPIs — revenue, ROAS, CPA, retention — tied to the exact category being ranked. No cherry-picked wins, no unverifiable numbers.
Independent reputation: We cross-check Clutch, Google, G2, and Trustpilot ratings, and screen for review-bombing or suspicious patterns. Only operators with a consistent, verifiable track record make the cut.
Beyond that, every listing goes through a quarterly re-audit. We check 84 criteria across 6 pillars to make sure it still holds up — here are some of the checks we run:
A public relations agency buys nothing. It earns coverage: it works out what a business can credibly say, turns that into a story an editor or producer will run without payment, pitches the named journalists who cover that beat, and handles the awkward version of the same job when the story is unflattering.
Award badges and directory rankings counted for nothing here. We kept only firms whose own site sells public relations as a named service, read the address behind the Miami claim, and used each firm's own logo. Thirteen external firms survived that pass, thirteen describe media or press work on their own site, and none publishes a rate card.
What does a public relations agency in Miami actually deliver?
Coverage in the outlets your buyers already read, and the working relationships that keep producing it month after month. Thirteen external firms working Miami cleared our check, eleven publish a local address, and nine credit a client by name.
1. Web Tonic
About: Web Tonic treats earned coverage as part of the same growth plan as everything else, so the demand work, the assets a story needs and the reporting that traces coverage to pipeline answer to one team. Media lists, pitch records and creative files stay in the client’s name from the first week.
Key Services: Growth Marketing, Paid Social, PPC, Meta Ads, SEO, Google Ads, Snapchat Ads, Amazon Ads, Reddit Ads, TikTok Ads, TikTok Shop, GEO-AEO, Webflow Design, Shopify Design, WordPress Design, UGC, Social Media Management, Pay Per Click Management, Marketing Analytics, Analytics Implementation & CDPs, Performance Branding, Performance 360° Audit, Programmatic Ads, OOH Ads, HR Marketing
Industries Served: eCommerce, SaaS, B2B, Construction Professionals, Home Services, SMEs, Health Spa & Wellness, Retail, Legal & Judicial Services, Food & Beverages, Pets, Fitness, Family & Children, Finance & Insurance, Travel, Non-Profits & Organizations, Furniture & Decoration
Notable Clients: WorldRemit, Jack & Jones, Ardene, L’Oréal, Sendwave, Nestlé, Airbnb. Serve Fortune 500 companies and smaller fast-paced startups.
Locations: HQ in San Francisco with notable offices in New York, Chicago, Miami, Toronto, Montreal, Dubai, Singapore, Sydney and more. Offices on five continents.
Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs. Book a call to learn more.
Great For: Mid-market to enterprise-level businesses requiring ongoing, on-tap growth and performance marketing services.
Website: Web Tonic
2. Twin Minds Media
About: Twin Minds Media is a Hispanic boutique PR and communications agency based in Miami, serving clients across the U.S. Hispanic and Latin American markets. They specialize in developing and executing public relations, media relations, influencer marketing, and content creation strategies to boost brand awareness.
Key Services: Public Relations, Media Relations, Influencer Marketing, Social Media Marketing, Content Creation, Experiential Marketing, Podcast & Media Production
Industries Served: U.S. Hispanic Market, Latin America Markets, Beauty, Media & Entertainment
Notable Clients: HITN
Locations: Miami
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Twin Minds Media
3. rbb Communications
About: rbb Communications is a nationally recognized integrated communications agency headquartered in Miami, Florida, specializing in public relations, media relations, and brand strategy. Founded as a boutique PR firm, the agency provides full-service marketing and creative solutions designed to build break-out brands and deliver measurable bottom-line results.
Key Services: Public Relations, Media Relations, Corporate Communications, Crisis and Risk Management, Digital Marketing, Strategic Branding, Creative Campaigns, Paid Media Planning and Buying, Multicultural and Hispanic Marketing, Influencer Engagement
Industries Served: Consumer and Lifestyle, Energy and Renewables, Food and Beverage, Franchising, Healthcare, Professional Services, Travel and Hospitality, Technology
Notable Clients: Cleveland Clinic, Hilton, Virgin Voyages, Zumba Fitness, Florida Power & Light Company, DHL Express, Primrose School Franchising Co., Tavistock Development Co.
Locations: Miami
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: rbb Communications
4. BoardroomPR
About: BoardroomPR is a full-service public relations and integrated marketing agency that bridges traditional and digital media through services such as media relations, crisis communications, and social media management. Headquartered in Florida with regional offices including Miami, the firm leverages a team of former journalists and marketing executives to execute targeted campaigns.
Key Services: Public Relations, Media Relations, Crisis Management, Online Reputation Management, Social Media Management, Search Engine Optimization (SEO), Content Management, Video Production, Branding, Website Development
Industries Served: Banking & Finance, Commercial Real Estate, Construction, Education, Healthcare, Insurance, Hospitality, Legal, Non-Profits, Residential Real Estate, Technology
Notable Clients: The Keyes Company
Locations: Fort Lauderdale, Florida
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: BoardroomPR
5. Diamond Public Relations
About: Diamond Public Relations is an award-winning travel and tourism public relations agency headquartered in Miami, Florida. With over 17 years of experience, the firm provides comprehensive public relations, social media, and media placement campaigns exclusively for luxury hospitality and destination clients.
Key Services: Public Relations, Media and Influencer Outreach, Print, Digital, Broadcast Media Placements, Crisis Communications, Reputation Management, Social Media & Content Creation
Industries Served: Travel & Tourism, Hospitality, Luxury Hotels & Resorts, Destinations
Notable Clients: Caerula Mar Club, SLS Lux Hotel, Jade Mountain
Locations: Miami, Florida
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Diamond Public Relations
6. Brandstory Communications
About: Brandstory Communications is a strategic communications and brand journalism agency specializing in media relations, earned media, and crisis communications. Staffed by award-winning former news journalists, the firm positions itself around storytelling and modern news strategy rather than traditional PR.
Key Services: Publicity / Earned Media, Media Relations, Crisis Communications, Media Interview Training, Content Marketing, Video Production, AI Marketing Analysis, Web Design
Industries Served: Law Firms, Nonprofits, Healthcare, Real Estate, Hospitality
Notable Clients: United Healthcare, The Downs Law Group, The Haggard Law Firm, Everglades Holiday Park, Club Med, ADT Security
Locations: Coral Gables, Florida
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Brandstory Communications
7. Lipstickroyalty Agency Inc.
About: The Lipstickroyalty Agency Inc. is a Miami-based full-service public relations and marketing firm that merges media pitching, brand strategy, and creative execution under one roof. Founded originally in Tallahassee and now operating out of Miami, the agency specializes in traditional and digital public relations, crisis management, and event activations for diverse brands and talent.
Key Services: Public relations, Media pitching & placements, Brand strategy, Crisis management, Integrated marketing, Social media management, Event coordination, Influencer partnerships, Creative & design
Industries Served: Entertainment, Music, Lifestyle, Fashion, Non-profit, Small business, Corporate
Notable Clients: Slip N Slide Records, Kalabrya Haskins, Masha Kova
Locations: Miami
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Lipstickroyalty Agency Inc.
8. Cultivate PR & Social Media
About: Cultivate PR & Social Media is a full-service boutique public relations and digital marketing agency with headquarters in Miami and an office in New York. The agency specializes in media relations, crisis management, strategic partnerships, and luxury lifestyle campaigns across real estate, automotive, and hospitality sectors.
Key Services: Public Relations, Media Relations, Crisis Management, Social Media, Strategic Partnerships, Experiential Marketing, Event Management, Branding
Industries Served: Real Estate, Automotive, Luxury Retail, Wealth Management, Hospitality, Yachting
Notable Clients: Rolls-Royce Motor Cars, Burgess Yachts, DAMAC International, Fortune International Group, Coastal Construction
Locations: Miami
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Cultivate PR & Social Media
9. The PR Hook
About: The PR Hook provides public relations and media services for startups and agencies. They help businesses build brand reputation and secure media features through transparent pricing and strategic campaign execution.
Key Services: Public Relations, Media Relations, Media Features, Brand Reputation
Industries Served: Consumer brands
Notable Clients:
Locations: Miami
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: The PR Hook
10. Big Reach PR
About: Big Reach PR is a full-service public relations and marketing agency specializing in online press publications, media placement, and social media management. The agency combines strategic PR tactics and influencer partnerships to amplify brand visibility across digital and traditional media landscapes.
Key Services: Public Relations, Media Relations, Social Media Marketing, Influencer Marketing, Content Production, Brand Storytelling
Industries Served: Consumer Products, Lifestyle, Tech, E-commerce, Beauty and Wellness
Notable Clients:
Locations: Miami
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Big Reach PR
11. She Got Game Media
About: She Got Game Media is a Miami-based boutique public relations, media strategy, and brand storytelling agency that helps athletes, entertainers, businesses, and public figures build visibility. The firm offers comprehensive services including strategic PR planning, press release writing and distribution, media outreach, and event publicity support.
Key Services: Strategic PR planning and campaign development, Press release writing and national distribution, Media outreach to local, national and industry outlets, Brand positioning and narrative development, Visibility campaigns for launches, announcements, and milestones, One-on-one PR and media strategy coaching, Event promotion and press coordination, Speaker positioning and booking support, Brand storytelling for panels, summits, and conferences
Industries Served: Sports, Entertainment, Small businesses, Entrepreneurs, Public figures, Organizations, Creative professionals
Notable Clients: Grace Arts
Locations: Miami
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: She Got Game Media
12. Ace of Spades PR
About: Ace of Spades PR is a full-service digital PR and media booking agency helping entrepreneurs, brands, and companies build credibility online. Their core services focus on securing press placements in major publications, TV shows, podcasts, and stages without long-term retainers.
Key Services: Public Relations, Press Placements, Television Booking, Podcast Booking, Stage Booking
Industries Served: Consumer brands
Notable Clients:
Locations: Miami
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Ace of Spades PR
13. Wragg & Casas Strategic Communications
About: For more than 30 years, Wragg & Casas has worked with corporations, institutions, and government agencies to achieve their communications objectives using a variety of communications and multi-cultural marketing strategies. With offices in Miami and Orlando, the agency provides media relations, crisis management, public affairs, and comprehensive marketing communications services.
Key Services: Media Relations, Crisis Management, Public Affairs & Outreach, Content Creation, Social Media, Litigation Support, Web Design & Maintenance, Branding, Marketing, Video Content Marketing, Event Management
Industries Served: Corporate, Institutions, Government Agencies, Professional Service Firms, Non-profit Organizations
Notable Clients: Dominion Builders
Locations: Miami
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Wragg & Casas Strategic Communications
14. Max Borges Agency
About: Max Borges Agency is a public relations firm headquartered in Miami, Florida, with a focus on consumer technology, lifestyle, and health and wellness brands. The agency provides comprehensive media relations, product launches, review programs, and strategic reporting to help brands build market exposure.
Key Services: Public Relations, Product PR, Media Relations, Review Program Management, Media Tours and Events, Strategy and Reporting
Industries Served: Consumer Technology, Lifestyle, Health and Wellness
Notable Clients:
Locations: Miami, Florida
Pricing: Quote-based
Great For: Brands that need earned media coverage
Website: Max Borges Agency
Quick Comparison Table
| Agency | Key Specialty | Starting Price | Best For |
|---|---|---|---|
| 1. Web Tonic | Full-Service Performance Marketing | USD $3,000/mo | Mid-market to Enterprise |
| 2. Twin Minds Media | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 3. rbb Communications | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 4. BoardroomPR | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 5. Diamond Public Relations | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 6. Brandstory Communications | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 7. Lipstickroyalty Agency Inc. | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 8. Cultivate PR & Social Media | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 9. The PR Hook | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 10. Big Reach PR | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 11. She Got Game Media | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 12. Ace of Spades PR | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 13. Wragg & Casas Strategic Communications | Public relations and media relations | Quote-based | Brands that need earned media coverage |
| 14. Max Borges Agency | Public relations and media relations | Quote-based | Brands that need earned media coverage |
Frequently Asked Questions
What does a public relations agency do that a Miami marketing agency does not?
It works through people it does not control. A paid team buys placement and can guarantee it; a PR team persuades an editor, producer or podcast host to run a story for free, which means the pitch has to be genuinely interesting to that outlet's readers. The deliverable is a conversation, a relationship and a piece of coverage you cannot buy back if it goes wrong.
How should I judge a PR agency before I hire one?
Ask for the last three placements they secured for a client your size, in outlets you recognise, with dates. Then ask who wrote the pitch and who will write yours. Agencies win business with senior people and staff accounts with junior ones, so the honest question is which named person is on your account and how many other clients that person carries.
Which of these firms can I verify before a call?
Nine of the thirteen. Twin Minds Media names HITN, rbb Communications names Cleveland Clinic and Hilton, and BoardroomPR names The Keyes Company. The rest name nobody publicly, which in PR is often a client confidentiality clause rather than evasion. Move the burden to the call: ask for one client in your category, the outlets they landed, and what they pitched that did not run.
Why did two quotes for the same brief differ so much?
Because retainer covers different work. Ask whether media list building, spokesperson training, award entries, event support and crisis cover are inside the fee or billed on top, how many pitch hours a month you are buying, and what happens in a month when nothing lands. Those answers usually explain the entire gap.
Does the agency need to be based in Miami?
It helps more in PR than in most disciplines, because relationships with local editors, broadcast bookers and event press are built in person. Eleven of the thirteen publish a Miami address and the rest work the market from elsewhere: BoardroomPR (Fort Lauderdale, Florida) and Brandstory Communications (Coral Gables, Florida). Judge the media relationships and the named account lead before the postcode.
Choosing a Public Relations Partner in Miami
Eleven of the thirteen external firms here publish a Miami address, so geography alone will not shorten this list. What separates them is whether coverage is pitched to outlets your buyers actually read or counted in impressions nobody can trace.
Nine credit a client you can check, and not one publishes a fee, so every number you are quoted is quoted against scope. Settle pitch hours, spokesperson time and who owns the media list before you compare two proposals.
The clearest signal of a serious partner is how they talk about the story that did not run. Ask what they pitched last quarter that was rejected, why, and what they changed afterwards, because a firm that only reports wins is reporting half the work.
Whichever way the brief lands, keep the story, the assets and the reporting answerable to one owner, because coverage that nobody connects to pipeline tends to be renewed on faith rather than evidence. If you would rather have the demand plan, the assets a story needs and the reporting behind it owned by one team, read our latest analysis or see how we work in Miami.
